Perfekta PR ApS
Private limited companyCVR 34208239København KActive
Perfekta PR ApS is a private limited company, based in København K, active in public relations and communication activities, founded in 2012. Net profit rose 22% from 2024 to 2025, ending at DKK 2.2m. Profit has grown three years in a row. With 17 employees, the company is about 6 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 22% (2024 → 2025), to DKK 10m.
- Net profit rose 22% (2024 → 2025), to DKK 2.2m.
- Equity rose 67% (2024 → 2025), to DKK 1.5m.
Employees
- 6 more employees than a year earlier: 17 (08/2026) against 11 (08/2025).
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | 9,594 | 17,131 | 11,846 | not stated | not stated | not stated | – |
| Gross profit | 7,368 | 13,711 | 8,831 | 8,037 | 8,182 | 9,958 | +21.7% |
| Operating profit (EBIT) | 1,316 | 3,762 | 2,359 | 1,990 | 2,377 | 2,858 | +20.2% |
| Profit before tax | 1,284 | 3,733 | 3,047 | 1,965 | 2,354 | 2,860 | +21.5% |
| Net profit | 989 | 2,897 | 2,506 | 1,510 | 1,812 | 2,209 | +21.9% |
| Total assets | 3,201 | 5,040 | 3,022 | 3,612 | 3,382 | 4,543 | +34.3% |
| Equity | 719 | 1,681 | 786 | 740 | 892 | 1,489 | +67% |
| Liabilities | 2,467 | 3,341 | 2,232 | 2,854 | 2,466 | 3,038 | +23.2% |
| Cash and cash equivalents | 790 | 2,028 | 253 | 111 | 442 | 1,119 | +153% |
| Average number of employees | 12 | 19 | 12 | 11 | 11 | 12 | +9.1% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 16/03/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 13/03/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 14/02/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 13/02/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 21/03/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 02/03/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
195 companies in the databaseComparison with the other companies in public relations and communication activities based on the latest financial year.
Industry median: gross profit DKK 1.7m, net profit DKK 141k, equity DKK 635k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 4,845of 69,742 Better than 93% | No. 28,247of 69,964 Better than 60% |
| Same industry and fewer than 20 employees176 companies in the comparison | No. 14of 176 Better than 93% | No. 38of 176 Better than 79% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 4,394of 33,588 Better than 87% | No. 12,741of 33,687 Better than 62% |
| All companies of type ApS66,508 companies in the comparison | No. 6,136of 66,379 Better than 91% | No. 24,231of 66,505 Better than 64% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Public relations and communication activities- Perfekta PR ApSDKK 10m
- Rud Pedersen A/SDKK 62m
- Geelmuyden.kiese A/SDKK 58.6m
- Perfekta PR ApSDKK 2.2m
- Rud Pedersen A/SDKK 8.2m
- Geelmuyden.kiese A/SDKK 11.6m
- Perfekta PR ApSDKK 1.5m
- Rud Pedersen A/SDKK 15.5m
- Geelmuyden.kiese A/SDKK 17m
- Perfekta PR ApS17
- Rud Pedersen A/S64
- Geelmuyden.kiese A/S58
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Flinker & Company ApS100%
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jens Flinker Nørgaard | CEO | 01/01/2012 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Christian Frederik Harboe Wissum | Chair of the board | 01/01/2012 |
| Hans Kristen Mørch Gundesen | Board member | 01/01/2012 |
| Jens Flinker Nørgaard | Board member | 01/01/2012 |
- Founders
- Jens Flinker Nørgaard, HG ApS
Signing rule: Selskabet tegnes af en direktør i forening med et bestyrelsesmedlem eller af den samlede bestyrelse.
Address and production units
1 active production unitsBredgade 36
1260 København K
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PERFEKTA PR ApS | Bredgade 36, 2. tv, 1260 København K | 17 | 1017399191 |
Purpose
Selskabets formål er at drive salgs- og marketingvirksomhed samt at engagere sig i anden forretningsmæssig virksomhed, som efter bestyrelsens nærmere skøn står i forbindelse med, fremmer eller udspringer af ovenstående formål.
The purpose is quoted from the register in Danish.
Changes year by year
25 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20251 changeaccounts 1
- AccountsAnnual report for 2024 published
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20225 changesaccounts 1 · ownership 3 · address 1
- AccountsAnnual report for 2021 published
- OwnershipFlinker & Company ApS registered as owner (100%)
- OwnershipHans Gundesen Holding ApS is no longer registered as owner
- OwnershipFLINKER NØRGAARD HOLDING ApS is no longer registered as owner
- AddressMoved to Bredgade 36, 2. tv, 1260 København K
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20173 changesownership 2 · industry 1
- OwnershipHans Gundesen Holding ApS registered as owner (50%)
- OwnershipHG ApS is no longer registered as owner
- IndustryIndustry changed to Public relations og kommunikation (702100)
20151 changeaddress 1
- AddressMoved to Bredgade 36E, 1, 1260 København K
20141 changename 1
- NameName changed from MARKETINGBUREAUET ApS to PERFEKTA PR ApS
201210 changesownership 4 · address 1 · founded 1 · management 4
- OwnershipFLINKER NØRGAARD HOLDING ApS registered as owner (33.33%)
- AddressMoved to Bredgade 36, 1. tv, 1260 København K
- FoundedRegistered as MARKETINGBUREAUET ApS
- ManagementChristian Frederik Harboe Wissum appointed chair of the board
- ManagementHans Kristen Mørch Gundesen appointed board member
- ManagementJens Flinker Nørgaard appointed board member
- ManagementJens Flinker Nørgaard appointed ceo
- OwnershipHG ApS registered as owner (50%)
- OwnershipMEDIAXPRESS A/S registered as owner (50%)
- OwnershipMEDIAXPRESS A/S is no longer registered as owner
Related companies
Same industry in København
- Rud Pedersen A/S64 employees
- Advice. Ledelses- & Kommunikationsrådgivning A/S62 employees
- Geelmuyden.kiese A/S58 employees
- Publicis Denmark A/S53 employees
- Lead Agency A/S53 employees
- Primetime P/S49 employees
Same people in management
- Dana Lim A/Svia Hans Kristen Mørch Gundesen
- Grey Danmark A/Svia Hans Kristen Mørch Gundesen
- Hisense Nordics A/Svia Christian Frederik Harboe Wissum
- Otto Suenson & Co. A/Svia Christian Frederik Harboe Wissum
- Sits Denmark A/Svia Christian Frederik Harboe Wissum
- Brandhouse A/Svia Christian Frederik Harboe Wissum
Largest in the industry
- Rud Pedersen A/SDKK 62m
- Geelmuyden.kiese A/SDKK 58.6m
- Advice. Ledelses- & Kommunikationsrådgivning A/SDKK 50.8m
- Primetime P/SDKK 48.1m
- Lead Agency A/SDKK 44.8m
- Coca-cola Nordic Services ApSDKK 43.8m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.