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intomedia ApS

Private limited companyCVR 38212443Aarhus CActive

intomedia ApS is a private limited company, based in Aarhus C, active in planning and design of advertising campaigns, founded in 2016. Net profit rose 126% from 2024 to 2025, ending at DKK 3.4m. With 50 employees, the company is about 17 times larger than the industry median. Equity grew to DKK 4.4m in 2025.

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Key figures · financial year 2025

Gross profitDKK 30.2m
Net profitDKK 3.4m+125.7% vs. 2024
EquityDKK 4.4m+77.5% vs. 2024
Employees50latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Net profit rose 126% (2024 → 2025), to DKK 3.4m.
  • Equity rose 78% (2024 → 2025), to DKK 4.4m.

Employees

  • 2 more employees than a year earlier: 50 (07/2026) against 48 (07/2025).

Management and owners, last 24 months

  • New in management: Lars Stenberg Bräuner (ceo, 26/09/2025), Lars Stenberg Bräuner (board member, 26/09/2025) and Mette Hundebøl Nielsen (chair of the board, 30/04/2026).
  • Stepped down: Esben Møller Albertsen (director, 31/07/2025), Esben Møller Albertsen (board member, 31/07/2025) and Anders Gaarde Heering (chair of the board, 30/04/2026).

Registrations, last 24 months

  • 05/10/2026: Moved to Mediebyen 3, 8000 Aarhus C
  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m202020212022202320242025
EquityNet profit
Financial figures for intomedia ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot stated26,625not stated–
Gross profit14,98522,73826,41326,699–30,171–
Operating profit (EBIT)1,9732,7051,1162,0341,3714,377+219.3%
Profit before tax1,9312,6031,0662,1211,5324,395+186.8%
Net profit1,5062,0148291,6501,5183,425+125.7%
Total assets7,4998,2147,51410,1937,69211,153+45%
Equity2,4724,4863,3164,9662,4844,409+77.5%
Liabilities5,0243,7284,1995,2275,2026,630+27.4%
Cash and cash equivalents4,3373,8563,3736,1893,5236,144+74.4%
Average number of employees2845545150500%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for intomedia ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202507/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/06/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202302/07/2024The companyPDF not statedXBRL
202201/01/2022 – 31/12/202228/03/2023The companyPDF not statedXBRL
202101/01/2021 – 31/12/202117/02/2022The companyPDFXBRL
202001/01/2020 – 31/12/202009/02/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
010203040506008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 30.2mNo. 32 of 715
Better than 96% of the companies in the industry
EquityDKK 4.4mNo. 97 of 716
Better than 87% of the companies in the industry
Number of employees50No. 24 of 716
Better than 97% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 2,760of 4,412
Better than 37%
No. 3,412of 4,466
Better than 24%
Same industry and 50–199 employees24 companies in the comparison
No. 22of 24
Better than 9%
No. 22of 24
Better than 9%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 1,272of 33,588
Better than 96%
No. 6,634of 33,687
Better than 80%
All companies of type ApS66,508 companies in the comparison
No. 1,430of 66,379
Better than 98%
No. 12,280of 66,505
Better than 82%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. intomedia ApSDKK 30.2m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. intomedia ApSDKK 3.4m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. intomedia ApSDKK 4.4m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. intomedia ApS50
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
intomedia ApS

Management

3 active registrations

Executive management

Executive management at intomedia ApS
NameRoleAppointed
Lars Stenberg BräunerCEO26/09/2025

Board of directors

Board of directors at intomedia ApS
NameRoleAppointed
Lars Stenberg BräunerBoard member26/09/2025
Mette Hundebøl NielsenChair of the board30/04/2026
Founders
Hede & Dannemand Holding ApS, Enja Holding ApS
Former management (5)
Former management at intomedia ApS
NameRoleAppointedResigned
Martin HedeDirector24/11/201601/07/2018
Esben Møller AlbertsenDirector24/11/201631/07/2025
Henrik ErnstDirector01/03/201701/07/2018
Esben Møller AlbertsenBoard member05/10/202031/07/2025
Anders Gaarde HeeringChair of the board05/10/202030/04/2026

Signing rule: Selskabet tegnes af bestyrelsens formand i forening med en direktør eller af den samlede bestyrelse.

Address and production units

1 active production units

Mediebyen 3
8000 Aarhus C

Aarhus Municipality · Postcode 8000

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
intomedia ApSMediebyen 3, 8000 Aarhus C501021959169

Purpose

Virksomhedens formål er at levere tjenesteydelser indenfor salg af annoncer i medier og medieløsninger, herunder medierådgivning, markedsføring og anden dermed beslægtet virksomhed efter direktionens skøn.

The purpose is quoted from the register in Danish.

Changes year by year

41 registered events
20264 changesaddress 1 · accounts 1 · management 2
  • Moved to Mediebyen 3, 8000 Aarhus C
  • Annual report for 2025 published
  • Mette Hundebøl Nielsen appointed chair of the board
  • Anders Gaarde Heering stepped down as chair of the board
20256 changesmanagement 4 · accounts 1 · industry 1
  • Lars Stenberg Bräuner appointed ceo
  • Lars Stenberg Bräuner appointed board member
  • Esben Møller Albertsen stepped down as board member
  • Esben Møller Albertsen stepped down as director
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20223 changesname 1 · address 1 · accounts 1
  • Name changed from imedier ApS to intomedia ApS
  • Moved to Sønderhøj 48, 8260 Viby J
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20205 changesmanagement 2 · ownership 3
  • Anders Gaarde Heering appointed chair of the board
  • Esben Møller Albertsen appointed board member
  • WATCH MEDIER A/S registered as owner (100%)
  • Labr Holding Aps is no longer registered as owner
  • ENJA HOLDING ApS is no longer registered as owner
20192 changesaddress 1 · ownership 1
  • Moved to Hasselager Centervej 27, 1, 8260 Viby J
  • Labr Holding Aps registered as owner (10%)
20187 changesaddress 1 · management 2 · ownership 4
  • Moved to Hasselager Centervej 27, 1, 8260 Viby J
  • Henrik Ernst stepped down as director
  • Martin Hede stepped down as director
  • ENJA HOLDING ApS registered as owner (90%)
  • HENCANN HOLDING ApS is no longer registered as owner
  • HEDE & DANNEMAND HOLDING ApS is no longer registered as owner
  • ENJA HOLDING ApS is no longer registered as owner
20176 changesmanagement 1 · ownership 5
  • Henrik Ernst appointed director
  • HENCANN HOLDING ApS registered as owner (25%)
  • HEDE & DANNEMAND HOLDING ApS registered as owner (33.33%)
  • ENJA HOLDING ApS registered as owner (33.33%)
  • HEDE & DANNEMAND HOLDING ApS is no longer registered as owner
  • ENJA HOLDING ApS is no longer registered as owner
20165 changesfounded 1 · management 2 · ownership 2
  • Registered as imedier ApS
  • Martin Hede appointed director
  • Esben Møller Albertsen appointed director
  • HEDE & DANNEMAND HOLDING ApS registered as owner (50%)
  • ENJA HOLDING ApS registered as owner (50%)

Related companies

Same industry in Aarhus

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction