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Matas Operations A/S

Public limited companyCVR 27528430AllerødActive

Matas Operations A/S is a public limited company, based in Allerød, active in retail sale of cosmetic and toilet articles, founded in 2006. Net profit rose 51% from 2025 to 2026, ending at DKK 145.3m. Measured by gross profit, it ranks no. 2 of 106 companies in the industry in the database. Profit has grown three years in a row.

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Key figures · financial year 2026

RevenueDKK 4.9bn+4.7% vs. 2025
Net profitDKK 145.3m+51.4% vs. 2025
EquityDKK 1.6bn+9.7% vs. 2025
Employees3,255latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2026 against 2025

  • Revenue rose 5% (2025 → 2026), to DKK 4.9bn.
  • Net profit rose 51% (2025 → 2026), to DKK 145.3m.
  • Equity rose 10% (2025 → 2026), to DKK 1.6bn.

Employees

  • 39 more employees than a year earlier: 3,255 (07/2026) against 3,216 (07/2025).

Management and owners, last 24 months

  • New in management: Lars Peter Munch Larsen (board member, 01/04/2026), Mette Uglebjerg (chair of the board, 15/04/2026) and Marie-Louise Aamund (chair of the board, 13/11/2025) (+1).
  • Stepped down: Gregers Christian Wedell-Wedellsborg (chair of the board, 13/11/2025), Annika Lund (board member, 13/11/2025) and Marie-Louise Aamund (chair of the board, 15/04/2026) (+1).

Registrations, last 24 months

  • 10/04/2026: Merger registered in CVR
  • 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2026 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 200mDKK 400mDKK 600mDKK 800mDKK 1bnDKK 1.2bnDKK 1.4bnDKK 1.6bn202120222023202420252026
EquityNet profit
Financial figures for Matas Operations A/S
202120222023202420252026Change
Revenue3,817,4003,915,3004,062,8004,353,9004,682,8004,902,300+4.7%
Gross profit1,658,3001,762,6001,805,8002,058,7002,248,2002,234,700−0.6%
Operating profit (EBIT)126,900144,000196,200154,500235,300253,400+7.7%
Profit before tax101,600122,000121,10091,100185,000248,800+34.5%
Net profit31,60050,00045,10019,90096,000145,300+51.4%
Total assets3,648,5003,374,0003,284,6004,498,8005,138,3005,640,800+9.8%
Equity1,300,0001,351,3001,396,4001,402,6001,498,6001,643,900+9.7%
Cash and cash equivalents33,50023,000157,700459,500988,7001,085,500+9.8%
Average number of employees2,0232,0171,9972,0622,1312,023−5.1%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500mDKK 1bnDKK 1.5bnDKK 2bn202120222023202420252026
Gross profitMedian, the industry (107 companies)

Signals from the financial statements

calculated from the 2026 figures

  • Profit for five years in a row

    Net result has been positive in 2022–2026.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Matas Operations A/S
Financial yearPeriodPublishedFigures forDocuments
202601/04/2025 – 31/03/202606/10/2026The companyPDF not statedXBRL
202501/04/2024 – 31/03/202502/10/2025The companyPDF not statedXBRL
202401/04/2023 – 31/03/202410/10/2024The companyPDFXBRL
202301/04/2022 – 31/03/202317/10/2023The companyPDFXBRL
202201/04/2021 – 31/03/202226/09/2022The companyPDFXBRL
202101/04/2020 – 31/03/202107/09/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05001,0001,5002,0002,5003,0003,50008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

107 companies in the database

Comparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.

Gross profitDKK 2.2bnNo. 2 of 106
Better than 99% of the companies in the industry
EquityDKK 1.6bnNo. 2 of 107
Better than 99% of the companies in the industry
Number of employees3,255No. 2 of 107
Better than 99% of the companies in the industry

Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.

DKK 100kDKK 1.4mDKK 20.6mDKK 296.5mDKK 1.8bnHere
Distribution of gross profit for 93 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 1,000 employees or more177 companies in the comparison
No. 33of 147
Better than 78%
No. 63of 177
Better than 65%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 25of 24,791
Better than 100%
No. 135of 24,909
Better than 99%
All companies of type A/S18,025 companies in the comparison
No. 55of 17,786
Better than 100%
No. 273of 18,024
Better than 98%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of cosmetic and toilet articles
Gross profit
  1. Matas Operations A/SDKK 2.2bn
  2. Normal A/SDKK 4.3bn
  3. Gebr. Heinemann Retail ApSDKK 119m
Net profit
  1. Matas Operations A/SDKK 145.3m
  2. Normal A/SDKK 897.2m
  3. Gebr. Heinemann Retail ApSDKK 21.9m
Equity
  1. Matas Operations A/SDKK 1.6bn
  2. Normal A/SDKK 2.5bn
  3. Gebr. Heinemann Retail ApSDKK 72.9m
Employees
  1. Matas Operations A/S3,255
  2. Normal A/S5,167
  3. Gebr. Heinemann Retail ApS269

