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Gfk Danmark A/S

Public limited companyCVR 13639582København SActive

Gfk Danmark A/S is a public limited company, based in København S, active in market research and public opinion polling, founded in 1989. Net profit fell 87% from 2024 to 2025, ending at DKK 1.5m. Gross profit is higher than that of 77% of the companies in the industry in the database.

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Key figures · financial year 2025

RevenueDKK 60m−14.7% vs. 2024
Net profitDKK 1.5m−87.1% vs. 2024
EquityDKK 16.6m+10.1% vs. 2024
Employees18latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 44% (2024 → 2025), to DKK 17.9m.
  • Revenue fell 15% (2024 → 2025), to DKK 60m.
  • Net profit fell 87% (2024 → 2025), to DKK 1.5m.
  • Equity rose 10% (2024 → 2025), to DKK 16.6m.

Employees

  • 6 fewer employees than a year earlier: 18 (08/2026) against 24 (08/2025).

Management and owners, last 24 months

  • New in management: Berit Syversen (board member, 19/11/2024) and Ingrid Anna Karolina Ekström (board member, 19/11/2024).
  • Stepped down: Anne Charlotte Hessel (board member, 19/11/2024) and Maria Teresa Mazur (board member, 19/11/2024).

Registrations, last 24 months

  • 15/05/2025: Moved to Kay Fiskers Plads 9, 3, 2300 København S

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14mDKK 16m202020212022202320242025
EquityNet profit
Financial figures for Gfk Danmark A/S
202020212022202320242025Change
Revenuenot statednot stated87,40790,72570,36860,005−14.7%
Gross profit50,63249,61145,48348,17631,72717,855−43.7%
Operating profit (EBIT)11,00815,7628,94214,53315,1612,512−83.4%
Profit before tax8,97415,2928,08814,35215,2331,958−87.1%
Net profit7,03511,9326,30111,19711,8881,528−87.1%
Total assets44,54737,56028,98225,07250,49743,219−14.4%
Equity5,57714,4459,50114,39715,08816,616+10.1%
Liabilities38,97023,11519,48210,67535,41026,603−24.9%
Cash and cash equivalents9,84917,14413,83517,9322,75120,308+638.1%
Average number of employees656561562420−16.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50m202020212022202320242025
Gross profitMedian, the industry (48 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Gfk Danmark A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202501/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202418/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202330/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202217/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202124/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202006/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01020304050607009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

48 companies in the database

Comparison with the other companies in market research and public opinion polling based on the latest financial year.

Gross profitDKK 17.9mNo. 12 of 48
Better than 77% of the companies in the industry
EquityDKK 16.6mNo. 6 of 48
Better than 89% of the companies in the industry
Number of employees18No. 14 of 48
Better than 72% of the companies in the industry

Industry median: gross profit DKK 4.8m, net profit DKK 94,851, equity DKK 905k, 7 employees.

DKK 100kDKK 529kDKK 2.8mDKK 14.8mDKK 45mHere
Distribution of gross profit for 47 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 1,822of 69,742
Better than 97%
No. 6,541of 69,964
Better than 91%
Same industry and fewer than 20 employees31 companies in the comparison
No. 1of 31
Better than 100%
No. 1of 31
Better than 100%
Companies that are at least 30 years old10,276 companies in the comparison
No. 3,040of 10,152
Better than 70%
No. 3,746of 10,275
Better than 64%
All companies of type A/S18,025 companies in the comparison
No. 6,447of 17,786
Better than 64%
No. 6,842of 18,024
Better than 62%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Market research and public opinion polling
Gross profit
  1. Gfk Danmark A/SDKK 17.9m
  2. Epinion A/SDKK 78.3m
  3. Norstat Danmark A/SDKK 70.4m
Net profit
  1. Gfk Danmark A/SDKK 1.5m
  2. Epinion A/SDKK 10.9m
  3. Norstat Danmark A/SDKK 15.8m
Equity
  1. Gfk Danmark A/SDKK 16.6m
  2. Epinion A/SDKK 23.3m
  3. Norstat Danmark A/SDKK 53.4m
Employees
  1. Gfk Danmark A/S18
  2. Epinion A/S168
  3. Norstat Danmark A/S143

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • GfK GmbH100%
Gfk Danmark A/S

Management

4 active registrations

Executive management

Executive management at Gfk Danmark A/S
NameRoleAppointed
Anis Panduro ZouzouCEO19/10/2018

Board of directors

Board of directors at Gfk Danmark A/S
NameRoleAppointed
Anis Panduro ZouzouBoard member19/10/2018
Berit SyversenBoard member19/11/2024
Ingrid Anna Karolina EkströmBoard member19/11/2024
Founders
VX 10.312 ApS, Medimex ApS, ApS Hvkmd 5 Nr. 555, ApS Kbil 9 Nr. 1008
Former management (38)
Former management at Gfk Danmark A/S
NameRoleAppointedResigned
Ulf Svejgaard PoulsenBoard member01/11/198927/02/1991
Ole ChristensenDirector01/11/198931/12/2004
Susanne Saul StakemannChair of the board01/11/198927/02/1991
Niels Erik Brogård LundBoard member01/11/198911/04/1994
Per Emil Hasselbalch StakemannBoard member01/11/198927/02/1991
Per Emil Hasselbalch StakemannDirector01/11/198917/07/1990
Bjarne KirketerpBoard member01/11/198906/04/2000
Bjarne KirketerpDirector01/11/198921/06/2000
Henrik Vilhelm EgemoseDirector01/11/198931/12/2004
Klaus Alfred Johannes HessBoard member01/11/198905/11/1991
Gerhard KirschnerChair of the board01/11/198926/04/1999
Hans-Jurgen Wolfgang AndersChair of the board01/11/198902/07/1993
Hans-Jurgen Wolfgang AndersCEO01/11/198905/11/1991
Peter FriisBoard member11/04/199404/04/1997
Sten Gustav LexeusBoard member04/04/199728/12/2001
Lene HansenBoard member06/04/200019/07/2002
Henrik Vilhelm EgemoseBoard member06/04/200002/11/2007
Ralf Thomas GanzenmüllerBoard member19/07/200202/11/2007
Henrik Stender-RasmussenDirector28/06/200410/11/2015
Wilhelm Rudolf Bernhard WesselsChair of the board28/06/200414/03/2012
Henrik Stender-RasmussenBoard member10/03/200510/11/2015
Birgit BrünsBoard member02/11/200725/05/2012
Ulf Peter HiilstedBoard member02/11/200728/09/2012
Stephen Robert HearnChair of the board14/03/201221/01/2013
Matthias KraussBoard member28/09/201209/11/2015
Richard David JamesonChair of the board21/01/201310/11/2015
Ivar Reimer MichaelsenBoard member10/11/201530/01/2017
Ivar Reimer MichaelsenCEO10/11/201531/01/2017
Matthias KraussChair of the board10/11/201531/01/2017
Per-Ola CelanderBoard member10/11/201512/12/2019
Ivar Reimer MichaelsenChair of the board31/01/201719/10/2018
Peter Sakstrup GlavindCEO31/01/201719/10/2018
Aleksander PfannBoard member31/01/201719/10/2018
Philip Graham OffordChair of the board19/10/201826/10/2023
Zakir AhmedBoard member12/12/201916/04/2020
Anne Charlotte HesselBoard member16/04/202019/11/2024
Bonnie Ellen JonesBoard member16/04/202022/09/2022
Maria Teresa MazurBoard member22/09/202219/11/2024

Signing rule: Selskabet tegnes af bestyrelsens formand, af selskabets direktør sammen med et medlem af bestyrelsen, eller af den samlede bestyrelse.

Address and production units

1 active production units

Kay Fiskers Plads 9
2300 København S

København Municipality · Postcode 2300

Production units
Production unitAddressEmployeesP number
GFK DANMARK A/SKay Fiskers Plads 9, 3, 2300 København S181002941585

Purpose

Selskabets formål er at drive virksomhed med markedsanalyse, panelforskning, lifestileforskning, marketing, rådgivning og anden hermed i forbindelse stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

101 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · address 1
  • Annual report for 2024 published
  • Moved to Kay Fiskers Plads 9, 3, 2300 København S
20245 changesmanagement 4 · accounts 1
  • Ingrid Anna Karolina Ekström appointed board member
  • Berit Syversen appointed board member
  • Maria Teresa Mazur stepped down as board member
  • Anne Charlotte Hessel stepped down as board member
  • Annual report for 2023 published
20232 changesmanagement 1 · accounts 1
  • Philip Graham Offord stepped down as chair of the board
  • Annual report for 2022 published
20223 changesmanagement 2 · accounts 1
  • Maria Teresa Mazur appointed board member
  • Bonnie Ellen Jones stepped down as board member
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20206 changesaddress 3 · management 3
  • Moved to Kay Fiskers Plads 9, 6, 2300 København S
  • Moved to Kay Fiskers Plads 9, 6, 2300 København S
  • Bonnie Ellen Jones appointed board member
  • Anne Charlotte Hessel appointed board member
  • Zakir Ahmed stepped down as board member
  • Moved to Kay Fiskers Plads 9, 6, 2300 København S
20192 changesmanagement 2
  • Zakir Ahmed appointed board member
  • Per-Ola Celander stepped down as board member
20186 changesmanagement 6
  • Anis Panduro Zouzou appointed board member
  • Anis Panduro Zouzou appointed ceo
  • Philip Graham Offord appointed chair of the board
  • Peter Sakstrup Glavind stepped down as ceo
  • Aleksander Pfann stepped down as board member
  • Ivar Reimer Michaelsen stepped down as chair of the board
20177 changesmanagement 6 · address 1
  • Peter Sakstrup Glavind appointed ceo
  • Aleksander Pfann appointed board member
  • Ivar Reimer Michaelsen appointed chair of the board
  • Matthias Krauss stepped down as chair of the board
  • Ivar Reimer Michaelsen stepped down as ceo
  • Ivar Reimer Michaelsen stepped down as board member
  • Moved to Dirch Passers Allé 76, 2000 Frederiksberg
20158 changesmanagement 8
  • Ivar Reimer Michaelsen appointed board member
  • Per-Ola Celander appointed board member
  • Matthias Krauss appointed chair of the board
  • Ivar Reimer Michaelsen appointed ceo
  • Richard David Jameson stepped down as chair of the board
  • Henrik Stender-Rasmussen stepped down as board member
  • Henrik Stender-Rasmussen stepped down as director
  • Matthias Krauss stepped down as board member
20132 changesmanagement 2
  • Richard David Jameson appointed chair of the board
  • Stephen Robert Hearn stepped down as chair of the board
20125 changesmanagement 5
  • Matthias Krauss appointed board member
  • Ulf Peter Hiilsted stepped down as board member
  • Birgit Brüns stepped down as board member
  • Stephen Robert Hearn appointed chair of the board
  • Wilhelm Rudolf Bernhard Wessels stepped down as chair of the board
20082 changesownership 1 · industry 1
  • GfK GmbH registered as owner (100%)
  • Industry changed to Market research and public opinion polling (732000)
20074 changesmanagement 4
  • Birgit Brüns appointed board member
  • Ulf Peter Hiilsted appointed board member
  • Ralf Thomas Ganzenmüller stepped down as board member
  • Henrik Vilhelm Egemose stepped down as board member
20051 changemanagement 1
  • Henrik Stender-Rasmussen appointed board member
20044 changesmanagement 4
  • Ole Christensen stepped down as director
  • Henrik Vilhelm Egemose stepped down as director
  • Henrik Stender-Rasmussen appointed director
  • Wilhelm Rudolf Bernhard Wessels appointed chair of the board
20022 changesmanagement 2
  • Ralf Thomas Ganzenmüller appointed board member
  • Lene Hansen stepped down as board member
20012 changescapital 1 · management 1
  • Share capital changed from 1,000,000 DKK to 1,100,000 DKK
  • Sten Gustav Lexeus stepped down as board member
20005 changesmanagement 4 · merger 1
  • Bjarne Kirketerp stepped down as director
  • Merger registered in CVR
  • Lene Hansen appointed board member
  • Henrik Vilhelm Egemose appointed board member
  • Bjarne Kirketerp stepped down as board member
19992 changesindustry 1 · management 1
  • Industry changed to Interior design activities (741300)
  • Gerhard Kirschner stepped down as chair of the board
19972 changesmanagement 2
  • Sten Gustav Lexeus appointed board member
  • Peter Friis stepped down as board member
19942 changesmanagement 2
  • Peter Friis appointed board member
  • Niels Erik Brogård Lund stepped down as board member
19933 changesname 1 · management 1 · merger 1
  • Name changed from OBSERVA A/S to GFK DANMARK A/S
  • Hans-Jurgen Wolfgang Anders stepped down as chair of the board
  • Merger registered in CVR
19915 changesmanagement 5
  • Hans-Jurgen Wolfgang Anders stepped down as ceo
  • Klaus Alfred Johannes Hess stepped down as board member
  • Per Emil Hasselbalch Stakemann stepped down as board member
  • Susanne Saul Stakemann stepped down as chair of the board
  • Ulf Svejgaard Poulsen stepped down as board member
19903 changesname 1 · capital 1 · management 1
  • Name changed from A/S PSE NR.3556 to OBSERVA A/S
  • Share capital changed from 300,000 DKK to 1,000,000 DKK
  • Per Emil Hasselbalch Stakemann stepped down as director
198914 changesfounded 1 · management 13
  • Registered as A/S PSE NR.3556
  • Bjarne Kirketerp appointed board member
  • Per Emil Hasselbalch Stakemann appointed director
  • Per Emil Hasselbalch Stakemann appointed board member
  • Niels Erik Brogård Lund appointed board member
  • Susanne Saul Stakemann appointed chair of the board
  • Hans-Jurgen Wolfgang Anders appointed chair of the board
  • Ole Christensen appointed director
  • Hans-Jurgen Wolfgang Anders appointed ceo
  • Ulf Svejgaard Poulsen appointed board member
  • Gerhard Kirschner appointed chair of the board
  • Klaus Alfred Johannes Hess appointed board member
  • Henrik Vilhelm Egemose appointed director
  • Bjarne Kirketerp appointed director

Related companies

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction