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Adidas Danmark A/S

Public limited companyCVR 20754788ThemActive

Adidas Danmark A/S is a public limited company, based in Them, active in wholesale of clothing, founded in 1998. Net profit fell 23% from 2024 to 2025, ending at DKK 7.2m. Operations are spread over 4 production units in 4 towns. With 50 employees, the company is about 10 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 33.7m−8.2% vs. 2024
Net profitDKK 7.2m−23.4% vs. 2024
EquityDKK 20.5m−12.2% vs. 2024
Employees50latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 8% (2024 → 2025), to DKK 33.7m.
  • Net profit fell 23% (2024 → 2025), to DKK 7.2m.
  • Equity fell 12% (2024 → 2025), to DKK 20.5m.

Employees

  • 10 more employees than a year earlier: 50 (08/2026) against 40 (08/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25m202020212022202320242025
EquityNet profit
Financial figures for Adidas Danmark A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit44,31847,58747,30245,64436,70133,694−8.2%
Operating profit (EBIT)13,25515,37915,69315,13213,23113,656+3.2%
Profit before tax12,53014,84915,45514,79312,06811,928−1.2%
Net profit11,72210,91212,06211,5069,3447,153−23.4%
Total assets144,613141,885107,37889,44587,379131,637+50.6%
Equity21,02419,93621,49821,00423,34720,500−12.2%
Cash and cash equivalents189991591,427173130−24.7%
Average number of employees707074513942+7.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50m202020212022202320242025
Gross profitMedian, the industry (356 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Adidas Danmark A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202528/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202427/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202305/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202220/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202108/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202003/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
010203040506009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

356 companies in the database

Comparison with the other companies in wholesale of clothing based on the latest financial year.

Gross profitDKK 33.7mNo. 47 of 356
Better than 87% of the companies in the industry
EquityDKK 20.5mNo. 75 of 356
Better than 79% of the companies in the industry
Number of employees50No. 39 of 356
Better than 89% of the companies in the industry

Industry median: gross profit DKK 3.9m, net profit DKK 258k, equity DKK 3.4m, 5 employees.

DKK 100kDKK 1.3mDKK 17.2mDKK 224.7mDKK 1.2bnHere
Distribution of gross profit for 331 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 2,585of 4,412
Better than 41%
No. 2,170of 4,466
Better than 51%
Same industry and 50–199 employees32 companies in the comparison
No. 31of 32
Better than 3%
No. 29of 32
Better than 10%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 2,121of 24,791
Better than 91%
No. 4,371of 24,909
Better than 82%
All companies of type A/S18,025 companies in the comparison
No. 4,030of 17,786
Better than 77%
No. 6,089of 18,024
Better than 66%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of clothing
Gross profit
  1. Adidas Danmark A/SDKK 33.7m
  2. DK Company A/SDKK 2.9bn
  3. Sports Connection ApSDKK 439.2m
Net profit
  1. Adidas Danmark A/SDKK 7.2m
  2. DK Company A/SDKK 309.3m
  3. Sports Connection ApSDKK 315.1m
Equity
  1. Adidas Danmark A/SDKK 20.5m
  2. DK Company A/SDKK 1.3bn
  3. Sports Connection ApSDKK 620.5m
Employees
  1. Adidas Danmark A/S50
  2. DK Company A/S467
  3. Sports Connection ApS76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • adidas International B.V.100%
Adidas Danmark A/S

Management

4 active registrations

Executive management

Executive management at Adidas Danmark A/S
NameRoleAppointed
Kathryn Louise SwarbrickDirector29/03/2022

Board of directors

Board of directors at Adidas Danmark A/S
NameRoleAppointed
Kathryn Louise SwarbrickBoard member29/03/2022
Jörg Volker DöringDeputy chair29/03/2022
Matthew CreightonChair of the board08/06/2022
Founders
Sportgoods P/S
Former management (37)
Former management at Adidas Danmark A/S
NameRoleAppointedResigned
Claus Torben WarmingBoard member17/03/199805/04/2001
Stig Helmer JørgensenChair of the board17/03/199805/04/2001
Henning JørgensenDirector17/03/199804/12/2003
Poul Ernst RasmussenBoard member17/03/199811/05/1999
Klaus Holgaard RasmussenBoard member17/03/199805/04/2001
Ralph Michael KottererBoard member19/01/200031/05/2002
Helmut Georg ZwicknaglBoard member05/04/200131/08/2004
Karl-Heinz MaurathDeputy chair05/04/200104/12/2003
Roland AuschelDeputy chair13/01/200401/04/2008
Mats Patrik NilssonBoard member13/01/200431/01/2007
Mats Patrik NilssonCEO13/01/200431/01/2007
Lars Magnus RylanderCEO01/02/200715/01/2008
Karl Henric Gunnar BungeCEO15/01/200829/04/2012
Claus-Dieter HeckerottDeputy chair01/04/200826/01/2010
Ralph Michael KottererChair of the board01/04/200826/01/2010
Karl Henrik Gunnar BungeDeputy chair26/01/201029/04/2012
Andreas Johannes RichterBoard member26/01/201001/04/2019
Annika Katarina ForsbergChair of the board26/01/201014/05/2012
Gil André Charles René SteyaertCEO29/04/201201/10/2012
Per Daniel GrohmanDeputy chair14/05/201201/04/2014
Brian GrevyCEO01/10/201201/08/2014
Brian GrevyBoard member12/10/201201/08/2014
Gavin Preston ThomsonChair of the board01/04/201401/04/2019
Gil André Charles René SteyaertBoard member01/04/201431/10/2016
Andrew Richard HackettDeputy chair01/04/201429/08/2019
Sven MoserBoard member01/08/201401/04/2019
Sven MoserDirector01/08/201401/04/2019
Krystof MejstrikBoard member01/04/201929/08/2019
Krystof MejstrikDirector01/04/201930/08/2019
Karl-Eric KickuthChair of the board01/04/201923/08/2019
Andrew Richard HackettBoard member30/08/201921/09/2020
Andrew Richard HackettDirector30/08/201921/09/2020
Krystof MejstrikChair of the board30/08/201929/03/2022
Bradley Barry CasselmanDeputy chair30/08/201929/03/2022
Anna Sabina LerneBoard member21/09/202029/03/2022
Anna Sabina LerneDirector21/09/202029/03/2022
Andrew Richard HackettChair of the board29/03/202208/06/2022

Signing rule: Selskabet tegnes af bestyrelsesformanden og et bestyrelsesmedlem i forening eller af et medlem af bestyrelsen i forening med en direktør eller af den samlede bestyrelse

Address and production units

4 active production units

Adidasvej 1
8653 Them

Silkeborg Municipality · Postcode 8653

Other companies at the address (1)

  • Sparsom ApSBusiness and other management consultancy activities
Production units
Production unitAddressEmployeesP number
adidas Danmark A/SAdidasvej 1, 8653 Them301017465429
ADIDAS DANMARK A/SØster Allé 56, 2. th, 2100 København Ø201019483092
ADIDAS DANMARK A/SMårkærvej 15, 2630 Taastrup161010742214
Original Store Danmark A/SPilestræde 6-8, 1112 København K41013177100

Purpose

Selskabets formål er at drive virksomhed med handel og finansiering, herunder markedsføring, salg og distribution af adidas-koncernens varesortiment, samt aktiviteter i forbindelse hermed.

The purpose is quoted from the register in Danish.

Changes year by year

97 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20232 changesaddress 1 · accounts 1
  • Moved to Adidasvej 1, Knudlund, 8653 Them
  • Annual report for 2022 published
202211 changesmanagement 10 · accounts 1
  • Matthew Creighton appointed chair of the board
  • Andrew Richard Hackett stepped down as chair of the board
  • Annual report for 2021 published
  • Jörg Volker Döring appointed deputy chair
  • Kathryn Louise Swarbrick appointed director
  • Kathryn Louise Swarbrick appointed board member
  • Andrew Richard Hackett appointed chair of the board
  • Anna Sabina Lerne stepped down as board member
  • Anna Sabina Lerne stepped down as director
  • Bradley Barry Casselman stepped down as deputy chair
  • Krystof Mejstrik stepped down as chair of the board
20211 changeaccounts 1
  • Annual report for 2020 published
20204 changesmanagement 4
  • Anna Sabina Lerne appointed board member
  • Anna Sabina Lerne appointed director
  • Andrew Richard Hackett stepped down as director
  • Andrew Richard Hackett stepped down as board member
201915 changesmanagement 15
  • Andrew Richard Hackett appointed director
  • Bradley Barry Casselman appointed deputy chair
  • Krystof Mejstrik appointed chair of the board
  • Andrew Richard Hackett appointed board member
  • Krystof Mejstrik stepped down as director
  • Krystof Mejstrik stepped down as board member
  • Andrew Richard Hackett stepped down as deputy chair
  • Karl-Eric Kickuth stepped down as chair of the board
  • Krystof Mejstrik appointed director
  • Karl-Eric Kickuth appointed chair of the board
  • Krystof Mejstrik appointed board member
  • Sven Moser stepped down as director
  • Sven Moser stepped down as board member
  • Gavin Preston Thomson stepped down as chair of the board
  • Andreas Johannes Richter stepped down as board member
20163 changesaddress 2 · management 1
  • Moved to Øster Allé 56, 2, 2100 København Ø
  • Moved to Bredskifte Allé 11, Hasle, 8210 Aarhus V
  • Gil André Charles René Steyaert stepped down as board member
20148 changesmanagement 8
  • Sven Moser appointed director
  • Sven Moser appointed board member
  • Brian Grevy stepped down as board member
  • Brian Grevy stepped down as ceo
  • Gavin Preston Thomson appointed chair of the board
  • Andrew Richard Hackett appointed deputy chair
  • Gil André Charles René Steyaert appointed board member
  • Per Daniel Grohman stepped down as deputy chair
20128 changesmanagement 8
  • Brian Grevy appointed board member
  • Brian Grevy appointed ceo
  • Gil André Charles René Steyaert stepped down as ceo
  • Per Daniel Grohman appointed deputy chair
  • Annika Katarina Forsberg stepped down as chair of the board
  • Gil André Charles René Steyaert appointed ceo
  • Karl Henrik Gunnar Bunge stepped down as deputy chair
  • Karl Henric Gunnar Bunge stepped down as ceo
20112 changesstatus 2
  • Status changed to bankrupt
  • Status changed to active
20105 changesmanagement 5
  • Annika Katarina Forsberg appointed chair of the board
  • Andreas Johannes Richter appointed board member
  • Karl Henrik Gunnar Bunge appointed deputy chair
  • Claus-Dieter Heckerott stepped down as deputy chair
  • Ralph Michael Kotterer stepped down as chair of the board
20091 changeaddress 1
  • Moved to Dusager 14, 8200 Aarhus N
20085 changesmanagement 5
  • Claus-Dieter Heckerott appointed deputy chair
  • Ralph Michael Kotterer appointed chair of the board
  • Roland Auschel stepped down as deputy chair
  • Karl Henric Gunnar Bunge appointed ceo
  • Lars Magnus Rylander stepped down as ceo
20075 changescapital 1 · management 3 · address 1
  • Share capital changed from 7,000,000 DKK to 8,000,000 DKK
  • Lars Magnus Rylander appointed ceo
  • Mats Patrik Nilsson stepped down as board member
  • Mats Patrik Nilsson stepped down as ceo
  • Moved to Adidasvej 1, Knudlund, 8653 Them
20044 changesmanagement 4
  • Helmut Georg Zwicknagl stepped down as board member
  • Mats Patrik Nilsson appointed board member
  • Mats Patrik Nilsson appointed ceo
  • Roland Auschel appointed deputy chair
20033 changescapital 1 · management 2
  • Share capital changed from 6,000,000 DKK to 7,000,000 DKK
  • Karl-Heinz Maurath stepped down as deputy chair
  • Henning Jørgensen stepped down as director
20022 changescapital 1 · management 1
  • Share capital changed from 5,000,000 DKK to 6,000,000 DKK
  • Ralph Michael Kotterer stepped down as board member
20017 changesname 1 · management 5 · ownership 1
  • Name changed from SPORTGOODS A/S to ADIDAS DANMARK A/S
  • Helmut Georg Zwicknagl appointed board member
  • Karl-Heinz Maurath appointed deputy chair
  • Stig Helmer Jørgensen stepped down as chair of the board
  • Klaus Holgaard Rasmussen stepped down as board member
  • Claus Torben Warming stepped down as board member
  • adidas International B.V. registered as owner (100%)
20001 changemanagement 1
  • Ralph Michael Kotterer appointed board member
19991 changemanagement 1
  • Poul Ernst Rasmussen stepped down as board member
19986 changesfounded 1 · management 5
  • Registered as SPORTGOODS A/S
  • Stig Helmer Jørgensen appointed chair of the board
  • Klaus Holgaard Rasmussen appointed board member
  • Poul Ernst Rasmussen appointed board member
  • Henning Jørgensen appointed director
  • Claus Torben Warming appointed board member

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction