The Good Life Company ApS
Private limited companyCVR 21578495København SActive
The Good Life Company ApS is a private limited company, based in København S, active in public relations and communication activities, founded in 1999. Net profit rose 1186% from 2025 to 2026, ending at DKK 177k. Equity grew to DKK 869k in 2026.
Key figures · financial year 2026
What has changed
calculated from recorded figures and datesFinancials: 2026 against 2025
- Gross profit fell 7% (2025 → 2026), to DKK 1.5m.
- Net profit rose 1,186% (2025 → 2026), to DKK 177k.
- Equity rose 26% (2025 → 2026), to DKK 869k.
Employees
- 1 more employees than a year earlier: 2 (08/2026) against 1 (08/2025).
Registrations, last 24 months
- 13/04/2026: Moved to Islands Brygge 38F, st. th, 2300 København S
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2026 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | 1,742 | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,052 | 2,156 | 1,881 | 825 | 1,586 | 1,478 | −6.8% |
| Operating profit (EBIT) | 147 | 694 | 438 | 279 | 82 | 216 | +165.3% |
| Profit before tax | 450 | 694 | 426 | 360 | 19 | 232 | +1,146.6% |
| Net profit | 414 | 539 | 324 | 272 | 14 | 177 | +1,186.3% |
| Total assets | 919 | 1,500 | 1,410 | 1,202 | 1,051 | 1,038 | −1.2% |
| Equity | 567 | 706 | 977 | 949 | 693 | 869 | +25.5% |
| Liabilities | 352 | 794 | 434 | 253 | 358 | 169 | −52.8% |
| Cash and cash equivalents | 632 | 734 | 368 | 160 | 436 | 448 | +2.9% |
| Average number of employees | 1 | 1 | – | – | 1 | 3 | +200% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2022, 2023, 2024, 2025, 2026: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2026 figuresProfit for five years in a row
Net result has been positive in 2022–2026.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2026 | 01/04/2025 – 31/03/2026 | 17/09/2026 | The company | PDF not statedXBRL |
| 2025 | 01/04/2024 – 31/03/2025 | 10/09/2025 | The company | PDF not statedXBRL |
| 2024 | 01/04/2023 – 31/03/2024 | 12/09/2024 | The company | PDFXBRL |
| 2023 | 01/04/2022 – 31/03/2023 | 30/09/2023 | The company | PDFXBRL |
| 2022 | 01/04/2021 – 31/03/2022 | 02/09/2022 | The company | PDFXBRL |
| 2021 | 01/04/2020 – 31/03/2021 | 26/08/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
195 companies in the databaseComparison with the other companies in public relations and communication activities based on the latest financial year.
Industry median: gross profit DKK 1.7m, net profit DKK 141k, equity DKK 635k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 37,176of 69,742 Better than 47% | No. 35,488of 69,964 Better than 49% |
| Same industry and fewer than 20 employees176 companies in the comparison | No. 91of 176 Better than 49% | No. 66of 176 Better than 63% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 17,146of 24,791 Better than 31% | No. 18,668of 24,909 Better than 25% |
| All companies of type ApS66,508 companies in the comparison | No. 35,892of 66,379 Better than 46% | No. 31,321of 66,505 Better than 53% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Public relations and communication activities- The Good Life Company ApSDKK 1.5m
- Rud Pedersen A/SDKK 62m
- Geelmuyden.kiese A/SDKK 58.6m
- The Good Life Company ApSDKK 177k
- Rud Pedersen A/SDKK 8.2m
- Geelmuyden.kiese A/SDKK 11.6m
- The Good Life Company ApSDKK 869k
- Rud Pedersen A/SDKK 15.5m
- Geelmuyden.kiese A/SDKK 17m
- The Good Life Company ApS2
- Rud Pedersen A/S64
- Geelmuyden.kiese A/S58
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Sune Bang100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Sune Bang | Director | 05/09/2019 |
- Founders
- Thomas Løhren Busch, Sune Bang
Former management (2)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Thomas Løhren Busch | Board member | 25/01/1999 | 16/04/2012 |
| Sune Bang | Chair of the board | 25/01/1999 | 24/08/2019 |
Signing rule: Selskabet tegnes af direktøren
Address and production units
1 active production unitsIslands Brygge 38F
2300 København S
| Production unit | Address | Employees | P number |
|---|---|---|---|
| THE GOOD LIFE COMPANY ApS | Islands Brygge 38F, st. th, 2300 København S | 2 | 1005035908 |
Purpose
Selskabets formål er at løse, producere eller sælge kreative opgaver af enhver art
The purpose is quoted from the register in Danish.
Changes year by year
22 registered events20262 changesaccounts 1 · address 1
- AccountsAnnual report for 2026 published
- AddressMoved to Islands Brygge 38F, st. th, 2300 København S
20251 changeaccounts 1
- AccountsAnnual report for 2025 published
20242 changesaccounts 1 · address 1
- AccountsAnnual report for 2024 published
- AddressMoved to Sortedam Dossering 53B, st, 2100 København Ø
20231 changeaccounts 1
- AccountsAnnual report for 2023 published
20221 changeaccounts 1
- AccountsAnnual report for 2022 published
20211 changeaccounts 1
- AccountsAnnual report for 2021 published
20195 changesstatus 2 · management 2 · address 1
- StatusStatus changed to active
- ManagementSune Bang appointed director
- StatusStatus changed to under compulsory dissolution
- ManagementSune Bang stepped down as chair of the board
- AddressMoved to Sortedam Dossering 53B, st, 2100 København Ø
20161 changeaddress 1
- AddressMoved to Høyensgade 1, 2100 København Ø
20121 changemanagement 1
- ManagementThomas Løhren Busch stepped down as board member
20082 changesaddress 1 · industry 1
- AddressMoved to Mosebakken 23, 2830 Virum
- IndustryIndustry changed to Public relations og kommunikation (702100)
20011 changeaddress 1
- AddressMoved to Virumgade 25C, 2830 Virum
19994 changesownership 1 · founded 1 · management 2
- OwnershipSune Bang registered as owner (100%)
- FoundedRegistered as THE GOOD LIFE COMPANY ApS
- ManagementThomas Løhren Busch appointed board member
- ManagementSune Bang appointed chair of the board
Related companies
Same industry in København
- Rud Pedersen A/S64 employees
- Advice. Ledelses- & Kommunikationsrådgivning A/S62 employees
- Geelmuyden.kiese A/S58 employees
- Publicis Denmark A/S53 employees
- Lead Agency A/S53 employees
- Primetime P/S49 employees
Same people in management
- WPP Enterprise Solutions MAP A/Svia Sune Bang
- Welcome Post Production A/Svia Thomas Løhren Busch
- DIF & Team Danmark Kommerciel P/Svia Sune Bang
Largest in the industry
- Rud Pedersen A/SDKK 62m
- Geelmuyden.kiese A/SDKK 58.6m
- Advice. Ledelses- & Kommunikationsrådgivning A/SDKK 50.8m
- Primetime P/SDKK 48.1m
- Lead Agency A/SDKK 44.8m
- Coca-cola Nordic Services ApSDKK 43.8m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.