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I Say A/S

Public limited companyCVR 29011753ThemActive

I Say A/S is a public limited company, based in Them, active in wholesale of clothing, founded in 2005. Net profit rose 28% from 2024 to 2025, ending at DKK 6.6m. With 17 employees, the company is about 3 times larger than the industry median. Equity grew to DKK 30.9m in 2025.

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Key figures · financial year 2025

Gross profitDKK 17.6m+9.2% vs. 2024
Net profitDKK 6.6m+28.1% vs. 2024
EquityDKK 30.9m+27% vs. 2024
Employees17latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 9% (2024 → 2025), to DKK 17.6m.
  • Net profit rose 28% (2024 → 2025), to DKK 6.6m.
  • Equity rose 27% (2024 → 2025), to DKK 30.9m.

Employees

  • 8 fewer employees than a year earlier: 17 (08/2026) against 25 (08/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30m202020212022202320242025
EquityNet profit
Financial figures for I Say A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit13,34219,89916,97817,35616,12217,607+9.2%
Operating profit (EBIT)6,44111,6567,7357,5635,9157,115+20.3%
Profit before tax6,59812,5277,4638,3276,3938,178+27.9%
Net profit5,1879,9386,0006,6615,1156,551+28.1%
Total assets18,57525,90130,33535,78535,60341,561+16.7%
Equity11,98519,44220,85623,36024,32230,885+27%
Liabilities6,5906,4599,48012,42511,26310,658−5.4%
Cash and cash equivalents2,3087,1386,1088,3529,52514,694+54.3%
Average number of employees1316171616160%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14mDKK 16mDKK 18mDKK 20m202020212022202320242025
Gross profitMedian, the industry (356 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for I Say A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202513/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202420/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202304/03/2024The companyPDFXBRL
202201/01/2022 – 31/12/202219/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202109/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202014/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
051015202509/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

356 companies in the database

Comparison with the other companies in wholesale of clothing based on the latest financial year.

Gross profitDKK 17.6mNo. 76 of 356
Better than 79% of the companies in the industry
EquityDKK 30.9mNo. 55 of 356
Better than 85% of the companies in the industry
Number of employees17No. 99 of 356
Better than 72% of the companies in the industry

Industry median: gross profit DKK 3.9m, net profit DKK 258k, equity DKK 3.4m, 5 employees.

DKK 100kDKK 1.3mDKK 17.2mDKK 224.7mDKK 1.2bnHere
Distribution of gross profit for 331 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 1,863of 69,742
Better than 97%
No. 4,376of 69,964
Better than 94%
Same industry and fewer than 20 employees258 companies in the comparison
No. 6of 258
Better than 98%
No. 11of 258
Better than 96%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 3,817of 24,791
Better than 85%
No. 3,318of 24,909
Better than 87%
All companies of type A/S18,025 companies in the comparison
No. 6,521of 17,786
Better than 63%
No. 4,835of 18,024
Better than 73%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of clothing
Gross profit
  1. I Say A/SDKK 17.6m
  2. DK Company A/SDKK 2.9bn
  3. Sports Connection ApSDKK 439.2m
Net profit
  1. I Say A/SDKK 6.6m
  2. DK Company A/SDKK 309.3m
  3. Sports Connection ApSDKK 315.1m
Equity
  1. I Say A/SDKK 30.9m
  2. DK Company A/SDKK 1.3bn
  3. Sports Connection ApSDKK 620.5m
Employees
  1. I Say A/S17
  2. DK Company A/S467
  3. Sports Connection ApS76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • I Say Holding ApS100%
I Say A/S

Management

4 active registrations

Executive management

Executive management at I Say A/S
NameRoleAppointed
Britt Haunstrup AndreassenDirector11/03/2009

Board of directors

Board of directors at I Say A/S
NameRoleAppointed
Søren AndreassenBoard member15/02/2008
Britt Haunstrup AndreassenBoard member11/03/2009
Poul Michael BjørnskovChair of the board24/08/2015
Founders
Jens Heimburger
Former management (10)
Former management at I Say A/S
NameRoleAppointedResigned
Jens HeimburgerChair of the board29/09/200515/02/2008
Hans-Kurt BejerBoard member29/09/200511/03/2009
Hans-Kurt BejerDirector29/09/200511/03/2009
Ole KlitgaardBoard member29/09/200521/07/2006
Steffen Thordahl NielsenBoard member21/07/200614/02/2007
Kim Lindholm RasmussenBoard member14/02/200715/02/2008
Hans Ole NielsenBoard member14/02/200715/02/2008
Maj Brit Mølsted AndersenChair of the board15/02/200811/03/2009
Kurt Skov JensenBoard member11/03/200901/05/2013
Lene Haunstrup JensenChair of the board11/03/200924/08/2015

Signing rule: Selskabet tegnes af direktøren eller af den samlede bestyrelse i forening.

Address and production units

1 active production units

Knudlundvej 3
8653 Them

Silkeborg Municipality · Postcode 8653

Production units
Production unitAddressEmployeesP number
I SAY A/SKnudlundvej 3, 8653 Them171003123183

Purpose

Selskabets formål er at drive handel med og fabrikation af beklædningsgenstande samt anden dermed i forbindelse stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

47 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20182 changesownership 2
  • Søren Andreassen is no longer registered as owner
  • Britt Haunstrup Andreassen is no longer registered as owner
20156 changesownership 4 · management 2
  • I SAY HOLDING ApS registered as owner (100%)
  • WHY NOT ApS is no longer registered as owner
  • Søren Andreassen registered as owner (50%)
  • Søren Andreassen is no longer registered as owner
  • Poul Michael Bjørnskov appointed chair of the board
  • Lene Haunstrup Jensen stepped down as chair of the board
20131 changemanagement 1
  • Kurt Skov Jensen stepped down as board member
20097 changesmanagement 7
  • Kurt Skov Jensen appointed board member
  • Britt Haunstrup Andreassen appointed director
  • Britt Haunstrup Andreassen appointed board member
  • Lene Haunstrup Jensen appointed chair of the board
  • Maj Brit Mølsted Andersen stepped down as chair of the board
  • Hans-Kurt Bejer stepped down as director
  • Hans-Kurt Bejer stepped down as board member
200811 changesownership 3 · address 1 · name 1 · capital 1 · management 5
  • Søren Andreassen registered as owner (50%)
  • Britt Haunstrup Andreassen registered as owner (50%)
  • WHY NOT ApS registered as owner (100%)
  • Moved to Knudlundvej 3, 8653 Them
  • Name changed from WOMENS WEAR 2 A/S to I SAY A/S
  • Share capital changed from 2,670,000 DKK to 3,170,000 DKK
  • Maj Brit Mølsted Andersen appointed chair of the board
  • Søren Andreassen appointed board member
  • Kim Lindholm Rasmussen stepped down as board member
  • Hans Ole Nielsen stepped down as board member
  • Jens Heimburger stepped down as chair of the board
20074 changescapital 1 · management 3
  • Share capital changed from 2,400,000 DKK to 2,670,000 DKK
  • Kim Lindholm Rasmussen appointed board member
  • Hans Ole Nielsen appointed board member
  • Steffen Thordahl Nielsen stepped down as board member
20064 changesname 1 · management 2 · industry 1
  • Name changed from LINDON COMPANY A/S to WOMENS WEAR 2 A/S
  • Steffen Thordahl Nielsen appointed board member
  • Ole Klitgaard stepped down as board member
  • Industry changed to Engroshandel med beklædning (514210)
20056 changesindustry 1 · founded 1 · management 4
  • Industry changed to Fremstilling af overtøj, kjoler, bukser mv. (182200)
  • Registered as LINDON COMPANY A/S
  • Hans-Kurt Bejer appointed director
  • Hans-Kurt Bejer appointed board member
  • Jens Heimburger appointed chair of the board
  • Ole Klitgaard appointed board member

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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