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Rituals Cosmetics Denmark ApS

Private limited companyCVR 37587567HerlevActive

Rituals Cosmetics Denmark ApS is a private limited company, based in Herlev, active in retail sale of cosmetic and toilet articles, founded in 2016. Net profit rose 38% from 2024 to 2025, ending at DKK 12.8m. Measured by gross profit, it ranks no. 5 of 106 companies in the industry in the database. Profit has grown three years in a row.

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Key figures · financial year 2025

Gross profitDKK 73.5m−4.4% vs. 2024
Net profitDKK 12.8m+37.9% vs. 2024
EquityDKK 52m+32.8% vs. 2024
Employees264latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 4% (2024 → 2025), to DKK 73.5m.
  • Net profit rose 38% (2024 → 2025), to DKK 12.8m.
  • Equity rose 33% (2024 → 2025), to DKK 52m.

Employees

  • 4 more employees than a year earlier: 264 (07/2026) against 260 (07/2025).

Registrations, last 24 months

  • 26/06/2026: Moved to Herlev Hovedgade 195C, 2730 Herlev
  • 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50m202020212022202320242025
EquityNet profit
Financial figures for Rituals Cosmetics Denmark ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit32,26041,39449,86461,56776,85673,485−4.4%
Operating profit (EBIT)1,5302,1223,6034,93212,06815,554+28.9%
Profit before tax1,4602,0693,7024,62612,15615,940+31.1%
Net profit1,1391,6132,8873,5029,30912,840+37.9%
Total assets42,21849,96850,55457,35567,13676,290+13.6%
Equity21,80123,41426,30129,80239,11251,952+32.8%
Cash and cash equivalents2,9234,6182,7917,11214,17612,778−9.9%
Average number of employees61637895123118−4.1%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50mDKK 60mDKK 70mDKK 80m202020212022202320242025
Gross profitMedian, the industry (107 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Rituals Cosmetics Denmark ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202505/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202418/06/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202301/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202205/07/2023The companyPDF not statedXBRL
202101/01/2021 – 31/12/202104/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202001/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05010015020025030008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

107 companies in the database

Comparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.

Gross profitDKK 73.5mNo. 5 of 106
Better than 96% of the companies in the industry
EquityDKK 52mNo. 6 of 107
Better than 95% of the companies in the industry
Number of employees264No. 4 of 107
Better than 97% of the companies in the industry

Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.

DKK 100kDKK 1.4mDKK 20.6mDKK 296.5mDKK 1.8bnHere
Distribution of gross profit for 93 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 200–499 employees796 companies in the comparison
No. 585of 763
Better than 23%
No. 524of 796
Better than 34%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 441of 33,588
Better than 99%
No. 1,171of 33,687
Better than 97%
All companies of type ApS66,508 companies in the comparison
No. 422of 66,379
Better than 99%
No. 2,021of 66,505
Better than 97%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of cosmetic and toilet articles
Gross profit
  1. Rituals Cosmetics Denmark ApSDKK 73.5m
  2. Normal A/SDKK 4.3bn
  3. Matas Operations A/SDKK 2.2bn
Net profit
  1. Rituals Cosmetics Denmark ApSDKK 12.8m
  2. Normal A/SDKK 897.2m
  3. Matas Operations A/SDKK 145.3m
Equity
  1. Rituals Cosmetics Denmark ApSDKK 52m
  2. Normal A/SDKK 2.5bn
  3. Matas Operations A/SDKK 1.6bn
Employees
  1. Rituals Cosmetics Denmark ApS264
  2. Normal A/S5,167
  3. Matas Operations A/S3,255

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Rituals Cosmetics Enterprise B.V.100%
Rituals Cosmetics Denmark ApS

Management

5 active registrations

Executive management

Executive management at Rituals Cosmetics Denmark ApS
NameRoleAppointed
Joakim Jan KlingsellDirector02/07/2020

Board of directors

Board of directors at Rituals Cosmetics Denmark ApS
NameRoleAppointed
Jenny Diana de VriesBoard member14/12/2018
Raymond Bernardus Hubertus Maria CloostermanChair of the board14/12/2018
Lucas Diederik van EeghenBoard member30/12/2020
Grégory Marcel Jean BruyerBoard member14/02/2023
Auditor
KPMG P/S
Founders
Rituals Cosmetics Enterprise B.V.
Former management (11)
Former management at Rituals Cosmetics Denmark ApS
NameRoleAppointedResigned
Raymond Bernadus Hubertus Maria CloostermanChair of the board29/03/201623/11/2018
Maartje Bouvy - van BoxtelBoard member29/03/201602/01/2018
Adrianus Maria SchoutenBoard member29/03/201623/11/2018
Eduard Wouter Anne van SantenCEO29/03/201623/11/2018
Jenny Diana de VriesBoard member01/01/201823/11/2018
Marcel Johannes BernardusBoard member01/01/201823/11/2018
Marcel Johannes BernardusBoard member14/12/201814/02/2023
Eduard Wouter Anne van SantenCEO14/12/201802/07/2020
Adrianus Maria SchoutenBoard member14/12/201830/12/2020
Olivier Michel M. van den BosscheBoard member30/12/202007/03/2022
Anita Anna Berendina ArtsBoard member14/02/202301/09/2023

Signing rule: Selskabet tegnes af et bestyrelsesmedlem eller af den samlede bestyrelse.

