Boutique Allure ApS
Private limited companyCVR 45299287København KActive
Boutique Allure ApS is a private limited company, based in København K, active in retail sale of cosmetic and toilet articles, founded in 2024. The company is new and has been registered for 2 years. The latest net result (2025) was DKK 120k.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesEmployees
- 1 more employees than a year earlier: 2 (07/2026) against 1 (07/2025).
Management and owners, last 24 months
- New in management: Jens Birk Nielsen (director, 20/12/2024).
- New owners registered: Jens Birk Holding ApS (20/12/2024).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2025–2025 · amounts in DKK thousand| 2025 | Change | |
|---|---|---|
| Revenue | not stated | – |
| Gross profit | 288 | – |
| Operating profit (EBIT) | 161 | – |
| Profit before tax | 154 | – |
| Net profit | 120 | – |
| Total assets | 1,653 | – |
| Equity | 1,370 | – |
| Liabilities | 284 | – |
| Cash and cash equivalents | 498 | – |
| Average number of employees | 1 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
1 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 20/12/2024 – 30/06/2025 | 07/01/2026 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
107 companies in the databaseComparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.
Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 57,953of 69,742 Better than 17% | No. 29,413of 69,964 Better than 58% |
| Same industry and fewer than 20 employees90 companies in the comparison | No. 60of 89 Better than 33% | No. 23of 90 Better than 75% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 13,270of 16,614 Better than 20% | No. 3,184of 16,661 Better than 81% |
| All companies of type ApS66,508 companies in the comparison | No. 55,752of 66,379 Better than 16% | No. 25,357of 66,505 Better than 62% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of cosmetic and toilet articles- Boutique Allure ApSDKK 288k
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
- Boutique Allure ApSDKK 120k
- Normal A/SDKK 897.2m
- Matas Operations A/SDKK 145.3m
- Boutique Allure ApSDKK 1.4m
- Normal A/SDKK 2.5bn
- Matas Operations A/SDKK 1.6bn
- Boutique Allure ApS2
- Normal A/S5,167
- Matas Operations A/S3,255
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Jens Birk Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jens Birk Nielsen | Director | 20/12/2024 |
- Founders
- Jens Birk Nielsen
Signing rule: Selskabet tegnes af direktøren.
Address and production units
2 active production unitsOvergaden Oven Vandet 90
1415 København K
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Boutique Allure ApS | Overgaden Oven Vandet 90, 1, 1415 København K | 1 | 1030945650 |
| Boutique Allure ApS | Torvegade 24, 1400 København K | – | 1031724704 |
Purpose
Selskabets formål er at drive virksomhed i form af detailhandel med kosmetikvarer og produkter til personlig pleje samt anden efter ledelsens skøn beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
5 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20251 changeindustry 1
- IndustryIndustry changed to Retail sale of cosmetic and toilet articles (477500)
20243 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Boutique Allure ApS
- ManagementJens Birk Nielsen appointed director
- OwnershipJENS BIRK HOLDING ApS registered as owner (100%)
Related companies
Same industry in København
- Sephora Danmark ApS121 employees
- Luxplus ApS60 employees
- Goodiebox ApS32 employees
- Nd-group ApS20 employees
- Sanzi Beauty ApS19 employees
- dubbu ApS18 employees
Largest in the industry
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
- Gebr. Heinemann Retail ApSDKK 119m
- Firtal Web A/SDKK 96.3m
- Rituals Cosmetics Denmark ApSDKK 73.5m
- Luxplus ApSDKK 56m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.