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Superego Holstebro ApS

Private limited companyCVR 37402370HolstebroActive

Superego Holstebro ApS is a private limited company, based in Holstebro, active in planning and design of advertising campaigns, founded in 2016. Net profit fell 24% from 2024 to 2025, ending at DKK 1.1m. With 12 employees, the company is about 4 times larger than the industry median. Gross profit is higher than that of 84% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 8.5m−2.7% vs. 2024
Net profitDKK 1.1m−23.5% vs. 2024
EquityDKK 2.8m−10.3% vs. 2024
Employees12latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 3% (2024 → 2025), to DKK 8.5m.
  • Net profit fell 24% (2024 → 2025), to DKK 1.1m.
  • Equity fell 10% (2024 → 2025), to DKK 2.8m.

Employees

  • 3 fewer employees than a year earlier: 12 (07/2026) against 15 (07/2025).

Management and owners, last 24 months

  • New in management: Anders Juel Sørensen (ceo, 01/01/2026).
  • Stepped down: Per Kejlberg Tornvig (director, 31/12/2025), Anders Juel Sørensen (chair of the board, 09/01/2026) and Per Kejlberg Tornvig (board member, 31/12/2025).
  • New owners registered: Superego Group ApS (01/01/2026).
  • No longer registered as owner: Second Wind ApS (31/12/2025) and Superego Group ApS (31/12/2025).

Registrations, last 24 months

  • 19/12/2025: Moved to Nupark 43, Måbjerg, 7500 Holstebro
  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3m202020212022202320242025
EquityNet profit
Financial figures for Superego Holstebro ApS
202020212022202320242025Change
Revenue8,661not statednot statednot statednot statednot stated–
Gross profit6,7938,7519,1927,8478,7508,514−2.7%
Operating profit (EBIT)5391,2794803801,7931,367−23.7%
Profit before tax5331,2674453631,8071,387−23.3%
Net profit4159853352751,4061,075−23.5%
Total assets3,4194,5724,1183,4935,1894,568−12%
Equity1,5961,9851,6641,9393,1462,821−10.3%
Liabilities1,6892,4282,3311,4741,9211,666−13.3%
Cash and cash equivalents1,2512,1101,3797412,321917−60.5%
Average number of employees151618151314+7.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Superego Holstebro ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202519/02/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202411/02/2025The companyPDFXBRL
202301/01/2023 – 31/12/202307/03/2024The companyPDFXBRL
202201/01/2022 – 31/12/202201/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202102/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202011/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101214161808/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 8.5mNo. 118 of 715
Better than 84% of the companies in the industry
EquityDKK 2.8mNo. 124 of 716
Better than 83% of the companies in the industry
Number of employees12No. 98 of 716
Better than 86% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 6,286of 69,742
Better than 91%
No. 20,084of 69,964
Better than 71%
Same industry and fewer than 20 employees634 companies in the comparison
No. 43of 633
Better than 93%
No. 65of 634
Better than 90%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 5,157of 33,588
Better than 85%
No. 8,781of 33,687
Better than 74%
All companies of type ApS66,508 companies in the comparison
No. 7,456of 66,379
Better than 89%
No. 16,530of 66,505
Better than 75%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Superego Holstebro ApSDKK 8.5m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Superego Holstebro ApSDKK 1.1m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Superego Holstebro ApSDKK 2.8m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Superego Holstebro ApS12
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Superego Group ApS100%
Superego Holstebro ApS

Management

1 active registrations

Executive management

Executive management at Superego Holstebro ApS
NameRoleAppointed
Anders Juel SørensenCEO01/01/2026
Founders
Second Wind ApS
Former management (3)
Former management at Superego Holstebro ApS
NameRoleAppointedResigned
Per Kejlberg TornvigDirector27/01/201631/12/2025
Anders Juel SørensenChair of the board25/03/202109/01/2026
Per Kejlberg TornvigBoard member25/03/202131/12/2025

Signing rule: Selskabet tegnes af en direktør

Address and production units

1 active production units

Nupark 43
7500 Holstebro

Holstebro Municipality · Postcode 7500

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
Superego Holstebro ApSNupark 43, Måbjerg, 7500 Holstebro121021097647

Purpose

Virksomhedens formål er reklame og marketing.

The purpose is quoted from the register in Danish.

Changes year by year

26 registered events
20264 changesaccounts 1 · management 2 · ownership 1
  • Annual report for 2025 published
  • Anders Juel Sørensen stepped down as chair of the board
  • Anders Juel Sørensen appointed ceo
  • Superego Group ApS registered as owner (100%)
20257 changesmanagement 2 · ownership 2 · address 1 · accounts 1 · industry 1
  • Per Kejlberg Tornvig stepped down as board member
  • Per Kejlberg Tornvig stepped down as director
  • Second Wind ApS is no longer registered as owner
  • Superego Group ApS is no longer registered as owner
  • Moved to Nupark 43, Måbjerg, 7500 Holstebro
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20218 changesname 1 · capital 1 · management 2 · ownership 3 · accounts 1
  • Name changed from Peoplez ApS to Superego Holstebro ApS
  • Share capital changed from 50,000 DKK to 98,040 DKK
  • Anders Juel Sørensen appointed chair of the board
  • Per Kejlberg Tornvig appointed board member
  • Second Wind ApS registered as owner (50%)
  • Superego Group ApS registered as owner (33.33%)
  • Second Wind ApS is no longer registered as owner
  • Annual report for 2020 published
20191 changeaddress 1
  • Moved to Store Torv 1, 2, 7500 Holstebro
20163 changesfounded 1 · management 1 · ownership 1
  • Registered as Peoplez ApS
  • Per Kejlberg Tornvig appointed director
  • Second Wind ApS registered as owner (100%)

Related companies

Same industry in Holstebro

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction