CVRdatabase
Menu

Whiteaway A/S

Public limited companyCVR 29780595Aarhus NActive

Whiteaway A/S is a public limited company, based in Aarhus N, active in retail sale of electrical household appliances, founded in 2006. After a loss in 2024, the company made a profit of DKK 22m in 2025. Measured by gross profit, it ranks no. 3 of 158 companies in the industry in the database. Operations are spread over 3 production units in 3 towns.

Follow
PDF reportCompare

Key figures · financial year 2025

RevenueDKK 2.1bn+1.8% vs. 2024
Net profitDKK 22m+137.6% vs. 2024
EquityDKK 124.5m+21.8% vs. 2024
Employees285latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 85% (2024 → 2025), to DKK 144.1m.
  • Revenue rose 2% (2024 → 2025), to DKK 2.1bn.
  • Net profit went from a loss of DKK 58.6m to a profit of DKK 22m (2024 → 2025).
  • Equity rose 22% (2024 → 2025), to DKK 124.5m.

Employees

  • 7 fewer employees than a year earlier: 285 (07/2026) against 292 (07/2025).

Management and owners, last 24 months

  • New in management: Darren Brian Bett (director, 20/02/2025) and Karina Kjær Deacon (board member, 23/10/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of electrical household appliances (475400)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2019–2025 · amounts in DKK thousand

Equity and net profit

−DKK 100m−DKK 50mDKK 0DKK 50mDKK 100mDKK 150mDKK 200m201920202022202320242025
EquityNet profit
Financial figures for Whiteaway A/S
201920202022202320242025Change
Revenue1,801,3912,022,1492,272,5601,958,9982,042,3422,079,151+1.8%
Gross profit84,200126,160146,782109,65878,062144,078+84.6%
Operating profit (EBIT)3,63636,14032,906−9,640−54,318−1,689+96.9%
Profit before tax16,01443,54629,885−17,155−58,1548,057+113.9%
Net profit12,62935,27423,301−12,820−58,60722,022+137.6%
Total assets531,445667,581491,154514,984647,089645,861−0.2%
Equity93,980116,526183,552163,842102,255124,520+21.8%
Liabilities436,865551,055307,602351,142543,613521,044−4.2%
Cash and cash equivalents–2041930––
Average number of employees174174197199221215−2.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. The register has no financial statements for 2021 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100mDKK 120mDKK 140m201920202022202320242025
Gross profitMedian, the industry (158 companies)

Annual reports

6 financial years
Annual reports for Whiteaway A/S
Financial yearPeriodPublishedFigures forDocuments
202501/08/2024 – 31/07/202525/11/2025The companyPDF not statedXBRL
202401/08/2023 – 31/07/202408/11/2024The companyPDFXBRL
202301/08/2022 – 31/07/202302/11/2023The companyPDFXBRL
202201/08/2021 – 31/07/202225/10/2022The companyPDFXBRL
202001/11/2019 – 31/10/202023/11/2021The companyPDFXBRL
201901/11/2018 – 31/10/201930/03/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05010015020025030035008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

158 companies in the database

Comparison with the other companies in retail sale of electrical household appliances based on the latest financial year.

Gross profitDKK 144.1mNo. 3 of 158
Better than 99% of the companies in the industry
EquityDKK 124.5mNo. 3 of 158
Better than 99% of the companies in the industry
Number of employees285No. 3 of 158
Better than 99% of the companies in the industry

Industry median: gross profit DKK 2.3m, net profit DKK 277k, equity DKK 1.3m, 3 employees.

DKK 100kDKK 935kDKK 8.7mDKK 81.8mDKK 362.9mHere
Distribution of gross profit for 152 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 200–499 employees796 companies in the comparison
No. 422of 763
Better than 45%
No. 351of 796
Better than 56%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 481of 24,791
Better than 98%
No. 1,124of 24,909
Better than 95%
All companies of type A/S18,025 companies in the comparison
No. 1,105of 17,786
Better than 94%
No. 1,972of 18,024
Better than 89%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of electrical household appliances
Gross profit
  1. Whiteaway A/SDKK 144.1m
  2. Elgiganten A/SDKK 764.4m
  3. Power A/SDKK 430.6m
Net profit
  1. Whiteaway A/SDKK 22m
  2. Elgiganten A/SDKK 67.6m
  3. Power A/SDKK 47.7m
Equity
  1. Whiteaway A/SDKK 124.5m
  2. Elgiganten A/SDKK 479.5m
  3. Power A/SDKK 384.3m
Employees
  1. Whiteaway A/S285
  2. Elgiganten A/S2,181
  3. Power A/S1,117

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Whiteaway Group A/S100%
Whiteaway A/S
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

9 active registrations

Executive management

Executive management at Whiteaway A/S
NameRoleAppointed
Jonas Hald JohansenDirector16/01/2023
Darren Brian BettDirector20/02/2025

Board of directors

Board of directors at Whiteaway A/S
NameRoleAppointed
Jon Tophøj KristensenBoard member11/02/2010
Ib Dyhr NørholmBoard member20/10/2023
Lars Fløe NielsenBoard member20/10/2023
Johannes Emil Kjærsgaard GadsbøllBoard member08/04/2024
Jeppe Østergaard BredahlBoard member08/04/2024
Pål WibeChair of the board08/04/2024
Karina Kjær DeaconBoard member23/10/2025
Founders
Bang Østergaard ApS
Former management (17)
Former management at Whiteaway A/S
NameRoleAppointedResigned
Jørgen Emil JensenChair of the board23/08/200628/06/2008
Esben Andreas Kjærsgaard GadsbøllBoard member23/08/200603/02/2014
Troels Stenhøj ØstergaardDirector23/08/200613/09/2007
Jesper Bang JørgensenBoard member23/08/200620/02/2012
Johannes Emil Kjærsgaard GadsbøllBoard member09/10/200819/10/2023
Martin Dalgaard AndersenBoard member09/10/200825/09/2009
Magnus WibergBoard member24/02/201103/02/2014
Ib Dyhr NørholmChair of the board23/02/201219/10/2023
Jens Patrik HedelinBoard member23/02/201203/02/2014
Lise KaaeBoard member02/09/201419/10/2023
Johannes Emil Kjærsgaard GadsbøllCEO26/01/201524/10/2018
Esben Morre AabenhusDirector26/01/201523/10/2018
Kim MoseDirector24/10/201830/09/2021
Esben Morre AabenhusCEO24/10/201824/10/2022
Thomas ZeihlundCEO24/10/202208/04/2024
Johannes Emil Kjærsgaard GadsbøllChair of the board20/10/202307/04/2024
Lise KaaeDeputy chair20/10/202308/04/2024

Signing rule: Selskabet tegnes af to direktører i forening eller af en direktør og bestyrelsesformanden i forening eller af den samlede bestyrelse.

Address and production units

3 active production units

Dusager 12
8200 Aarhus N

Aarhus Municipality · Postcode 8200

Other companies at the address (1)

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
WHITEAWAY A/SDusager 12, 8200 Aarhus N2861012539327
Bolind A/SØstmarken 6, 2860 Søborg11030201422
Hvidevare Grossisten ApSØstergade 25, 3, 7400 Herning–1030201473

Purpose

Selskabets formål er at drive handelsvirksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

73 registered events
20254 changesaccounts 1 · management 2 · industry 1
  • Annual report for 2025 published
  • Karina Kjær Deacon appointed board member
  • Darren Brian Bett appointed director
  • Industry changed to Retail sale of electrical household appliances (475400)
20248 changesaccounts 1 · merger 1 · management 6
  • Annual report for 2024 published
  • Merger registered in CVR
  • Johannes Emil Kjærsgaard Gadsbøll appointed board member
  • Pål Wibe appointed chair of the board
  • Jeppe Østergaard Bredahl appointed board member
  • Lise Kaae stepped down as deputy chair
  • Thomas Zeihlund stepped down as ceo
  • Johannes Emil Kjærsgaard Gadsbøll stepped down as chair of the board
20239 changesaccounts 1 · management 8
  • Annual report for 2023 published
  • Johannes Emil Kjærsgaard Gadsbøll appointed chair of the board
  • Lars Fløe Nielsen appointed board member
  • Ib Dyhr Nørholm appointed board member
  • Lise Kaae appointed deputy chair
  • Lise Kaae stepped down as board member
  • Ib Dyhr Nørholm stepped down as chair of the board
  • Johannes Emil Kjærsgaard Gadsbøll stepped down as board member
  • Jonas Hald Johansen appointed director
20224 changesaddress 1 · accounts 1 · management 2
  • Moved to Dusager 12, 8200 Aarhus N
  • Annual report for 2022 published
  • Thomas Zeihlund appointed ceo
  • Esben Morre Aabenhus stepped down as ceo
20215 changesindustry 3 · accounts 1 · management 1
  • Industry changed to Detailhandel med elektroniske eller elektriske apparater samt fotoudstyr via internet (479112)
  • Annual report for 2020 published
  • Industry changed to Retail sale of electrical household appliances (475400)
  • Industry changed to Engroshandel med elektriske husholdningsartikler (464350)
  • Kim Mose stepped down as director
20201 changeaccounts 1
  • Annual report for 2019 published
20191 changecapital 1
  • Share capital changed from 1,000,000 DKK to 41,000,000 DKK
20184 changesmanagement 4
  • Esben Morre Aabenhus appointed ceo
  • Kim Mose appointed director
  • Johannes Emil Kjærsgaard Gadsbøll stepped down as ceo
  • Esben Morre Aabenhus stepped down as director
20162 changescapital 1 · merger 1
  • Share capital changed from 500,000 DKK to 1,000,000 DKK
  • Merger registered in CVR
20153 changesaddress 1 · management 2
  • Moved to Agerbæksvej 21, 8240 Risskov
  • Johannes Emil Kjærsgaard Gadsbøll appointed ceo
  • Esben Morre Aabenhus appointed director
20145 changesmanagement 4 · industry 1
  • Lise Kaae appointed board member
  • Jens Patrik Hedelin stepped down as board member
  • Magnus Wiberg stepped down as board member
  • Esben Andreas Kjærsgaard Gadsbøll stepped down as board member
  • Industry changed to Detailhandel med elektroniske eller elektriske apparater samt fotoudstyr via internet (479112)
20124 changesmanagement 3 · ownership 1
  • Jens Patrik Hedelin appointed board member
  • Ib Dyhr Nørholm appointed chair of the board
  • WHITEAWAY GROUP A/S registered as owner (100%)
  • Jesper Bang Jørgensen stepped down as board member
20111 changemanagement 1
  • Magnus Wiberg appointed board member
20102 changesaddress 1 · management 1
  • Moved to Vestre Strandallé 54, 8240 Risskov
  • Jon Tophøj Kristensen appointed board member
20093 changesaddress 1 · management 1 · industry 1
  • Moved to Havkærvej 83, 8381 Tilst
  • Martin Dalgaard Andersen stepped down as board member
  • Industry changed to Detailhandel med dagligvarer via internet (479110)
20088 changesname 2 · management 3 · capital 2 · industry 1
  • Name changed from WHITEAWAY ApS to WHITEAWAY A/S
  • Martin Dalgaard Andersen appointed board member
  • Johannes Emil Kjærsgaard Gadsbøll appointed board member
  • Share capital changed from 250,000 DKK to 500,000 DKK
  • Jørgen Emil Jensen stepped down as chair of the board
  • Name changed from AHVIDEVARER.DK ApS to WHITEAWAY ApS
  • Share capital changed from 200,000 DKK to 250,000 DKK
  • Industry changed to Retail sale of electrical household appliances (475400)
20073 changesaddress 2 · management 1
  • Moved to Havkærvej 83, 1, 8381 Tilst
  • Troels Stenhøj Østergaard stepped down as director
  • Moved to Viborgvej 21, 8600 Silkeborg
20066 changesindustry 1 · founded 1 · management 4
  • Industry changed to Detailhandel med elektriske husholdningsmaskiner og -apparater (524510)
  • Registered as AHVIDEVARER.DK ApS
  • Esben Andreas Kjærsgaard Gadsbøll appointed board member
  • Jesper Bang Jørgensen appointed board member
  • Troels Stenhøj Østergaard appointed director
  • Jørgen Emil Jensen appointed chair of the board

Related companies

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026.

View in CVRReport a correction