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Luxplus ApS

Private limited companyCVR 25090705København SActive

Luxplus ApS is a private limited company, based in København S, active in retail sale of cosmetic and toilet articles, founded in 2013. Net profit fell 29% from 2024 to 2025, ending at DKK 10.3m. Measured by gross profit, it ranks no. 6 of 106 companies in the industry in the database. With 60 employees, the company is about 30 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 56m+4.1% vs. 2024
Net profitDKK 10.3m−29.4% vs. 2024
EquityDKK 32.2m+0.9% vs. 2024
Employees60latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 4% (2024 → 2025), to DKK 56m.
  • Net profit fell 29% (2024 → 2025), to DKK 10.3m.

Employees

  • 2 fewer employees than a year earlier: 60 (08/2026) against 62 (08/2025).

Management and owners, last 24 months

  • New in management: Vilhelm Eigil Hahn-Petersen (deputy chair, 28/05/2025), Björn Martin Vöhl (ceo, 02/06/2025) and Allan Junge-Jensen (director, 01/04/2026) (+3).
  • Stepped down: Mathias Lysholm Faaborg (ceo, 09/05/2025), Jesper Bramming (director, 08/05/2025) and Frederik Oliver Busch (deputy chair, 28/05/2025) (+3).

Registrations, last 24 months

  • 13/07/2026: Merger registered in CVR
  • 01/07/2026: Moved to Njalsgade 21G, 2, 2300 København S
  • 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30mDKK 35mDKK 40m202020212022202320242025
EquityNet profit
Financial figures for Luxplus ApS
202020212022202320242025Change
Revenuenot statednot stated332,697317,722not statednot stated–
Gross profit28,80024,86827,69443,37453,82556,021+4.1%
Operating profit (EBIT)20,73211,3462,76813,49721,60814,961−30.8%
Profit before tax24,09414,7092,24512,48219,48813,474−30.9%
Net profit19,27312,3051,7459,76414,55910,277−29.4%
Total assets85,34085,02080,78973,46398,21793,998−4.3%
Equity39,30231,87026,61627,38031,93932,216+0.9%
Liabilities45,71952,48853,01244,24063,66960,276−5.3%
Cash and cash equivalents31,95722,0168,1366,8969,2425,104−44.8%
Average number of employees192366484954+10.2%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50mDKK 60m202020212022202320242025
Gross profitMedian, the industry (107 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Luxplus ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202526/02/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202426/02/2025The companyPDFXBRL
202301/01/2023 – 31/12/202323/02/2024The companyPDFXBRL
202201/01/2022 – 31/12/202210/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202131/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202019/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01020304050607009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

107 companies in the database

Comparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.

Gross profitDKK 56mNo. 6 of 106
Better than 95% of the companies in the industry
EquityDKK 32.2mNo. 7 of 107
Better than 94% of the companies in the industry
Number of employees60No. 7 of 107
Better than 94% of the companies in the industry

Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.

DKK 100kDKK 1.4mDKK 20.6mDKK 296.5mDKK 1.8bnHere
Distribution of gross profit for 93 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 1,567of 4,412
Better than 64%
No. 1,670of 4,466
Better than 63%
Companies that are between 5 and 14 years old33,679 companies in the comparison
No. 597of 33,579
Better than 98%
No. 1,666of 33,678
Better than 95%
All companies of type ApS66,508 companies in the comparison
No. 615of 66,379
Better than 99%
No. 2,982of 66,505
Better than 96%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of cosmetic and toilet articles
Gross profit
  1. Luxplus ApSDKK 56m
  2. Normal A/SDKK 4.3bn
  3. Matas Operations A/SDKK 2.2bn
Net profit
  1. Luxplus ApSDKK 10.3m
  2. Normal A/SDKK 897.2m
  3. Matas Operations A/SDKK 145.3m
Equity
  1. Luxplus ApSDKK 32.2m
  2. Normal A/SDKK 2.5bn
  3. Matas Operations A/SDKK 1.6bn
Employees
  1. Luxplus ApS60
  2. Normal A/S5,167
  3. Matas Operations A/S3,255

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • CC Toaster Holding II ApS100%
Luxplus ApS

Management

7 active registrations

Executive management

Executive management at Luxplus ApS
NameRoleAppointed
Björn Martin VöhlCEO02/06/2025
Allan Junge-JensenDirector01/04/2026

Board of directors

Board of directors at Luxplus ApS
NameRoleAppointed
Peter Johan Sønderby-WagnerBoard member22/01/2021
Jens Christian BuhlChair of the board27/04/2021
Katrine Bjarkov BenthienBoard member04/06/2021
Vilhelm Eigil Hahn-PetersenDeputy chair28/05/2025
Louisa Cort Andersson LoranBoard member09/07/2026
Founders
Martin Vilhelm von Haller Baggesen Grønbæk
Former management (14)
Former management at Luxplus ApS
NameRoleAppointedResigned
Peter Johan Sønderby-WagnerDirector26/11/201326/04/2018
Martin Ersted SchultzDirector26/11/201301/12/2021
Peter Johan Sønderby-WagnerCEO22/01/202101/12/2021
Vilhelm Eigil Hahn-PetersenChair of the board22/01/202126/04/2021
Rasmus Philip Buhl LokvigBoard member22/01/202127/04/2021
Frederik Oliver BuschBoard member27/04/202131/10/2023
Vilhelm Eigil Hahn-PetersenDeputy chair27/04/202131/10/2023
Mathias Lysholm FaaborgCEO01/12/202109/05/2025
Anders RybergDirector01/04/202210/04/2023
Jesper BrammingDirector10/04/202308/05/2025
Frederik Oliver BuschDeputy chair01/11/202328/05/2025
Vilhelm Eigil Hahn-PetersenBoard member01/11/202327/05/2025
Jesper BrammingCEO09/05/202501/06/2025
Jesper BrammingDirector02/06/202531/12/2025

Signing rule: Selskabet tegnes af næstformanden i forening med formanden eller næstformanden i forening med en direktør eller af næstformanden i forening med et bestyrelsesmedlem, eller af den samlede bestyrelse.

Address and production units

1 active production units

Njalsgade 21G
2300 København S

København Municipality · Postcode 2300

Production units
Production unitAddressEmployeesP number
LUXPLUS ApSNjalsgade 21G, 2, 2300 København S601018924885

Purpose

Selskabets formål er udøve virksomhed med indkøb og videresalg af varer på en online-platform.

The purpose is quoted from the register in Danish.

Changes year by year

56 registered events
20265 changesmerger 1 · management 2 · address 1 · accounts 1
  • Merger registered in CVR
  • Louisa Cort Andersson Loran appointed board member
  • Moved to Njalsgade 21G, 2, 2300 København S
  • Allan Junge-Jensen appointed director
  • Annual report for 2025 published
202512 changesmanagement 10 · accounts 1 · industry 1
  • Jesper Bramming stepped down as director
  • Björn Martin Vöhl appointed ceo
  • Jesper Bramming appointed director
  • Jesper Bramming stepped down as ceo
  • Vilhelm Eigil Hahn-Petersen appointed deputy chair
  • Frederik Oliver Busch stepped down as deputy chair
  • Vilhelm Eigil Hahn-Petersen stepped down as board member
  • Jesper Bramming appointed ceo
  • Mathias Lysholm Faaborg stepped down as ceo
  • Jesper Bramming stepped down as director
  • Annual report for 2024 published
  • Industry changed to Retail sale of cosmetic and toilet articles (477500)
20241 changeaccounts 1
  • Annual report for 2023 published
20238 changesmanagement 6 · accounts 1 · merger 1
  • Frederik Oliver Busch appointed deputy chair
  • Vilhelm Eigil Hahn-Petersen appointed board member
  • Frederik Oliver Busch stepped down as board member
  • Vilhelm Eigil Hahn-Petersen stepped down as deputy chair
  • Annual report for 2022 published
  • Jesper Bramming appointed director
  • Anders Ryberg stepped down as director
  • Merger registered in CVR
20222 changesmanagement 1 · accounts 1
  • Anders Ryberg appointed director
  • Annual report for 2021 published
202118 changesmanagement 13 · accounts 1 · ownership 4
  • Mathias Lysholm Faaborg appointed ceo
  • Peter Johan Sønderby-Wagner stepped down as ceo
  • Martin Ersted Schultz stepped down as director
  • Annual report for 2020 published
  • Katrine Bjarkov Benthien appointed board member
  • Jens Christian Buhl appointed chair of the board
  • Frederik Oliver Busch appointed board member
  • Vilhelm Eigil Hahn-Petersen appointed deputy chair
  • Rasmus Philip Buhl Lokvig stepped down as board member
  • Vilhelm Eigil Hahn-Petersen stepped down as chair of the board
  • Vilhelm Eigil Hahn-Petersen appointed chair of the board
  • Peter Johan Sønderby-Wagner appointed board member
  • Rasmus Philip Buhl Lokvig appointed board member
  • Peter Johan Sønderby-Wagner appointed ceo
  • CC Toaster Holding II ApS registered as owner (100%)
  • Egelund Capital ApS is no longer registered as owner
  • SOPHIA SEBASTIAN SYLVESTER SILKE HOLDING ApS is no longer registered as owner
  • MARTIN ERSTED SCHULTZ HOLDING ApS is no longer registered as owner
20181 changemanagement 1
  • Peter Johan Sønderby-Wagner stepped down as director
20161 changeindustry 1
  • Industry changed to Detailhandel med medicin og produkter til personlig pleje via internet (479117)
20151 changeaddress 1
  • Moved to Teglværksgade 37, 1. tv, 2100 København Ø
20141 changeaddress 1
  • Moved to Livjægergade 17B, 1. th, 2100 København Ø
20136 changesfounded 1 · management 2 · ownership 3
  • Registered as LUXPLUS ApS
  • Peter Johan Sønderby-Wagner appointed director
  • Martin Ersted Schultz appointed director
  • Egelund Capital ApS registered as owner (66.67%)
  • SOPHIA SEBASTIAN SYLVESTER SILKE HOLDING ApS registered as owner (20%)
  • MARTIN ERSTED SCHULTZ HOLDING ApS registered as owner (10%)

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction