Mads Daugaard Aps
Private limited companyCVR 37144061HorsensActive
Mads Daugaard Aps is a private limited company, based in Horsens, active in planning and design of advertising campaigns, founded in 2015. Profit has grown three years in a row.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 10% (2024 → 2025), to DKK 1.3m.
- Net profit rose 2% (2024 → 2025), to DKK 216k.
- Equity rose 3% (2024 → 2025), to DKK 436k.
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 638 | 724 | 881 | 1,049 | 1,174 | 1,286 | +9.5% |
| Operating profit (EBIT) | 105 | 79 | 166 | 168 | 274 | 279 | +1.9% |
| Profit before tax | 101 | 75 | 162 | 167 | 274 | 279 | +1.6% |
| Net profit | 88 | 57 | 125 | 127 | 212 | 216 | +2.1% |
| Total assets | 530 | 395 | 416 | 533 | 673 | 706 | +4.8% |
| Equity | 217 | 217 | 285 | 312 | 423 | 436 | +2.9% |
| Liabilities | 313 | 178 | 132 | 221 | – | 270 | – |
| Cash and cash equivalents | 133 | 146 | 192 | 322 | – | 539 | – |
| Average number of employees | 1 | 1 | 1 | 1 | 1 | 2 | +100% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 09/04/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 20/01/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 03/01/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 25/05/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 21/04/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 18/05/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 39,995of 69,742 Better than 43% | No. 43,600of 69,964 Better than 38% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 370of 633 Better than 42% | No. 335of 634 Better than 47% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 21,093of 33,588 Better than 37% | No. 20,642of 33,687 Better than 39% |
| All companies of type ApS66,508 companies in the comparison | No. 38,552of 66,379 Better than 42% | No. 39,508of 66,505 Better than 41% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Mads Daugaard ApsDKK 1.3m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Mads Daugaard ApsDKK 216k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Mads Daugaard ApsDKK 436k
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Mads Daugaard Aps2
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Mads Daugaard Algren100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Mads Daugaard Algren | CEO | 01/10/2015 |
- Founders
- Bo Daugaard Sørensen, Mads Daugaard Algren
Former management (4)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Bo Daugaard Sørensen | Director | 01/10/2015 | 29/03/2019 |
| Bo Daugaard Sørensen | Chair of the board | 23/04/2016 | 30/12/2020 |
| Mads Daugaard Algren | Deputy chair | 23/04/2016 | 30/12/2020 |
| Niklas Daugaard Sørensen | Board member | 23/04/2016 | 30/12/2020 |
Signing rule: Virksomheden tegnes af Mads Daugaard Sørensen
Address and production units
1 active production unitsSøndergade 41D
8700 Horsens
Horsens Municipality · Postcode 8700
Other companies at the address (1)
- Reklamebureauet Bubble ApSPlanning and design of advertising campaigns
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Mads Daugaard Aps | Søndergade 41D, 8700 Horsens | 2 | 1020798110 |
Purpose
Virksomhedens formål er konsulentvirksomhed
The purpose is quoted from the register in Danish.
Changes year by year
28 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20212 changesaddress 1 · accounts 1
- AddressMoved to Søndergade 41D, 8700 Horsens
- AccountsAnnual report for 2020 published
20204 changesmanagement 3 · address 1
- ManagementBo Daugaard Sørensen stepped down as chair of the board
- ManagementMads Daugaard Algren stepped down as deputy chair
- ManagementNiklas Daugaard Sørensen stepped down as board member
- AddressMoved to Søndergade 41E, 8700 Horsens
20192 changesname 1 · management 1
- NameName changed from A-partner Aps to Mads Daugaard Aps
- ManagementBo Daugaard Sørensen stepped down as director
20185 changesownership 3 · address 2
- OwnershipMads Daugaard Algren registered as owner (100%)
- OwnershipBo Daugaard Sørensen is no longer registered as owner
- OwnershipMads Daugaard Algren is no longer registered as owner
- AddressMoved to Rådhusgade 3, 8700 Horsens
- AddressMoved to Spinderigade 11E, 7100 Vejle
20163 changesmanagement 3
- ManagementBo Daugaard Sørensen appointed chair of the board
- ManagementMads Daugaard Algren appointed deputy chair
- ManagementNiklas Daugaard Sørensen appointed board member
20156 changesaddress 1 · founded 1 · management 2 · ownership 2
- AddressMoved to Vejlevej 21, 8722 Hedensted
- FoundedRegistered as A-partner Aps
- ManagementBo Daugaard Sørensen appointed director
- ManagementMads Daugaard Algren appointed ceo
- OwnershipBo Daugaard Sørensen registered as owner (50%)
- OwnershipMads Daugaard Algren registered as owner (50%)
Related companies
Same industry in Horsens
- Superego A/S27 employees
- Shark & Co. A/S17 employees
- Reklamebureauet Bubble ApS14 employees
- Go For It Consulting ApS4 employees
- Johansen & Co ApS3 employees
- HR Offset ApS2 employees
Same people in management
- Bobo ApSvia Bo Daugaard Sørensen
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.