Herbalsalvation ApS
Private limited companyCVR 43835688København SActive
Herbalsalvation ApS is a private limited company, based in København S, active in retail sale of cosmetic and toilet articles, founded in 2023. The company went from a profit in 2024 to a loss of DKK 31,972 in 2025. Equity fell to DKK 46,152 in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 10% (2024 → 2025), to DKK 333k.
- Net profit went from a profit of DKK 29,011 to a loss of DKK 31,972 (2024 → 2025).
- Equity fell 41% (2024 → 2025), to DKK 46,152.
Employees
- 1 fewer employees than a year earlier: 3 (07/2026) against 4 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2023–2025 · amounts in DKK thousandEquity and net profit
| 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | 171 | 304 | 333 | +9.7% |
| Operating profit (EBIT) | 12 | 37 | −30 | −181.9% |
| Profit before tax | 12 | 37 | −32 | −185.9% |
| Net profit | 9 | 29 | −32 | −210.2% |
| Total assets | 137 | 190 | 255 | +34.2% |
| Equity | 49 | 78 | 46 | −40.9% |
| Liabilities | 88 | 112 | 209 | +86.7% |
| Cash and cash equivalents | 20 | 52 | 80 | +53.7% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 41% from 2024 to 2025 (DKK 78,124 to DKK 46,152).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 28/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 24/05/2025 | The company | PDF not statedXBRL |
| 2023 | 27/01/2023 – 31/12/2023 | 10/07/2024 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
107 companies in the databaseComparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.
Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 57,171of 69,742 Better than 18% | No. 57,623of 69,964 Better than 18% |
| Same industry and fewer than 20 employees90 companies in the comparison | No. 59of 89 Better than 34% | No. 62of 90 Better than 31% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 12,992of 16,614 Better than 22% | No. 11,569of 16,661 Better than 31% |
| All companies of type ApS66,508 companies in the comparison | No. 54,999of 66,379 Better than 17% | No. 53,882of 66,505 Better than 19% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of cosmetic and toilet articles- Herbalsalvation ApSDKK 333k
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
- Herbalsalvation ApS−DKK 31,972
- Normal A/SDKK 897.2m
- Matas Operations A/SDKK 145.3m
- Herbalsalvation ApSDKK 46,152
- Normal A/SDKK 2.5bn
- Matas Operations A/SDKK 1.6bn
- Herbalsalvation ApS3
- Normal A/S5,167
- Matas Operations A/S3,255
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Annamaria Máté Ravn Nielsen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Annamaria Máté Ravn Nielsen | Director | 27/01/2023 |
- Founders
- Annamaria Máté Ravn Nielsen
Signing rule: Selskabet tegnes af en direktør
Address and production units
1 active production unitsNorgesgade 35
2300 København S
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Herbalsalvation ApS | Norgesgade 35, st. tv, 2300 København S | 4 | 1029005695 |
Purpose
Selskabets formål er at drive virksomhed med fremstilling samt detailhandel af håndlavede økologiske salver og kropspleje af danske urter, samt enhver virksomhed i hermed stående forbindelse.
The purpose is quoted from the register in Danish.
Changes year by year
7 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of cosmetic and toilet articles (477500)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20233 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Herbalsalvation ApS
- ManagementAnnamaria Máté Ravn Nielsen appointed director
- OwnershipAnnamaria Máté Ravn Nielsen registered as owner (100%)
Related companies
Same industry in København
- Sephora Danmark ApS121 employees
- Luxplus ApS60 employees
- Goodiebox ApS32 employees
- Nd-group ApS20 employees
- Sanzi Beauty ApS19 employees
- dubbu ApS18 employees
Largest in the industry
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
- Gebr. Heinemann Retail ApSDKK 119m
- Firtal Web A/SDKK 96.3m
- Rituals Cosmetics Denmark ApSDKK 73.5m
- Luxplus ApSDKK 56m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.