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Normal A/S

Public limited companyCVR 34883793SkanderborgActive

Normal A/S is a public limited company, based in Skanderborg, active in retail sale of cosmetic and toilet articles, founded in 2012. Net profit rose 33% from 2024 to 2025, ending at DKK 897.2m. Measured by gross profit, it ranks no. 1 of 106 companies in the industry in the database. Profit has grown three years in a row.

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Key figures · financial year 2025

RevenueDKK 15.2bn+25.7% vs. 2024
Net profitDKK 897.2m+32.6% vs. 2024
EquityDKK 2.5bn+37.3% vs. 2024
Employees5,167latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 24% (2024 → 2025), to DKK 4.3bn.
  • Revenue rose 26% (2024 → 2025), to DKK 15.2bn.
  • Net profit rose 33% (2024 → 2025), to DKK 897.2m.
  • Equity rose 37% (2024 → 2025), to DKK 2.5bn.

Employees

  • 363 more employees than a year earlier: 5,167 (07/2026) against 4,804 (07/2025).

Management and owners, last 24 months

  • New in management: Jakob Frølich Maarbjerg (director, 06/03/2025).
  • Stepped down: Jesper Nakskov Due (director, 06/03/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 500mDKK 1bnDKK 1.5bnDKK 2bnDKK 2.5bn202020212022202320242025
EquityNet profit
Financial figures for Normal A/S
202020212022202320242025Change
Revenue2,313,4172,961,1574,454,0278,641,84012,066,83115,171,525+25.7%
Gross profit447,735594,649795,5302,409,2343,429,2664,258,366+24.2%
Operating profit (EBIT)145,551233,469293,305761,834909,1931,201,872+32.2%
Profit before tax190,251326,528526,378761,375865,5801,158,564+33.8%
Net profit157,792274,930463,238597,407676,692897,154+32.6%
Total assets1,006,3641,476,0402,118,1763,694,5224,970,3685,939,275+19.5%
Equity303,669581,7111,005,7321,573,5591,826,6372,507,612+37.3%
Liabilities681,720875,9161,097,5912,111,3673,081,7693,431,663+11.4%
Cash and cash equivalents12,61422,60128,874110,31451,87789,312+72.2%
Average number of employees6617821,2704,6586,8832,269−67%

Source: annual reports filed with the Danish Business Authority (XBRL). Group figures; change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1bnDKK 2bnDKK 3bnDKK 4bn202020212022202320242025
Gross profitMedian, the industry (107 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Fewer employees

    The number of employees fell 67% from 6,883 in 2024 to 2,269 in 2025.

    How is this calculated?

    The number of employees according to the annual report has fallen by at least 25%, and was at least 10 the year before.

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Normal A/S
Financial yearPeriodPublishedFigures forDocuments
202501/08/2024 – 31/07/202503/11/2025The groupPDF not statedXBRL
202401/08/2023 – 31/07/202415/11/2024The groupPDFXBRL
202301/08/2022 – 31/07/202324/11/2023The groupPDFXBRL
202201/08/2021 – 31/07/202206/01/2023The companyPDFXBRL
202101/08/2020 – 31/07/202122/11/2021The companyPDFXBRL
202001/08/2019 – 31/07/202027/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01,0002,0003,0004,0005,00008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

107 companies in the database

Comparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.

Gross profitDKK 4.3bnNo. 1 of 106
Better than 100% of the companies in the industry
EquityDKK 2.5bnNo. 1 of 107
Better than 100% of the companies in the industry
Number of employees5,167No. 1 of 107
Better than 100% of the companies in the industry

Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.

DKK 100kDKK 1.4mDKK 20.6mDKK 296.5mDKK 1.8bnHere
Distribution of gross profit for 93 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 1,000 employees or more177 companies in the comparison
No. 20of 147
Better than 87%
No. 50of 177
Better than 72%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 3of 33,588
Better than 100%
No. 37of 33,687
Better than 100%
All companies of type A/S18,025 companies in the comparison
No. 33of 17,786
Better than 100%
No. 192of 18,024
Better than 99%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of cosmetic and toilet articles
Gross profit
  1. Normal A/SDKK 4.3bn
  2. Matas Operations A/SDKK 2.2bn
  3. Gebr. Heinemann Retail ApSDKK 119m
Net profit
  1. Normal A/SDKK 897.2m
  2. Matas Operations A/SDKK 145.3m
  3. Gebr. Heinemann Retail ApSDKK 21.9m
Equity
  1. Normal A/SDKK 2.5bn
  2. Matas Operations A/SDKK 1.6bn
  3. Gebr. Heinemann Retail ApSDKK 72.9m
Employees
  1. Normal A/S5,167
  2. Matas Operations A/S3,255
  3. Gebr. Heinemann Retail ApS269

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Aktieselskabet af 1.12.2016100%
Normal A/S

Management

5 active registrations

Executive management

Executive management at Normal A/S
NameRoleAppointed
Jakob Frølich MaarbjergDirector06/03/2025

Board of directors

Board of directors at Normal A/S
NameRoleAppointed
Lise KaaeBoard member01/10/2014
Paul Brian McGreevyBoard member26/04/2017
Torben Østergaard MouritsenChair of the board10/06/2024
Jan Dal LehrmannBoard member10/06/2024
Founders
Tmou Holding ApS
Former management (7)
Former management at Normal A/S
NameRoleAppointedResigned
Torben Østergaard MouritsenDirector12/12/201210/06/2024
Torben Østergaard MouritsenBoard member26/08/201309/06/2024
Bo Evald KristensenBoard member26/08/201325/06/2015
Bo Evald KristensenDirector26/08/201323/09/2016
Jan Dal LehrmannChair of the board26/08/201309/06/2024
Steen Overholdt HansenDirector23/09/201610/06/2024
Jesper Nakskov DueDirector10/06/202406/03/2025

Signing rule: Selskabet tegnes af én direktør sammen med ét bestyrelsesmedlem eller af den samlede bestyrelse.

Address and production units

184 active production units

Godthåbsvej 41
8660 Skanderborg

Skanderborg Municipality · Postcode 8660

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
Normal A/S - Warehouse HedenstedKildeparken 50, 8722 Hedensted5421029219180
NORMAL A/S HQGodthåbsvej 41, 8660 Skanderborg4851019488116
Normal A/S - Warehouse HorsensEgeskovvej 15, Tolstrup, 8700 Horsens2531023596586
Normal A/S - Aarhus, SøndergadeSøndergade 39, st, 8000 Aarhus C611026266277
NORMAL A/S - BallerupBallerup-Centret 2, 1. 7, 2750 Ballerup521019794152
Normal A/S - Århus, TelefontorvetTelefontorvet 10, 8000 Aarhus C521023543008
NORMAL A/S - FieldsArne Jacobsens Allé 20, 2300 København S501020349723
Normal A/S - Odense, RosengårdcenteretØrbækvej 75A, 5220 Odense SØ491022631280
Normal A/S - Amager CentretReberbanegade 3, 2300 København S481020887156
Normal A/S - Bruuns GalleriM.P. Bruuns Gade 25, 8000 Aarhus C471020887199
NORMAL A/S AalborgAlgade 19, 9000 Aalborg461019313286
NORMAL A/S - Aalborg StorcenterHobrovej 450-452, 9200 Aalborg SV431020012842
NORMAL A/S - FisketorvetKalvebod Brygge 59, 1560 København V431020349731
Normal A/S - Strøget KøbenhavnNygade 1, 1164 København K411021716231
Normal A/S - København, Nørreport StFrederiksborggade 15, 1360 København K401029204671

Showing 15 of 184 units (sorted by employees).

