CVRdatabase
Menu

New Estela ApS

Private limited companyCVR 38717480Brøndby StrandActive

New Estela ApS is a private limited company, based in Brøndby Strand, active in retail sale of cosmetic and toilet articles, founded in 2017. Equity was negative at the end of 2025 (−DKK 320k). The company went from a profit in 2024 to a loss of DKK 93,288 in 2025.

Follow
PDF reportCompare

Key figures · financial year 2025

RevenueDKK 0
Net profit−DKK 93,288
Equity−DKK 320k−41.2% vs. 2024
Employees5latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Net profit went from a profit of DKK 0 to a loss of DKK 93,288 (2024 → 2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1.5m−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5m202020212022202320242025
EquityNet profit
Financial figures for New Estela ApS
202020212022202320242025Change
Revenuenot statednot statednot stated000–
Gross profit−99−15−404880––
Operating profit (EBIT)−235−29−40−41600–
Profit before tax−50–1,309−42400–
Net profit−50−1291,274−3310−93–
Total assets91691791293930−100%
Equity−1,041−1,170104−226−226−320−41.2%
Liabilities1,9572,0868083203203200%
Cash and cash equivalents010––––
Average number of employees100––––

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2m202020212022202320242025
Gross profitMedian, the industry (107 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 320k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for New Estela ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202501/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202301/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202218/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202125/04/2022The companyPDFXBRL
202001/01/2020 – 31/12/202004/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Position in the industry

107 companies in the database

Comparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.

Equity−DKK 320kNo. 95 of 107
Better than 11% of the companies in the industry
Number of employees5No. 26 of 107
Better than 76% of the companies in the industry

Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.

DKK 100kDKK 1.4mDKK 20.6mDKK 296.5mDKK 1.8bn
Distribution of gross profit for 93 companies in the industry (latest financial year, logarithmic scale).

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparisonnot stated
No. 64,752of 69,964
Better than 7%
Same industry and fewer than 20 employees90 companies in the comparisonnot stated
No. 79of 90
Better than 12%
Companies that are between 5 and 14 years old33,688 companies in the comparisonnot stated
No. 30,573of 33,687
Better than 9%
All companies of type ApS66,508 companies in the comparisonnot stated
No. 61,166of 66,505
Better than 8%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of cosmetic and toilet articles
Gross profit
  1. New Estela ApSDKK 0
  2. Normal A/SDKK 4.3bn
  3. Matas Operations A/SDKK 2.2bn
Net profit
  1. New Estela ApS−DKK 93,288
  2. Normal A/SDKK 897.2m
  3. Matas Operations A/SDKK 145.3m
Equity
  1. New Estela ApS−DKK 320k
  2. Normal A/SDKK 2.5bn
  3. Matas Operations A/SDKK 1.6bn
Employees
  1. New Estela ApS5
  2. Normal A/S5,167
  3. Matas Operations A/S3,255

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Yakup Holding ApS90%
New Estela ApS

Management

1 active registrations

Executive management

Executive management at New Estela ApS
NameRoleAppointed
Hüseyin YilmazCEO16/06/2017
Founders
Yakup Holding ApS

Signing rule: Virksomheden tegnes af direktionen

Address and production units

1 active production units

Strandskolevej 200C
2660 Brøndby Strand

Brøndby Municipality · Postcode 2660

Production units
Production unitAddressEmployeesP number
New Estela ApSStrandskolevej 200C, 2660 Brøndby Strand51022531049

Purpose

Virksomhedens formål er at handle med frisørartikler samt forestå anden virksomhed, der efter bestyrelsen skøn står i naturlig forbindelse hermed.

The purpose is quoted from the register in Danish.

Changes year by year

22 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of cosmetic and toilet articles (477500)
20241 changeaccounts 1
  • Annual report for 2023 published
20232 changesaccounts 1 · address 1
  • Annual report for 2022 published
  • Moved to Strandskolevej 200C, 2660 Brøndby Strand
20221 changeaccounts 1
  • Annual report for 2021 published
20216 changesaddress 3 · name 1 · industry 1 · accounts 1
  • Moved to Søhesten 32, 2635 Ishøj
  • Name changed from Restaurant La Vita E Bella ApS to New Estela ApS
  • Industry changed to Detailhandel med medicin og produkter til personlig pleje via internet (479117)
  • Annual report for 2020 published
  • Moved to Falkoner Alle 49, st. 1, 2000 Frederiksberg
  • Moved to Falkoner Alle 49, st. 1, 2000 Frederiksberg
20193 changesaddress 1 · ownership 2
  • Moved to Falkoner Alle 49, st. 1, 2000 Frederiksberg
  • Salih Yüksel is no longer registered as owner
  • Cevat Engin Sahin is no longer registered as owner
20183 changesaddress 1 · ownership 2
  • Moved to Falkoner Alle 49, st. 1, 2000 Frederiksberg
  • Salih Yüksel registered as owner (5%)
  • Cevat Engin Sahin registered as owner (5%)
20173 changesfounded 1 · management 1 · ownership 1
  • Registered as Restaurant La Vita E Bella ApS
  • Hüseyin Yilmaz appointed ceo
  • Yakup Holding ApS registered as owner (90%)

Related companies

Same industry in Brøndby

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction