Goodiebox ApS
Private limited companyCVR 34087288København SActive
Goodiebox ApS is a private limited company, based in København S, active in retail sale of cosmetic and toilet articles, founded in 2011. Net profit rose 71614% from 2025 to 2026, ending at DKK 2.4m. With 32 employees, the company is about 16 times larger than the industry median. Equity grew to DKK 10.3m in 2026.
Key figures · financial year 2026
Gross profitDKK 23.7m+6.4% vs. 2025
Net profitDKK 2.4m+71,613.9% vs. 2025
EquityDKK 10.3m+30.9% vs. 2025
Employees32latest month from CVR
What has changed
calculated from recorded figures and datesFinancials: 2026 against 2025
- Gross profit rose 6% (2025 → 2026), to DKK 23.7m.
- Net profit rose 71,614% (2025 → 2026), to DKK 2.4m.
- Equity rose 31% (2025 → 2026), to DKK 10.3m.
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2026 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 26,203 | 24,088 | −1,259 | 34,126 | 22,230 | 23,651 | +6.4% |
| Operating profit (EBIT) | −33,610 | −28,979 | −44,089 | 7,318 | 2,362 | 4,683 | +98.3% |
| Profit before tax | −37,763 | −30,558 | −49,422 | 3,969 | 268 | 3,191 | +1,089.3% |
| Net profit | −33,763 | −36,979 | −49,422 | 2,969 | 3 | 2,444 | +71,613.9% |
| Total assets | 139,744 | 120,837 | 84,103 | 74,450 | 66,501 | 69,619 | +4.7% |
| Equity | 22,326 | 19,347 | 4,925 | 7,894 | 7,898 | 10,342 | +30.9% |
| Liabilities | 117,418 | 101,490 | 79,178 | 66,556 | 58,604 | 59,277 | +1.1% |
| Cash and cash equivalents | 14,045 | 1,937 | 2,692 | 1,625 | 907 | 3,253 | +258.6% |
| Average number of employees | 101 | 90 | 70 | 47 | 31 | 29 | −6.5% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025, 2026: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2026 | 01/07/2025 – 30/06/2026 | 07/10/2026 | The company | PDF not statedXBRL |
| 2025 | 01/07/2024 – 30/06/2025 | 01/10/2025 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 20/11/2024 | The company | PDFXBRL |
| 2023 | 01/06/2022 – 30/06/2023 | 04/01/2024 | The company | PDFXBRL |
| 2022 | 01/06/2021 – 31/05/2022 | 01/12/2022 | The company | PDFXBRL |
| 2021 | 01/06/2020 – 31/05/2021 | 29/10/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
107 companies in the databaseComparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.
Gross profitDKK 23.7mNo. 11 of 106
Better than 90% of the companies in the industry
EquityDKK 10.3mNo. 14 of 107
Better than 88% of the companies in the industry
Number of employees32No. 9 of 107
Better than 92% of the companies in the industry
Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 2,162of 9,892 Better than 78% | No. 3,036of 9,922 Better than 69% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 1,680of 33,588 Better than 95% | No. 3,666of 33,687 Better than 89% |
| All companies of type ApS66,508 companies in the comparison | No. 1,985of 66,379 Better than 97% | No. 6,710of 66,505 Better than 90% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of cosmetic and toilet articlesGross profit
