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NRTHRN Strong ApS

Private limited companyCVR 41830875København KActive

NRTHRN Strong ApS is a private limited company, based in København K, active in retail sale of sports and leisure equipment, founded in 2020. The company made a loss in both 2024 and 2025, most recently DKK 5.7m. Operations are spread over 3 production units. With 35 employees, the company is about 10 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 983k+1,180.1% vs. 2024
Net profit−DKK 5.7m+0.7% vs. 2024
EquityDKK 21.2m+261.9% vs. 2024
Employees35latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 1,180% (2024 → 2025), to DKK 983k.
  • The loss got smaller: from DKK 5.7m to DKK 5.7m (2024 → 2025).
  • Equity turned positive again: DKK 21.2m (2024 → 2025).

Employees

  • 1 fewer employees than a year earlier: 35 (07/2026) against 36 (07/2025).

Management and owners, last 24 months

  • New in management: Niels Henrik Roth (director, 02/07/2025), Niels Henrik Roth (board member, 02/07/2025) and Nicoline Roth (chair of the board, 02/07/2025) (+1).
  • Stepped down: Nicoline Roth (director, 02/07/2025), Nicoline Roth (board member, 01/07/2025) and Niels Henrik Roth (chair of the board, 01/07/2025) (+1).
  • New owners registered: Zira Invest IV ApS (31/12/2025).
  • No longer registered as owner: Kwp ApS (31/12/2025) and Zira Invest IV ApS (30/12/2025).

Registrations, last 24 months

  • 18/12/2025: Share capital changed from 400,000 DKK to 2,400,000 DKK
  • 15/09/2025: Name changed from Nordic Strong ApS to NRTHRN Strong ApS
  • 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

−DKK 15m−DKK 10m−DKK 5mDKK 0DKK 5mDKK 10mDKK 15mDKK 20m20212022202320242025
EquityNet profit
Financial figures for NRTHRN Strong ApS
20212022202320242025Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit−2,802−4,161−81877983+1,180.1%
Operating profit (EBIT)−5,061−6,888−5,397−4,865−4,154+14.6%
Profit before tax−5,099−7,141−5,944−5,737−5,695+0.7%
Net profit−3,946−7,141−4,673−5,737−5,695+0.7%
Total assets6,4547,8798,0325,38223,402+334.8%
Equity4,454−2,687−7,360−13,09721,208+261.9%
Liabilities2,00010,56715,39218,4792,194−88.1%
Cash and cash equivalents1,4234915811044,390+4,129.6%
Average number of employees33798−11.1%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 5m−DKK 4m−DKK 3m−DKK 2m−DKK 1mDKK 0DKK 1mDKK 2m20212022202320242025
Gross profitMedian, the industry (292 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 5 years in a row

    Net result has been negative in 2021–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

5 financial years
Annual reports for NRTHRN Strong ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202529/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202408/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202302/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202210/07/2023The companyPDFXBRL
202104/11/2020 – 31/12/202107/07/2022The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0102030405008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

292 companies in the database

Comparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.

Gross profitDKK 983kNo. 200 of 292
Better than 32% of the companies in the industry
EquityDKK 21.2mNo. 21 of 292
Better than 93% of the companies in the industry
Number of employees35No. 57 of 292
Better than 81% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.

DKK 100kDKK 783kDKK 6.1mDKK 48mDKK 189mHere
Distribution of gross profit for 274 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 9,465of 9,892
Better than 4%
No. 1,648of 9,922
Better than 83%
Same industry and 20–49 employees28 companies in the comparison
No. 28of 28
Better than 0%
No. 4of 28
Better than 89%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 23,453of 33,588
Better than 30%
No. 2,209of 33,687
Better than 93%
All companies of type ApS66,508 companies in the comparison
No. 43,416of 66,379
Better than 35%
No. 4,038of 66,505
Better than 94%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of sports and leisure equipment
Gross profit
  1. NRTHRN Strong ApSDKK 983k
  2. Sport 24 A/SDKK 375.3m
  3. Sportmaster Danmark ApSDKK 181.3m
Net profit
  1. NRTHRN Strong ApS−DKK 5.7m
  2. Sport 24 A/SDKK 45.3m
  3. Sportmaster Danmark ApS−DKK 9.3m
Equity
  1. NRTHRN Strong ApSDKK 21.2m
  2. Sport 24 A/SDKK 214.4m
  3. Sportmaster Danmark ApS−DKK 574.1m
Employees
  1. NRTHRN Strong ApS35
  2. Sport 24 A/S1,282
  3. Sportmaster Danmark ApS226

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
NRTHRN Strong ApS

Management

4 active registrations

Executive management

Executive management at NRTHRN Strong ApS
NameRoleAppointed
Niels Henrik RothDirector02/07/2025

Board of directors

Board of directors at NRTHRN Strong ApS
NameRoleAppointed
Niels Henrik RothBoard member02/07/2025
Nicoline RothChair of the board02/07/2025
Lise Lotte RothBoard member31/12/2025
Founders
Zira Invest IV ApS
Former management (5)
Former management at NRTHRN Strong ApS
NameRoleAppointedResigned
Niels Henrik RothBoard member04/11/202018/11/2020
Nicoline RothDirector04/11/202002/07/2025
Nicoline RothBoard member04/11/202001/07/2025
Niels Henrik RothChair of the board19/11/202001/07/2025
Karsten Witthøft PetersenBoard member23/11/202031/12/2025

Signing rule: Selskabet tegnes af bestyrelsens formand alene, af selskabets direktør alene eller af den samlede bestyrelse

Address and production units

3 active production units

Amaliegade 14
1256 København K

København Municipality · Postcode 1256

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
Nordic Strong StudioStubkaj 7E, 2150 Nordhavn251030615618
NRTHRN Strong ApSAmaliegade 14, 2, 1256 København K71026450647
Nordic Strong StudioFortkaj 5, 2150 Nordhavn21029506589

Purpose

Selskabets formål er at drive virksomhed med handel og service af træningsudstyr samt al virksomhed, som efter bestyrelsens skøn har forbindelse hermed.

The purpose is quoted from the register in Danish.

Changes year by year

35 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
202515 changesmanagement 8 · ownership 3 · capital 1 · name 1 · accounts 1 · industry 1
  • Lise Lotte Roth appointed board member
  • Karsten Witthøft Petersen stepped down as board member
  • Zira Invest IV ApS registered as owner (100%)
  • KWP ApS is no longer registered as owner
  • Zira Invest IV ApS is no longer registered as owner
  • Share capital changed from 400,000 DKK to 2,400,000 DKK
  • Name changed from Nordic Strong ApS to NRTHRN Strong ApS
  • Annual report for 2024 published
  • Niels Henrik Roth appointed director
  • Nicoline Roth appointed chair of the board
  • Niels Henrik Roth appointed board member
  • Nicoline Roth stepped down as director
  • Niels Henrik Roth stepped down as chair of the board
  • Nicoline Roth stepped down as board member
  • Industry changed to Retail sale of sports and leisure equipment (476310)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaddress 1
  • Moved to Amaliegade 14, 2, 1256 København K
202015 changescapital 2 · management 6 · ownership 6 · founded 1
  • Share capital changed from 380,000 DKK to 400,000 DKK
  • Karsten Witthøft Petersen appointed board member
  • KWP ApS registered as owner (5%)
  • NTT Aps registered as owner (5%)
  • NTT Aps is no longer registered as owner
  • Zira Invest IV ApS registered as owner (90%)
  • Zira Invest IV ApS is no longer registered as owner
  • Share capital changed from 40,000 DKK to 380,000 DKK
  • Niels Henrik Roth appointed chair of the board
  • Niels Henrik Roth stepped down as board member
  • Registered as Nordic Strong ApS
  • Niels Henrik Roth appointed board member
  • Nicoline Roth appointed board member
  • Nicoline Roth appointed director
  • Zira Invest IV ApS registered as owner (100%)

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction