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Mindmill Denmark ApS

Private limited companyCVR 32478298Viby JActive

Mindmill Denmark ApS is a private limited company, based in Viby J, active in planning and design of advertising campaigns, founded in 2009. The company went from a profit in 2024 to a loss of DKK 182k in 2025. With 22 employees, the company is about 7 times larger than the industry median. Equity fell to DKK 42,778 in 2025.

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Key figures · financial year 2025

Gross profitDKK 13.1m−21.4% vs. 2024
Net profit−DKK 182k−262.8% vs. 2024
EquityDKK 42,778−84.7% vs. 2024
Employees22latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 21% (2024 → 2025), to DKK 13.1m.
  • Net profit went from a profit of DKK 112k to a loss of DKK 182k (2024 → 2025).
  • Equity fell 85% (2024 → 2025), to DKK 42,778.

Employees

  • 9 fewer employees than a year earlier: 22 (08/2026) against 31 (08/2025).

Management and owners, last 24 months

  • New in management: Martin Hede (chair of the board, 18/09/2025) and Nikolaj Frænde Fynbo (board member, 18/09/2025).
  • Stepped down: Martin Hede (board member, 17/09/2025), Hans Appelby Løjborg (board member, 02/01/2025) and Klaus Thyge Høeg-Hagensen (chair of the board, 18/09/2025) (+1).
  • New owners registered: Nenos Holding ApS (15/01/2025), Hede & Dannemand Holding ApS (16/06/2026) and Hede & Dannemand Holding ApS (31/12/2024) (+1).
  • No longer registered as owner: Løjborg Holding ApS (02/01/2025), Hede & Dannemand Holding ApS (30/12/2024) and Nenos Holding ApS (14/01/2025) (+2).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4m202020212022202320242025
EquityNet profit
Financial figures for Mindmill Denmark ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit14,80220,10824,99419,68116,63213,069−21.4%
Operating profit (EBIT)4,8395,1225,51994330−93−128.3%
Profit before tax4,7645,0405,47024155−227−246.8%
Net profit3,6973,8964,2323112−182−262.8%
Total assets7,9928,9339,8657,6726,9055,855−15.2%
Equity4,1164,0224,36416827943−84.7%
Liabilities3,8754,8615,4957,5056,6255,813−12.3%
Cash and cash equivalents3,2813,2704,7431246060−0.3%
Average number of employees212938443625−30.6%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 85% from 2024 to 2025 (DKK 279k to DKK 42,778).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Low equity ratio

    Equity makes up 1% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

  • Fewer employees

    The number of employees fell 31% from 36 in 2024 to 25 in 2025.

    How is this calculated?

    The number of employees according to the annual report has fallen by at least 25%, and was at least 10 the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Mindmill Denmark ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202513/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202428/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202325/03/2024The companyPDFXBRL
202201/01/2022 – 31/12/202228/02/2023The companyPDFXBRL
202101/01/2021 – 31/12/202125/02/2022The companyPDFXBRL
202001/01/2020 – 31/12/202025/02/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0102030405009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 13.1mNo. 84 of 715
Better than 88% of the companies in the industry
EquityDKK 42,778No. 585 of 716
Better than 18% of the companies in the industry
Number of employees22No. 56 of 716
Better than 92% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 4,714of 9,892
Better than 52%
No. 8,951of 9,922
Better than 10%
Same industry and 20–49 employees56 companies in the comparison
No. 45of 56
Better than 20%
No. 50of 56
Better than 11%
Companies that are between 15 and 29 years old24,906 companies in the comparison
No. 4,828of 24,787
Better than 81%
No. 23,098of 24,905
Better than 7%
All companies of type ApS66,508 companies in the comparison
No. 4,297of 66,379
Better than 94%
No. 54,126of 66,505
Better than 19%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Mindmill Denmark ApSDKK 13.1m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Mindmill Denmark ApS−DKK 182k
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Mindmill Denmark ApSDKK 42,778
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Mindmill Denmark ApS22
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Nenos Holding ApS25%
  • Hede & Dannemand Holding ApS50%
Mindmill Denmark ApS
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

4 active registrations

Executive management

Executive management at Mindmill Denmark ApS
NameRoleAppointed
Neno PetkovicCEO01/05/2024

Board of directors

Board of directors at Mindmill Denmark ApS
NameRoleAppointed
Neno PetkovicBoard member25/04/2022
Martin HedeChair of the board18/09/2025
Nikolaj Frænde FynboBoard member18/09/2025
Founders
Hede & Dannemand Holding ApS, Enja Holding ApS
Former management (13)
Former management at Mindmill Denmark ApS
NameRoleAppointedResigned
Martin HedeDirector14/10/200901/03/2021
Esben Møller AlbertsenDirector14/10/200901/07/2018
Henrik ErnstDirector27/01/201231/08/2015
Henrik ErnstDirector01/03/201701/03/2021
Martin HedeBoard member01/03/202117/09/2025
Hans Appelby LøjborgBoard member01/03/202102/01/2025
Ivan Jæger ChristiansenDirector01/03/202125/04/2022
Ivan Jæger ChristiansenBoard member01/03/202125/04/2022
Henrik ErnstChair of the board01/03/202114/06/2021
Klaus Thyge Høeg-HagensenChair of the board15/06/202118/09/2025
Henrik ErnstBoard member15/06/202101/05/2024
Martin HedeDirector25/04/202206/11/2025
Henrik ErnstDirector25/04/202201/05/2024

Signing rule: Selskabet tegnes af 1 direktør eller direktionen i forening.

Address and production units

1 active production units

Hasselager Centervej 21
8260 Viby J

Aarhus Municipality · Postcode 8260

Production units
Production unitAddressEmployeesP number
MINDMILL DENMARK ApSHasselager Centervej 21-23, 8260 Viby J221015583807

Purpose

Selskabets formål er levere tjenesteydelser inden for medierådgivning, markedsføring og relaterede ydelser.

The purpose is quoted from the register in Danish.

Changes year by year

85 registered events
20263 changesownership 2 · accounts 1
  • HEDE & DANNEMAND HOLDING ApS registered as owner (50%)
  • HEDE & DANNEMAND HOLDING ApS is no longer registered as owner
  • Annual report for 2025 published
202512 changesmanagement 6 · accounts 1 · ownership 4 · industry 1
  • Martin Hede stepped down as director
  • Nikolaj Frænde Fynbo appointed board member
  • Martin Hede appointed chair of the board
  • Klaus Thyge Høeg-Hagensen stepped down as chair of the board
  • Martin Hede stepped down as board member
  • Annual report for 2024 published
  • NENOS HOLDING APS registered as owner (25%)
  • HENCANN HOLDING ApS is no longer registered as owner
  • NENOS HOLDING APS is no longer registered as owner
  • Hans Appelby Løjborg stepped down as board member
  • Løjborg Holding ApS is no longer registered as owner
  • Industry changed to Planning and design of advertising campaigns (731110)
202412 changesownership 8 · management 3 · accounts 1
  • HENCANN HOLDING ApS registered as owner (5%)
  • HEDE & DANNEMAND HOLDING ApS registered as owner (66.67%)
  • HEDE & DANNEMAND HOLDING ApS is no longer registered as owner
  • Neno Petkovic appointed ceo
  • Henrik Ernst stepped down as director
  • Henrik Ernst stepped down as board member
  • HEDE & DANNEMAND HOLDING ApS registered as owner (50%)
  • NENOS HOLDING APS registered as owner (20%)
  • HENCANN HOLDING ApS is no longer registered as owner
  • NENOS HOLDING APS is no longer registered as owner
  • HEDE & DANNEMAND HOLDING ApS is no longer registered as owner
  • Annual report for 2023 published
20234 changesownership 3 · accounts 1
  • NENOS HOLDING APS registered as owner (10%)
  • Løjborg Holding ApS registered as owner (15%)
  • Løjborg Holding ApS is no longer registered as owner
  • Annual report for 2022 published
202211 changesownership 5 · management 5 · accounts 1
  • HENCANN HOLDING ApS registered as owner (33.33%)
  • HEDE & DANNEMAND HOLDING ApS registered as owner (33.33%)
  • Jæger Christiansen ApS is no longer registered as owner
  • HENCANN HOLDING ApS is no longer registered as owner
  • HEDE & DANNEMAND HOLDING ApS is no longer registered as owner
  • Henrik Ernst appointed director
  • Martin Hede appointed director
  • Neno Petkovic appointed board member
  • Ivan Jæger Christiansen stepped down as director
  • Ivan Jæger Christiansen stepped down as board member
  • Annual report for 2021 published
202112 changesmanagement 10 · accounts 1 · ownership 1
  • Henrik Ernst appointed board member
  • Klaus Thyge Høeg-Hagensen appointed chair of the board
  • Henrik Ernst stepped down as chair of the board
  • Henrik Ernst appointed chair of the board
  • Martin Hede appointed board member
  • Hans Appelby Løjborg appointed board member
  • Ivan Jæger Christiansen appointed director
  • Ivan Jæger Christiansen appointed board member
  • Henrik Ernst stepped down as director
  • Martin Hede stepped down as director
  • Annual report for 2020 published
  • Jæger Christiansen ApS registered as owner (15%)
20196 changesownership 5 · address 1
  • Løjborg Holding ApS registered as owner (10%)
  • HENCANN HOLDING ApS registered as owner (33.33%)
  • HEDE & DANNEMAND HOLDING ApS registered as owner (33.33%)
  • HEDE & DANNEMAND HOLDING ApS is no longer registered as owner
  • HENCANN HOLDING ApS is no longer registered as owner
  • Moved to Hasselager Centervej 21-23, 8260 Viby J
20186 changesmanagement 1 · ownership 5
  • Esben Møller Albertsen stepped down as director
  • HEDE & DANNEMAND HOLDING ApS registered as owner (50%)
  • HENCANN HOLDING ApS registered as owner (50%)
  • ENJA HOLDING ApS is no longer registered as owner
  • HENCANN HOLDING ApS is no longer registered as owner
  • HEDE & DANNEMAND HOLDING ApS is no longer registered as owner
20177 changesmanagement 1 · ownership 5 · capital 1
  • Henrik Ernst appointed director
  • ENJA HOLDING ApS registered as owner (33.33%)
  • HENCANN HOLDING ApS registered as owner (33.33%)
  • HEDE & DANNEMAND HOLDING ApS registered as owner (33.33%)
  • ENJA HOLDING ApS is no longer registered as owner
  • HEDE & DANNEMAND HOLDING ApS is no longer registered as owner
  • Share capital changed from 125,000 DKK to 126,000 DKK
20161 changeaddress 1
  • Moved to Hasselager Centervej 21-23, 8260 Viby J
20154 changesmanagement 1 · ownership 2 · industry 1
  • Henrik Ernst stepped down as director
  • ENJA HOLDING ApS registered as owner (50%)
  • HEDE & DANNEMAND HOLDING ApS registered as owner (50%)
  • Industry changed to Planning and design of advertising campaigns (731110)
20121 changemanagement 1
  • Henrik Ernst appointed director
20111 changeaddress 1
  • Moved to M.P. Bruuns Gade 29, 1, 8000 Aarhus C
20101 changeaddress 1
  • Moved to Åboulevarden 18, 3, 8000 Aarhus C
20094 changesaddress 1 · founded 1 · management 2
  • Moved to Åboulevarden 18, 2, 8000 Aarhus C
  • Registered as MINDMILL DENMARK ApS
  • Martin Hede appointed director
  • Esben Møller Albertsen appointed director

Related companies

Same industry in Aarhus

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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