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Eventyrsport A/S

Public limited companyCVR 21425192HasselagerActive

Eventyrsport A/S is a public limited company, based in Hasselager, active in retail sale of clothing, founded in 1998. The company went from a profit in 2024 to a loss of DKK 1.4m in 2025. Measured by gross profit, it ranks no. 10 of 936 companies in the industry in the database. Operations are spread over 17 production units in 15 towns.

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Key figures · financial year 2025

Gross profitDKK 83m+6.3% vs. 2024
Net profit−DKK 1.4m−139.4% vs. 2024
EquityDKK 39.6m+10.1% vs. 2024
Employees471latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 6% (2024 → 2025), to DKK 83m.
  • Net profit went from a profit of DKK 3.4m to a loss of DKK 1.4m (2024 → 2025).
  • Equity rose 10% (2024 → 2025), to DKK 39.6m.

Employees

  • 24 more employees than a year earlier: 471 (07/2026) against 447 (07/2025).

Management and owners, last 24 months

  • New in management: Lars Schmidt Hansen (board member, 19/11/2025) and Peter Lindholst (board member, 19/11/2025).
  • New owners registered: Eventyr Invest A/S (19/06/2025).
  • No longer registered as owner: Lars Sejer Sørensen Holding ApS (19/06/2025) and Eventyr Invest A/S (18/06/2025).

Registrations, last 24 months

  • 15/05/2025: Share capital changed from 2,500,000 DKK to 2,708,335 DKK
  • 13/03/2025: Moved to Mosegårdsvænget 21, Kattrup, 8361 Hasselager
  • 01/01/2025: Industry changed to Retail sale of clothing (477110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 10mDKK 0DKK 10mDKK 20mDKK 30mDKK 40m202020212022202320242025
EquityNet profit
Financial figures for Eventyrsport A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit55,22175,54584,80174,79878,04182,968+6.3%
Operating profit (EBIT)6,94411,90411,287−3582,028562−72.3%
Profit before tax5,07811,77910,409−3,0353,400−1,981−158.3%
Net profit3,8519,5198,112−2,3563,440−1,355−139.4%
Total assets74,918100,499121,694133,372156,618166,834+6.5%
Equity17,22226,74034,85232,49635,93639,581+10.1%
Liabilities55,96072,23485,507100,278120,682127,253+5.4%
Cash and cash equivalents7459,0471,7681,1681,5957,563+374.2%
Average number of employees98121137152148143−3.4%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 20mDKK 40mDKK 60mDKK 80m202020212022202320242025
Gross profitMedian, the industry (937 companies)

Annual reports

6 financial years
Annual reports for Eventyrsport A/S
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202502/12/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202415/11/2024The companyPDFXBRL
202301/07/2022 – 30/06/202308/12/2023The companyPDFXBRL
202201/07/2021 – 30/06/202225/11/2022The companyPDFXBRL
202101/07/2020 – 30/06/202119/11/2021The companyPDFXBRL
202001/07/2019 – 30/06/202020/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
010020030040050008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

937 companies in the database

Comparison with the other companies in retail sale of clothing based on the latest financial year.

Gross profitDKK 83mNo. 10 of 936
Better than 99% of the companies in the industry
EquityDKK 39.6mNo. 20 of 937
Better than 98% of the companies in the industry
Number of employees471No. 10 of 937
Better than 99% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.

DKK 100kDKK 921kDKK 8.5mDKK 78.1mDKK 343mHere
Distribution of gross profit for 870 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 200–499 employees796 companies in the comparison
No. 563of 763
Better than 26%
No. 565of 796
Better than 29%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 864of 24,791
Better than 97%
No. 2,784of 24,909
Better than 89%
All companies of type A/S18,025 companies in the comparison
No. 1,859of 17,786
Better than 90%
No. 4,167of 18,024
Better than 77%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of clothing
Gross profit
  1. Eventyrsport A/SDKK 83m
  2. H & M Hennes & Mauritz A/SDKK 718.7m
  3. Pwt Group A/SDKK 407.4m
Net profit
  1. Eventyrsport A/S−DKK 1.4m
  2. H & M Hennes & Mauritz A/SDKK 106.2m
  3. Pwt Group A/SDKK 112.3m
Equity
  1. Eventyrsport A/SDKK 39.6m
  2. H & M Hennes & Mauritz A/SDKK 299.3m
  3. Pwt Group A/SDKK 283.1m
Employees
  1. Eventyrsport A/S471
  2. H & M Hennes & Mauritz A/S2,767
  3. Pwt Group A/S522

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Eventyr Invest A/S100%
Eventyrsport A/S

Management

6 active registrations

Executive management

Executive management at Eventyrsport A/S
NameRoleAppointed
Lars Sejer SørensenDirector10/11/2000

Board of directors

Board of directors at Eventyrsport A/S
NameRoleAppointed
Lars Sejer SørensenBoard member30/09/2012
Lars Steen PedersenChair of the board18/11/2021
Michael BjerreBoard member18/11/2021
Lars Schmidt HansenBoard member19/11/2025
Peter LindholstBoard member19/11/2025
Founders
Lars Sejer Sørensen, Allan Welcher Frøsig Christensen, Made & Trade ApS
Former management (15)
Former management at Eventyrsport A/S
NameRoleAppointedResigned
Lars Buchardt GeislerBoard member07/10/199807/06/2000
Lars Axeltoft TregartBoard member07/10/199807/06/2000
Thomas Børre JørgensenBoard member07/10/199807/06/2000
Allan Welcher Frøsig ChristensenBoard member07/10/199810/11/2000
Allan Welcher Frøsig ChristensenDirector07/10/199826/03/2002
Ulrik Borum VendelboDirector10/11/200030/06/2009
Ulrik Borum VendelboBoard member18/10/200330/06/2009
Lars BuskChair of the board18/10/200320/10/2005
Jakob SkovsgaardBoard member20/10/200530/06/2008
Jens Sejer SørensenChair of the board20/10/200524/10/2013
Gert Farup LindquistBoard member01/03/201213/09/2019
Morten PoulsgaardBoard member01/03/201230/09/2012
Torben Østergaard MouritsenChair of the board24/10/201318/11/2021
Lars Steen PedersenBoard member13/09/201917/11/2021
Dorte KroghBoard member06/12/202321/03/2024

Signing rule: Selskabet tegnes af direktøren alene eller af den samlede bestyrelse

Address and production units

17 active production units

Mosegårdsvænget 21
8361 Hasselager

Aarhus Municipality · Postcode 8361

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
Eventyrsport A/SMosegårdsvænget 21, Kattrup, 8361 Hasselager881011374936
Eventyrsport Aarhus CØstergade 8-10, 8000 Aarhus C431018016431
Eventyrsport FrederiksbergFalkoner Alle 21-23, 2000 Frederiksberg421020269746
Eventyrsport KøbenhavnNørre Voldgade 9, 1358 København K381017455156
Eventyrsport RoskildeAlgade 32, st, 4000 Roskilde381017455210
Eventyrsport SilkeborgViborgvej 23, 8600 Silkeborg321017455229
Eventyrsport HillerødSlangerupgade 37, 3400 Hillerød271014570663
Eventyrsport SlagelseJapanvej 7, 4200 Slagelse261027632579
Eventyrsport OdenseTagtækkervej 6, 5230 Odense M241028944221
Eventyrsport VejleTorvegade 9A, st, 7100 Vejle221023610511
Racingdenmark AarhusJ.M. Mørks Gade 1, 8000 Aarhus C201025989089
Eventyrsport HorsensGrønlandsvej 3B, 8700 Horsens191017611654
Eventyrsport Aalborg CBudolfi Plads 1, 9000 Aalborg181011026008
Eventyrsport EsbjergØstre Gjesingvej 19, 6715 Esbjerg N171021920858
Eventyrsport KoldingSkovvangen 55, 6000 Kolding151028068219

Showing 15 of 17 units (sorted by employees).

Purpose

Selskabets formål er at drive handel med sports- og fritidsbeklædning og dermed beslægtet aktivitet.

The purpose is quoted from the register in Danish.

Changes year by year

59 registered events
20259 changesaccounts 1 · management 2 · ownership 3 · capital 1 · address 1 · industry 1
  • Annual report for 2025 published
  • Peter Lindholst appointed board member
  • Lars Schmidt Hansen appointed board member
  • EVENTYR INVEST A/S registered as owner (100%)
  • LARS SEJER SØRENSEN HOLDING ApS is no longer registered as owner
  • EVENTYR INVEST A/S is no longer registered as owner
  • Share capital changed from 2,500,000 DKK to 2,708,335 DKK
  • Moved to Mosegårdsvænget 21, Kattrup, 8361 Hasselager
  • Industry changed to Retail sale of clothing (477110)
20243 changesaccounts 1 · address 1 · management 1
  • Annual report for 2024 published
  • Moved to Mosegårdsvænget 21, Kattrup, 8361 Hasselager
  • Dorte Krogh stepped down as board member
20232 changesaccounts 1 · management 1
  • Annual report for 2023 published
  • Dorte Krogh appointed board member
20221 changeaccounts 1
  • Annual report for 2022 published
20215 changesaccounts 1 · management 4
  • Annual report for 2021 published
  • Michael Bjerre appointed board member
  • Lars Steen Pedersen appointed chair of the board
  • Torben Østergaard Mouritsen stepped down as chair of the board
  • Lars Steen Pedersen stepped down as board member
20201 changeaccounts 1
  • Annual report for 2020 published
20192 changesmanagement 2
  • Lars Steen Pedersen appointed board member
  • Gert Farup Lindquist stepped down as board member
20133 changesmanagement 2 · merger 1
  • Torben Østergaard Mouritsen appointed chair of the board
  • Jens Sejer Sørensen stepped down as chair of the board
  • Merger registered in CVR
20128 changesmanagement 4 · name 1 · capital 1 · ownership 2
  • Lars Sejer Sørensen appointed board member
  • Morten Poulsgaard stepped down as board member
  • Name changed from TOURSPORT ApS to EVENTYRSPORT A/S
  • Share capital changed from 400,000 DKK to 2,500,000 DKK
  • Gert Farup Lindquist appointed board member
  • Morten Poulsgaard appointed board member
  • LARS SEJER SØRENSEN HOLDING ApS registered as owner (50%)
  • EVENTYR INVEST A/S registered as owner (33.33%)
20093 changesmanagement 2 · address 1
  • Ulrik Borum Vendelbo stepped down as board member
  • Ulrik Borum Vendelbo stepped down as director
  • Moved to Sletvej 50B, 8310 Tranbjerg J
20082 changesmanagement 1 · industry 1
  • Jakob Skovsgaard stepped down as board member
  • Industry changed to Retail sale of clothing (477110)
20054 changesaddress 1 · management 3
  • Moved to Søndergade 32, 5, 8000 Århus C
  • Jens Sejer Sørensen appointed chair of the board
  • Jakob Skovsgaard appointed board member
  • Lars Busk stepped down as chair of the board
20032 changesmanagement 2
  • Ulrik Borum Vendelbo appointed board member
  • Lars Busk appointed chair of the board
20021 changemanagement 1
  • Allan Welcher Frøsig Christensen stepped down as director
20007 changesmanagement 6 · name 1
  • Lars Sejer Sørensen appointed director
  • Ulrik Borum Vendelbo appointed director
  • Allan Welcher Frøsig Christensen stepped down as board member
  • Name changed from TOURSPORT TRADEPOST ApS to TOURSPORT ApS
  • Lars Axeltoft Tregart stepped down as board member
  • Thomas Børre Jørgensen stepped down as board member
  • Lars Buchardt Geisler stepped down as board member
19986 changesfounded 1 · management 5
  • Registered as TOURSPORT TRADEPOST ApS
  • Lars Axeltoft Tregart appointed board member
  • Allan Welcher Frøsig Christensen appointed director
  • Allan Welcher Frøsig Christensen appointed board member
  • Thomas Børre Jørgensen appointed board member
  • Lars Buchardt Geisler appointed board member

Related companies

Same industry in Aarhus

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026.

View in CVRReport a correction