Address and production units

34 active production units

Herlev Hovedgade 195C
2730 Herlev

Herlev Municipality · Postcode 2730

Other companies at the address (8)

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
Rituals RoskildeRo's Torv 1, st. 212, 4000 Roskilde231024742632
Rødovre CentrumRødovre Centrum 1G, st. 105, 2610 Rødovre221023465082
Rituals Cosmetics Denmark ApSHerlev Hovedgade 195C, 2730 Herlev211021307366
Rituals Amager CentretReberbanegade 3, st, 2300 København S171026739159
Aarhus Bruuns GalleriM.P. Bruuns Gade 25, 8000 Aarhus C121023465120
Frederiksberg CentretFalkoner Alle 21, 2000 Frederiksberg101023465090
Kolding StorcenterSkovvangen 42, 6000 Kolding101023465139
Lyngby StorcenterLyngby Storcenter 1, 2800 Kgs. Lyngby91023465112
Odense RosengårdcentretØrbækvej 75, 5220 Odense SØ91023465155
Rituals Aarhus SøndergadeSøndergade 4, 8000 Aarhus C91028549349
Rituals Ballerup CentretBallerup-Centret 2, 1, 2750 Ballerup91026739140
Rituals FisketorvetHavneholmen 5, 1561 København V91024742640
Rituals Hillerød, SlotsarkaderneSlotsarkaderne 225, st, 3400 Hillerød91030245454
Herning CentretMerkurvej 1E, 1. 161, 7400 Herning81025108422
Randers StorcenterMerkurvej 55, 8960 Randers SØ81025115860

Showing 15 of 34 units (sorted by employees).

Purpose

Selskabets formål er at drive virksomhed med køb og salg af personlige plejeprodukter, beklædningsgenstande, the og spabehandlinger samt anden efter bestyrelsens skøn hermed forbundet virksomhed. Selskabets virksomhed kan udøves dels direkte og dels gennem anbringelse af kapital i andre virksomheder.

The purpose is quoted from the register in Danish.

Changes year by year

40 registered events
20262 changesaddress 1 · accounts 1
  • Moved to Herlev Hovedgade 195C, 2730 Herlev
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of cosmetic and toilet articles (477500)
20241 changeaccounts 1
  • Annual report for 2023 published
20235 changesmanagement 4 · accounts 1
  • Anita Anna Berendina Arts stepped down as board member
  • Annual report for 2022 published
  • Grégory Marcel Jean Bruyer appointed board member
  • Anita Anna Berendina Arts appointed board member
  • Marcel Johannes Bernardus stepped down as board member
20222 changesaccounts 1 · management 1
  • Annual report for 2021 published
  • Olivier Michel M. van den Bossche stepped down as board member
20211 changeaccounts 1
  • Annual report for 2020 published
20205 changesmanagement 5
  • Olivier Michel M. van den Bossche appointed board member
  • Lucas Diederik van Eeghen appointed board member
  • Adrianus Maria Schouten stepped down as board member
  • Joakim Jan Klingsell appointed director
  • Eduard Wouter Anne van Santen stepped down as ceo
20191 changecapital 1
  • Share capital changed from 50,000 DKK to 400,000 DKK
201815 changesstatus 2 · management 13
  • Status changed to active
  • Adrianus Maria Schouten appointed board member
  • Marcel Johannes Bernardus appointed board member
  • Eduard Wouter Anne van Santen appointed ceo
  • Jenny Diana de Vries appointed board member
  • Raymond Bernardus Hubertus Maria Cloosterman appointed chair of the board
  • Status changed to under compulsory dissolution
  • Jenny Diana de Vries stepped down as board member
  • Marcel Johannes Bernardus stepped down as board member
  • Adrianus Maria Schouten stepped down as board member
  • Eduard Wouter Anne van Santen stepped down as ceo
  • Raymond Bernadus Hubertus Maria Cloosterman stepped down as chair of the board
  • Maartje Bouvy - van Boxtel stepped down as board member
  • Jenny Diana de Vries appointed board member
  • Marcel Johannes Bernardus appointed board member
20166 changesfounded 1 · management 4 · ownership 1
  • Registered as Rituals Cosmetics Denmark ApS
  • Adrianus Maria Schouten appointed board member
  • Maartje Bouvy - van Boxtel appointed board member
  • Eduard Wouter Anne van Santen appointed ceo
  • Raymond Bernadus Hubertus Maria Cloosterman appointed chair of the board
  • Rituals Cosmetics Enterprise B.V. registered as owner (100%)

Related companies

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Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction