Props And Pearls ApS
Private limited companyCVR 27564194København KActive
Props And Pearls ApS is a private limited company, based in København K, active in retail sale of cosmetic and toilet articles, founded in 2003. Net profit rose 31% from 2024 to 2025, ending at DKK 109k. Equity grew to DKK 465k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 32% (2024 → 2025), to DKK 1.1m.
- Net profit rose 31% (2024 → 2025), to DKK 109k.
- Equity rose 31% (2024 → 2025), to DKK 465k.
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 835 | 728 | 636 | 878 | 871 | 1,147 | +31.7% |
| Operating profit (EBIT) | 27 | −107 | −40 | 197 | 108 | 154 | +43.1% |
| Profit before tax | 0 | −126 | −61 | 177 | 84 | 123 | +47.1% |
| Net profit | 0 | −126 | −61 | 177 | 84 | 109 | +30.9% |
| Total assets | 1,188 | 1,455 | 1,034 | 1,187 | 1,149 | 1,351 | +17.6% |
| Equity | 277 | 152 | 95 | 272 | 356 | 465 | +30.7% |
| Liabilities | 911 | 1,304 | 938 | 915 | 793 | 886 | +11.7% |
| Cash and cash equivalents | 347 | 581 | 140 | 341 | 463 | 569 | +22.9% |
| Average number of employees | 3 | 3 | 3 | 3 | 3 | 3 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/06/2024 – 31/05/2025 | 10/12/2025 | The company | PDF not statedXBRL |
| 2024 | 01/06/2023 – 31/05/2024 | 05/12/2024 | The company | PDFXBRL |
| 2023 | 01/06/2022 – 31/05/2023 | 14/12/2023 | The company | PDFXBRL |
| 2022 | 01/06/2021 – 31/05/2022 | 09/12/2022 | The company | PDFXBRL |
| 2021 | 01/06/2020 – 31/05/2021 | 03/11/2021 | The company | PDFXBRL |
| 2020 | 01/06/2019 – 31/05/2020 | 13/11/2020 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
107 companies in the databaseComparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.
Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 42,255of 69,742 Better than 39% | No. 42,890of 69,964 Better than 39% |
| Same industry and fewer than 20 employees90 companies in the comparison | No. 34of 89 Better than 63% | No. 45of 90 Better than 51% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 18,419of 24,791 Better than 26% | No. 20,697of 24,909 Better than 17% |
| All companies of type ApS66,508 companies in the comparison | No. 40,689of 66,379 Better than 39% | No. 38,788of 66,505 Better than 42% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of cosmetic and toilet articles- Props And Pearls ApSDKK 1.1m
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
- Props And Pearls ApSDKK 109k
- Normal A/SDKK 897.2m
- Matas Operations A/SDKK 145.3m
- Props And Pearls ApSDKK 465k
- Normal A/SDKK 2.5bn
- Matas Operations A/SDKK 1.6bn
- Props And Pearls ApS4
- Normal A/S5,167
- Matas Operations A/S3,255
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Rosemarie Elisabeth Wedell-Wedellsborg33.33% · 50% votes
- Birgitte Baht33.33% · 50% votes
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Rosemarie Elisabeth Wedell-Wedellsborg | Director | 30/12/2003 |
| Birgitte Baht | Director | 30/12/2003 |
- Auditor
- Crowe Statsautoriseret Revisionsinteressentskab
- Founders
- Rosemarie Elisabeth Wedell-Wedellsborg, Fields ApS, Flemming Andersen Arkitekter A/S
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Ester Usaj | Director | 30/12/2003 | 01/12/2004 |
Signing rule: Selskabet tegnes af 2 medlemmer af direktionen.
Address and production units
1 active production unitsNikolaj Plads 23
1067 København K
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PROPS AND PEARLS ApS | Nikolaj Plads 23, 1067 København K | 4 | 1010354370 |
Purpose
Selskabets formål er at drive 4. sektor virksomhed indenfor området Womens Health Care. Herunder blandt andet udvikling, produktion, handel og rådgivende virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
19 registered events20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2025 published
- IndustryIndustry changed to Retail sale of cosmetic and toilet articles (477500)
20241 changeaccounts 1
- AccountsAnnual report for 2024 published
20231 changeaccounts 1
- AccountsAnnual report for 2023 published
20221 changeaccounts 1
- AccountsAnnual report for 2022 published
20211 changeaccounts 1
- AccountsAnnual report for 2021 published
20201 changeaccounts 1
- AccountsAnnual report for 2020 published
20111 changeaddress 1
- AddressMoved to Nikolaj Plads 23, 1067 København K
20081 changeindustry 1
- IndustryIndustry changed to Retail sale of cosmetic and toilet articles (477500)
20061 changeaddress 1
- AddressMoved to Østerbrogade 56D, 2100 København Ø
20043 changesname 1 · capital 1 · management 1
- NameName changed from WOMEN AT HEART ApS to PROPS AND PEARLS ApS
- CapitalShare capital changed from 125,001 DKK to 130,001 DKK
- ManagementEster Usaj stepped down as director
20036 changesownership 2 · founded 1 · management 3
- OwnershipBirgitte Baht registered as owner (33.33%)
- FoundedRegistered as WOMEN AT HEART ApS
- ManagementEster Usaj appointed director
- ManagementRosemarie Elisabeth Wedell-Wedellsborg appointed director
- ManagementBirgitte Baht appointed director
- OwnershipRosemarie Elisabeth Wedell-Wedellsborg registered as owner (33.33%)
Related companies
Same industry in København
- Sephora Danmark ApS121 employees
- Luxplus ApS60 employees
- Goodiebox ApS32 employees
- Nd-group ApS20 employees
- Sanzi Beauty ApS19 employees
- dubbu ApS18 employees
Same people in management
- Flemming Andersen Arkitekter A/Svia Ester Usaj
Largest in the industry
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
- Gebr. Heinemann Retail ApSDKK 119m
- Firtal Web A/SDKK 96.3m
- Rituals Cosmetics Denmark ApSDKK 73.5m
- Luxplus ApSDKK 56m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.