- Goodiebox ApSDKK 23.7m
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
Net profit
- Goodiebox ApSDKK 2.4m
- Normal A/SDKK 897.2m
- Matas Operations A/SDKK 145.3m
Equity
- Goodiebox ApSDKK 10.3m
- Normal A/SDKK 2.5bn
- Matas Operations A/SDKK 1.6bn
Employees
- Goodiebox ApS32
- Normal A/S5,167
- Matas Operations A/S3,255
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterOwners
- Goodiebox Holding ApS100%
Goodiebox ApS
Management
6 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Nikolaj Hjulmand Leonhard-Hjorth | CEO | 28/05/2024 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Anders Hegelund Bjørnsbo | Board member | 08/05/2023 |
| Morten Pedersen | Board member | 08/05/2023 |
| Karsten Frost Mathiesen | Board member | 08/05/2023 |
| Morten Mathiesen | Chair of the board | 08/05/2023 |
| Mikkel Berg Kjærsgaard | Board member | 05/01/2024 |
- Auditor
- Grant Thornton, Godkendt Revisionspartnerselskab
- Founders
- Leonhard Holding ApS
Former management (21)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Lise Leonhard Hjorth | Director | 15/12/2011 | 19/12/2012 |
| Nikolaj Hjulmand Leonhard-Hjorth | Director | 15/12/2011 | 01/05/2016 |
| Rasmus Schmiegelow | Chair of the board | 15/12/2011 | 01/05/2016 |
| Henrik Aamand Akselbo | Board member | 30/10/2013 | 31/08/2016 |
| Nikolaj Hjulmand Leonhard-Hjorth | Chair of the board | 01/05/2016 | 07/12/2017 |
| Rasmus Schmiegelow | CEO | 01/05/2016 | 07/12/2017 |
| Morten Qvist Strunge | Board member | 30/05/2017 | 07/12/2017 |
| Rasmus Schmiegelow | Board member | 30/05/2017 | 07/12/2017 |
| Morten Qvist Strunge | Board member | 08/12/2017 | 25/11/2018 |
| Nikolaj Hjulmand Leonhard-Hjorth | Chair of the board | 08/12/2017 | 25/11/2018 |
| Rasmus Schmiegelow | CEO | 08/12/2017 | 08/05/2023 |
| Rasmus Schmiegelow | Board member | 08/12/2017 | 08/05/2023 |
| Christian Læsø Jensen | Board member | 29/08/2018 | 28/10/2021 |
| Morten Qvist Strunge | Chair of the board | 26/11/2018 | 03/05/2023 |
| Nikolaj Hjulmand Leonhard-Hjorth | Board member | 26/11/2018 | 08/05/2023 |
| Claus Zibrandtsen | Board member | 28/10/2021 | 02/03/2023 |
| Negin Yeganegy | Board member | 28/10/2021 | 08/05/2023 |
| Joel Palix | Board member | 28/10/2021 | 08/05/2023 |
| Morten Pedersen | Director | 08/05/2023 | 23/08/2023 |
| Karsten Frost Mathiesen | CEO | 08/05/2023 | 21/08/2023 |
| Christian Samsø Dohn | CEO | 21/08/2023 | 28/05/2024 |
Signing rule: Virksomheden tegnes af en direktør, eller af den samlede bestyrelse i forening
Address and production units
1 active production unitsArtillerivej 86
2300 København S
| Production unit | Address | Employees | P number |
|---|---|---|---|
| GOODIEBOX ApS | Artillerivej 86, 5, 2300 København S | 32 | 1017354082 |
Purpose
Selskabets formål er at drive handel og industri, herunder IT-rådgivning og software udvikling samt aktiviteter i tilknytning hertil.
The purpose is quoted from the register in Danish.
