Beautycos ApS
Private limited companyCVR 34694435Odense MActive
Beautycos ApS is a private limited company, based in Odense M, active in retail sale of cosmetic and toilet articles, founded in 2012. Net profit rose 58% from 2024 to 2025, ending at DKK 9.7m. Measured by gross profit, it ranks no. 10 of 106 companies in the industry in the database. Profit has grown three years in a row.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 15% (2024 → 2025), to DKK 25.6m.
- Net profit rose 58% (2024 → 2025), to DKK 9.7m.
- Equity rose 10% (2024 → 2025), to DKK 75.6m.
Employees
- 5 fewer employees than a year earlier: 229 (07/2026) against 234 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 28,084 | 22,793 | 18,550 | 21,109 | 22,246 | 25,592 | +15% |
| Operating profit (EBIT) | 16,626 | 10,738 | 5,637 | 8,340 | 8,624 | 12,391 | +43.7% |
| Profit before tax | 16,430 | 10,641 | 5,419 | 7,828 | 7,866 | 12,415 | +57.8% |
| Net profit | 12,812 | 8,300 | 4,225 | 6,055 | 6,146 | 9,722 | +58.2% |
| Total assets | 77,720 | 83,877 | 85,007 | 93,192 | 90,784 | 90,864 | +0.1% |
| Equity | 51,193 | 52,493 | 56,718 | 62,772 | 68,918 | 75,640 | +9.8% |
| Liabilities | 26,527 | 31,384 | 28,290 | 30,420 | 21,866 | 15,224 | −30.4% |
| Cash and cash equivalents | 5,503 | 7,606 | 2,319 | 4,772 | 5,059 | 5,453 | +7.8% |
| Average number of employees | 33 | 33 | 32 | 31 | 32 | 30 | −6.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 16/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 26/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 24/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 28/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 28/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 12/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
107 companies in the databaseComparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.
Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 200–499 employees796 companies in the comparison | No. 718of 763 Better than 6% | No. 459of 796 Better than 42% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 1,519of 33,588 Better than 95% | No. 866of 33,687 Better than 97% |
| All companies of type ApS66,508 companies in the comparison | No. 1,784of 66,379 Better than 97% | No. 1,462of 66,505 Better than 98% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of cosmetic and toilet articles- Beautycos ApSDKK 25.6m
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
- Beautycos ApSDKK 9.7m
- Normal A/SDKK 897.2m
- Matas Operations A/SDKK 145.3m
- Beautycos ApSDKK 75.6m
- Normal A/SDKK 2.5bn
- Matas Operations A/SDKK 1.6bn
- Beautycos ApS229
- Normal A/S5,167
- Matas Operations A/S3,255
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Scarlett Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Henrik Juhl Asmussen | Director | 27/08/2012 |
- Founders
- Henrik Juhl Asmussen
Signing rule: Selskabet tegnes af en direktør.
Address and production units
10 active production unitsLæssøegade 177
5230 Odense M
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Administration og lager | Lille Tornbjerg Vej 26, 5220 Odense SØ | 161 | 1027971918 |
| BEAUTYCOS ApS | Torvegade 16, 7100 Vejle | 25 | 1022010928 |
| BEAUTYCOS ApS | Boulevarden 14, 9000 Aalborg | 6 | 1020791345 |
| BEAUTYCOS ApS | Klaregade 21, 5000 Odense C | 5 | 1017891762 |
| BEAUTYCOS ApS | Læssøegade 177, 5230 Odense M | 5 | 1018895427 |
| BEAUTYCOS ApS | Nørregade 36, 8000 Aarhus C | 4 | 1018895230 |
| Randers BC | Brødregade 5, st, 8900 Randers C | 4 | 1025713679 |
| BEAUTYCOS ApS | Nørregade 52, 8700 Horsens | 3 | 1020791485 |
| Kolding | Jernbanegade 12, st, 6000 Kolding | 3 | 1027971969 |
| Silkeborg | Vestergade 6, 8600 Silkeborg | 2 | 1027971934 |
Purpose
Selskabets formål er at drive virksomhed indenfor salg af personlige plejeprodukter og dermed beslægtet virkslomhed.
The purpose is quoted from the register in Danish.
Changes year by year
11 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of cosmetic and toilet articles (477500)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20191 changeaddress 1
- AddressMoved to Læssøegade 177, 5230 Odense M
20123 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as BEAUTYCOS ApS
- ManagementHenrik Juhl Asmussen appointed director
- OwnershipSCARLETT HOLDING ApS registered as owner (100%)
Related companies
Same people in management
- Beautycos Kbh ApSvia Henrik Juhl Asmussen
- The Sandwich Boys ApSvia Henrik Juhl Asmussen
Largest in the industry
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
- Gebr. Heinemann Retail ApSDKK 119m
- Firtal Web A/SDKK 96.3m
- Rituals Cosmetics Denmark ApSDKK 73.5m
- Luxplus ApSDKK 56m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026.