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Bare Smil ApS

Private limited companyCVR 40300945HolstebroActive

Bare Smil ApS is a private limited company, based in Holstebro, active in planning and design of advertising campaigns, founded in 2019. After a loss in 2024, the company made a profit of DKK 71,335 in 2025.

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Key figures · financial year 2025

Gross profitDKK 297k+66.2% vs. 2024
Net profitDKK 71,335+336% vs. 2024
EquityDKK 67,933+2,096.9% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 66% (2024 → 2025), to DKK 297k.
  • Net profit went from a loss of DKK 30,224 to a profit of DKK 71,335 (2024 → 2025).
  • Equity turned positive again: DKK 67,933 (2024 → 2025).

Employees

  • 2 fewer employees than a year earlier: 3 (07/2026) against 5 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 60,000−DKK 40,000−DKK 20,000DKK 0DKK 20,000DKK 40,000DKK 60,000DKK 80,000DKK 100kDKK 120kDKK 140k202020212022202320242025
EquityNet profit
Financial figures for Bare Smil ApS
202020212022202320242025Change
Revenuenot statednot stated327not statednot statednot stated–
Gross profit129273216177178297+66.2%
Operating profit (EBIT)221083−50−3164+308.7%
Profit before tax211062−45−3071+336%
Net profit17772−45−3071+336%
Total assets104198206158147151+2.5%
Equity5212814197−368+2,096.9%
Liabilities5270656115083−45%
Cash and cash equivalents9719216114072151+110.2%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Annual reports

6 financial years
Annual reports for Bare Smil ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202501/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202414/06/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202303/06/2024The companyPDF not statedXBRL
202201/01/2022 – 31/12/202227/06/2023The companyPDF not statedXBRL
202101/01/2021 – 31/12/202102/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202001/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123456708/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 297kNo. 626 of 715
Better than 12% of the companies in the industry
EquityDKK 67,933No. 566 of 716
Better than 21% of the companies in the industry
Number of employees3No. 315 of 716
Better than 56% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 57,806of 69,742
Better than 17%
No. 56,401of 69,964
Better than 19%
Same industry and fewer than 20 employees634 companies in the comparison
No. 544of 633
Better than 14%
No. 491of 634
Better than 23%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 29,078of 33,588
Better than 13%
No. 26,878of 33,687
Better than 20%
All companies of type ApS66,508 companies in the comparison
No. 55,614of 66,379
Better than 16%
No. 52,617of 66,505
Better than 21%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Bare Smil ApSDKK 297k
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Bare Smil ApSDKK 71,335
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Bare Smil ApSDKK 67,933
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Bare Smil ApS3
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Mads Rigtrup Nørgaard Jensen100%
Bare Smil ApS

Management

1 active registrations

Executive management

Executive management at Bare Smil ApS
NameRoleAppointed
Mads Rigtrup Nørgaard JensenDirector01/10/2020
Founders
Mads Rigtrup Nørgaard Jensen, Sabine Hermann-Hallum
Former management (5)
Former management at Bare Smil ApS
NameRoleAppointedResigned
Mads Rigtrup Nørgaard JensenDirector01/03/201931/12/2019
Mads Rigtrup Nørgaard JensenDeputy chair01/03/201931/12/2019
Sabine Hermann-HallumDirector01/03/201931/12/2019
Sabine Hermann-HallumChair of the board01/03/201931/12/2019
Mette Rigtrup NørgaardDirector31/12/201901/10/2020

Signing rule: Virksomheden tegnes af direktionen

Address and production units

1 active production units

Laubsvej 47
7500 Holstebro

Holstebro Municipality · Postcode 7500

Production units
Production unitAddressEmployeesP number
Bare Smil ApSLaubsvej 47, 7500 Holstebro21024455404

Purpose

Virksomhedens formål er at drive virksomhed indenfor konsultation indenfor event, markedsføring og personlig branding.

The purpose is quoted from the register in Danish.

Changes year by year

32 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20242 changesaddress 1 · accounts 1
  • Moved to Laubsvej 47, 7500 Holstebro
  • Annual report for 2023 published
20233 changesaccounts 1 · address 2
  • Annual report for 2022 published
  • Moved to Nupark 51, Måbjerg, 7500 Holstebro
  • Moved to Nupark 51, Måbjerg, 7500 Holstebro
20221 changeaccounts 1
  • Annual report for 2021 published
20213 changesname 1 · capital 1 · accounts 1
  • Name changed from Bare Smil IVS to Bare Smil ApS
  • Share capital changed from 2 DKK to 40,000 DKK
  • Annual report for 2020 published
20204 changesmanagement 2 · ownership 2
  • Mads Rigtrup Nørgaard Jensen appointed director
  • Mette Rigtrup Nørgaard stepped down as director
  • Mads Rigtrup Nørgaard Jensen registered as owner (100%)
  • Mette Rigtrup Nørgaard is no longer registered as owner
201916 changesmanagement 9 · ownership 5 · address 1 · founded 1
  • Mette Rigtrup Nørgaard appointed director
  • Mads Rigtrup Nørgaard Jensen stepped down as director
  • Mads Rigtrup Nørgaard Jensen stepped down as deputy chair
  • Sabine Hermann-Hallum stepped down as director
  • Sabine Hermann-Hallum stepped down as chair of the board
  • Mette Rigtrup Nørgaard registered as owner (100%)
  • Mads Rigtrup Nørgaard Jensen is no longer registered as owner
  • Sabine Hermann-Hallum is no longer registered as owner
  • Moved to Nupark 51, Måbjerg, 7500 Holstebro
  • Registered as Bare Smil IVS
  • Mads Rigtrup Nørgaard Jensen appointed director
  • Mads Rigtrup Nørgaard Jensen appointed deputy chair
  • Sabine Hermann-Hallum appointed director
  • Sabine Hermann-Hallum appointed chair of the board
  • Mads Rigtrup Nørgaard Jensen registered as owner (50%)
  • Sabine Hermann-Hallum registered as owner (50%)

Related companies

Same industry in Holstebro

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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