Changes year by year
104 registered events22015
172016
142017
92018
112019
62020
52021
12022
162023
52024
22025
12026
20261 changeaccounts 1
- AccountsAnnual report for 2026 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2025 published
- IndustryIndustry changed to Retail sale of cosmetic and toilet articles (477500)
20245 changesaccounts 2 · management 3
- AccountsAnnual report for 2024 published
- ManagementNikolaj Hjulmand Leonhard-Hjorth appointed ceo
- ManagementChristian Samsø Dohn stepped down as ceo
- ManagementMikkel Berg Kjærsgaard appointed board member
- AccountsAnnual report for 2023 published
202316 changesmanagement 16
- ManagementMorten Pedersen stepped down as director
- ManagementChristian Samsø Dohn appointed ceo
- ManagementKarsten Frost Mathiesen stepped down as ceo
- ManagementMorten Pedersen appointed board member
- ManagementAnders Hegelund Bjørnsbo appointed board member
- ManagementMorten Pedersen appointed director
- ManagementKarsten Frost Mathiesen appointed ceo
- ManagementMorten Mathiesen appointed chair of the board
- ManagementKarsten Frost Mathiesen appointed board member
- ManagementNegin Yeganegy stepped down as board member
- ManagementJoel Palix stepped down as board member
- ManagementNikolaj Hjulmand Leonhard-Hjorth stepped down as board member
- ManagementRasmus Schmiegelow stepped down as board member
- ManagementRasmus Schmiegelow stepped down as ceo
- ManagementMorten Qvist Strunge stepped down as chair of the board
- ManagementClaus Zibrandtsen stepped down as board member
20221 changeaccounts 1
- AccountsAnnual report for 2022 published
20215 changesaccounts 1 · management 4
- AccountsAnnual report for 2021 published
- ManagementNegin Yeganegy appointed board member
- ManagementJoel Palix appointed board member
- ManagementClaus Zibrandtsen appointed board member
- ManagementChristian Læsø Jensen stepped down as board member
20206 changesownership 6
- OwnershipGoodiebox Holding ApS registered as owner (100%)
- OwnershipIIDIA ApS is no longer registered as owner
- OwnershipinQvation ApS is no longer registered as owner
- OwnershipLind Family Holding A/S is no longer registered as owner
- OwnershipINVESTRU ApS is no longer registered as owner
- OwnershipECHOSTAR HOLDING ApS is no longer registered as owner
201911 changescapital 2 · ownership 9
- CapitalShare capital changed from 119,115 DKK to 120,931 DKK
- CapitalShare capital changed from 103,403 DKK to 119,115 DKK
- OwnershipIIDIA ApS registered as owner (25%)
- OwnershipinQvation ApS registered as owner (10%)
- OwnershipLind Family Holding A/S registered as owner (5%)
- OwnershipINVESTRU ApS registered as owner (20%)
- OwnershipECHOSTAR HOLDING ApS registered as owner (25%)
- OwnershipINVESTRU ApS is no longer registered as owner
- OwnershipinQvation ApS is no longer registered as owner
- OwnershipECHOSTAR HOLDING ApS is no longer registered as owner
- OwnershipIIDIA ApS is no longer registered as owner
20189 changesmanagement 5 · capital 1 · ownership 3
- ManagementMorten Qvist Strunge appointed chair of the board
- ManagementNikolaj Hjulmand Leonhard-Hjorth appointed board member
- ManagementNikolaj Hjulmand Leonhard-Hjorth stepped down as chair of the board
- ManagementMorten Qvist Strunge stepped down as board member
- CapitalShare capital changed from 93,089 DKK to 103,403 DKK
- ManagementChristian Læsø Jensen appointed board member
- OwnershipINVESTRU ApS registered as owner (25%)
- OwnershipinQvation ApS registered as owner (5%)
- OwnershipINVESTRU ApS is no longer registered as owner
201714 changesstatus 2 · management 10 · capital 1 · ownership 1
- StatusStatus changed to active
- ManagementRasmus Schmiegelow appointed board member
- ManagementRasmus Schmiegelow appointed ceo
- ManagementNikolaj Hjulmand Leonhard-Hjorth appointed chair of the board
- ManagementMorten Qvist Strunge appointed board member
- StatusStatus changed to under compulsory dissolution
- ManagementMorten Qvist Strunge stepped down as board member
- ManagementRasmus Schmiegelow stepped down as board member
- ManagementNikolaj Hjulmand Leonhard-Hjorth stepped down as chair of the board
- ManagementRasmus Schmiegelow stepped down as ceo
- CapitalShare capital changed from 83,780 DKK to 93,089 DKK
- ManagementMorten Qvist Strunge appointed board member
- ManagementRasmus Schmiegelow appointed board member
- OwnershipINVESTRU ApS registered as owner (15%)
201617 changesaddress 1 · ownership 10 · management 5 · industry 1
- AddressMoved to Artillerivej 86, 5, 2300 København S
- OwnershipECHOSTAR HOLDING ApS registered as owner (33.33%)
- OwnershipECHOSTAR HOLDING ApS is no longer registered as owner
- OwnershipTROMMESALEN INVEST IVS is no longer registered as owner
- OwnershipIIDIA ApS registered as owner (33.33%)
- ManagementHenrik Aamand Akselbo stepped down as board member
- OwnershipIIDIA ApS is no longer registered as owner
- OwnershipECHOSTAR HOLDING ApS registered as owner (33.33%)
- OwnershipONGB HOLDING ApS is no longer registered as owner
- OwnershipLEONHARD HOLDING ApS is no longer registered as owner
- OwnershipECHOSTAR HOLDING ApS is no longer registered as owner
- OwnershipGOODIEBOX ApS is no longer registered as owner
- ManagementNikolaj Hjulmand Leonhard-Hjorth appointed chair of the board
- ManagementRasmus Schmiegelow appointed ceo
- ManagementRasmus Schmiegelow stepped down as chair of the board
- ManagementNikolaj Hjulmand Leonhard-Hjorth stepped down as director
- IndustryIndustry changed to Detailhandel med medicin og produkter til personlig pleje via internet (479117)
20152 changesownership 2
- OwnershipTROMMESALEN INVEST IVS registered as owner (15%)
- OwnershipBLOGGERS DELIGHT ApS is no longer registered as owner
20141 changeaddress 1
- AddressMoved to Flæsketorvet 68, 1711 København V
20139 changesmanagement 1 · capital 1 · ownership 6 · address 1
- ManagementHenrik Aamand Akselbo appointed board member
- CapitalShare capital changed from 80,000 DKK to 83,780 DKK
- OwnershipONGB HOLDING ApS registered as owner (0%)
- OwnershipLEONHARD HOLDING ApS registered as owner (10%)
- OwnershipIIDIA ApS registered as owner (25%)
- OwnershipECHOSTAR HOLDING ApS registered as owner (25%)
- OwnershipGOODIEBOX ApS registered as owner (5%)
- OwnershipBLOGGERS DELIGHT ApS registered as owner (15%)
- AddressMoved to Høffdingsvej 34, 2500 Valby
20121 changemanagement 1
- ManagementLise Leonhard Hjorth stepped down as director
20114 changesfounded 1 · management 3
- FoundedRegistered as GOODIEBOX ApS
- ManagementLise Leonhard Hjorth appointed director
- ManagementRasmus Schmiegelow appointed chair of the board
- ManagementNikolaj Hjulmand Leonhard-Hjorth appointed director
Related companies
Same industry in København
- Sephora Danmark ApS121 employees
- Luxplus ApS60 employees
- Nd-group ApS20 employees
- Sanzi Beauty ApS19 employees
- dubbu ApS18 employees
- Beauty Bureau ApS12 employees
Same people in management
- Visma e-conomic A/Svia Anders Hegelund Bjørnsbo
- Dekra A/Svia Karsten Frost Mathiesen
- TDC Telco ApSvia Morten Qvist Strunge
- GreenMind A/Svia Karsten Frost Mathiesen
- Dekra Equipment & Services A/Svia Karsten Frost Mathiesen
- S360 A/Svia Morten Qvist Strunge
Largest in the industry
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
- Gebr. Heinemann Retail ApSDKK 119m
- Firtal Web A/SDKK 96.3m
- Rituals Cosmetics Denmark ApSDKK 73.5m
- Luxplus ApSDKK 56m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.