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Customer Journey Denmark ApS

Private limited companyCVR 41855975HammelActive

Customer Journey Denmark ApS is a private limited company, based in Hammel, active in market research and public opinion polling, founded in 2020. Net profit fell 55% from 2024 to 2025, ending at DKK 101k. Equity fell to DKK 144k in 2025.

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Key figures · financial year 2025

Gross profitDKK 2.6m−3.7% vs. 2024
Net profitDKK 101k−54.5% vs. 2024
EquityDKK 144k−63.3% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 4% (2024 → 2025), to DKK 2.6m.
  • Net profit fell 55% (2024 → 2025), to DKK 101k.
  • Equity fell 63% (2024 → 2025), to DKK 144k.

Employees

  • 1 fewer employees than a year earlier: 3 (07/2026) against 4 (07/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 50,000DKK 100kDKK 150kDKK 200kDKK 250kDKK 300kDKK 350kDKK 400k20212022202320242025
EquityNet profit
Financial figures for Customer Journey Denmark ApS
20212022202320242025Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit2361,3171,9752,6522,553−3.7%
Operating profit (EBIT)–28296294130−55.7%
Profit before tax224297286130−54.5%
Net profit219232223101−54.5%
Total assets69238537680529−22.2%
Equity4260292393144−63.3%
Liabilities27177245287385+34.1%
Cash and cash equivalents2436224225263+16.9%
Average number of employees123220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7m20212022202320242025
Gross profitMedian, the industry (48 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 63% from 2024 to 2025 (DKK 393k to DKK 144k).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

5 financial years
Annual reports for Customer Journey Denmark ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202510/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202411/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202320/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202224/03/2023The companyPDFXBRL
202130/10/2020 – 31/12/202127/05/2022The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
012345608/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

48 companies in the database

Comparison with the other companies in market research and public opinion polling based on the latest financial year.

Gross profitDKK 2.6mNo. 30 of 48
Better than 38% of the companies in the industry
EquityDKK 144kNo. 31 of 48
Better than 36% of the companies in the industry
Number of employees3No. 37 of 48
Better than 23% of the companies in the industry

Industry median: gross profit DKK 4.8m, net profit DKK 94,851, equity DKK 905k, 7 employees.

DKK 100kDKK 529kDKK 2.8mDKK 14.8mDKK 45mHere
Distribution of gross profit for 47 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 25,890of 69,742
Better than 63%
No. 52,803of 69,964
Better than 25%
Same industry and fewer than 20 employees31 companies in the comparison
No. 13of 31
Better than 60%
No. 17of 31
Better than 47%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 14,610of 33,588
Better than 57%
No. 25,176of 33,687
Better than 25%
All companies of type ApS66,508 companies in the comparison
No. 25,322of 66,379
Better than 62%
No. 48,930of 66,505
Better than 26%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Market research and public opinion polling
Gross profit
  1. Customer Journey Denmark ApSDKK 2.6m
  2. Epinion A/SDKK 78.3m
  3. Norstat Danmark A/SDKK 70.4m
Net profit
  1. Customer Journey Denmark ApSDKK 101k
  2. Epinion A/SDKK 10.9m
  3. Norstat Danmark A/SDKK 15.8m
Equity
  1. Customer Journey Denmark ApSDKK 144k
  2. Epinion A/SDKK 23.3m
  3. Norstat Danmark A/SDKK 53.4m
Employees
  1. Customer Journey Denmark ApS3
  2. Epinion A/S168
  3. Norstat Danmark A/S143

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Journey Holding ApS100%
Customer Journey Denmark ApS

Management

1 active registrations

Executive management

Executive management at Customer Journey Denmark ApS
NameRoleAppointed
Rasmus OlesenDirector30/10/2020
Founders
Journey Holding ApS

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Randersvej 220
8450 Hammel

Favrskov Municipality · Postcode 8450

Production units
Production unitAddressEmployeesP number
Customer Journey Denmark ApSRandersvej 220, Haurum, 8450 Hammel31026480899

Purpose

Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.

The purpose is quoted from the register in Danish.

Changes year by year

8 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20203 changesfounded 1 · management 1 · ownership 1
  • Registered as Customer Journey Denmark ApS
  • Rasmus Olesen appointed director
  • Journey Holding ApS registered as owner (100%)

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction