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Web2media ApS

Private limited companyCVR 33957890Aarhus CActive

Web2media ApS is a private limited company, based in Aarhus C, active in planning and design of advertising campaigns, founded in 2011. Net profit fell 46% from 2024 to 2025, ending at DKK 4m. With 88 employees, the company is about 29 times larger than the industry median. Equity fell to DKK 6m in 2025.

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Key figures · financial year 2025

Gross profitDKK 49m−1% vs. 2024
Net profitDKK 4m−46.2% vs. 2024
EquityDKK 6m−33.3% vs. 2024
Employees88latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Net profit fell 46% (2024 → 2025), to DKK 4m.
  • Equity fell 33% (2024 → 2025), to DKK 6m.

Employees

  • 5 more employees than a year earlier: 88 (08/2026) against 83 (08/2025).

Management and owners, last 24 months

  • Stepped down: Allan Bisgaard Jørgensen (board member, 30/10/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12m202020212022202320242025
EquityNet profit
Financial figures for Web2media ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit32,82841,07446,38249,88349,48249,008−1%
Operating profit (EBIT)7,521–9,1849,2119,0145,087−43.6%
Profit before tax7,52111,5759,1599,2509,0535,167−42.9%
Net profit5,8399,0766,9037,0277,4544,012−46.2%
Total assets23,47627,63425,04322,53725,34723,168−8.6%
Equity7,80212,0789,9818,5088,9615,973−33.3%
Liabilities15,64515,31015,06214,03016,38517,194+4.9%
Cash and cash equivalents12,7313,6491,8665,6385,4908,403+53.1%
Average number of employees475363697176+7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 33% from 2024 to 2025 (DKK 9m to DKK 6m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Web2media ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202505/11/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202415/11/2024The companyPDFXBRL
202301/07/2022 – 30/06/202314/12/2023The companyPDFXBRL
202201/07/2021 – 30/06/202225/11/2022The companyPDFXBRL
202101/07/2020 – 30/06/202116/10/2021The companyPDFXBRL
202001/07/2019 – 30/06/202009/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 49mNo. 18 of 715
Better than 98% of the companies in the industry
EquityDKK 6mNo. 74 of 716
Better than 90% of the companies in the industry
Number of employees88No. 11 of 716
Better than 99% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 1,832of 4,412
Better than 58%
No. 3,232of 4,466
Better than 28%
Same industry and 50–199 employees24 companies in the comparison
No. 14of 24
Better than 43%
No. 19of 24
Better than 22%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 1,450of 24,791
Better than 94%
No. 8,868of 24,909
Better than 64%
All companies of type ApS66,508 companies in the comparison
No. 734of 66,379
Better than 99%
No. 9,907of 66,505
Better than 85%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Web2media ApSDKK 49m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Web2media ApSDKK 4m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Web2media ApSDKK 6m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Web2media ApS88
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • W2M Group ApS100%
Web2media ApS

Management

5 active registrations

Executive management

Executive management at Web2media ApS
NameRoleAppointed
Rasmus TerpDirector01/05/2021

Board of directors

Board of directors at Web2media ApS
NameRoleAppointed
Martin Lybæk SiegBoard member01/10/2011
Kim Vorre JørgensenBoard member22/11/2022
Jens-Jacob Thuun AarupChair of the board22/11/2022
Peter JensenBoard member22/11/2022
Founders
Makial A/S
Former management (11)
Former management at Web2media ApS
NameRoleAppointedResigned
Allan Bisgaard JørgensenBoard member01/10/201130/10/2025
Kim Vorre JørgensenBoard member01/10/201121/12/2017
Allan Bisgaard JørgensenDirector01/01/201226/03/2012
Martin Lybæk SiegDirector26/03/201201/04/2016
Kim Vorre JørgensenDirector01/04/201601/05/2021
Alex Holm JensenChair of the board21/12/201708/08/2019
Michael HolmBoard member21/12/201708/08/2019
Alex Holm JensenBoard member09/08/201901/12/2021
Michael HolmChair of the board09/08/201902/12/2021
Allan Bisgaard JørgensenDirector14/11/201901/05/2021
Alex Holm JensenChair of the board02/12/202122/11/2022

Signing rule:  Selskabet tegnes af to direktører i forening, en direktør i forening med et medlem af bestyrelsen, eller af den samlede bestyrelse.

Address and production units

1 active production units

Bülowsgade 68
8000 Aarhus C

Aarhus Municipality · Postcode 8000

Production units
Production unitAddressEmployeesP number
WEB2MEDIA ApSBülowsgade 68, 2, 8000 Aarhus C881017168548

Purpose

Selskabets formål er er at drive marketing og rådgivningsvirksomhed samt softwarevirksomhed og anden hermed tilknyttet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

63 registered events
20253 changesaccounts 1 · management 1 · industry 1
  • Annual report for 2025 published
  • Allan Bisgaard Jørgensen stepped down as board member
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2024 published
20231 changeaccounts 1
  • Annual report for 2023 published
20225 changesaccounts 1 · management 4
  • Annual report for 2022 published
  • Peter Jensen appointed board member
  • Jens-Jacob Thuun Aarup appointed chair of the board
  • Kim Vorre Jørgensen appointed board member
  • Alex Holm Jensen stepped down as chair of the board
202113 changesmanagement 6 · accounts 1 · ownership 6
  • Alex Holm Jensen appointed chair of the board
  • Michael Holm stepped down as chair of the board
  • Alex Holm Jensen stepped down as board member
  • Annual report for 2021 published
  • W2M Group ApS registered as owner (100%)
  • Sumnit Holding ApS is no longer registered as owner
  • PJ Invest Aarhus1 ApS is no longer registered as owner
  • AHJ HOLDING ÅRHUS ApS is no longer registered as owner
  • KVJ GROUP ApS is no longer registered as owner
  • VJ GROUP ApS is no longer registered as owner
  • Rasmus Terp appointed director
  • Allan Bisgaard Jørgensen stepped down as director
  • Kim Vorre Jørgensen stepped down as director
20202 changesaccounts 1 · address 1
  • Annual report for 2020 published
  • Moved to Bülowsgade 68, 2, 8000 Aarhus C
201911 changesmanagement 5 · ownership 6
  • Allan Bisgaard Jørgensen appointed director
  • Michael Holm appointed chair of the board
  • Alex Holm Jensen appointed board member
  • Alex Holm Jensen stepped down as chair of the board
  • Michael Holm stepped down as board member
  • Sumnit Holding ApS registered as owner (15%)
  • WAKABI ApS is no longer registered as owner
  • LYBÆX INVEST ApS is no longer registered as owner
  • WAKABI ApS registered as owner (5%)
  • PJ Invest Aarhus1 ApS registered as owner (10%)
  • PJ INVEST AARHUS ApS is no longer registered as owner
20181 changeownership 1
  • Systematic Holding ApS is no longer registered as owner
20178 changesmanagement 3 · ownership 5
  • Alex Holm Jensen appointed chair of the board
  • Michael Holm appointed board member
  • Kim Vorre Jørgensen stepped down as board member
  • AHJ HOLDING ÅRHUS ApS registered as owner (10%)
  • Systematic Holding ApS registered as owner (10%)
  • PJ INVEST AARHUS ApS registered as owner (10%)
  • LYBÆX INVEST ApS registered as owner (10%)
  • LYBÆX INVEST ApS is no longer registered as owner
20162 changesmanagement 2
  • Kim Vorre Jørgensen appointed director
  • Martin Lybæk Sieg stepped down as director
20143 changesaddress 2 · industry 1
  • Moved to Østergade 46E, 1, 8000 Aarhus C
  • Industry changed to Planning and design of advertising campaigns (731110)
  • Moved to Østergade 46, 1, 8000 Aarhus C
20129 changesownership 3 · address 3 · management 3
  • LYBÆX INVEST ApS registered as owner (33.33%)
  • KVJ GROUP ApS registered as owner (25%)
  • VJ GROUP ApS registered as owner (25%)
  • Moved to Værkmestergade 9, a, 8000 Aarhus C
  • Moved to Værkmestergade 11, 2, 8000 Aarhus C
  • Martin Lybæk Sieg appointed director
  • Allan Bisgaard Jørgensen stepped down as director
  • Moved to Bautavej 1A, Hasle, 8210 Aarhus V
  • Allan Bisgaard Jørgensen appointed director
20114 changesfounded 1 · management 3
  • Registered as WEB2MEDIA ApS
  • Kim Vorre Jørgensen appointed board member
  • Martin Lybæk Sieg appointed board member
  • Allan Bisgaard Jørgensen appointed board member

Related companies

Same industry in Aarhus

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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