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Matas A/S100%
Matas Operations A/S
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

4 active registrations

Executive management

Executive management at Matas Operations A/S
NameRoleAppointed
Per Johannesen MadsenDirector01/08/2022

Board of directors

Board of directors at Matas Operations A/S
NameRoleAppointed
Per Johannesen MadsenBoard member01/08/2022
Lars Peter Munch LarsenBoard member01/04/2026
Mette UglebjergChair of the board15/04/2026
Founders
Mholding 2 A/S
Former management (18)
Former management at Matas Operations A/S
NameRoleAppointedResigned
Klaus SøgaardChair of the board01/07/200601/09/2006
Jan-Erik Gunnar SvenssonBoard member01/07/200601/09/2006
Rikke Schiøtt PetersenBoard member01/07/200601/09/2006
Rikke Schiøtt PetersenDirector01/07/200601/09/2006
Søren Vestergaard-PoulsenChair of the board01/09/200631/07/2009
Christoffer Helsengreen SjøqvistDirector01/09/200601/03/2007
Peter Georg Edvard TörnquistBoard member01/09/200628/06/2013
Terje Laurberg Lyngø ListDirector01/03/200728/06/2013
Christoffer Helsengreen SjøqvistChair of the board31/07/200928/06/2013
Terje Laurberg Lyngø ListChair of the board28/06/201331/10/2017
Anders Tormod Skole-SørensenBoard member28/06/201301/08/2022
Anders Tormod Skole-SørensenDirector28/06/201301/08/2022
Stig Finn NielsenBoard member28/06/201302/07/2018
Gregers Christian Wedell-WedellsborgChair of the board01/11/201713/11/2025
Katrine Bjarkov BenthienBoard member02/07/201825/09/2019
Annika LundBoard member25/09/201913/11/2025
Marie-Louise AamundChair of the board13/11/202515/04/2026
Lise RyevadBoard member13/11/202501/04/2026

Signing rule: Selskabet tegnes af to bestyrelsesmedlemmer i forening eller af den samlede bestyrelse.

Address and production units

250 active production units

Rørmosevej 1
3450 Allerød

Allerød Municipality · Postcode 3450

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
MHOLDING 3 A/SRørmosevej 1, 3450 Allerød6041012387519
MLCTofteengen 6, 3540 Lynge1241030929949
Web-shop 28000Rørmosevej 2D, 3450 Allerød961015210520
Matas 14350Rødovre Centrum 1M, st. 50, 2610 Rødovre411022710172
MATAS 17000 ROSENGÅRDCENTRET 71Ørbækvej 75, 5220 Odense SØ331002431717
MATAS 10260 Bruuns Galleri 431M.P. Bruuns Gade 25, 8000 Aarhus C321010117158
MATAS 15288Lyngby Storcenter 1, st. 10, 2800 Kgs. Lyngby301003003369
MATAS 10200Søndergade 44, 8000 Aarhus C261002962476
MATAS 14028 AMAGER CENTERET 117Reberbanegade 3, 2300 København S261002235615
MATAS 14616Kalvebod Brygge 59, 1560 København V251008379692
Matas 13750Falkoner Alle 21, 2000 Frederiksberg251025488888
MATAS 10040Hobrovej 452, 9200 Aalborg SV231004114001
MATAS 12335Merkurvej 1A, st. 10, 7400 Herning231003215591
MATAS 14427Købmagergade 19, 1150 København K231001114504
Matas 19270Nørregade 14B, 7100 Vejle201022710164

Showing 15 of 250 units (sorted by employees).

Purpose

Selskabets formål er Selskabets formål er direkte eller indirekte via datterselskaber at eje og drive aktiviteter med handel, fremstilling, distribution og salg af produkter og tjenesteydelser, herunder inden for skønhed, personlig pleje, sundhed, farmaceutisk og materialhandel, og enhver anden relateret virksomhed efter bestyrelsens skøn. Herudover kan selskabet deltage i samarbejder eller indgå i partnerskaber med andre virksomheder inden for sit forretningsområde.

The purpose is quoted from the register in Danish.

Changes year by year

67 registered events
20266 changesaccounts 1 · management 4 · merger 1
  • Annual report for 2026 published
  • Mette Uglebjerg appointed chair of the board
  • Marie-Louise Aamund stepped down as chair of the board
  • Merger registered in CVR
  • Lars Peter Munch Larsen appointed board member
  • Lise Ryevad stepped down as board member
20256 changesmanagement 4 · accounts 1 · industry 1
  • Lise Ryevad appointed board member
  • Marie-Louise Aamund appointed chair of the board
  • Annika Lund stepped down as board member
  • Gregers Christian Wedell-Wedellsborg stepped down as chair of the board
  • Annual report for 2025 published
  • Industry changed to Retail sale of cosmetic and toilet articles (477500)
20241 changeaccounts 1
  • Annual report for 2024 published
20231 changeaccounts 1
  • Annual report for 2023 published
20225 changesaccounts 1 · management 4
  • Annual report for 2022 published
  • Per Johannesen Madsen appointed board member
  • Per Johannesen Madsen appointed director
  • Anders Tormod Skole-Sørensen stepped down as director
  • Anders Tormod Skole-Sørensen stepped down as board member
20212 changesaccounts 1 · address 1
  • Annual report for 2021 published
  • Moved to Rørmosevej 1, 3450 Allerød
20201 changemerger 1
  • Merger registered in CVR
20192 changesmanagement 2
  • Annika Lund appointed board member
  • Katrine Bjarkov Benthien stepped down as board member
20186 changesname 1 · merger 1 · management 2 · ownership 2
  • Name changed from MHOLDING 3 A/S to MATAS OPERATIONS A/S
  • Merger registered in CVR
  • Katrine Bjarkov Benthien appointed board member
  • Stig Finn Nielsen stepped down as board member
  • MATAS A/S registered as owner (100%)
  • MATAS A/S is no longer registered as owner
20173 changesmanagement 2 · merger 1
  • Gregers Christian Wedell-Wedellsborg appointed chair of the board
  • Terje Laurberg Lyngø List stepped down as chair of the board
  • Merger registered in CVR
20151 changemerger 1
  • Merger registered in CVR
20142 changesownership 1 · merger 1
  • MATAS A/S registered as owner (100%)
  • Merger registered in CVR
20137 changesmanagement 7
  • Anders Tormod Skole-Sørensen appointed director
  • Terje Laurberg Lyngø List appointed chair of the board
  • Anders Tormod Skole-Sørensen appointed board member
  • Stig Finn Nielsen appointed board member
  • Christoffer Helsengreen Sjøqvist stepped down as chair of the board
  • Terje Laurberg Lyngø List stepped down as director
  • Peter Georg Edvard Törnquist stepped down as board member
20121 changemerger 1
  • Merger registered in CVR
20093 changescapital 1 · management 2
  • Share capital changed from 11,055,459 DKK to 11,688,101 DKK
  • Christoffer Helsengreen Sjøqvist appointed chair of the board
  • Søren Vestergaard-Poulsen stepped down as chair of the board
20082 changescapital 1 · industry 1
  • Share capital changed from 10,000,000 DKK to 11,055,459 DKK
  • Industry changed to Retail sale of cosmetic and toilet articles (477500)
20074 changesmanagement 2 · address 1 · capital 1
  • Terje Laurberg Lyngø List appointed director
  • Christoffer Helsengreen Sjøqvist stepped down as director
  • Moved to Rørmosevej 1, 3450 Allerød
  • Share capital changed from 500,000 DKK to 10,000,000 DKK
200614 changesindustry 1 · name 1 · management 11 · founded 1
  • Industry changed to Materialister (523320)
  • Name changed from GFK COMPANY 3 A/S UNDER STIFTELSE to MHOLDING 3 A/S
  • Søren Vestergaard-Poulsen appointed chair of the board
  • Peter Georg Edvard Törnquist appointed board member
  • Christoffer Helsengreen Sjøqvist appointed director
  • Jan-Erik Gunnar Svensson stepped down as board member
  • Rikke Schiøtt Petersen stepped down as director
  • Rikke Schiøtt Petersen stepped down as board member
  • Klaus Søgaard stepped down as chair of the board
  • Registered as GFK COMPANY 3 A/S UNDER STIFTELSE
  • Jan-Erik Gunnar Svensson appointed board member
  • Rikke Schiøtt Petersen appointed director
  • Rikke Schiøtt Petersen appointed board member
  • Klaus Søgaard appointed chair of the board

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026.

View in CVRReport a correction