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Nicehair ApS

Private limited companyCVR 33061102Esbjerg ØActive

Nicehair ApS is a private limited company, based in Esbjerg Ø, active in retail sale of cosmetic and toilet articles, founded in 2010. After a loss in 2024, the company made a profit of DKK 1.5m in 2025. Measured by gross profit, it ranks no. 8 of 106 companies in the industry in the database. With 156 employees, the company is about 78 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 38.1m+27.6% vs. 2024
Net profitDKK 1.5m+114.1% vs. 2024
EquityDKK 11.1m+15.6% vs. 2024
Employees156latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 28% (2024 → 2025), to DKK 38.1m.
  • Net profit went from a loss of DKK 10.6m to a profit of DKK 1.5m (2024 → 2025).
  • Equity rose 16% (2024 → 2025), to DKK 11.1m.

Employees

  • 16 more employees than a year earlier: 156 (07/2026) against 140 (07/2025).

Management and owners, last 24 months

  • New in management: Tonny Nielsen Bruun (director, 13/12/2024), Tonny Nielsen Bruun (board member, 13/12/2024) and Allan Junge-Jensen (board member, 13/12/2024).
  • Stepped down: Cato Broberg (board member, 13/12/2024), Erlend Alsaker Futsæter (board member, 13/12/2024) and Susanne Snogdal Thyregod (ceo, 13/12/2024) (+2).
  • New owners registered: Tonny Bruun Holding ApS (13/12/2024).
  • No longer registered as owner: Egmont Printing Service A/S (13/12/2024).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 20m−DKK 10mDKK 0DKK 10mDKK 20mDKK 30m202020212022202320242025
EquityNet profit
Financial figures for Nicehair ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit41,58946,33229,98237,07229,83138,065+27.6%
Operating profit (EBIT)12,6118,560−10,304−3,114−12,1333,073+125.3%
Profit before tax12,2838,455−10,888−3,947−13,5671,907+114.1%
Net profit9,5736,585−8,236−3,336−10,5781,492+114.1%
Total assets68,59286,666104,93875,74989,99666,906−25.7%
Equity25,15431,73923,50220,1669,58811,080+15.6%
Liabilities43,41054,92781,43655,58380,40855,826−30.6%
Cash and cash equivalents1541,6519624416,108464−97.1%
Average number of employees638290858071−11.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50m202020212022202320242025
Gross profitMedian, the industry (107 companies)

Annual reports

6 financial years
Annual reports for Nicehair ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202513/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202407/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202328/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202230/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202116/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202016/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608010012014016018008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

107 companies in the database

Comparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.

Gross profitDKK 38.1mNo. 8 of 106
Better than 93% of the companies in the industry
EquityDKK 11.1mNo. 12 of 107
Better than 90% of the companies in the industry
Number of employees156No. 6 of 107
Better than 95% of the companies in the industry

Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.

DKK 100kDKK 1.4mDKK 20.6mDKK 296.5mDKK 1.8bnHere
Distribution of gross profit for 93 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 2,356of 4,412
Better than 47%
No. 2,786of 4,466
Better than 38%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 1,884of 24,791
Better than 92%
No. 6,331of 24,909
Better than 75%
All companies of type ApS66,508 companies in the comparison
No. 1,047of 66,379
Better than 98%
No. 6,396of 66,505
Better than 90%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of cosmetic and toilet articles
Gross profit
  1. Nicehair ApSDKK 38.1m
  2. Normal A/SDKK 4.3bn
  3. Matas Operations A/SDKK 2.2bn
Net profit
  1. Nicehair ApSDKK 1.5m
  2. Normal A/SDKK 897.2m
  3. Matas Operations A/SDKK 145.3m
Equity
  1. Nicehair ApSDKK 11.1m
  2. Normal A/SDKK 2.5bn
  3. Matas Operations A/SDKK 1.6bn
Employees
  1. Nicehair ApS156
  2. Normal A/S5,167
  3. Matas Operations A/S3,255

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Nicehair ApS

Management

3 active registrations

Executive management

Executive management at Nicehair ApS
NameRoleAppointed
Tonny Nielsen BruunDirector13/12/2024

Board of directors

Board of directors at Nicehair ApS
NameRoleAppointed
Frank Foged BirkegaardChair of the board06/06/2018
Tonny Nielsen BruunBoard member13/12/2024
Founders
Tonny Bruun Holding ApS
Former management (16)
Former management at Nicehair ApS
NameRoleAppointedResigned
Morten Christian SørensenDirector02/07/201001/10/2012
Lasse Bendixen AndersenDirector05/02/201320/05/2015
Tonny Nielsen BruunCEO05/02/201302/09/2018
Jacob TherkelsenChair of the board10/06/201630/05/2018
Peter SchrøderBoard member10/06/201624/04/2018
Karsten PedersenBoard member10/06/201607/09/2016
Pernille ThorslundBoard member22/09/201627/09/2018
Carsten PingelBoard member24/04/201825/08/2020
Cato BrobergBoard member07/05/201813/12/2024
Hans Tosti PedersenCEO03/09/201831/12/2019
Tonny Nielsen BruunDirector03/09/201828/02/2021
Tonny Nielsen BruunBoard member03/09/201823/03/2022
Erlend Alsaker FutsæterBoard member01/09/202013/12/2024
Susanne Snogdal ThyregodCEO01/03/202113/12/2024
Tina NikolaisenBoard member10/05/202213/12/2024
Allan Junge-JensenBoard member13/12/202430/11/2025

Signing rule: Selskabet tegnes af direktøren .

Address and production units

2 active production units

Stærevej 2
6705 Esbjerg Ø

Esbjerg Municipality · Postcode 6705

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
NICEHAIR ApSStærevej 2, 6705 Esbjerg Ø1511016177780
Nicehair StudioKongensgade 16B, 6700 Esbjerg61020367039

Purpose

Selskabets formål er handel med frisørartikler samt forestå anden virksomhed, der efter bestyrelsens skøn står i naturlig forbindelse hermed.

The purpose is quoted from the register in Danish.

Changes year by year

71 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20253 changesmanagement 1 · accounts 1 · industry 1
  • Allan Junge-Jensen stepped down as board member
  • Annual report for 2024 published
  • Industry changed to Retail sale of cosmetic and toilet articles (477500)
202410 changesmanagement 7 · ownership 2 · accounts 1
  • Tonny Nielsen Bruun appointed board member
  • Tonny Nielsen Bruun appointed director
  • Allan Junge-Jensen appointed board member
  • Tina Nikolaisen stepped down as board member
  • Susanne Snogdal Thyregod stepped down as ceo
  • Erlend Alsaker Futsæter stepped down as board member
  • Cato Broberg stepped down as board member
  • TONNY BRUUN HOLDING ApS registered as owner (100%)
  • EGMONT PRINTING SERVICE A/S is no longer registered as owner
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20224 changesaccounts 1 · management 2 · ownership 1
  • Annual report for 2021 published
  • Tina Nikolaisen appointed board member
  • Tonny Nielsen Bruun stepped down as board member
  • TONNY BRUUN HOLDING ApS is no longer registered as owner
20217 changesownership 4 · accounts 1 · management 2
  • EGMONT PRINTING SERVICE A/S registered as owner (100%)
  • TONNY BRUUN HOLDING ApS registered as owner (20%)
  • TONNY BRUUN HOLDING ApS is no longer registered as owner
  • EGMONT PRINTING SERVICE A/S is no longer registered as owner
  • Annual report for 2020 published
  • Susanne Snogdal Thyregod appointed ceo
  • Tonny Nielsen Bruun stepped down as director
20203 changesmanagement 2 · address 1
  • Erlend Alsaker Futsæter appointed board member
  • Carsten Pingel stepped down as board member
  • Moved to Stærevej 2, 6705 Esbjerg Ø
20195 changesmanagement 1 · ownership 4
  • Hans Tosti Pedersen stepped down as ceo
  • TONNY BRUUN HOLDING ApS registered as owner (33.33%)
  • EGMONT PRINTING SERVICE A/S registered as owner (50%)
  • EGMONT PRINTING SERVICE A/S is no longer registered as owner
  • TONNY BRUUN HOLDING ApS is no longer registered as owner
201810 changesmanagement 10
  • Pernille Thorslund stepped down as board member
  • Hans Tosti Pedersen appointed ceo
  • Tonny Nielsen Bruun appointed director
  • Tonny Nielsen Bruun appointed board member
  • Tonny Nielsen Bruun stepped down as ceo
  • Frank Foged Birkegaard appointed chair of the board
  • Jacob Therkelsen stepped down as chair of the board
  • Cato Broberg appointed board member
  • Carsten Pingel appointed board member
  • Peter Schrøder stepped down as board member
20174 changesownership 4
  • EGMONT PRINTING SERVICE A/S registered as owner (33.33%)
  • TONNY BRUUN HOLDING ApS registered as owner (50%)
  • EGMONT PRINTING SERVICE A/S is no longer registered as owner
  • TONNY BRUUN HOLDING ApS is no longer registered as owner
20167 changesmanagement 5 · capital 1 · ownership 1
  • Pernille Thorslund appointed board member
  • Karsten Pedersen stepped down as board member
  • Share capital changed from 200,000 DKK to 214,080 DKK
  • Peter Schrøder appointed board member
  • Karsten Pedersen appointed board member
  • Jacob Therkelsen appointed chair of the board
  • EGMONT PRINTING SERVICE A/S registered as owner (25%)
20155 changesownership 4 · management 1
  • TONNY BRUUN HOLDING ApS registered as owner (66.67%)
  • SIMON ELKJÆR ApS is no longer registered as owner
  • TONNY BRUUN HOLDING ApS is no longer registered as owner
  • LB ANDERSEN HOLDING ApS is no longer registered as owner
  • Lasse Bendixen Andersen stepped down as director
20141 changeindustry 1
  • Industry changed to Detailhandel med medicin og produkter til personlig pleje via internet (479117)
20135 changesaddress 1 · ownership 2 · management 2
  • Moved to Randersvej 30, 6700 Esbjerg
  • SIMON ELKJÆR ApS registered as owner (15%)
  • TONNY BRUUN HOLDING ApS registered as owner (50%)
  • Lasse Bendixen Andersen appointed director
  • Tonny Nielsen Bruun appointed ceo
20122 changesmanagement 1 · ownership 1
  • Morten Christian Sørensen stepped down as director
  • LB ANDERSEN HOLDING ApS registered as owner (25%)
20103 changesaddress 1 · founded 1 · management 1
  • Moved to Lillebæltsvej 11, 6715 Esbjerg N
  • Registered as NICEHAIR ApS
  • Morten Christian Sørensen appointed director

Related companies

Same industry in Esbjerg

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026.

View in CVRReport a correction