surisuri ApS
Private limited companyCVR 41492252Esbjerg NActive
surisuri ApS is a private limited company, based in Esbjerg N, active in retail sale of cosmetic and toilet articles, founded in 2020. Net profit fell 18% from 2025 to 2026, ending at DKK 1.1m. With 11 employees, the company is about 6 times larger than the industry median. Gross profit is higher than that of 78% of the companies in the industry in the database.
Key figures · financial year 2026
What has changed
calculated from recorded figures and datesFinancials: 2026 against 2025
- Gross profit fell 6% (2025 → 2026), to DKK 5.4m.
- Net profit fell 18% (2025 → 2026), to DKK 1.1m.
- Equity rose 3% (2025 → 2026), to DKK 4.8m.
Employees
- 5 fewer employees than a year earlier: 11 (07/2026) against 16 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2026 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 3,245 | 3,397 | 5,619 | 7,420 | 5,796 | 5,439 | −6.2% |
| Operating profit (EBIT) | 1,918 | 1,225 | 3,391 | 4,480 | 1,800 | 1,295 | −28% |
| Profit before tax | 1,911 | 1,216 | 3,388 | 4,480 | 1,792 | 1,486 | −17.1% |
| Net profit | 1,489 | 946 | 2,635 | 3,483 | 1,382 | 1,137 | −17.7% |
| Total assets | 2,949 | 3,270 | 6,540 | 9,414 | 7,330 | 6,643 | −9.4% |
| Equity | 1,529 | 1,475 | 3,310 | 5,793 | 4,674 | 4,812 | +2.9% |
| Liabilities | 1,419 | 1,794 | 3,193 | 3,606 | 2,655 | 1,831 | −31% |
| Cash and cash equivalents | 1,507 | 1,105 | 2,708 | 4,981 | 1,402 | 1,047 | −25.3% |
| Average number of employees | 4 | 5 | 5 | 6 | 9 | 9 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025, 2026: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2026 figuresProfit for five years in a row
Net result has been positive in 2022–2026.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2026 | 01/07/2025 – 30/06/2026 | 19/09/2026 | The company | PDF not statedXBRL |
| 2025 | 01/07/2024 – 30/06/2025 | 01/10/2025 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 06/09/2024 | The company | PDF not statedXBRL |
| 2023 | 01/07/2022 – 30/06/2023 | 12/09/2023 | The company | PDF not statedXBRL |
| 2022 | 01/07/2021 – 30/06/2022 | 06/10/2022 | The company | PDF not statedXBRL |
| 2021 | 02/07/2020 – 30/06/2021 | 03/11/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
107 companies in the databaseComparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.
Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 12,112of 69,742 Better than 83% | No. 14,510of 69,964 Better than 79% |
| Same industry and fewer than 20 employees90 companies in the comparison | No. 8of 89 Better than 92% | No. 7of 90 Better than 93% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 8,027of 33,588 Better than 76% | No. 6,249of 33,687 Better than 81% |
| All companies of type ApS66,508 companies in the comparison | No. 12,640of 66,379 Better than 81% | No. 11,566of 66,505 Better than 83% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of cosmetic and toilet articles- surisuri ApSDKK 5.4m
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
- surisuri ApSDKK 1.1m
- Normal A/SDKK 897.2m
- Matas Operations A/SDKK 145.3m
- surisuri ApSDKK 4.8m
- Normal A/SDKK 2.5bn
- Matas Operations A/SDKK 1.6bn
- surisuri ApS11
- Normal A/S5,167
- Matas Operations A/S3,255
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- SURI Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Maja Kim Madsen | Director | 02/07/2020 |
- Founders
- SURI Holding ApS
Signing rule: Selskabet tegnes af direktionen.
Address and production units
1 active production unitsStorstrømsvej 42
6715 Esbjerg N
Esbjerg Municipality · Postcode 6715
Other companies at the address (2)
- Caféu Denmark ApSWholesale of coffee, tea, cocoa and spices
- Fastlane ApSOther transportation support activities
| Production unit | Address | Employees | P number |
|---|---|---|---|
| surisuri ApS | Storstrømsvej 42, 6715 Esbjerg N | 14 | 1026000609 |
Purpose
Selskabets formål er at drive virksomhed med handel med kosmetikvarer og produkter til personlig pleje, samt anden efter ledelsens skøn hermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
12 registered events20261 changeaccounts 1
- AccountsAnnual report for 2026 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2025 published
- IndustryIndustry changed to Retail sale of cosmetic and toilet articles (477500)
20241 changeaccounts 1
- AccountsAnnual report for 2024 published
20232 changesaccounts 1 · address 1
- AccountsAnnual report for 2023 published
- AddressMoved to Storstrømsvej 42, 6715 Esbjerg N
20221 changeaccounts 1
- AccountsAnnual report for 2022 published
20212 changesaccounts 1 · address 1
- AccountsAnnual report for 2021 published
- AddressMoved to Storstrømsvej 35, 6715 Esbjerg N
20203 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as surisuri ApS
- ManagementMaja Kim Madsen appointed director
- OwnershipSURI Holding ApS registered as owner (100%)
Related companies
Same industry in Esbjerg
- Nicehair ApS156 employees
- Absolutt ApS19 employees
- Hårfarvefabrikken ApS2 employees
Largest in the industry
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
- Gebr. Heinemann Retail ApSDKK 119m
- Firtal Web A/SDKK 96.3m
- Rituals Cosmetics Denmark ApSDKK 73.5m
- Luxplus ApSDKK 56m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.