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White Cloud ApS

Private limited companyCVR 36473991København KActive

White Cloud ApS is a private limited company, based in København K, active in public relations and communication activities, founded in 2014. Net profit rose 23% from 2024 to 2025, ending at DKK 559k. Profit has grown three years in a row.

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Key figures · financial year 2025

Gross profitDKK 1.8m+13.8% vs. 2024
Net profitDKK 559k+22.9% vs. 2024
EquityDKK 809k−4.8% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 14% (2024 → 2025), to DKK 1.8m.
  • Net profit rose 23% (2024 → 2025), to DKK 559k.
  • Equity fell 5% (2024 → 2025), to DKK 809k.

Employees

  • 1 more employees than a year earlier: 2 (07/2026) against 1 (07/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1m202020212022202320242025
EquityNet profit
Financial figures for White Cloud ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,2961,8561,7181,8711,5551,770+13.8%
Operating profit (EBIT)581714527300659804+22%
Profit before tax574710517293653804+23.2%
Net profit419547379204455559+22.9%
Total assets8981,5891,7521,5891,5381,654+7.5%
Equity240787917870850809−4.8%
Liabilities658802835719688845+22.8%
Cash and cash equivalents4066657962501,119800−28.5%
Average number of employees1222110%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6mDKK 1.8m202020212022202320242025
Gross profitMedian, the industry (195 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for White Cloud ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202509/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202303/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202213/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202127/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202021/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
011223308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

195 companies in the database

Comparison with the other companies in public relations and communication activities based on the latest financial year.

Gross profitDKK 1.8mNo. 97 of 195
Better than 51% of the companies in the industry
EquityDKK 809kNo. 88 of 195
Better than 55% of the companies in the industry
Number of employees2No. 144 of 195
Better than 26% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 141k, equity DKK 635k, 3 employees.

DKK 100kDKK 499kDKK 2.5mDKK 12.4mDKK 36.3mHere
Distribution of gross profit for 184 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 33,484of 69,742
Better than 52%
No. 36,423of 69,964
Better than 48%
Same industry and fewer than 20 employees176 companies in the comparison
No. 80of 176
Better than 55%
No. 72of 176
Better than 59%
Companies that are between 5 and 14 years old33,679 companies in the comparison
No. 18,065of 33,579
Better than 46%
No. 16,875of 33,678
Better than 50%
All companies of type ApS66,508 companies in the comparison
No. 32,393of 66,379
Better than 51%
No. 32,273of 66,505
Better than 51%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Public relations and communication activities
Gross profit
  1. White Cloud ApSDKK 1.8m
  2. Rud Pedersen A/SDKK 62m
  3. Geelmuyden.kiese A/SDKK 58.6m
Net profit
  1. White Cloud ApSDKK 559k
  2. Rud Pedersen A/SDKK 8.2m
  3. Geelmuyden.kiese A/SDKK 11.6m
Equity
  1. White Cloud ApSDKK 809k
  2. Rud Pedersen A/SDKK 15.5m
  3. Geelmuyden.kiese A/SDKK 17m
Employees
  1. White Cloud ApS2
  2. Rud Pedersen A/S64
  3. Geelmuyden.kiese A/S58

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Sonic1973 ApS100%
White Cloud ApS

Management

1 active registrations

Executive management

Executive management at White Cloud ApS
NameRoleAppointed
Henrik Vogt KjerrumgaardDirector19/12/2014
Founders
Henrik Vogt Kjerrumgaard, Torben Bech
Former management (2)
Former management at White Cloud ApS
NameRoleAppointedResigned
Torben BechDirector19/12/201406/02/2017
Tine Lund-BretlauDirector05/07/202115/01/2024

Signing rule: Selskabet tegnes af 1 medlem af direktionen.

Address and production units

1 active production units

Strandgade 36D
1401 København K

København Municipality · Postcode 1401

Production units
Production unitAddressEmployeesP number
WHITE CLOUD ApSStrandgade 36D, 3, 1401 København K31020009345

Purpose

Selskabets formål er salg af tjenesteydelser inden for kommunikation, reklame, rådgivning og produktion.

The purpose is quoted from the register in Danish.

Changes year by year

26 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20245 changesaccounts 1 · management 1 · ownership 3
  • Annual report for 2023 published
  • Tine Lund-Bretlau stepped down as director
  • SONIC1973 ApS registered as owner (100%)
  • Walking Well ApS is no longer registered as owner
  • SONIC1973 ApS is no longer registered as owner
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20214 changesaddress 1 · management 1 · ownership 1 · accounts 1
  • Moved to Strandgade 36D, 3, 1401 København K
  • Tine Lund-Bretlau appointed director
  • Walking Well ApS registered as owner (50%)
  • Annual report for 2020 published
20201 changeaddress 1
  • Moved to Strandgade 36D, 3, 1401 København K
20172 changesaddress 1 · management 1
  • Moved to Flæsketorvet 13, 1711 København V
  • Torben Bech stepped down as director
20164 changesaddress 1 · ownership 3
  • Moved to Vesterbrogade 90, 1620 København V
  • SONIC1973 ApS registered as owner (50%)
  • SONIC1973 ApS is no longer registered as owner
  • BECHSHVIDESKY IVS is no longer registered as owner
20153 changesaddress 1 · ownership 2
  • Moved to Schlegels Alle 8, 3. th, 1807 Frederiksberg C
  • SONIC1973 ApS registered as owner (50%)
  • BECHSHVIDESKY IVS registered as owner (50%)
20143 changesfounded 1 · management 2
  • Registered as WHITE CLOUD ApS
  • Torben Bech appointed director
  • Henrik Vogt Kjerrumgaard appointed director

Related companies

Same industry in København

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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