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Steep & Deep Online ApS

Private limited companyCVR 40013598BirkerødActive

Steep & Deep Online ApS is a private limited company, based in Birkerød, active in retail sale of sports and leisure equipment, founded in 2018. The company went from a profit in 2024 to a loss of DKK 50,026 in 2025. Equity fell to DKK 32,130 in 2025.

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Key figures · financial year 2025

Gross profit−DKK 45,668−135.5% vs. 2024
Net profit−DKK 50,026−389.1% vs. 2024
EquityDKK 32,130−60.9% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 136% (2024 → 2025), to −DKK 45,668.
  • Net profit went from a profit of DKK 17,307 to a loss of DKK 50,026 (2024 → 2025).
  • Equity fell 61% (2024 → 2025), to DKK 32,130.

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2019–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2m−DKK 1.5m−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5m201920202022202320242025
EquityNet profit
Financial figures for Steep & Deep Online ApS
201920202022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit−476−784−38648129−46−135.5%
Operating profit (EBIT)−2,009−1,338−748−012−65−643.1%
Profit before tax−2,026−1,392−792−114−58−505.2%
Net profit−1,826−1,392−93510817−50−389.1%
Total assets4,9282,864865402415237−42.8%
Equity1,674893−43658232−60.9%
Liabilities3,2541,971908338333205−38.4%
Cash and cash equivalents388103537212−82.6%
Average number of employees421000–

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2019, 2020, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2021 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5m201920202022202320242025
Gross profitMedian, the industry (292 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 61% from 2024 to 2025 (DKK 82,156 to DKK 32,130).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Steep & Deep Online ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202525/11/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202402/12/2024The companyPDFXBRL
202301/07/2022 – 30/06/202305/12/2023The companyPDFXBRL
202201/01/2021 – 30/06/202230/12/2022The companyPDFXBRL
202001/01/2020 – 31/12/202020/07/2021The companyPDFXBRL
201901/11/2018 – 31/12/201931/08/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681010/1911/1912/1901/2002/2003/2004/2005/2006/2007/2008/2009/2010/2011/2012/2001/2102/2103/2104/2105/2111/2112/2101/2202/2203/2204/2206/2207/22
Employees

Position in the industry

292 companies in the database

Comparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.

Gross profit−DKK 45,668No. 277 of 292
Better than 5% of the companies in the industry
EquityDKK 32,130No. 254 of 292
Better than 13% of the companies in the industry
Number of employees2No. 278 of 292
Better than 5% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.

DKK 100kDKK 783kDKK 6.1mDKK 48mDKK 189m
Distribution of gross profit for 274 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 64,891of 69,742
Better than 7%
No. 58,503of 69,964
Better than 16%
Same industry and fewer than 20 employees248 companies in the comparison
No. 233of 248
Better than 6%
No. 213of 248
Better than 14%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 31,913of 33,588
Better than 5%
No. 27,749of 33,687
Better than 18%
All companies of type ApS66,508 companies in the comparison
No. 62,353of 66,379
Better than 6%
No. 54,780of 66,505
Better than 18%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of sports and leisure equipment
Gross profit
  1. Steep & Deep Online ApS−DKK 45,668
  2. Sport 24 A/SDKK 375.3m
  3. Sportmaster Danmark ApSDKK 181.3m
Net profit
  1. Steep & Deep Online ApS−DKK 50,026
  2. Sport 24 A/SDKK 45.3m
  3. Sportmaster Danmark ApS−DKK 9.3m
Equity
  1. Steep & Deep Online ApSDKK 32,130
  2. Sport 24 A/SDKK 214.4m
  3. Sportmaster Danmark ApS−DKK 574.1m
Employees
  1. Steep & Deep Online ApS2
  2. Sport 24 A/S1,282
  3. Sportmaster Danmark ApS226

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Steep & Deep Holding ApS100%
Steep & Deep Online ApS

Management

2 active registrations

Executive management

Executive management at Steep & Deep Online ApS
NameRoleAppointed
Frank Kruse PetersenCEO14/07/2022

Board of directors

Board of directors at Steep & Deep Online ApS
NameRoleAppointed
Frank Kruse PetersenChair of the board13/12/2021
Founders
Allan Muff Holding ApS, North-East Venture ApS, E-lab Holding IVS, Bjerre Kusk Holding Aps, Troels Johannesen Holding ApS, Kjusta Holding IVS
Former management (14)
Former management at Steep & Deep Online ApS
NameRoleAppointedResigned
Allan MuffChair of the board01/11/201806/06/2019
Troels JohannesenBoard member01/11/201806/06/2019
Christian Fogh HarboeCEO01/11/201801/03/2020
Christian Bjerre KuskBoard member01/11/201806/06/2019
Jens Mikkel AsmussenBoard member06/06/201931/08/2020
Teit Weirum KnudsenChair of the board06/06/201912/12/2021
Ralf SohlBoard member06/06/201931/12/2022
Christian Fogh HarboeBoard member06/06/201931/08/2020
Poul SohlBoard member06/06/201913/12/2021
Ole Kazu Kragh TakaiCEO01/03/202001/06/2020
Teit Weirum KnudsenCEO01/06/202013/12/2021
Teit Weirum KnudsenBoard member13/12/202131/12/2022
Per Elton ArildsboCEO13/12/202114/07/2022
Per Elton ArildsboBoard member13/12/202101/07/2023

Signing rule: Selskabet tegnes af den samlede bestyrelse eller af en direktør i forening med bestyrelsesformanden

Address and production units

1 active production units

Birkerød Kongevej 109
3460 Birkerød

Rudersdal Municipality · Postcode 3460

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
Steep & Deep Online ApSBirkerød Kongevej 109, 3460 Birkerød21024120755

Purpose

Virksomhedens formål er at drive retailsalg, onlinesalg, Wholesale og Agentsalg med livstilsprodukter

The purpose is quoted from the register in Danish.

Changes year by year

64 registered events
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Retail sale of sports and leisure equipment (476310)
20242 changesaccounts 1 · address 1
  • Annual report for 2024 published
  • Moved to Birkerød Kongevej 109, 3460 Birkerød
20234 changesaccounts 1 · address 2 · management 1
  • Annual report for 2023 published
  • Moved to Kongevejen 340, Øverød, 2840 Holte
  • Moved to Kongevejen 340, Øverød, 2840 Holte
  • Per Elton Arildsbo stepped down as board member
20229 changesmanagement 4 · ownership 4 · accounts 1
  • Teit Weirum Knudsen stepped down as board member
  • Ralf Sohl stepped down as board member
  • STEEP & DEEP HOLDING ApS registered as owner (100%)
  • Arildsbo Holding ApS is no longer registered as owner
  • TR05 HOLDING ApS is no longer registered as owner
  • STEEP & DEEP HOLDING ApS is no longer registered as owner
  • Annual report for 2022 published
  • Frank Kruse Petersen appointed ceo
  • Per Elton Arildsbo stepped down as ceo
202112 changesname 1 · management 7 · ownership 2 · accounts 1 · address 1
  • Name changed from Blacksnow.dk ApS to Steep & Deep Online ApS
  • Frank Kruse Petersen appointed chair of the board
  • Per Elton Arildsbo appointed ceo
  • Per Elton Arildsbo appointed board member
  • Teit Weirum Knudsen appointed board member
  • Teit Weirum Knudsen stepped down as ceo
  • Poul Sohl stepped down as board member
  • Teit Weirum Knudsen stepped down as chair of the board
  • Arildsbo Holding ApS registered as owner (15%)
  • STEEP & DEEP HOLDING ApS registered as owner (50%)
  • Annual report for 2020 published
  • Moved to Kongevejen 340, Øverød, 2840 Holte
202010 changesmanagement 6 · accounts 1 · ownership 3
  • Jens Mikkel Asmussen stepped down as board member
  • Christian Fogh Harboe stepped down as board member
  • Annual report for 2019 published
  • TR05 HOLDING ApS registered as owner (25%)
  • E-LAB HOLDING IVS is no longer registered as owner
  • TR05 HOLDING ApS is no longer registered as owner
  • Teit Weirum Knudsen appointed ceo
  • Ole Kazu Kragh Takai stepped down as ceo
  • Ole Kazu Kragh Takai appointed ceo
  • Christian Fogh Harboe stepped down as ceo
201915 changesaddress 2 · management 8 · ownership 5
  • Moved to Sundkaj 125, 2. th, 2150 Nordhavn
  • Moved to Sundkaj 7, 2. tv, 2150 Nordhavn
  • Poul Sohl appointed board member
  • Jens Mikkel Asmussen appointed board member
  • Teit Weirum Knudsen appointed chair of the board
  • Ralf Sohl appointed board member
  • Christian Fogh Harboe appointed board member
  • Allan Muff stepped down as chair of the board
  • Christian Bjerre Kusk stepped down as board member
  • Troels Johannesen stepped down as board member
  • TR05 HOLDING ApS registered as owner (66.67%)
  • ALLAN MUFF HOLDING ApS is no longer registered as owner
  • Troels Johannesen Holding ApS is no longer registered as owner
  • Bjerre Kusk Holding Aps is no longer registered as owner
  • North-East Venture ApS is no longer registered as owner
201810 changesfounded 1 · management 4 · ownership 5
  • Registered as Blacksnow.dk ApS
  • Allan Muff appointed chair of the board
  • Christian Bjerre Kusk appointed board member
  • Christian Fogh Harboe appointed ceo
  • Troels Johannesen appointed board member
  • ALLAN MUFF HOLDING ApS registered as owner (20%)
  • Troels Johannesen Holding ApS registered as owner (20%)
  • Bjerre Kusk Holding Aps registered as owner (25%)
  • E-LAB HOLDING IVS registered as owner (15%)
  • North-East Venture ApS registered as owner (15%)

Related companies

Same industry in Rudersdal

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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