Hairlust ApS

Private limited companyCVR 38076582København KActive

Hairlust ApS is a private limited company, based in København K, active in retail sale of cosmetic and toilet articles, founded in 2016. Net profit rose 8% from 2024 to 2025, ending at DKK 11.8m. Profit has grown three years in a row. Gross profit is higher than that of 89% of the companies in the industry in the database.

PDF report Compare

Key figures · financial year 2025

Gross profitDKK 19.9m−11.3% vs. 2024

Net profitDKK 11.8m+7.7% vs. 2024

EquityDKK 29.8m+6.5% vs. 2024

Employees5latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

Gross profit fell 11% (2024 → 2025), to DKK 19.9m.
Net profit rose 8% (2024 → 2025), to DKK 11.8m.
Equity rose 6% (2024 → 2025), to DKK 29.8m.

Employees

1 fewer employees than a year earlier: 5 (07/2026) against 6 (07/2025).

Management and owners, last 24 months

New in management: Henri Vindevogel (director, 15/09/2025), Henri Vermeersch (director, 15/09/2025) and Christian Remon (director, 15/09/2025).
New owners registered: TOCG Nordics ApS (15/09/2025).
No longer registered as owner: Sofie Jalk Tidemand Holding ApS (15/09/2025) and Rasmus Serup Holding ApS (15/09/2025).

Registrations, last 24 months

13/03/2026: Moved to Strandgade 4B, 1, 1401 København K
01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

EquityNet profit

Financial figures for Hairlust ApS
	2020	2021	2022	2023	2024	2025	Change
Revenue	not stated	not stated	not stated	not stated	not stated	not stated	–
Gross profit	12,745	22,996	12,153	21,043	22,406	19,882	−11.3%
Operating profit (EBIT)	9,902	18,164	2,626	13,406	15,677	15,127	−3.5%
Profit before tax	10,013	18,014	2,362	13,573	14,086	15,186	+7.8%
Net profit	7,808	14,031	1,839	10,586	10,974	11,817	+7.7%
Total assets	19,006	25,339	24,231	31,950	35,067	36,297	+3.5%
Equity	12,794	19,625	19,464	26,050	28,023	29,841	+6.5%
Liabilities	6,212	5,711	4,766	5,898	7,039	6,448	−8.4%
Cash and cash equivalents	11,130	9,757	10,350	18,271	19,736	19,735	−0%
Average number of employees	9	9	17	13	10	6	−40%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

Compare with the industry (107 companies)

Gross profitMedian, the industry (107 companies)

Signals from the financial statements

calculated from the 2025 figures

Fewer employees
The number of employees fell 40% from 10 in 2024 to 6 in 2025.
How is this calculated?
The number of employees according to the annual report has fallen by at least 25%, and was at least 10 the year before.
Profit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years

Annual reports for Hairlust ApS
Financial year	Period	Published	Figures for	Documents
2025	01/01/2025 – 31/12/2025	19/06/2026	The company	PDF not statedXBRL
2024	01/01/2024 – 31/12/2024	12/05/2025	The company	PDF XBRL
2023	01/01/2023 – 31/12/2023	15/04/2024	The company	PDF XBRL
2022	01/01/2022 – 31/12/2022	16/05/2023	The company	PDF XBRL
2021	01/01/2021 – 31/12/2021	31/03/2022	The company	PDF XBRL
2020	01/01/2020 – 31/12/2020	29/04/2021	The company	PDF XBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR

Employees

Position in the industry

107 companies in the database

Comparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.

Gross profitDKK 19.9mNo. 13 of 106

Better than 89% of the companies in the industry

EquityDKK 29.8mNo. 8 of 107

Better than 93% of the companies in the industry

Number of employees5No. 21 of 107

Better than 81% of the companies in the industry

Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.

Distribution of gross profit for 93 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form

Rank among similar companies
Group	Gross profit	Equity
Companies with fewer than 20 employees69,967 companies in the comparison	No. 1,529of 69,742 Better than 98%	No. 4,489of 69,964 Better than 94%
Same industry and fewer than 20 employees90 companies in the comparison	No. 2of 89 Better than 99%	No. 1of 90 Better than 100%
Companies that are between 5 and 14 years old33,688 companies in the comparison	No. 2,054of 33,588 Better than 94%	No. 1,745of 33,687 Better than 95%
All companies of type ApS66,508 companies in the comparison	No. 2,468of 66,379 Better than 96%	No. 3,181of 66,505 Better than 95%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of cosmetic and toilet articles

Gross profit

Hairlust ApSDKK 19.9m
Normal A/SDKK 4.3bn
Matas Operations A/SDKK 2.2bn

Net profit

Hairlust ApSDKK 11.8m
Normal A/SDKK 897.2m
Matas Operations A/SDKK 145.3m

Equity

Hairlust ApSDKK 29.8m
Normal A/SDKK 2.5bn
Matas Operations A/SDKK 1.6bn

Employees

Hairlust ApS5
Normal A/S5,167
Matas Operations A/S3,255

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register

Owners

TOCG Nordics ApS100%

Hairlust ApS

Management

5 active registrations

Executive management

Executive management at Hairlust ApS
Name	Role	Appointed
Rasmus Serup Pedersen	Director	10/10/2016
Sofie Jalk Tidemand	Director	01/09/2021
Henri Vindevogel	Director	15/09/2025
Henri Vermeersch	Director	15/09/2025
Christian Remon	Director	15/09/2025

Auditor: Grant Thornton, Godkendt Revisionspartnerselskab
Founders: Rasmus Serup Pedersen, Sofie Jalk Tidemand

Former management (2)

Former management at Hairlust ApS
Name	Role	Appointed	Resigned
Sofie Jalk Tidemand	Director	10/10/2016	01/01/2017
Sofie Jalk Tidemand	Director	01/09/2017	31/08/2021

Signing rule: Selskabet tegnes af Henri Vindevogel alene, eller af to direktører i forening

Address and production units

1 active production units

Strandgade 4B
1401 København K

København Municipality · Postcode 1401

Other companies at the address (1)

Olsen Media ApSPublic relations and communication activities

Production units
Production unit	Address	Industry	Employees	P number
Hairlust ApS	Strandgade 4B, 1, 1401 København K	Retail sale of cosmetic and toilet articles	6	1021825170

Purpose

Virksomhedens formål er at udvikle og sælge nyskabende helse- og skønhedsprodukter samt aktiviteter i tilknytning hertil. Virksomhedens formål er blandt andet i sin virksomhed og drift at en væsentlig positiv indvirkning på samfundet og miljøet som helhed.

The purpose is quoted from the register in Danish.

Changes year by year

42 registered events

72016

62017

42018

12019

02020

92021

22022

22023

12024

82025

22026

20262 changesaccounts 1 · address 1

19/06AccountsAnnual report for 2025 published
13/03AddressMoved to Strandgade 4B, 1, 1401 København K

20258 changesmanagement 3 · ownership 3 · accounts 1 · industry 1

15/09ManagementHenri Vindevogel appointed director
15/09ManagementChristian Remon appointed director
15/09ManagementHenri Vermeersch appointed director
15/09OwnershipTOCG Nordics ApS registered as owner (100%)
15/09OwnershipSofie Jalk Tidemand Holding ApS is no longer registered as owner
15/09OwnershipRasmus Serup Holding ApS is no longer registered as owner
12/05AccountsAnnual report for 2024 published
01/01IndustryIndustry changed to Retail sale of cosmetic and toilet articles (477500)

20241 changeaccounts 1

15/04AccountsAnnual report for 2023 published

20232 changesaddress 1 · accounts 1

15/12AddressMoved to Overgaden Neden Vandet 9A, 4, 1414 København K
16/05AccountsAnnual report for 2022 published

20222 changesaddress 1 · accounts 1

18/10AddressMoved to Langebrogade 3K, 1411 København K
31/03AccountsAnnual report for 2021 published

20219 changesaddress 1 · name 1 · management 2 · ownership 4 · accounts 1

03/09AddressMoved to Langebrogade 1, 1411 København K
01/09NameName changed from Nuvowell ApS to Hairlust ApS
01/09ManagementSofie Jalk Tidemand appointed director
31/08ManagementSofie Jalk Tidemand stepped down as director
28/06OwnershipSofie Jalk Tidemand Holding ApS registered as owner (50%)
28/06OwnershipRasmus Serup Holding ApS registered as owner (50%)
28/06OwnershipSofie Jalk Tidemand is no longer registered as owner
28/06OwnershipRasmus Serup Pedersen is no longer registered as owner
29/04AccountsAnnual report for 2020 published

20191 changeindustry 1

19/03IndustryIndustry changed to Detailhandel med medicin og produkter til personlig pleje via internet (479117)

20184 changesaddress 3 · name 1

29/11AddressMoved to Kompagnistræde 16, 2, 1208 København K
23/04NameName changed from HairLust Group ApS to Nuvowell ApS
23/04AddressMoved to Porcelænshaven 26, 2000 Frederiksberg
16/03AddressMoved to Porcelænshaven 26, 2000 Frederiksberg

20176 changesname 1 · capital 1 · management 2 · ownership 1 · address 1

30/11NameName changed from HairLust Group IVS to HairLust Group ApS
30/11CapitalShare capital changed from 1 DKK to 50,000 DKK
01/09ManagementSofie Jalk Tidemand appointed director
01/09OwnershipSofie Jalk Tidemand registered as owner (50%)
04/01AddressMoved to Peter Bangs Vej 177B, 2. th, 2500 Valby
01/01ManagementSofie Jalk Tidemand stepped down as director

20167 changesownership 3 · address 1 · founded 1 · management 2

30/11OwnershipSofie Jalk Tidemand is no longer registered as owner
21/11AddressMoved to Peter Bangs Vej 177B, 2. th, 2500 Valby
11/10OwnershipRasmus Serup Pedersen registered as owner (50%)
11/10OwnershipSofie Jalk Tidemand registered as owner (50%)
10/10FoundedRegistered as HairLust Group IVS
10/10ManagementSofie Jalk Tidemand appointed director
10/10ManagementRasmus Serup Pedersen appointed director

Related companies

Same industry in København

Sephora Danmark ApS121 employees
Luxplus ApS60 employees
Goodiebox ApS32 employees
Nd-group ApS20 employees
Sanzi Beauty ApS19 employees
dubbu ApS18 employees

See all →

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVR Report a correction