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HR Offset ApS

Private limited companyCVR 79082813HorsensActive

HR Offset ApS is a private limited company, based in Horsens, active in planning and design of advertising campaigns, founded in 1985. Net profit rose 658% from 2024 to 2025, ending at DKK 1.4m. Equity fell to DKK 1.1m in 2025.

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Key figures · financial year 2025

Gross profitDKK 2.3m+207.1% vs. 2024
Net profitDKK 1.4m+658.1% vs. 2024
EquityDKK 1.1m−32.9% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 207% (2024 → 2025), to DKK 2.3m.
  • Net profit rose 658% (2024 → 2025), to DKK 1.4m.
  • Equity fell 33% (2024 → 2025), to DKK 1.1m.

Registrations, last 24 months

  • 20/03/2025: Moved to Norgesvej 10, 8700 Horsens
  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6mDKK 1.8m202020212022202320242025
EquityNet profit
Financial figures for HR Offset ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit8689318527957482,296+207.1%
Operating profit (EBIT)216160271–2221,780+703%
Profit before tax2241672802822441,776+626.8%
Net profit1751302192201901,437+658.1%
Total assets2,2332,2791,9641,9291,9721,359−31.1%
Equity1,8111,4811,7001,7201,7091,147−32.9%
Liabilities421797264207263208−20.8%
Cash and cash equivalents236377947792792894+12.9%
Average number of employees2222220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 33% from 2024 to 2025 (DKK 1.7m to DKK 1.1m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for HR Offset ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202513/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202421/02/2025The companyPDFXBRL
202301/01/2023 – 31/12/202311/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202210/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202125/01/2022The companyPDFXBRL
202001/01/2020 – 31/12/202027/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0112208/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 2.3mNo. 338 of 715
Better than 53% of the companies in the industry
EquityDKK 1.1mNo. 250 of 716
Better than 65% of the companies in the industry
Number of employees2No. 390 of 716
Better than 46% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 28,059of 69,742
Better than 60%
No. 31,852of 69,964
Better than 54%
Same industry and fewer than 20 employees634 companies in the comparison
No. 259of 633
Better than 59%
No. 183of 634
Better than 71%
Companies that are at least 30 years old10,276 companies in the comparison
No. 7,083of 10,152
Better than 30%
No. 8,670of 10,275
Better than 16%
All companies of type ApS66,508 companies in the comparison
No. 27,349of 66,379
Better than 59%
No. 27,762of 66,505
Better than 58%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. HR Offset ApSDKK 2.3m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. HR Offset ApSDKK 1.4m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. HR Offset ApSDKK 1.1m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. HR Offset ApS2
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Søjberg Holding ApS50%
  • Bennike Holding ApS50%
HR Offset ApS

Management

4 active registrations

Executive management

Executive management at HR Offset ApS
NameRoleAppointed
Mette SøjbergDirector28/10/1985

Board of directors

Board of directors at HR Offset ApS
NameRoleAppointed
Mette SøjbergBoard member06/03/2002
Hanne Søjberg BennikeChair of the board06/03/2002
Mads Ringe SøjbergBoard member26/03/2015
Former management (4)
Former management at HR Offset ApS
NameRoleAppointedResigned
Kurt Petersen SchmidtDirector28/10/198527/04/1992
Henning UlsøDirector28/10/198502/02/1994
Kurt Petersen SchmidtBoard member06/03/200226/03/2015
Hanne Søjberg BennikeDirector06/03/200206/03/2002

Signing rule: Selskabet tegnes af direktionen og bestyrelsesformanden i forening, eller af den samlede bestyrelse.

Address and production units

1 active production units

Norgesvej 10
8700 Horsens

Horsens Municipality · Postcode 8700

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
HR OFFSET ApSNorgesvej 10, 8700 Horsens21002570923

Purpose

Selskabets formål er at drive handel- og produktions- virksomhed

The purpose is quoted from the register in Danish.

Changes year by year

35 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20253 changesaddress 1 · accounts 1 · industry 1
  • Moved to Norgesvej 10, 8700 Horsens
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20212 changesaccounts 1 · capital 1
  • Annual report for 2020 published
  • Share capital changed from 500,000 DKK to 40,000 DKK
20201 changename 1
  • Name changed from HR OFFSET A/S to HR OFFSET ApS
20183 changesaddress 3
  • Moved to Grejsdalsvej 23B, 7100 Vejle
  • Moved to Grejsdalsvej 23B, 7100 Vejle
  • Moved to Grejsdalsvej 23, 7100 Vejle
20152 changesmanagement 2
  • Mads Ringe Søjberg appointed board member
  • Kurt Petersen Schmidt stepped down as board member
20141 changeindustry 1
  • Industry changed to Planning and design of advertising campaigns (731110)
20083 changesownership 2 · industry 1
  • SØJBERG HOLDING ApS registered as owner (50%)
  • BENNIKE HOLDING ApS registered as owner (50%)
  • Industry changed to Other printing (181200)
20071 changeaddress 1
  • Moved to Grejsdalsvej 23, 7100 Vejle
20027 changesname 1 · capital 1 · management 5
  • Name changed from HR OFFSET ApS to HR OFFSET A/S
  • Share capital changed from 200,000 DKK to 500,000 DKK
  • Mette Søjberg appointed board member
  • Hanne Søjberg Bennike appointed chair of the board
  • Hanne Søjberg Bennike appointed director
  • Hanne Søjberg Bennike stepped down as director
  • Kurt Petersen Schmidt appointed board member
19941 changemanagement 1
  • Henning Ulsø stepped down as director
19922 changescapital 1 · management 1
  • Share capital changed from 80,000 DKK to 200,000 DKK
  • Kurt Petersen Schmidt stepped down as director
19911 changename 1
  • Name changed from HÅNDVÆRKETS REGNSKABSSYSTEMER ApS to HR OFFSET ApS
19854 changesfounded 1 · management 3
  • Registered as HÅNDVÆRKETS REGNSKABSSYSTEMER ApS
  • Mette Søjberg appointed director
  • Henning Ulsø appointed director
  • Kurt Petersen Schmidt appointed director

Related companies

Same industry in Horsens

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction