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Pas Normal Studios ApS

Private limited companyCVR 36440473NordhavnActive

Pas Normal Studios ApS is a private limited company, based in Nordhavn, active in retail sale of sports and leisure equipment, founded in 2014. Net profit fell 48% from 2024 to 2025, ending at DKK 8.6m. Measured by gross profit, it ranks no. 5 of 292 companies in the industry in the database. With 52 employees, the company is about 15 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 63.6m−5% vs. 2024
Net profitDKK 8.6m−48.1% vs. 2024
EquityDKK 122.7m+8.3% vs. 2024
Employees52latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 5% (2024 → 2025), to DKK 63.6m.
  • Net profit fell 48% (2024 → 2025), to DKK 8.6m.
  • Equity rose 8% (2024 → 2025), to DKK 122.7m.

Employees

  • 4 more employees than a year earlier: 52 (07/2026) against 48 (07/2025).

Management and owners, last 24 months

  • New owners registered: Henrik Poulsen (04/03/2025), Hector Invest ApS (04/03/2025) and Frececo ApS (04/03/2025).
  • No longer registered as owner: Henrik Poulsen (03/03/2025), Frececo ApS (03/03/2025) and Hector Invest ApS (03/03/2025).

Registrations, last 24 months

  • 18/03/2026: Share capital changed from 57,218 DKK to 57,355 DKK
  • 30/01/2026: Share capital changed from 57,175 DKK to 57,218 DKK
  • 04/03/2025: Share capital changed from 57,020 DKK to 57,175 DKK
  • 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100mDKK 120m202020212022202320242025
EquityNet profit
Financial figures for Pas Normal Studios ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit19,02545,97860,82169,63466,94163,610−5%
Operating profit (EBIT)11,85434,67835,79035,70121,15414,381−32%
Profit before tax11,46834,09134,73132,29221,16410,873−48.6%
Net profit8,90426,55725,69523,58316,5458,581−48.1%
Total assets24,17064,919128,743123,107130,045141,165+8.6%
Equity18,08742,66362,88280,109113,236122,689+8.3%
Liabilities5,91921,97564,76841,61015,01116,919+12.7%
Cash and cash equivalents11,1064,9464,0523,27727,99546,724+66.9%
Average number of employees131940477178+9.9%

Source: annual reports filed with the Danish Business Authority (XBRL). Group figures; change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50mDKK 60mDKK 70m202020212022202320242025
Gross profitMedian, the industry (292 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Pas Normal Studios ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202504/05/2026The groupPDF not statedXBRL
202401/01/2024 – 31/12/202429/04/2025The groupPDFXBRL
202301/01/2023 – 31/12/202316/05/2024The groupPDFXBRL
202201/01/2022 – 31/12/202209/06/2023The groupPDFXBRL
202101/01/2021 – 31/12/202105/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202019/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0102030405008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

292 companies in the database

Comparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.

Gross profitDKK 63.6mNo. 5 of 292
Better than 99% of the companies in the industry
EquityDKK 122.7mNo. 2 of 292
Better than 100% of the companies in the industry
Number of employees52No. 9 of 292
Better than 97% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.

DKK 100kDKK 783kDKK 6.1mDKK 48mDKK 189mHere
Distribution of gross profit for 274 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 1,317of 4,412
Better than 70%
No. 555of 4,466
Better than 88%
Companies that are between 5 and 14 years old33,679 companies in the comparison
No. 529of 33,579
Better than 98%
No. 587of 33,678
Better than 98%
All companies of type ApS66,508 companies in the comparison
No. 523of 66,379
Better than 99%
No. 921of 66,505
Better than 99%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of sports and leisure equipment
Gross profit
  1. Pas Normal Studios ApSDKK 63.6m
  2. Sport 24 A/SDKK 375.3m
  3. Sportmaster Danmark ApSDKK 181.3m
Net profit
  1. Pas Normal Studios ApSDKK 8.6m
  2. Sport 24 A/SDKK 45.3m
  3. Sportmaster Danmark ApS−DKK 9.3m
Equity
  1. Pas Normal Studios ApSDKK 122.7m
  2. Sport 24 A/SDKK 214.4m
  3. Sportmaster Danmark ApS−DKK 574.1m
Employees
  1. Pas Normal Studios ApS52
  2. Sport 24 A/S1,282
  3. Sportmaster Danmark ApS226

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Pas Normal Studios ApS
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

7 active registrations

Executive management

Executive management at Pas Normal Studios ApS
NameRoleAppointed
Thomas Karl Oskar OlsenDirector18/05/2021
Peter LangeCEO18/05/2021

Board of directors

Board of directors at Pas Normal Studios ApS
NameRoleAppointed
Thomas Karl Oskar OlsenBoard member07/06/2019
Peter LangeBoard member07/06/2019
Tommy PetersenBoard member24/04/2024
Morten HummelmoseChair of the board24/04/2024
Pietro RuffiniBoard member24/04/2024
Founders
Thomas Karl Oskar Olsen, Peter Lange, Brian Nygaard, Hector Invest ApS, Tø Holding ApS
Former management (7)
Former management at Pas Normal Studios ApS
NameRoleAppointedResigned
Jacob ØrholmDirector07/11/201403/07/2015
Tommy PetersenDirector03/07/201518/05/2021
Peter LangeDirector03/07/201517/05/2021
Tommy PetersenBoard member07/06/201926/10/2020
Brian NygaardBoard member07/06/201901/05/2020
Tommy PetersenChair of the board27/10/202023/04/2024
Morten HummelmoseBoard member27/10/202023/04/2024

Signing rule: Selskabet tegnes af den administrerende direktør i forening med bestyrelsesformanden.

Address and production units

1 active production units

Århusgade 126
2150 Nordhavn

København Municipality · Postcode 2150

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
PAS NORMAL STUDIOS ApSÅrhusgade 126, 2150 Nordhavn551019914174

Purpose

Selskabets formål er designe, udvikle og sælge sports- og fritidstøj samt andre beklædningsgenstande, produkter og merchandise til sports- og fritidsbrug samt hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

87 registered events
20263 changesaccounts 1 · capital 2
  • Annual report for 2025 published
  • Share capital changed from 57,218 DKK to 57,355 DKK
  • Share capital changed from 57,175 DKK to 57,218 DKK
20259 changesaccounts 1 · capital 1 · ownership 6 · industry 1
  • Annual report for 2024 published
  • Share capital changed from 57,020 DKK to 57,175 DKK
  • FRECECO ApS registered as owner (5%)
  • HECTOR INVEST ApS registered as owner (5%)
  • Henrik Poulsen registered as owner (5%)
  • HECTOR INVEST ApS is no longer registered as owner
  • FRECECO ApS is no longer registered as owner
  • Henrik Poulsen is no longer registered as owner
  • Industry changed to Retail sale of sports and leisure equipment (476310)
202414 changescapital 3 · accounts 1 · management 5 · ownership 5
  • Share capital changed from 57,110 DKK to 57,020 DKK
  • Annual report for 2023 published
  • Share capital changed from 55,144 DKK to 57,110 DKK
  • Tommy Petersen appointed board member
  • Morten Hummelmose appointed chair of the board
  • Pietro Ruffini appointed board member
  • HECTOR INVEST ApS registered as owner (10%)
  • Archive Srl registered as owner (20%)
  • MDSN HOLDING ApS registered as owner (20%)
  • Tommy Petersen stepped down as chair of the board
  • Morten Hummelmose stepped down as board member
  • HECTOR INVEST ApS is no longer registered as owner
  • MDSN HOLDING ApS is no longer registered as owner
  • Share capital changed from 54,924 DKK to 55,144 DKK
20233 changesaddress 1 · accounts 1 · capital 1
  • Moved to Århusgade 126, 2150 Nordhavn
  • Annual report for 2022 published
  • Share capital changed from 54,769 DKK to 54,924 DKK
202215 changesownership 12 · address 1 · accounts 1 · capital 1
  • FRECECO ApS registered as owner (10%)
  • T.K.O. Holding ApS registered as owner (20%)
  • Henrik Poulsen registered as owner (10%)
  • Henrik Poulsen is no longer registered as owner
  • FRECECO ApS is no longer registered as owner
  • T.K.O. Holding ApS is no longer registered as owner
  • Moved to Århusgade 126, 2150 Nordhavn
  • Annual report for 2021 published
  • Share capital changed from 54,537 DKK to 54,769 DKK
  • Henrik Poulsen registered as owner (5%)
  • HECTOR INVEST ApS registered as owner (15%)
  • FRECECO ApS registered as owner (5%)
  • FRECECO ApS is no longer registered as owner
  • HECTOR INVEST ApS is no longer registered as owner
  • Henrik Poulsen is no longer registered as owner
202111 changesaccounts 1 · management 4 · capital 1 · ownership 5
  • Annual report for 2020 published
  • Peter Lange appointed ceo
  • Thomas Karl Oskar Olsen appointed director
  • Tommy Petersen stepped down as director
  • Peter Lange stepped down as director
  • Share capital changed from 54,348 DKK to 54,537 DKK
  • FRECECO ApS registered as owner (5%)
  • HECTOR INVEST ApS registered as owner (15%)
  • Henrik Poulsen registered as owner (5%)
  • FRECECO ApS is no longer registered as owner
  • HECTOR INVEST ApS is no longer registered as owner
202013 changescapital 1 · management 4 · ownership 8
  • Share capital changed from 50,000 DKK to 54,348 DKK
  • Tommy Petersen appointed chair of the board
  • Morten Hummelmose appointed board member
  • FRECECO ApS registered as owner (10%)
  • Tommy Petersen stepped down as board member
  • Brian Nygaard stepped down as board member
  • MDSN HOLDING ApS registered as owner (25%)
  • T.K.O. Holding ApS registered as owner (20%)
  • HECTOR INVEST ApS registered as owner (20%)
  • Brian Nygaard is no longer registered as owner
  • T.K.O. Holding ApS is no longer registered as owner
  • HECTOR INVEST ApS is no longer registered as owner
  • MDSN HOLDING ApS is no longer registered as owner
20195 changesmanagement 4 · address 1
  • Thomas Karl Oskar Olsen appointed board member
  • Tommy Petersen appointed board member
  • Brian Nygaard appointed board member
  • Peter Lange appointed board member
  • Moved to Kronprinsessegade 8B, 3, 1306 København K
20182 changesownership 2
  • T.K.O. Holding ApS registered as owner (25%)
  • Thomas Karl Oskar Olsen is no longer registered as owner
20161 changeaddress 1
  • Moved to Blegdamsvej 6B, 3, 2200 København N
20159 changesownership 4 · address 2 · management 3
  • HECTOR INVEST ApS registered as owner (15%)
  • MDSN HOLDING ApS registered as owner (25%)
  • Brian Nygaard registered as owner (25%)
  • Thomas Karl Oskar Olsen registered as owner (25%)
  • Moved to Lavendelstræde 17C, 1462 København K
  • Moved to Studiestræde 31, 1455 København K
  • Peter Lange appointed director
  • Tommy Petersen appointed director
  • Jacob Ørholm stepped down as director
20142 changesfounded 1 · management 1
  • Registered as PAS NORMAL STUDIOS ApS
  • Jacob Ørholm appointed director

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Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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