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Watery ApS

Private limited companyCVR 39718626HorsensActive

Watery ApS is a private limited company, based in Horsens, active in retail sale of sports and leisure equipment, founded in 2018. Net profit rose 34% from 2024 to 2025, ending at DKK 9.2m. Profit has grown three years in a row. With 114 employees, the company is about 33 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 25m+37.6% vs. 2024
Net profitDKK 9.2m+34.4% vs. 2024
EquityDKK 28.2m+48.6% vs. 2024
Employees114latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 38% (2024 → 2025), to DKK 25m.
  • Net profit rose 34% (2024 → 2025), to DKK 9.2m.
  • Equity rose 49% (2024 → 2025), to DKK 28.2m.

Employees

  • 51 more employees than a year earlier: 114 (07/2026) against 63 (07/2025).

Management and owners, last 24 months

  • New in management: Jacob Fejerskov (director, 01/07/2026).

Registrations, last 24 months

  • 12/12/2025: Moved to Norgesvej 5, 8700 Horsens
  • 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)
  • 11/11/2024: Moved to Norgesvej 5, 8700 Horsens

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30m202020212022202320242025
EquityNet profit
Financial figures for Watery ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit2,49611,7066,84011,53918,17525,006+37.6%
Operating profit (EBIT)1,2246,5601,8874,6089,21312,632+37.1%
Profit before tax1,1866,1401,4654,2938,83811,828+33.8%
Net profit9244,7811,1383,3286,8589,218+34.4%
Total assets10,79517,93119,46626,30250,63853,264+5.2%
Equity2,8587,6398,77712,10518,96328,181+48.6%
Liabilities7,90510,24410,51314,06131,51024,943−20.8%
Cash and cash equivalents9001,6941,2172,1126,99112,784+82.9%
Average number of employees51613162328+21.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25m202020212022202320242025
Gross profitMedian, the industry (292 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Watery ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202529/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202427/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202324/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202205/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202125/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202025/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608010012008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

292 companies in the database

Comparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.

Gross profitDKK 25mNo. 17 of 292
Better than 95% of the companies in the industry
EquityDKK 28.2mNo. 14 of 292
Better than 96% of the companies in the industry
Number of employees114No. 14 of 292
Better than 96% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.

DKK 100kDKK 783kDKK 6.1mDKK 48mDKK 189mHere
Distribution of gross profit for 274 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 3,010of 4,412
Better than 32%
No. 1,817of 4,466
Better than 59%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 1,565of 33,588
Better than 95%
No. 1,816of 33,687
Better than 95%
All companies of type ApS66,508 companies in the comparison
No. 1,839of 66,379
Better than 97%
No. 3,312of 66,505
Better than 95%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of sports and leisure equipment
Gross profit
  1. Watery ApSDKK 25m
  2. Sport 24 A/SDKK 375.3m
  3. Sportmaster Danmark ApSDKK 181.3m
Net profit
  1. Watery ApSDKK 9.2m
  2. Sport 24 A/SDKK 45.3m
  3. Sportmaster Danmark ApS−DKK 9.3m
Equity
  1. Watery ApSDKK 28.2m
  2. Sport 24 A/SDKK 214.4m
  3. Sportmaster Danmark ApS−DKK 574.1m
Employees
  1. Watery ApS114
  2. Sport 24 A/S1,282
  3. Sportmaster Danmark ApS226

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Watery ApS

Management

2 active registrations

Executive management

Executive management at Watery ApS
NameRoleAppointed
Daniel Holdgaard JohannesenCEO27/12/2018
Jacob FejerskovDirector01/07/2026
Founders
Paw Christian Holdgaard
Former management (1)
Former management at Watery ApS
NameRoleAppointedResigned
Paw Christian HoldgaardCEO29/06/201827/12/2018

Signing rule: Selskabet tegnes af én direktør.

Address and production units

1 active production units

Norgesvej 5
8700 Horsens

Horsens Municipality · Postcode 8700

Production units
Production unitAddressEmployeesP number
Watery ApSNorgesvej 5, 8700 Horsens1141023788582

Purpose

Selskabets formål er at drive virksomhed med handel af sportsudstyr og beklædning, samt enhver i forbindelse hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

26 registered events
20262 changesmanagement 1 · accounts 1
  • Jacob Fejerskov appointed director
  • Annual report for 2025 published
20253 changesaddress 1 · accounts 1 · industry 1
  • Moved to Norgesvej 5, 8700 Horsens
  • Annual report for 2024 published
  • Industry changed to Retail sale of sports and leisure equipment (476310)
20242 changesaddress 1 · accounts 1
  • Moved to Norgesvej 5, 8700 Horsens
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20201 changeaddress 1
  • Moved to Langmarksvej 34, 8700 Horsens
20197 changescapital 1 · ownership 5 · address 1
  • Share capital changed from 50,000 DKK to 71,432 DKK
  • MORTEN P. HOLDING ApS registered as owner (5%)
  • OP & NED HOLDING ApS registered as owner (5%)
  • FD Invest ApS registered as owner (10%)
  • J. REEH HOLDING ApS registered as owner (5%)
  • REIMER ASSET MANAGEMENT ApS registered as owner (5%)
  • Moved to Ove Jensens Alle 31D, 8700 Horsens
20188 changesaddress 1 · management 3 · ownership 3 · founded 1
  • Moved to Søndergade 49, 1. mf, 8700 Horsens
  • Daniel Holdgaard Johannesen appointed ceo
  • Paw Christian Holdgaard stepped down as ceo
  • DHJ Empire ApS registered as owner (66.67%)
  • Paw Christian Holdgaard is no longer registered as owner
  • Registered as Watery ApS
  • Paw Christian Holdgaard appointed ceo
  • Paw Christian Holdgaard registered as owner (100%)

Related companies

Same industry in Horsens

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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