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Sportmaster Danmark ApS

Private limited companyCVR 34479526BallerupActive

Sportmaster Danmark ApS is a private limited company, based in Ballerup, active in retail sale of sports and leisure equipment, founded in 2012. Equity was negative at the end of 2025 (−DKK 574.1m). Measured by gross profit, it ranks no. 2 of 292 companies in the industry in the database. The company made a loss in both 2024 and 2025, most recently DKK 9.3m.

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Key figures · financial year 2025

RevenueDKK 271.2m−45.9% vs. 2024
Net profit−DKK 9.3m+97.1% vs. 2024
Equity−DKK 574.1m+0.3% vs. 2024
Employees226latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 33% (2024 → 2025), to DKK 181.3m.
  • Revenue fell 46% (2024 → 2025), to DKK 271.2m.
  • The loss got smaller: from DKK 317.2m to DKK 9.3m (2024 → 2025).

Employees

  • 162 fewer employees than a year earlier: 226 (07/2026) against 388 (07/2025).

Management and owners, last 24 months

  • New in management: Adam Lee Moore (board member, 05/12/2024).
  • Stepped down: Adedotun Ademola Adegoke (board member, 05/12/2024).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2016–2025 · amounts in DKK thousand

Equity and net profit

−DKK 600m−DKK 400m−DKK 200mDKK 0DKK 200mDKK 400m201620172018201920202021202320242025
EquityNet profit
Financial figures for Sportmaster Danmark ApS
201620172018201920202021202320242025Change
Revenue1,102,3371,144,7241,094,2921,082,060864,771861,8581,050,778501,099271,186−45.9%
Gross profit194,671178,433119,355101,622–330,007316,544136,107181,300+33.2%
Operating profit (EBIT)−14,347−37,433−97,702−322,692–−51,368−195,089−268,06323,713+108.8%
Profit before tax−23,851−45,633−130,966−331,395−59,820−67,685−217,613−317,177−9,300+97.1%
Net profit−24,901−40,335−137,909−347,062−59,820−67,685−217,613−317,177−9,300+97.1%
Total assets707,086664,819613,813303,398740,741666,828590,645143,103156,789+9.6%
Equity405,902365,567297,99347,3701,077−66,608−258,378−575,555−574,066+0.3%
Liabilities–277,644286,230231,627739,664733,436849,023718,657730,855+1.7%
Cash and cash equivalents53262181016,30240,85180,29425,66618,25913,952−23.6%
Average number of employees544550515477491493––––

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. The register has no financial statements for 2022 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 50mDKK 100mDKK 150mDKK 200mDKK 250mDKK 300mDKK 350m201620172018201920202021202320242025
Gross profitMedian, the industry (292 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 574.1m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 9 years in a row

    Net result has been negative in 2016–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

9 financial years
Annual reports for Sportmaster Danmark ApS
Financial yearPeriodPublishedFigures forDocuments
202501/05/2024 – 30/04/202531/10/2025The companyPDF not statedXBRL
202401/05/2023 – 30/04/202401/11/2024The companyPDF not statedXBRL
202301/01/2022 – 30/04/202309/01/2024The companyPDF not statedXBRL
202101/01/2021 – 31/12/202101/08/2022The companyPDFXBRL
202001/01/2020 – 31/12/202008/07/2021The companyPDFXBRL
201901/01/2019 – 31/12/201916/09/2020The companyPDFXBRL
201801/01/2018 – 31/12/201806/06/2019The companyPDFXBRL
201701/01/2017 – 31/12/201727/06/2018The companyPDFXBRL
201601/01/2016 – 31/12/201603/06/2017The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
020040060080008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

292 companies in the database

Comparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.

Gross profitDKK 181.3mNo. 2 of 292
Better than 100% of the companies in the industry
Equity−DKK 574.1mNo. 292 of 292
Better than 0% of the companies in the industry
Number of employees226No. 2 of 292
Better than 100% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.

DKK 100kDKK 783kDKK 6.1mDKK 48mDKK 189mHere
Distribution of gross profit for 274 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 200–499 employees796 companies in the comparison
No. 329of 763
Better than 57%
No. 796of 796
Better than 0%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 178of 33,588
Better than 99%
No. 33,680of 33,687
Better than 0%
All companies of type ApS66,508 companies in the comparison
No. 142of 66,379
Better than 100%
No. 66,503of 66,505
Better than 0%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of sports and leisure equipment
Gross profit
  1. Sportmaster Danmark ApSDKK 181.3m
  2. Sport 24 A/SDKK 375.3m
  3. Unisport A/SDKK 146m
Net profit
  1. Sportmaster Danmark ApS−DKK 9.3m
  2. Sport 24 A/SDKK 45.3m
  3. Unisport A/SDKK 24.7m
Equity
  1. Sportmaster Danmark ApS−DKK 574.1m
  2. Sport 24 A/SDKK 214.4m
  3. Unisport A/SDKK 85.1m
Employees
  1. Sportmaster Danmark ApS226
  2. Sport 24 A/S1,282
  3. Unisport A/S270

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Frasers Group (European Holdings) Limited100%
Sportmaster Danmark ApS

Management

4 active registrations

Executive management

Executive management at Sportmaster Danmark ApS
NameRoleAppointed
Leonard Alsander BrasselDirector22/08/2023

Board of directors

Board of directors at Sportmaster Danmark ApS
NameRoleAppointed
Alastair Peter Orford DickChair of the board20/05/2022
Daniel Mark MeenanBoard member20/05/2022
Adam Lee MooreBoard member05/12/2024
Founders
Accura Advokatpartnerselskab
Former management (30)
Former management at Sportmaster Danmark ApS
NameRoleAppointedResigned
Poul Jagd MogensenChair of the board20/04/201202/05/2012
Henrik Juul HansenBoard member20/04/201202/05/2012
Mikkel HemmersamBoard member20/04/201202/05/2012
Mikkel HemmersamDirector20/04/201202/05/2012
Hans Peter RasmussenBoard member02/05/201230/06/2012
Hans Peter RasmussenCEO02/05/201202/09/2013
Johan Frederik Clarentius GertzBoard member02/05/201230/06/2012
Michael HaaningChair of the board30/06/201229/01/2016
Lars TerneyBoard member30/06/201230/04/2013
Jess Ørgaard Libak TroppBoard member30/06/201229/01/2016
Jane Hjort NielsenDirector04/07/201201/10/2012
Johan Frederik Clarentius GertzDirector04/07/201201/10/2012
Jørgen AndsbjergBoard member01/10/201230/04/2013
Mikkel Vendelin OlesenDeputy chair01/10/201230/04/2013
Bo BendixenDirector01/10/201202/09/2013
Jack FriisDirector01/10/201210/09/2020
Anders Ytrup JensenBoard member01/10/201230/04/2013
Jens HøgstedCEO02/09/201331/08/2018
Chris BiglerChief financial officer02/09/201328/02/2019
Jens HøgstedBoard member29/01/201631/08/2018
Chris BiglerBoard member29/01/201628/02/2019
Michael August Bonde ChristiansenChair of the board29/01/201623/12/2019
Dennis KilianBoard member07/01/201931/01/2020
Dennis KilianDirector07/01/201931/01/2020
Dmitry BarkovChair of the board23/12/201920/05/2022
Andreas Høgdall HolmBoard member31/01/202010/09/2020
Andreas Høgdall HolmDirector31/01/202022/08/2023
Janusz GembarskiDeputy chair10/09/202020/05/2022
Leonid StrakhovBoard member10/09/202020/05/2022
Adedotun Ademola AdegokeBoard member20/05/202205/12/2024

Signing rule: Selskabet tegnes af (i) bestyrelsesformanden i forening med et bestyrelsesmedlem eller en di-rektør, (ii) to direktører i forening eller (iii) to be-styrelsesmedlemmer i forening med en direktør.

Address and production units

18 active production units

Baltorpbakken 5
2750 Ballerup

Ballerup Municipality · Postcode 2750

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
Sportmaster Danmark ApSBaltorpbakken 5, 2750 Ballerup311017623199
Sports World BallerupBallerup-Centret 2, st. 52, 2750 Ballerup231030795977
Sports World HerlevHerlev Hovedgade 17, 2730 Herlev201020773312
SPORT MASTER Aalborg BispensgadeBispensgade 5-7, 9000 Aalborg171016146141
SPORT MASTER Nykøbing FalsterJernbanegade 9-11, 4800 Nykøbing F161002103520
Sports World Ro's TorvRo's Torv 1, st. 208, 4000 Roskilde141014737290
SPORT MASTER HørsholmHørsholm Midtpunkt 154, 2970 Hørsholm131003916174
SPORTMASTER WavesOver Bølgen 2A, 1, 2670 Greve121015892818
SPORTMASTER SillebroenNygade 1, 3600 Frederikssund101015773126
Sports World SønderborgKastanie Alle 3, 1. 1, 6400 Sønderborg101008412967
SPORT MASTER KøgeBrogade 7, 4600 Køge81000746044
SPORT MASTER SpinderietValby Torvegade 13, 2500 Valby81013707444
Sports World Esbjerg StorcenterGl Vardevej 230, 6715 Esbjerg N81015516050
SPORT MASTER Odense SVDalumvej 15, Dalum, 5250 Odense SV61016181567
Sport Master VejleSøndertorv 2, 7100 Vejle31018668471

Showing 15 of 18 units (sorted by employees).

Purpose

Selskabets formål er at drive holdingselskab samt handels- og servicevirksomhed inden for sportsbranchen samt anden efter bestyrelsens skøn i forbindelse dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

95 registered events
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Retail sale of sports and leisure equipment (476310)
20244 changesmanagement 2 · accounts 2
  • Adam Lee Moore appointed board member
  • Adedotun Ademola Adegoke stepped down as board member
  • Annual report for 2024 published
  • Annual report for 2023 published
20232 changesmanagement 2
  • Leonard Alsander Brassel appointed director
  • Andreas Høgdall Holm stepped down as director
20229 changesaccounts 1 · management 6 · ownership 2
  • Annual report for 2021 published
  • Daniel Mark Meenan appointed board member
  • Alastair Peter Orford Dick appointed chair of the board
  • Adedotun Ademola Adegoke appointed board member
  • Janusz Gembarski stepped down as deputy chair
  • Leonid Strakhov stepped down as board member
  • Dmitry Barkov stepped down as chair of the board
  • Frasers Group (European Holdings) Limited registered as owner (100%)
  • Sportmaster Operations PTE. LTD. is no longer registered as owner
20216 changesaccounts 1 · address 1 · name 1 · ownership 2 · merger 1
  • Annual report for 2020 published
  • Moved to Baltorpbakken 5, 2750 Ballerup
  • Name changed from SDK SPORT II ApS to Sportmaster Danmark ApS
  • Sportmaster Operations PTE. LTD. registered as owner (100%)
  • SPORT NORDIC HOLDING ApS is no longer registered as owner
  • Merger registered in CVR
202014 changesownership 4 · merger 1 · accounts 1 · management 8
  • SPORT NORDIC HOLDING ApS registered as owner (100%)
  • SDK SPORT I ApS is no longer registered as owner
  • Merger registered in CVR
  • SDK SPORT I ApS registered as owner (100%)
  • SDK SPORT I ApS is no longer registered as owner
  • Annual report for 2019 published
  • Janusz Gembarski appointed deputy chair
  • Leonid Strakhov appointed board member
  • Andreas Høgdall Holm stepped down as board member
  • Jack Friis stepped down as director
  • Andreas Høgdall Holm appointed board member
  • Andreas Høgdall Holm appointed director
  • Dennis Kilian stepped down as director
  • Dennis Kilian stepped down as board member
20197 changesmanagement 6 · accounts 1
  • Dmitry Barkov appointed chair of the board
  • Michael August Bonde Christiansen stepped down as chair of the board
  • Annual report for 2018 published
  • Chris Bigler stepped down as board member
  • Chris Bigler stepped down as chief financial officer
  • Dennis Kilian appointed director
  • Dennis Kilian appointed board member
20184 changescapital 1 · management 2 · accounts 1
  • Share capital changed from 10,101,100 DKK to 10,111,100 DKK
  • Jens Høgsted stepped down as board member
  • Jens Høgsted stepped down as ceo
  • Annual report for 2017 published
20171 changeaccounts 1
  • Annual report for 2016 published
20166 changesmerger 1 · management 5
  • Merger registered in CVR
  • Chris Bigler appointed board member
  • Michael August Bonde Christiansen appointed chair of the board
  • Jens Høgsted appointed board member
  • Jess Ørgaard Libak Tropp stepped down as board member
  • Michael Haaning stepped down as chair of the board
20151 changecapital 1
  • Share capital changed from 10,100,000 DKK to 10,101,100 DKK
20138 changesmanagement 8
  • Jens Høgsted appointed ceo
  • Chris Bigler appointed chief financial officer
  • Bo Bendixen stepped down as director
  • Hans Peter Rasmussen stepped down as ceo
  • Anders Ytrup Jensen stepped down as board member
  • Mikkel Vendelin Olesen stepped down as deputy chair
  • Jørgen Andsbjerg stepped down as board member
  • Lars Terney stepped down as board member
201231 changesmerger 1 · capital 2 · management 25 · industry 1 · ownership 1 · founded 1
  • Merger registered in CVR
  • Share capital changed from 10,000,000 DKK to 10,100,000 DKK
  • Bo Bendixen appointed director
  • Anders Ytrup Jensen appointed board member
  • Jack Friis appointed director
  • Mikkel Vendelin Olesen appointed deputy chair
  • Jørgen Andsbjerg appointed board member
  • Jane Hjort Nielsen stepped down as director
  • Johan Frederik Clarentius Gertz stepped down as director
  • Jane Hjort Nielsen appointed director
  • Johan Frederik Clarentius Gertz appointed director
  • Industry changed to Forhandlere af sports- og campingudstyr (476410)
  • Jess Ørgaard Libak Tropp appointed board member
  • Lars Terney appointed board member
  • Michael Haaning appointed chair of the board
  • Hans Peter Rasmussen stepped down as board member
  • Johan Frederik Clarentius Gertz stepped down as board member
  • Share capital changed from 80,000 DKK to 10,000,000 DKK
  • Hans Peter Rasmussen appointed board member
  • Johan Frederik Clarentius Gertz appointed board member
  • Hans Peter Rasmussen appointed ceo
  • Henrik Juul Hansen stepped down as board member
  • Mikkel Hemmersam stepped down as director
  • Poul Jagd Mogensen stepped down as chair of the board
  • Mikkel Hemmersam stepped down as board member
  • SDK SPORT I ApS registered as owner (90%)
  • Registered as SDK SPORT II ApS
  • Henrik Juul Hansen appointed board member
  • Mikkel Hemmersam appointed director
  • Poul Jagd Mogensen appointed chair of the board
  • Mikkel Hemmersam appointed board member

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction