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Nielsen Media Denmark ApS

Private limited companyCVR 41235292HellerupActive

Nielsen Media Denmark ApS is a private limited company, based in Hellerup, active in market research and public opinion polling, founded in 2020. Net profit rose 560% from 2024 to 2025, ending at DKK 1.1m. With 34 employees, the company is about 5 times larger than the industry median. Equity grew to DKK 4.9m in 2025.

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Key figures · financial year 2025

RevenueDKK 48.6m−2.4% vs. 2024
Net profitDKK 1.1m+559.5% vs. 2024
EquityDKK 4.9m+28.5% vs. 2024
Employees34latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 27% (2024 → 2025), to DKK 16.1m.
  • Revenue fell 2% (2024 → 2025), to DKK 48.6m.
  • Net profit rose 560% (2024 → 2025), to DKK 1.1m.
  • Equity rose 29% (2024 → 2025), to DKK 4.9m.

Employees

  • 2 fewer employees than a year earlier: 34 (07/2026) against 36 (07/2025).

Management and owners, last 24 months

  • New in management: Julie Miriam Dürrler (director, 08/07/2025).
  • Stepped down: Cecilie Westh Knudsen (director, 08/07/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 3m−DKK 2m−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m202020212022202320242025
EquityNet profit
Financial figures for Nielsen Media Denmark ApS
202020212022202320242025Change
Revenuenot stated15,22055,34556,86149,77548,566−2.4%
Gross profit−1,3008,09918,17221,62912,66516,122+27.3%
Operating profit (EBIT)−3,1181,1925,6175,406976––
Profit before tax−3,1301,4221,9974,4962041,376+575.8%
Net profit−2,4421,0521,4763,7721641,083+559.5%
Total assets3,28254,08689,19432,76131,54115,978−49.3%
Equity−2,242−1,1902864,0583,7964,879+28.5%
Liabilities5,52455,27688,90828,53425,633––
Average number of employees8––413734−8.1%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 5mDKK 0DKK 5mDKK 10mDKK 15mDKK 20m202020212022202320242025
Gross profitMedian, the industry (48 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Nielsen Media Denmark ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202529/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202416/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202316/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202211/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202105/08/2022The companyPDFXBRL
202001/03/2020 – 31/12/202021/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01020304008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

48 companies in the database

Comparison with the other companies in market research and public opinion polling based on the latest financial year.

Gross profitDKK 16.1mNo. 14 of 48
Better than 72% of the companies in the industry
EquityDKK 4.9mNo. 13 of 48
Better than 74% of the companies in the industry
Number of employees34No. 8 of 48
Better than 85% of the companies in the industry

Industry median: gross profit DKK 4.8m, net profit DKK 94,851, equity DKK 905k, 7 employees.

DKK 100kDKK 529kDKK 2.8mDKK 14.8mDKK 45mHere
Distribution of gross profit for 47 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 3,853of 9,892
Better than 61%
No. 4,781of 9,922
Better than 52%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 2,627of 33,588
Better than 92%
No. 6,186of 33,687
Better than 82%
All companies of type ApS66,508 companies in the comparison
No. 3,296of 66,379
Better than 95%
No. 11,462of 66,505
Better than 83%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Market research and public opinion polling
Gross profit
  1. Nielsen Media Denmark ApSDKK 16.1m
  2. Epinion A/SDKK 78.3m
  3. Norstat Danmark A/SDKK 70.4m
Net profit
  1. Nielsen Media Denmark ApSDKK 1.1m
  2. Epinion A/SDKK 10.9m
  3. Norstat Danmark A/SDKK 15.8m
Equity
  1. Nielsen Media Denmark ApSDKK 4.9m
  2. Epinion A/SDKK 23.3m
  3. Norstat Danmark A/SDKK 53.4m
Employees
  1. Nielsen Media Denmark ApS34
  2. Epinion A/S168
  3. Norstat Danmark A/S143

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • AGB Nielsen Media Research B.V100%
Nielsen Media Denmark ApS

Management

2 active registrations

Executive management

Executive management at Nielsen Media Denmark ApS
NameRoleAppointed
Chantale CoulombeDirector02/09/2020
Julie Miriam DürrlerDirector08/07/2025
Auditor
Grant Thornton, Godkendt Revisionspartnerselskab
Founders
Jens Folker Bruun
Former management (4)
Former management at Nielsen Media Denmark ApS
NameRoleAppointedResigned
George Damron CallardDirector01/03/202002/09/2020
Emily Nicole EpsteinDirector01/03/202002/09/2020
Linda WinströmDirector02/09/202027/09/2024
Cecilie Westh KnudsenDirector22/12/202008/07/2025

Signing rule: Selskabet tegnes af to direktører i forening.

Address and production units

1 active production units

Tuborg Parkvej 3
2900 Hellerup

Gentofte Municipality · Postcode 2900

Production units
Production unitAddressEmployeesP number
Nielsen Media Denmark ApSTuborg Parkvej 3, 1. tv, 2900 Hellerup351025656918

Purpose

Selskabets formål er levere publikumsmåling for alle medietyper: fjernsyn, online, digital, mobil, print, audio, out-of-home og biografer, såvel som målinger af reklamemæssige og kreative udgifter.

The purpose is quoted from the register in Danish.

Changes year by year

20 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20253 changesaccounts 1 · management 2
  • Annual report for 2024 published
  • Julie Miriam Dürrler appointed director
  • Cecilie Westh Knudsen stepped down as director
20242 changesmanagement 1 · accounts 1
  • Linda Winström stepped down as director
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
202011 changesmanagement 7 · address 1 · capital 1 · founded 1 · ownership 1
  • Cecilie Westh Knudsen appointed director
  • Moved to Tuborg Parkvej 3, 1. tv, 2900 Hellerup
  • Linda Winström appointed director
  • Chantale Coulombe appointed director
  • George Damron Callard stepped down as director
  • Emily Nicole Epstein stepped down as director
  • Share capital changed from 40,000 DKK to 40,002 DKK
  • Registered as Nielsen Media Denmark ApS
  • George Damron Callard appointed director
  • Emily Nicole Epstein appointed director
  • AGB Nielsen Media Research B.V registered as owner (100%)

Related companies

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction