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Steep & Deep ApS

Private limited companyCVR 33782098BirkerødActive

Steep & Deep ApS is a private limited company, based in Birkerød, active in wholesale of bicycles, sports goods and pleasure boats, founded in 2011. The company went from a profit in 2024 to a loss of DKK 249k in 2025.

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Key figures · financial year 2025

Gross profitDKK 2.2m−13.6% vs. 2024
Net profit−DKK 249k−470.8% vs. 2024
EquityDKK 3.4m+8% vs. 2024
Employees10latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 14% (2024 → 2025), to DKK 2.2m.
  • Net profit went from a profit of DKK 67,147 to a loss of DKK 249k (2024 → 2025).
  • Equity rose 8% (2024 → 2025), to DKK 3.4m.

Employees

  • 3 more employees than a year earlier: 10 (08/2026) against 7 (08/2025).

Registrations, last 24 months

  • 06/06/2025: Share capital changed from 81,000 DKK to 90,000 DKK

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5m202020212022202320242025
EquityNet profit
Financial figures for Steep & Deep ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit2,5906892,8072,6652,4902,151−13.6%
Operating profit (EBIT)579−2261,181522146−135−192.6%
Profit before tax534−2301,15849493−269−390.2%
Net profit456−20990038867−249−470.8%
Total assets4,1164,8934,7615,3575,9477,199+21.1%
Equity1,9831,7742,6743,0623,1293,380+8%
Liabilities2,1323,1192,0872,2952,8193,819+35.5%
Cash and cash equivalents001,6640–––
Average number of employees4235550%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4m202020212022202320242025
Gross profitMedian, the industry (140 companies)

Annual reports

6 financial years
Annual reports for Steep & Deep ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202525/11/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202402/12/2024The companyPDFXBRL
202301/07/2022 – 30/06/202305/12/2023The companyPDFXBRL
202201/07/2021 – 30/06/202227/12/2022The companyPDFXBRL
202101/07/2020 – 30/06/202115/12/2021The companyPDFXBRL
202001/07/2019 – 30/06/202008/12/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101214161809/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

140 companies in the database

Comparison with the other companies in wholesale of bicycles, sports goods and pleasure boats based on the latest financial year.

Gross profitDKK 2.2mNo. 82 of 140
Better than 42% of the companies in the industry
EquityDKK 3.4mNo. 69 of 140
Better than 51% of the companies in the industry
Number of employees10No. 68 of 140
Better than 52% of the companies in the industry

Industry median: gross profit DKK 3.8m, net profit DKK 329k, equity DKK 3.3m, 5 employees.

DKK 100kDKK 567kDKK 3.2mDKK 18.3mDKK 58.1mHere
Distribution of gross profit for 137 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 29,398of 69,742
Better than 58%
No. 18,017of 69,964
Better than 74%
Same industry and fewer than 20 employees114 companies in the comparison
No. 57of 114
Better than 50%
No. 46of 114
Better than 60%
Companies that are between 15 and 29 years old24,906 companies in the comparison
No. 15,066of 24,787
Better than 39%
No. 11,703of 24,905
Better than 53%
All companies of type ApS66,508 companies in the comparison
No. 28,576of 66,379
Better than 57%
No. 14,644of 66,505
Better than 78%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of bicycles, sports goods and pleasure boats
Gross profit
  1. Steep & Deep ApSDKK 2.2m
  2. Oase Outdoors ApSDKK 103.6m
  3. Fairpoint Outdoors A/SDKK 98.8m
Net profit
  1. Steep & Deep ApS−DKK 249k
  2. Oase Outdoors ApSDKK 18.5m
  3. Fairpoint Outdoors A/SDKK 13.4m
Equity
  1. Steep & Deep ApSDKK 3.4m
  2. Oase Outdoors ApSDKK 46.7m
  3. Fairpoint Outdoors A/SDKK 47.3m
Employees
  1. Steep & Deep ApS10
  2. Oase Outdoors ApS75
  3. Fairpoint Outdoors A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Steep & Deep Holding ApS100%
Steep & Deep ApS

Management

1 active registrations

Executive management

Executive management at Steep & Deep ApS
NameRoleAppointed
Frank Kruse PetersenDirector27/06/2011

Signing rule: Selskabet tegnes af én direktør.

Address and production units

1 active production units

Birkerød Kongevej 109
3460 Birkerød

Rudersdal Municipality · Postcode 3460

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
STEEP & DEEP ApSBirkerød Kongevej 109, 3460 Birkerød101016985445

Purpose

Selskabets formål er at drive engrosvirksomhed med import og salg af skiudstyr til andre forretninger og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

17 registered events
20252 changesaccounts 1 · capital 1
  • Annual report for 2025 published
  • Share capital changed from 81,000 DKK to 90,000 DKK
20242 changesaccounts 1 · address 1
  • Annual report for 2024 published
  • Moved to Birkerød Kongevej 109, 3460 Birkerød
20232 changesaccounts 1 · address 1
  • Annual report for 2023 published
  • Moved to Kongevejen 347, 2840 Holte
20221 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20201 changeaccounts 1
  • Annual report for 2020 published
20182 changescapital 1 · merger 1
  • Share capital changed from 80,000 DKK to 81,000 DKK
  • Merger registered in CVR
20151 changeownership 1
  • MINDUSTRY ApS is no longer registered as owner
20132 changesownership 2
  • MINDUSTRY ApS registered as owner (33.33%)
  • STEEP & DEEP HOLDING ApS registered as owner (100%)
20113 changesindustry 1 · founded 1 · management 1
  • Industry changed to Wholesale of bicycles, sports goods and pleasure boats (464910)
  • Registered as STEEP & DEEP ApS
  • Frank Kruse Petersen appointed director

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction