CVRdatabase
Menu

Superego A/S

Public limited companyCVR 32895034HorsensActive

Superego A/S is a public limited company, based in Horsens, active in planning and design of advertising campaigns, founded in 2010. With 27 employees, the company is about 9 times larger than the industry median. Gross profit is higher than that of 91% of the companies in the industry in the database.

Follow
PDF reportCompare

Key figures · financial year 2025

Gross profitDKK 17.4m−10.2% vs. 2024
Net profitDKK 2.5m+2% vs. 2024
EquityDKK 4m−10.8% vs. 2024
Employees27latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 10% (2024 → 2025), to DKK 17.4m.
  • Net profit rose 2% (2024 → 2025), to DKK 2.5m.
  • Equity fell 11% (2024 → 2025), to DKK 4m.

Employees

  • 2 fewer employees than a year earlier: 27 (08/2026) against 29 (08/2025).

Registrations, last 24 months

  • 19/12/2025: Moved to Vejlevej 104A, 8700 Horsens
  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m202020212022202320242025
EquityNet profit
Financial figures for Superego A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit15,97519,59222,74522,31319,41617,430−10.2%
Operating profit (EBIT)3,3854,3054,6594,0593,1383,214+2.4%
Profit before tax3,4214,3574,7254,2503,2043,269+2%
Net profit2,6343,3423,6453,2732,4672,518+2%
Total assets10,5519,10013,10814,93910,1538,771−13.6%
Equity3,7384,0804,7254,9984,4653,983−10.8%
Liabilities6,8125,0138,3799,9375,6884,788−15.8%
Cash and cash equivalents3,2321,9905,6007,0694,055516−87.3%
Average number of employees253338343026−13.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Superego A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202523/02/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202412/02/2025The companyPDFXBRL
202301/01/2023 – 31/12/202304/03/2024The companyPDFXBRL
202201/01/2022 – 31/12/202217/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202103/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202009/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
051015202530354009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 17.4mNo. 66 of 715
Better than 91% of the companies in the industry
EquityDKK 4mNo. 104 of 716
Better than 86% of the companies in the industry
Number of employees27No. 52 of 716
Better than 93% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 3,502of 9,892
Better than 65%
No. 5,224of 9,922
Better than 47%
Same industry and 20–49 employees56 companies in the comparison
No. 34of 56
Better than 40%
No. 33of 56
Better than 42%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 3,855of 24,791
Better than 84%
No. 10,873of 24,909
Better than 56%
All companies of type A/S18,025 companies in the comparison
No. 6,570of 17,786
Better than 63%
No. 12,370of 18,024
Better than 31%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Superego A/SDKK 17.4m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Superego A/SDKK 2.5m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Superego A/SDKK 4m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Superego A/S27
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Superego Group ApS100%
Superego A/S

Management

4 active registrations

Executive management

Executive management at Superego A/S
NameRoleAppointed
Anders Juel SørensenDirector12/05/2010

Board of directors

Board of directors at Superego A/S
NameRoleAppointed
Anders Juel SørensenBoard member12/05/2010
Tage Gaarsdahl AndersenChair of the board12/05/2010
Tilde Juel Bach BendtsenBoard member15/05/2017
Founders
Anders Juel Sørensen
Former management (1)
Former management at Superego A/S
NameRoleAppointedResigned
Søren Wasilewski-BeyerBoard member12/05/201015/05/2017

Signing rule: Selskabet tegnes af direktøren eller af to medlemmer af bestyrelsen i forening

Address and production units

1 active production units

Vejlevej 104A
8700 Horsens

Horsens Municipality · Postcode 8700

Production units
Production unitAddressEmployeesP number
Superego A/SVejlevej 104A, 8700 Horsens271016041439

Purpose

Selskabets formål er at drive reklamebureau og dermed beslægtet virksomhed

The purpose is quoted from the register in Danish.

Changes year by year

21 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20253 changesaddress 1 · accounts 1 · industry 1
  • Moved to Vejlevej 104A, 8700 Horsens
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20214 changesownership 2 · accounts 1 · name 1
  • Superego Group ApS registered as owner (100%)
  • ANDERS JUEL HOLDING ApS is no longer registered as owner
  • Annual report for 2020 published
  • Name changed from SUPER EGO A/S to Superego A/S
20173 changesaddress 1 · management 2
  • Moved to Saturnvej 65, 8700 Horsens
  • Tilde Juel Bach Bendtsen appointed board member
  • Søren Wasilewski-Beyer stepped down as board member
20111 changeaddress 1
  • Moved to Rådhusgade 5, 1, 8700 Horsens
20106 changesownership 1 · founded 1 · management 4
  • ANDERS JUEL HOLDING ApS registered as owner (100%)
  • Registered as SUPER EGO A/S
  • Søren Wasilewski-Beyer appointed board member
  • Anders Juel Sørensen appointed board member
  • Anders Juel Sørensen appointed director
  • Tage Gaarsdahl Andersen appointed chair of the board

Related companies

Same industry in Horsens

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction