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Pulsure.dk ApS

Private limited companyCVR 37534846HorsensActive

Pulsure.dk ApS is a private limited company, based in Horsens, active in retail sale of sports and leisure equipment, founded in 2016. Net profit fell 41% from 2024 to 2025, ending at DKK 748k. With 21 employees, the company is about 6 times larger than the industry median. Gross profit is higher than that of 90% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 9.5m−3.1% vs. 2024
Net profitDKK 748k−40.8% vs. 2024
EquityDKK 9.7m−1.5% vs. 2024
Employees21latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 3% (2024 → 2025), to DKK 9.5m.
  • Net profit fell 41% (2024 → 2025), to DKK 748k.
  • Equity fell 2% (2024 → 2025), to DKK 9.7m.

Employees

  • 1 fewer employees than a year earlier: 21 (07/2026) against 22 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
EquityNet profit
Financial figures for Pulsure.dk ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit11,13913,3229,54910,4309,8469,537−3.1%
Operating profit (EBIT)5,6536,3552,6893,3412,0121,090−45.8%
Profit before tax5,4866,0932,3112,8541,685983−41.7%
Net profit4,2284,6981,7812,2141,264748−40.8%
Total assets17,35730,34225,08628,50023,02423,585+2.4%
Equity7,3269,5249,50510,2199,8209,669−1.5%
Liabilities9,58920,30215,05317,86612,97113,857+6.8%
Cash and cash equivalents4238541452282−99%
Average number of employees101313131516+6.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14m202020212022202320242025
Gross profitMedian, the industry (292 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Pulsure.dk ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202523/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202427/03/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202323/02/2024The companyPDF not statedXBRL
202201/01/2022 – 31/12/202202/03/2023The companyPDF not statedXBRL
202101/01/2021 – 31/12/202110/05/2022The companyPDF not statedXBRL
202001/01/2020 – 31/12/202014/04/2021The companyPDF not statedXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
051015202508/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

292 companies in the database

Comparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.

Gross profitDKK 9.5mNo. 29 of 292
Better than 90% of the companies in the industry
EquityDKK 9.7mNo. 32 of 292
Better than 89% of the companies in the industry
Number of employees21No. 24 of 292
Better than 92% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.

DKK 100kDKK 783kDKK 6.1mDKK 48mDKK 189mHere
Distribution of gross profit for 274 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 5,935of 9,892
Better than 40%
No. 3,186of 9,922
Better than 68%
Same industry and 20–49 employees28 companies in the comparison
No. 11of 28
Better than 63%
No. 11of 28
Better than 63%
Companies that are between 5 and 14 years old33,679 companies in the comparison
No. 4,622of 33,579
Better than 86%
No. 3,842of 33,678
Better than 89%
All companies of type ApS66,508 companies in the comparison
No. 6,477of 66,379
Better than 90%
No. 7,061of 66,505
Better than 89%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of sports and leisure equipment
Gross profit
  1. Pulsure.dk ApSDKK 9.5m
  2. Sport 24 A/SDKK 375.3m
  3. Sportmaster Danmark ApSDKK 181.3m
Net profit
  1. Pulsure.dk ApSDKK 748k
  2. Sport 24 A/SDKK 45.3m
  3. Sportmaster Danmark ApS−DKK 9.3m
Equity
  1. Pulsure.dk ApSDKK 9.7m
  2. Sport 24 A/SDKK 214.4m
  3. Sportmaster Danmark ApS−DKK 574.1m
Employees
  1. Pulsure.dk ApS21
  2. Sport 24 A/S1,282
  3. Sportmaster Danmark ApS226

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Valeur Finans ApS66.67%
  • Runliden Holding ApS15%
Pulsure.dk ApS

Management

1 active registrations

Executive management

Executive management at Pulsure.dk ApS
NameRoleAppointed
Henrik Valeur BisgårdDirector06/04/2016
Founders
Valeur Finans ApS
Former management (1)
Former management at Pulsure.dk ApS
NameRoleAppointedResigned
Karin MadsenDirector10/03/201606/04/2016

Signing rule: Virksomheden tegnes af en direktør

Address and production units

1 active production units

Gotlandsvej 13A
8700 Horsens

Horsens Municipality · Postcode 8700

Production units
Production unitAddressEmployeesP number
Pulsure.dk ApSGotlandsvej 13A, 8700 Horsens221021247282

Purpose

Virksomhedens formål er at sælge pulsure , cykelcomputere og relateret tilbehør.

The purpose is quoted from the register in Danish.

Changes year by year

24 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of sports and leisure equipment (476310)
20245 changesownership 4 · accounts 1
  • Valeur Finans ApS registered as owner (66.67%)
  • Runliden Holding ApS registered as owner (15%)
  • Valeur Finans ApS is no longer registered as owner
  • Runliden Holding ApS is no longer registered as owner
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20184 changesownership 4
  • Valeur Finans ApS registered as owner (66.67%)
  • Runliden Holding ApS registered as owner (15%)
  • Runliden Holding ApS is no longer registered as owner
  • Valeur Finans ApS is no longer registered as owner
20169 changescapital 1 · ownership 2 · address 2 · management 3 · founded 1
  • Share capital changed from 50,000 DKK to 388,889 DKK
  • Runliden Holding ApS registered as owner (10%)
  • Valeur Finans ApS registered as owner (90%)
  • Moved to Gotlandsvej 13A, 8700 Horsens
  • Moved to Skærvetoften 38, 8723 Løsning
  • Henrik Valeur Bisgård appointed director
  • Karin Madsen stepped down as director
  • Registered as Pulsure.dk ApS
  • Karin Madsen appointed director

Related companies

Same industry in Horsens

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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