Purpose

Selskabets formål er at drive virksomhed med primært nonfoodvarer, samt virksomhed der står i forbindelse hermed.

The purpose is quoted from the register in Danish.

Changes year by year

55 registered events
20254 changesaccounts 1 · management 2 · industry 1
  • Annual report for 2025 published
  • Jakob Frølich Maarbjerg appointed director
  • Jesper Nakskov Due stepped down as director
  • Industry changed to Retail sale of cosmetic and toilet articles (477500)
20248 changesaccounts 1 · management 7
  • Annual report for 2024 published
  • Jesper Nakskov Due appointed director
  • Torben Østergaard Mouritsen appointed chair of the board
  • Jan Dal Lehrmann appointed board member
  • Steen Overholdt Hansen stepped down as director
  • Torben Østergaard Mouritsen stepped down as director
  • Jan Dal Lehrmann stepped down as chair of the board
  • Torben Østergaard Mouritsen stepped down as board member
20232 changesaccounts 2
  • Annual report for 2023 published
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20201 changeaccounts 1
  • Annual report for 2020 published
20191 changeaddress 1
  • Moved to Godthåbsvej 41, 8660 Skanderborg
20171 changemanagement 1
  • Paul Brian McGreevy appointed board member
20168 changesownership 5 · management 2 · address 1
  • Aktieselskabet af 1.12.2016 registered as owner (100%)
  • LEHRMANN FAMILY ApS is no longer registered as owner
  • TMOU HOLDING ApS is no longer registered as owner
  • BOK INVEST ApS is no longer registered as owner
  • AKTIESELSKABET AF 17.9.2014 is no longer registered as owner
  • Steen Overholdt Hansen appointed director
  • Bo Evald Kristensen stepped down as director
  • Moved to Thomas Helsteds Vej 18, 8660 Skanderborg
201514 changescapital 3 · ownership 8 · name 1 · management 1 · industry 1
  • Share capital changed from 524,309 DKK to 533,333 DKK
  • LEHRMANN FAMILY ApS registered as owner (10%)
  • TMOU HOLDING ApS registered as owner (15%)
  • BOK INVEST ApS registered as owner (15%)
  • AKTIESELSKABET AF 17.9.2014 registered as owner (33.33%)
  • TMOU HOLDING ApS is no longer registered as owner
  • BOK INVEST ApS is no longer registered as owner
  • AKTIESELSKABET AF 17.9.2014 is no longer registered as owner
  • LEHRMANN FAMILY ApS is no longer registered as owner
  • Share capital changed from 500,000 DKK to 524,309 DKK
  • Name changed from NORMAL ApS to NORMAL A/S
  • Share capital changed from 258,824 DKK to 500,000 DKK
  • Bo Evald Kristensen stepped down as board member
  • Industry changed to Retail sale of cosmetic and toilet articles (477500)
20148 changescapital 2 · management 1 · ownership 4 · address 1
  • Share capital changed from 200,000 DKK to 258,824 DKK
  • Lise Kaae appointed board member
  • TMOU HOLDING ApS registered as owner (20%)
  • BOK INVEST ApS registered as owner (25%)
  • AKTIESELSKABET AF 17.9.2014 registered as owner (25%)
  • LEHRMANN FAMILY ApS registered as owner (15%)
  • Share capital changed from 198,000 DKK to 200,000 DKK
  • Moved to Låsbyvej 18, 8660 Skanderborg
20135 changescapital 1 · management 4
  • Share capital changed from 80,000 DKK to 198,000 DKK
  • Bo Evald Kristensen appointed director
  • Jan Dal Lehrmann appointed chair of the board
  • Torben Østergaard Mouritsen appointed board member
  • Bo Evald Kristensen appointed board member
20122 changesfounded 1 · management 1
  • Registered as NORMAL ApS
  • Torben Østergaard Mouritsen appointed director

Related companies

Same industry in Skanderborg

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction