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Proshop a/s

Public limited companyCVR 18966239HøjbjergActive

Proshop a/s is a public limited company, based in Højbjerg, active in retail sale of information and communication equipment, founded in 1995. Net profit rose 85% from 2024 to 2025, ending at DKK 100m. Measured by gross profit, it ranks no. 1 of 178 companies in the industry in the database. Profit has grown three years in a row.

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Key figures · financial year 2025

RevenueDKK 4.5bn+33.2% vs. 2024
Net profitDKK 100m+84.7% vs. 2024
EquityDKK 260.6m+40.5% vs. 2024
Employees378latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 43% (2024 → 2025), to DKK 244.7m.
  • Revenue rose 33% (2024 → 2025), to DKK 4.5bn.
  • Net profit rose 85% (2024 → 2025), to DKK 100m.
  • Equity rose 40% (2024 → 2025), to DKK 260.6m.

Employees

  • 68 more employees than a year earlier: 378 (07/2026) against 310 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of information and communication equipment (474000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 50mDKK 100mDKK 150mDKK 200mDKK 250m202020212022202320242025
EquityNet profit
Financial figures for Proshop a/s
202020212022202320242025Change
Revenue2,117,9482,710,5072,688,4962,958,8853,350,7604,462,586+33.2%
Gross profit126,462177,956126,740136,834170,956244,732+43.2%
Operating profit (EBIT)–89,89530,60534,36951,375103,351+101.2%
Profit before tax66,826103,44039,44045,29266,631123,890+85.9%
Net profit53,33683,94532,68236,96854,159100,025+84.7%
Total assets475,582686,529668,162777,060940,8051,234,202+31.2%
Equity91,944134,340116,374143,669185,483260,558+40.5%
Liabilities378,946544,124543,019624,917745,034964,705+29.5%
Cash and cash equivalents68,463145,212168,424251,519321,737403,090+25.3%
Average number of employees132183186183206238+15.5%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 50mDKK 100mDKK 150mDKK 200mDKK 250m202020212022202320242025
Gross profitMedian, the industry (178 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Proshop a/s
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202517/02/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202425/02/2025The companyPDFXBRL
202301/01/2023 – 31/12/202308/02/2024The companyPDFXBRL
202201/01/2022 – 31/12/202208/02/2023The companyPDFXBRL
202101/01/2021 – 31/12/202110/02/2022The companyPDFXBRL
202001/01/2020 – 31/12/202011/02/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
010020030040008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

178 companies in the database

Comparison with the other companies in retail sale of information and communication equipment based on the latest financial year.

Gross profitDKK 244.7mNo. 1 of 178
Better than 100% of the companies in the industry
EquityDKK 260.6mNo. 1 of 178
Better than 100% of the companies in the industry
Number of employees378No. 1 of 178
Better than 100% of the companies in the industry

Industry median: gross profit DKK 1.4m, net profit DKK 205k, equity DKK 1.2m, 3 employees.

DKK 100kDKK 703kDKK 4.9mDKK 34.8mDKK 127.7mHere
Distribution of gross profit for 168 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 200–499 employees796 companies in the comparison
No. 218of 763
Better than 72%
No. 221of 796
Better than 72%
Companies that are at least 30 years old10,276 companies in the comparison
No. 363of 10,152
Better than 96%
No. 635of 10,275
Better than 94%
All companies of type A/S18,025 companies in the comparison
No. 632of 17,786
Better than 96%
No. 1,178of 18,024
Better than 93%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of information and communication equipment
Gross profit
  1. Proshop a/sDKK 244.7m
  2. CS-Online A/SDKK 62.5m
  3. GreenMind A/SDKK 57.2m
Net profit
  1. Proshop a/sDKK 100m
  2. CS-Online A/SDKK 4m
  3. GreenMind A/S−DKK 5.7m
Equity
  1. Proshop a/sDKK 260.6m
  2. CS-Online A/SDKK 60.8m
  3. GreenMind A/SDKK 23.5m
Employees
  1. Proshop a/s378
  2. CS-Online A/S124
  3. GreenMind A/S190

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Proshop Holding A/S100%
Proshop a/s

Management

4 active registrations

Executive management

Executive management at Proshop a/s
NameRoleAppointed
Poul ThyregodDirector25/01/2021

Board of directors

Board of directors at Proshop a/s
NameRoleAppointed
Poul ThyregodBoard member25/01/2021
Ole Christian HvidstenChair of the board25/01/2021
Erik Megård DamBoard member24/02/2023
Founders
Mads Landrok, Poul Thyregod
Former management (26)
Former management at Proshop a/s
NameRoleAppointedResigned
Henrik Spang AndersenBoard member16/10/199526/07/1999
Lars Spang KjeldsenBoard member16/10/199526/07/1999
Lars Spang KjeldsenCEO16/10/199501/05/1997
Mads LandrokBoard member16/10/199501/12/2000
Poul ThyregodCEO01/05/199701/02/2012
Jesper PlougBoard member26/07/199926/06/2003
Anders Zilmer ThyregodBoard member01/12/200002/05/2007
Søren BachChair of the board02/05/200707/10/2009
Allan Baadsgaard MønstedBoard member02/05/200713/11/2008
Morten DuchBoard member13/11/200818/08/2010
Lars ChristensenChair of the board07/10/200931/10/2014
Magne SolbergBoard member18/08/201001/02/2012
Kjeld Lumbye JensenBoard member08/12/201007/10/2013
Morten DuchCEO01/02/201220/01/2016
Poul ThyregodBoard member01/02/201220/10/2015
Øyvind FlygindBoard member07/10/201321/10/2015
Ronny BlomsethChair of the board31/10/201421/10/2015
Poul ThyregodChair of the board21/10/201519/01/2016
Ole Christian HvidstenBoard member21/10/201524/01/2021
Lars ErikssenBoard member21/10/201519/01/2016
Poul ThyregodBoard member20/01/201606/02/2017
Poul ThyregodDirector20/01/201607/02/2017
Lars ErikssenChair of the board20/01/201606/02/2017
Poul ThyregodChair of the board07/02/201724/01/2021
Ivan Jæger ChristiansenDirector07/02/201725/01/2021
Lars ErikssenBoard member07/02/201724/02/2023

Signing rule: Selskabet tegnes af direktøren i forening med bestyrelsesformanden eller af den samlede bestyrelse.

Address and production units

2 active production units

Slet Møllevej 17
8270 Højbjerg

Aarhus Municipality · Postcode 8270

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
Proshop a/sSlet Møllevej 17, 8270 Højbjerg3341003628582
Proshop ApS - PUP KøbenhavnBådehavnsgade 2B, 2450 København SV451021961376

Purpose

Selskabets formål er at drive internetbaseret detail- og erhvervsvirksomhed med salg af husholdningsapparater, tv-, radio-, homeoffice-, foto- og teleprodukter samt hermed beslægtede produkter.

The purpose is quoted from the register in Danish.

