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Sport 24 A/S

Public limited companyCVR 13824606SilkeborgActive

Sport 24 A/S is a public limited company, based in Silkeborg, active in retail sale of sports and leisure equipment, founded in 1990. Net profit fell 32% from 2024 to 2025, ending at DKK 45.3m. Measured by gross profit, it ranks no. 1 of 292 companies in the industry in the database. Operations are spread over 77 production units in 57 towns.

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Key figures · financial year 2025

RevenueDKK 1.6bn+6.2% vs. 2024
Net profitDKK 45.3m−31.7% vs. 2024
EquityDKK 214.4m−6.4% vs. 2024
Employees1,282latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 2% (2024 → 2025), to DKK 375.3m.
  • Revenue rose 6% (2024 → 2025), to DKK 1.6bn.
  • Net profit fell 32% (2024 → 2025), to DKK 45.3m.
  • Equity fell 6% (2024 → 2025), to DKK 214.4m.

Employees

  • 45 more employees than a year earlier: 1,282 (08/2026) against 1,237 (08/2025).

Management and owners, last 24 months

  • New in management: Klaus Midtgaard Sørensen (board member, 12/05/2025), Henrik Bruun Jensen (board member, 30/01/2026) and Klaus Skovsen (chair of the board, 30/01/2026) (+3).
  • Stepped down: Frank Troelsen (board member, 12/05/2025), Klaus Skovsen (board member, 29/01/2026) and Klaus Midtgaard Sørensen (deputy board member, 11/05/2025) (+4).

Registrations, last 24 months

  • 21/10/2025: Merger registered in CVR
  • 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 50mDKK 100mDKK 150mDKK 200mDKK 250m202020212022202320242025
EquityNet profit
Financial figures for Sport 24 A/S
202020212022202320242025Change
Revenue1,157,3771,428,3801,483,9601,427,3981,548,8221,644,822+6.2%
Gross profit264,322321,910311,162310,982382,564375,304−1.9%
Operating profit (EBIT)60,57991,17752,20649,06786,60960,464−30.2%
Profit before tax59,34389,75050,69144,14685,20958,344−31.5%
Net profit45,96169,19038,67734,15266,27645,257−31.7%
Total assets480,314580,784580,489566,810588,342610,108+3.7%
Equity195,340220,039208,716212,868229,144214,401−6.4%
Liabilities274,833350,801355,524331,115334,698373,500+11.6%
Cash and cash equivalents130,91269,13623,33465,39642,64631,864−25.3%
Average number of employees479508532539557579+3.9%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 50mDKK 100mDKK 150mDKK 200mDKK 250mDKK 300mDKK 350mDKK 400m202020212022202320242025
Gross profitMedian, the industry (292 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Sport 24 A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202508/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202415/05/2025The groupPDFXBRL
202301/01/2023 – 31/12/202323/05/2024The groupPDFXBRL
202201/01/2022 – 31/12/202208/05/2023The groupPDFXBRL
202101/01/2021 – 31/12/202120/05/2022The groupPDFXBRL
202001/01/2020 – 31/12/202025/05/2021The groupPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02004006008001,0001,2001,40009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

292 companies in the database

Comparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.

Gross profitDKK 375.3mNo. 1 of 292
Better than 100% of the companies in the industry
EquityDKK 214.4mNo. 1 of 292
Better than 100% of the companies in the industry
Number of employees1,282No. 1 of 292
Better than 100% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.

DKK 100kDKK 783kDKK 6.1mDKK 48mDKK 189mHere
Distribution of gross profit for 274 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 1,000 employees or more177 companies in the comparison
No. 116of 147
Better than 21%
No. 135of 177
Better than 24%
Companies that are at least 30 years old10,276 companies in the comparison
No. 234of 10,152
Better than 98%
No. 749of 10,275
Better than 93%
All companies of type A/S18,025 companies in the comparison
No. 397of 17,786
Better than 98%
No. 1,374of 18,024
Better than 92%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of sports and leisure equipment
Gross profit
  1. Sport 24 A/SDKK 375.3m
  2. Sportmaster Danmark ApSDKK 181.3m
  3. Unisport A/SDKK 146m
Net profit
  1. Sport 24 A/SDKK 45.3m
  2. Sportmaster Danmark ApS−DKK 9.3m
  3. Unisport A/SDKK 24.7m
Equity
  1. Sport 24 A/SDKK 214.4m
  2. Sportmaster Danmark ApS−DKK 574.1m
  3. Unisport A/SDKK 85.1m
Employees
  1. Sport 24 A/S1,282
  2. Sportmaster Danmark ApS226
  3. Unisport A/S270

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Sport 24 A/S10%
  • Henrik Bruun Jensen Holding A/S66.67%
  • Klaus Midtgaard Holding ApS15%
Sport 24 A/S
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

5 active registrations

Executive management

Executive management at Sport 24 A/S
NameRoleAppointed
Jesper Lundum DanielsenDirector18/05/2026
Jakob NørgaardCEO18/05/2026

Board of directors

Board of directors at Sport 24 A/S
NameRoleAppointed
Klaus Midtgaard SørensenBoard member12/05/2025
Henrik Bruun JensenBoard member30/01/2026
Klaus SkovsenChair of the board30/01/2026
Founders
Dan Rybak, PG Ejendomme Holding i ApS, PG Ejendomme Holding Ii ApS
Former management (28)
Former management at Sport 24 A/S
NameRoleAppointedResigned
Keld DroobBoard member01/01/199014/07/1992
Dan RybakBoard member01/01/199005/07/1990
Dan RybakDirector01/01/199005/07/1990
Carsten Bruun JensenBoard member01/01/199023/01/1996
Henrik Bruun JensenBoard member01/01/199026/05/2015
Henrik Bruun JensenDirector01/01/199019/05/2021
John HanssenBoard member01/01/199014/07/1992
Keld NorupChair of the board01/01/199014/07/1992
Annalise StegeBoard member01/01/199005/07/1990
Lise-Lotte Lyng AndersenChair of the board01/01/199005/07/1990
Erik BøgildChair of the board01/01/199017/09/1996
Allan Legardt JensenBoard member17/09/199628/10/2008
Thomas Jakob Bøgild-JakobsenChair of the board28/10/200818/05/2021
Jesper Lundum DanielsenBoard member28/10/200819/10/2009
Lars Dahl-NielsenBoard member27/09/201028/02/2012
Finn Alex SvaneBoard member27/09/201023/05/2019
Frank TroelsenBoard member28/02/201212/05/2025
Klaus Midtgaard SørensenBoard member28/02/201226/05/2015
Thomas Bækgaard SørensenBoard member28/02/201226/05/2015
Ole JørgensenBoard member30/10/201226/05/2015
Kurt Vergmann PetersenBoard member20/02/201326/05/2015
Klaus SkovsenBoard member23/05/201929/01/2026
Henrik Bruun JensenBoard member06/05/202018/05/2021
Klaus Midtgaard SørensenDeputy board member06/05/202011/05/2025
Thomas Jakob Bøgild-JakobsenBoard member19/05/202112/05/2025
Henrik Bruun JensenChair of the board19/05/202129/01/2026
Lars ElsborgCEO19/05/202130/01/2026
Henrik Bruun JensenCEO30/01/202618/05/2026

Signing rule: Selskabet tegnes af et direktionsmedlem i forening med et bestyrelsesmedlem, eller af formanden sammen med et bestyrelsesmedlem.

