Steep & Deep Rental ApS
Private limited companyCVR 40711295BirkerødActive
Steep & Deep Rental ApS is a private limited company, based in Birkerød, active in retail sale of sports and leisure equipment, founded in 2019. Equity was negative at the end of 2025 (−DKK 442k). The company went from a profit in 2024 to a loss of DKK 101k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 14% (2024 → 2025), to DKK 573k.
- Net profit went from a profit of DKK 20,862 to a loss of DKK 101k (2024 → 2025).
Employees
- 1 fewer employees than a year earlier: 9 (07/2026) against 10 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 308 | 1,108 | 910 | 1,011 | 663 | 573 | −13.6% |
| Operating profit (EBIT) | −399 | 23 | −239 | 175 | 50 | −104 | −306.4% |
| Profit before tax | −414 | 6 | −259 | 153 | 37 | −118 | −420.2% |
| Net profit | −323 | 4 | −204 | 111 | 21 | −101 | −582% |
| Total assets | 392 | 851 | 784 | 371 | 568 | 300 | −47.2% |
| Equity | −273 | −269 | −473 | −362 | −341 | −442 | −29.5% |
| Liabilities | 665 | 1,118 | 1,256 | 734 | 909 | 742 | −18.4% |
| Cash and cash equivalents | 24 | 265 | 23 | 132 | 50 | 29 | −41.4% |
| Average number of employees | 2 | 4 | 5 | 3 | 2 | 2 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 442k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 24/11/2025 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 02/12/2024 | The company | PDFXBRL |
| 2023 | 01/07/2022 – 30/06/2023 | 05/12/2023 | The company | PDFXBRL |
| 2022 | 01/07/2021 – 30/06/2022 | 30/12/2022 | The company | PDFXBRL |
| 2021 | 01/07/2020 – 30/06/2021 | 15/12/2021 | The company | PDFXBRL |
| 2020 | 09/08/2019 – 30/06/2020 | 07/12/2020 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
292 companies in the databaseComparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.
Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 52,908of 69,742 Better than 24% | No. 65,488of 69,964 Better than 6% |
| Same industry and fewer than 20 employees248 companies in the comparison | No. 192of 248 Better than 23% | No. 229of 248 Better than 8% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 27,045of 33,588 Better than 19% | No. 30,974of 33,687 Better than 8% |
| All companies of type ApS66,508 companies in the comparison | No. 50,904of 66,379 Better than 23% | No. 61,931of 66,505 Better than 7% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of sports and leisure equipment- Steep & Deep Rental ApSDKK 573k
- Sport 24 A/SDKK 375.3m
- Sportmaster Danmark ApSDKK 181.3m
- Steep & Deep Rental ApS−DKK 101k
- Sport 24 A/SDKK 45.3m
- Sportmaster Danmark ApS−DKK 9.3m
- Steep & Deep Rental ApS−DKK 442k
- Sport 24 A/SDKK 214.4m
- Sportmaster Danmark ApS−DKK 574.1m
- Steep & Deep Rental ApS9
- Sport 24 A/S1,282
- Sportmaster Danmark ApS226
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Steep & Deep Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Frank Kruse Petersen | Director | 09/08/2019 |
- Founders
- Steep & Deep Holding ApS, Arildsbo Holding ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Per Elton Arildsbo | Director | 09/08/2019 | 01/07/2023 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsBirkerød Kongevej 109
3460 Birkerød
Rudersdal Municipality · Postcode 3460
Other companies at the address (2)
- Steep & Deep ApSWholesale of bicycles, sports goods and pleasure boats
- Steep & Deep Online ApSRetail sale of sports and leisure equipment
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Steep & Deep Rental ApS | Birkerød Kongevej 109, 3460 Birkerød | 10 | 1024940361 |
Purpose
Selskabets formål er at drive udlejning og salg af skiudstyr samt at udøve enhver aktivitet, der efter ledelsens skøn er forbundet hermed.
The purpose is quoted from the register in Danish.
Changes year by year
21 registered events20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2025 published
- IndustryIndustry changed to Retail sale of sports and leisure equipment (476310)
20242 changesaccounts 1 · address 1
- AccountsAnnual report for 2024 published
- AddressMoved to Birkerød Kongevej 109, 3460 Birkerød
20234 changesaccounts 1 · address 2 · management 1
- AccountsAnnual report for 2023 published
- AddressMoved to Kongevejen 347, 2840 Holte
- ManagementPer Elton Arildsbo stepped down as director
- AddressMoved to Kongevejen 347, 2840 Holte
20225 changesownership 4 · accounts 1
- OwnershipSTEEP & DEEP HOLDING ApS registered as owner (100%)
- OwnershipTR05 HOLDING ApS is no longer registered as owner
- OwnershipArildsbo Holding ApS is no longer registered as owner
- OwnershipSTEEP & DEEP HOLDING ApS is no longer registered as owner
- AccountsAnnual report for 2022 published
20212 changesaccounts 1 · ownership 1
- AccountsAnnual report for 2021 published
- OwnershipTR05 HOLDING ApS registered as owner (15%)
20201 changeaccounts 1
- AccountsAnnual report for 2020 published
20195 changesfounded 1 · management 2 · ownership 2
- FoundedRegistered as Steep & Deep Rental ApS
- ManagementPer Elton Arildsbo appointed director
- ManagementFrank Kruse Petersen appointed director
- OwnershipSTEEP & DEEP HOLDING ApS registered as owner (50%)
- OwnershipArildsbo Holding ApS registered as owner (33.33%)
Related companies
Same industry in Rudersdal
- Skodsborg Sport ApS6 employees
- Gamefair ApS4 employees
- Steep & Deep Online ApS2 employees
Same people in management
- Steep & Deep ApSvia Frank Kruse Petersen
- Steep & Deep Online ApSvia Frank Kruse Petersen
Largest in the industry
- Sport 24 A/SDKK 375.3m
- Sportmaster Danmark ApSDKK 181.3m
- Unisport A/SDKK 146m
- Ny-form, Kolding A/SDKK 66.3m
- Pas Normal Studios ApSDKK 63.6m
- I-Sport Retail ApSDKK 62.5m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.