Changes year by year

82 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of information and communication equipment (474000)
20241 changeaccounts 1
  • Annual report for 2023 published
20233 changesmanagement 2 · accounts 1
  • Erik Megård Dam appointed board member
  • Lars Erikssen stepped down as board member
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20218 changesaccounts 1 · name 1 · management 6
  • Annual report for 2020 published
  • Name changed from PROSHOP ApS to Proshop a/s
  • Ole Christian Hvidsten appointed chair of the board
  • Poul Thyregod appointed director
  • Poul Thyregod appointed board member
  • Ivan Jæger Christiansen stepped down as director
  • Poul Thyregod stepped down as chair of the board
  • Ole Christian Hvidsten stepped down as board member
20201 changeaddress 1
  • Moved to Slet Møllevej 17, 8270 Højbjerg
20192 changesownership 2
  • Proshop Holding A/S registered as owner (100%)
  • Tranbjerg Logistik ApS is no longer registered as owner
20176 changesmanagement 6
  • Ivan Jæger Christiansen appointed director
  • Lars Erikssen appointed board member
  • Poul Thyregod appointed chair of the board
  • Poul Thyregod stepped down as director
  • Lars Erikssen stepped down as chair of the board
  • Poul Thyregod stepped down as board member
20166 changesmanagement 6
  • Poul Thyregod appointed director
  • Lars Erikssen appointed chair of the board
  • Poul Thyregod appointed board member
  • Morten Duch stepped down as ceo
  • Poul Thyregod stepped down as chair of the board
  • Lars Erikssen stepped down as board member
20158 changesownership 2 · management 6
  • Tranbjerg Logistik ApS registered as owner (100%)
  • Expert AS is no longer registered as owner
  • Poul Thyregod appointed chair of the board
  • Lars Erikssen appointed board member
  • Ole Christian Hvidsten appointed board member
  • Ronny Blomseth stepped down as chair of the board
  • Øyvind Flygind stepped down as board member
  • Poul Thyregod stepped down as board member
20144 changesmanagement 2 · ownership 1 · industry 1
  • Ronny Blomseth appointed chair of the board
  • Lars Christensen stepped down as chair of the board
  • Expert AS registered as owner (100%)
  • Industry changed to Detailhandel med elektroniske eller elektriske apparater samt fotoudstyr via internet (479112)
20132 changesmanagement 2
  • Øyvind Flygind appointed board member
  • Kjeld Lumbye Jensen stepped down as board member
20126 changesaddress 2 · management 4
  • Moved to Michael Drewsens Vej 22, 8270 Højbjerg
  • Moved to Michael Drewsens Vej 20, 8270 Højbjerg
  • Poul Thyregod appointed board member
  • Morten Duch appointed ceo
  • Magne Solberg stepped down as board member
  • Poul Thyregod stepped down as ceo
20111 changemerger 1
  • Merger registered in CVR
20103 changesmanagement 3
  • Kjeld Lumbye Jensen appointed board member
  • Magne Solberg appointed board member
  • Morten Duch stepped down as board member
20094 changesmanagement 2 · address 1 · industry 1
  • Lars Christensen appointed chair of the board
  • Søren Bach stepped down as chair of the board
  • Moved to Michael Drewsens Vej 7, 8270 Højbjerg
  • Industry changed to Detailhandel med dagligvarer via internet (479110)
20083 changesmanagement 2 · industry 1
  • Morten Duch appointed board member
  • Allan Baadsgaard Mønsted stepped down as board member
  • Industry changed to Detailhandel med computere, ydre enheder og software (474100)
20073 changesmanagement 3
  • Søren Bach appointed chair of the board
  • Allan Baadsgaard Mønsted appointed board member
  • Anders Zilmer Thyregod stepped down as board member
20052 changesname 1 · address 1
  • Name changed from MULTI MEDIA - PRO SHOP ApS to PROSHOP ApS
  • Moved to Karupvej 7, 8000 Aarhus C
20032 changesmanagement 1 · industry 1
  • Jesper Ploug stepped down as board member
  • Industry changed to Detailhandel med computere og standardsoftware (524866)
20002 changesmanagement 2
  • Anders Zilmer Thyregod appointed board member
  • Mads Landrok stepped down as board member
19993 changesmanagement 3
  • Jesper Ploug appointed board member
  • Lars Spang Kjeldsen stepped down as board member
  • Henrik Spang Andersen stepped down as board member
19981 changecapital 1
  • Share capital changed from 200,000 DKK to 500,000 DKK
19972 changesmanagement 2
  • Poul Thyregod appointed ceo
  • Lars Spang Kjeldsen stepped down as ceo
19955 changesfounded 1 · management 4
  • Registered as MULTI MEDIA - PRO SHOP ApS
  • Lars Spang Kjeldsen appointed board member
  • Mads Landrok appointed board member
  • Lars Spang Kjeldsen appointed ceo
  • Henrik Spang Andersen appointed board member

Related companies

Same industry in Aarhus

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Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026.

View in CVRReport a correction