Address and production units

77 active production units

Skærskovgårdsvej 7
8600 Silkeborg

Silkeborg Municipality · Postcode 8600

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
SPORT 24 A/SSkærskovgårdsvej 7, 8600 Silkeborg1681000631544
Sport 24 (Lager)Skærskovgårdsvej 3A, 8600 Silkeborg921024959895
Sport 24 FisketorvetKalvebod Brygge 59, 1560 København V421021724056
Sport 24 Bruuns GalleriM.P. Bruuns Gade 25, 8000 Aarhus C381019266326
Sport 24 FieldsArne Jacobsens Allé 22, 2300 København S311021724021
Sport 24 Lyngby StorcenterKlampenborgvej 232, 2800 Kongens Lyngby301021724080
SPORT24 KOMBI KOLDINGVejlevej 253, 6000 Kolding261027111056
SPORT 24 RosengårdcentretØrbækvej 75, 5220 Odense SØ231030920666
Sport 24 Outlet TilstAnelystparken 13, 1, True, 8381 Tilst221022746223
Sport24 Kolding St. CenterSkovvangen 42, 6000 Kolding221016661232
Sport 24 Outlet HerlevHerlev Hovedgade 37, 2730 Herlev211020733329
Sport 24 Ros TorvRos Torv 1, 4000 Roskilde211021724110
Sport24 SilkeborgVestergade 2A, 8600 Silkeborg211017239496
Sport Outlet ÅrhusGraham Bells Vej 3B, Skejby, 8200 Aarhus N201016763345
Sport24 AalborgHobrovej 452, 9200 Aalborg SV201015782192

Showing 15 of 77 units (sorted by employees).

Purpose

Selskabets formål er at drive handel og industri, at eje aktier i virksomheder og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

107 registered events
202610 changesmanagement 9 · accounts 1
  • Jakob Nørgaard appointed ceo
  • Jesper Lundum Danielsen appointed director
  • Henrik Bruun Jensen stepped down as ceo
  • Annual report for 2025 published
  • Henrik Bruun Jensen appointed ceo
  • Klaus Skovsen appointed chair of the board
  • Henrik Bruun Jensen appointed board member
  • Lars Elsborg stepped down as ceo
  • Henrik Bruun Jensen stepped down as chair of the board
  • Klaus Skovsen stepped down as board member
20257 changesmerger 1 · accounts 1 · management 4 · industry 1
  • Merger registered in CVR
  • Annual report for 2024 published
  • Klaus Midtgaard Sørensen appointed board member
  • Thomas Jakob Bøgild-Jakobsen stepped down as board member
  • Frank Troelsen stepped down as board member
  • Klaus Midtgaard Sørensen stepped down as deputy board member
  • Industry changed to Retail sale of sports and leisure equipment (476310)
20244 changesaddress 2 · accounts 1 · name 1
  • Moved to Skærskovgårdsvej 7, 8600 Silkeborg
  • Annual report for 2023 published
  • Moved to Skærskovgårdsvej 7, 8600 Silkeborg
  • Name changed from SPORT24 A/S to SPORT 24 A/S
20231 changeaccounts 1
  • Annual report for 2022 published
20222 changesaccounts 1 · address 1
  • Annual report for 2021 published
  • Moved to Skærskovgårdsvej 7, 8600 Silkeborg
202110 changesaddress 3 · accounts 1 · management 6
  • Moved to Skærskovgårdsvej 7, 8600 Silkeborg
  • Moved to Skærskovgårdsvej 7, 8600 Silkeborg
  • Annual report for 2020 published
  • Henrik Bruun Jensen appointed chair of the board
  • Lars Elsborg appointed ceo
  • Thomas Jakob Bøgild-Jakobsen appointed board member
  • Henrik Bruun Jensen stepped down as director
  • Henrik Bruun Jensen stepped down as board member
  • Thomas Jakob Bøgild-Jakobsen stepped down as chair of the board
  • Moved to Skærskovgårdsvej 7, 8600 Silkeborg
202010 changesownership 7 · management 2 · address 1
  • HENRIK BRUUN JENSEN HOLDING A/S registered as owner (66.67%)
  • KLAUS MIDTGAARD HOLDING ApS registered as owner (15%)
  • SVANE HOLDING, VIBORG ApS is no longer registered as owner
  • OJ VEJEN HOLDING ApS is no longer registered as owner
  • KLAUS MIDTGAARD HOLDING ApS is no longer registered as owner
  • HENRIK BRUUN JENSEN HOLDING A/S is no longer registered as owner
  • SPORT 24 A/S registered as owner (10%)
  • Henrik Bruun Jensen appointed board member
  • Klaus Midtgaard Sørensen appointed deputy board member
  • Moved to Skærskovgårdsvej 7, 8600 Silkeborg
20193 changesaddress 1 · management 2
  • Moved to Skærskovgårdsvej 7, 8600 Silkeborg
  • Klaus Skovsen appointed board member
  • Finn Alex Svane stepped down as board member
20171 changecapital 1
  • Share capital changed from 9,405,058 DKK to 9,697,607 DKK
20155 changesmanagement 5
  • Kurt Vergmann Petersen stepped down as board member
  • Ole Jørgensen stepped down as board member
  • Klaus Midtgaard Sørensen stepped down as board member
  • Thomas Bækgaard Sørensen stepped down as board member
  • Henrik Bruun Jensen stepped down as board member
20145 changescapital 1 · ownership 4
  • Share capital changed from 8,405,058 DKK to 9,405,058 DKK
  • SVANE HOLDING, VIBORG ApS registered as owner (10%)
  • KLAUS MIDTGAARD HOLDING ApS registered as owner (10%)
  • OJ VEJEN HOLDING ApS registered as owner (5%)
  • HENRIK BRUUN JENSEN HOLDING A/S registered as owner (50%)
20131 changemanagement 1
  • Kurt Vergmann Petersen appointed board member
20127 changesmanagement 5 · capital 1 · merger 1
  • Ole Jørgensen appointed board member
  • Share capital changed from 7,405,058 DKK to 8,405,058 DKK
  • Merger registered in CVR
  • Frank Troelsen appointed board member
  • Klaus Midtgaard Sørensen appointed board member
  • Thomas Bækgaard Sørensen appointed board member
  • Lars Dahl-Nielsen stepped down as board member
20111 changename 1
  • Name changed from SPORT 2010 A/S to SPORT24 A/S
20106 changesmerger 1 · name 1 · capital 1 · management 2 · address 1
  • Merger registered in CVR
  • Name changed from BØGILD SPORT A/S to SPORT 2010 A/S
  • Share capital changed from 5,052,159 DKK to 7,405,058 DKK
  • Finn Alex Svane appointed board member
  • Lars Dahl-Nielsen appointed board member
  • Moved to Stagehøjvej 22, 8600 Silkeborg
20094 changesname 1 · capital 1 · merger 1 · management 1
  • Name changed from BØGILD SPORT. SILKEBORG A/S to BØGILD SPORT A/S
  • Share capital changed from 1,500,000 DKK to 5,052,159 DKK
  • Merger registered in CVR
  • Jesper Lundum Danielsen stepped down as board member
20084 changesmanagement 3 · industry 1
  • Jesper Lundum Danielsen appointed board member
  • Thomas Jakob Bøgild-Jakobsen appointed chair of the board
  • Allan Legardt Jensen stepped down as board member
  • Industry changed to Forhandlere af sports- og campingudstyr (476410)
20071 changeaddress 1
  • Moved to Lillehøjvej 1-7, 8600 Silkeborg
20061 changeaddress 1
  • Moved to Lillehøjvej 1-7, 8600 Silkeborg
19963 changesmanagement 3
  • Allan Legardt Jensen appointed board member
  • Erik Bøgild stepped down as chair of the board
  • Carsten Bruun Jensen stepped down as board member
19923 changesmanagement 3
  • Keld Norup stepped down as chair of the board
  • John Hanssen stepped down as board member
  • Keld Droob stepped down as board member
199018 changesname 1 · capital 1 · management 15 · founded 1
  • Name changed from DRAS NR. 1201 A/S to BØGILD SPORT. SILKEBORG A/S
  • Share capital changed from 300,000 DKK to 1,500,000 DKK
  • Dan Rybak stepped down as director
  • Dan Rybak stepped down as board member
  • Lise-Lotte Lyng Andersen stepped down as chair of the board
  • Annalise Stege stepped down as board member
  • Registered as DRAS NR. 1201 A/S
  • Keld Norup appointed chair of the board
  • John Hanssen appointed board member
  • Henrik Bruun Jensen appointed director
  • Henrik Bruun Jensen appointed board member
  • Carsten Bruun Jensen appointed board member
  • Dan Rybak appointed director
  • Keld Droob appointed board member
  • Dan Rybak appointed board member
  • Erik Bøgild appointed chair of the board
  • Lise-Lotte Lyng Andersen appointed chair of the board
  • Annalise Stege appointed board member

Related companies

Same industry in Silkeborg

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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