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M. Hjortenberg ApS

Private limited companyCVR 56323511Brøndby StrandActive

M. Hjortenberg ApS is a private limited company, based in Brøndby Strand, active in retail sale of cosmetic and toilet articles, founded in 1975. The company went from a profit in 2024 to a loss of DKK 1.3m in 2025. Equity fell to DKK 6.5m in 2025. The company has existed for over 50 years.

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Key figures · financial year 2025

Gross profitDKK 421k−26.5% vs. 2024
Net profit−DKK 1.3m−252.2% vs. 2024
EquityDKK 6.5m−16.8% vs. 2024
Employees4latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 27% (2024 → 2025), to DKK 421k.
  • Net profit went from a profit of DKK 823k to a loss of DKK 1.3m (2024 → 2025).
  • Equity fell 17% (2024 → 2025), to DKK 6.5m.

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2mDKK 0DKK 2mDKK 4mDKK 6mDKK 8m202020212022202320242025
EquityNet profit
Financial figures for M. Hjortenberg ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit601719602542572421−26.5%
Operating profit (EBIT)−430–−397−483−483−687−42.2%
Profit before tax−94601−812–1,054−1,334−226.5%
Net profit−133567−812436823−1,253−252.2%
Total assets7,5598,3027,4477,9749,2317,818−15.3%
Equity7,0407,5516,6837,0627,8266,512−16.8%
Liabilities5197517649121,4051,306−7.1%
Cash and cash equivalents11216923163290+181.2%
Average number of employees3333330%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2m202020212022202320242025
Gross profitMedian, the industry (107 companies)

Annual reports

6 financial years
Annual reports for M. Hjortenberg ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202530/10/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202408/10/2024The companyPDFXBRL
202301/07/2022 – 30/06/202309/11/2023The companyPDFXBRL
202201/07/2021 – 30/06/202215/11/2022The companyPDFXBRL
202101/07/2020 – 30/06/202101/12/2021The companyPDFXBRL
202001/07/2019 – 30/06/202027/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123408/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

107 companies in the database

Comparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.

Gross profitDKK 421kNo. 72 of 106
Better than 32% of the companies in the industry
EquityDKK 6.5mNo. 16 of 107
Better than 86% of the companies in the industry
Number of employees4No. 40 of 107
Better than 63% of the companies in the industry

Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.

DKK 100kDKK 1.4mDKK 20.6mDKK 296.5mDKK 1.8bnHere
Distribution of gross profit for 93 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 55,670of 69,742
Better than 20%
No. 11,988of 69,964
Better than 83%
Same industry and fewer than 20 employees90 companies in the comparison
No. 55of 89
Better than 39%
No. 4of 90
Better than 97%
Companies that are at least 30 years old10,276 companies in the comparison
No. 8,842of 10,152
Better than 13%
No. 5,644of 10,275
Better than 45%
All companies of type ApS66,508 companies in the comparison
No. 53,559of 66,379
Better than 19%
No. 9,338of 66,505
Better than 86%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of cosmetic and toilet articles
Gross profit
  1. M. Hjortenberg ApSDKK 421k
  2. Normal A/SDKK 4.3bn
  3. Matas Operations A/SDKK 2.2bn
Net profit
  1. M. Hjortenberg ApS−DKK 1.3m
  2. Normal A/SDKK 897.2m
  3. Matas Operations A/SDKK 145.3m
Equity
  1. M. Hjortenberg ApSDKK 6.5m
  2. Normal A/SDKK 2.5bn
  3. Matas Operations A/SDKK 1.6bn
Employees
  1. M. Hjortenberg ApS4
  2. Normal A/S5,167
  3. Matas Operations A/S3,255

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Finn Hjortenberg100%
M. Hjortenberg ApS

Management

1 active registrations

Executive management

Executive management at M. Hjortenberg ApS
NameRoleAppointed
Finn HjortenbergDirector15/09/2009
Former management (1)
Former management at M. Hjortenberg ApS
NameRoleAppointedResigned
Grethe HjortenbergDirector30/12/197515/09/2009

Signing rule: Selskabet tegnes af en direktør alene

Address and production units

1 active production units

Markvej 60
2660 Brøndby Strand

Brøndby Municipality · Postcode 2660

Production units
Production unitAddressEmployeesP number
PARFUMERI LA BOUTIQUENørregade 6, 4600 Køge41003113219

Purpose

Selskabets formål er at drive handel

The purpose is quoted from the register in Danish.

Changes year by year

15 registered events
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Retail sale of cosmetic and toilet articles (477500)
20241 changeaccounts 1
  • Annual report for 2024 published
20231 changeaccounts 1
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20201 changeaccounts 1
  • Annual report for 2020 published
20181 changeaddress 1
  • Moved to Markvej 60, 2660 Brøndby Strand
20093 changesmanagement 2 · ownership 1
  • Finn Hjortenberg appointed director
  • Grethe Hjortenberg stepped down as director
  • Finn Hjortenberg registered as owner (100%)
20081 changeindustry 1
  • Industry changed to Retail sale of cosmetic and toilet articles (477500)
19961 changecapital 1
  • Share capital changed from 80,000 DKK to 200,000 DKK
19752 changesfounded 1 · management 1
  • Registered as M. HJORTENBERG ApS
  • Grethe Hjortenberg appointed director

Related companies

Same industry in Brøndby

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction