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Subscribed ApS

Private limited companyCVR 37496804HvidovreActive

Subscribed ApS is a private limited company, based in Hvidovre, active in retail sale of cosmetic and toilet articles, founded in 2016. The company went from a profit in 2024 to a loss of DKK 432k in 2025. With 20 employees, the company is about 10 times larger than the industry median. Gross profit is higher than that of 83% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 8.5m+7.3% vs. 2024
Net profit−DKK 432k−169.1% vs. 2024
EquityDKK 3.3m−11.5% vs. 2024
Employees20latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 7% (2024 → 2025), to DKK 8.5m.
  • Net profit went from a profit of DKK 625k to a loss of DKK 432k (2024 → 2025).
  • Equity fell 11% (2024 → 2025), to DKK 3.3m.

Employees

  • 1 more employees than a year earlier: 20 (07/2026) against 19 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)
  • 10/12/2024: Merger registered in CVR
  • 10/12/2024: Share capital changed from 51,000 DKK to 52,000 DKK
  • 10/12/2024: Name changed from Barberklingen ApS to Subscribed ApS

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2m−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4m202020212022202320242025
EquityNet profit
Financial figures for Subscribed ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit4,5825,9315,4297,1617,9158,494+7.3%
Operating profit (EBIT)894394−1,3853531,141107−90.7%
Profit before tax853238−1,644302833−526−163.2%
Net profit700224−1,239190625−432−169.1%
Total assets6,64012,96811,14411,27412,26714,606+19.1%
Equity2,8603,0831,8442,0343,7713,339−11.5%
Liabilities3,6069,6859,2839,2408,49611,267+32.6%
Cash and cash equivalents889475752751109−85.5%
Average number of employees81316131214+16.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8m202020212022202320242025
Gross profitMedian, the industry (107 companies)

Annual reports

6 financial years
Annual reports for Subscribed ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202521/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202411/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202302/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202203/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202107/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202009/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0510152008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

107 companies in the database

Comparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.

Gross profitDKK 8.5mNo. 19 of 106
Better than 83% of the companies in the industry
EquityDKK 3.3mNo. 23 of 107
Better than 79% of the companies in the industry
Number of employees20No. 14 of 107
Better than 88% of the companies in the industry

Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.

DKK 100kDKK 1.4mDKK 20.6mDKK 296.5mDKK 1.8bnHere
Distribution of gross profit for 93 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 6,322of 9,892
Better than 36%
No. 5,566of 9,922
Better than 44%
Companies that are between 5 and 14 years old33,679 companies in the comparison
No. 5,170of 33,579
Better than 85%
No. 7,904of 33,678
Better than 77%
All companies of type ApS66,508 companies in the comparison
No. 7,479of 66,379
Better than 89%
No. 14,778of 66,505
Better than 78%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of cosmetic and toilet articles
Gross profit
  1. Subscribed ApSDKK 8.5m
  2. Normal A/SDKK 4.3bn
  3. Matas Operations A/SDKK 2.2bn
Net profit
  1. Subscribed ApS−DKK 432k
  2. Normal A/SDKK 897.2m
  3. Matas Operations A/SDKK 145.3m
Equity
  1. Subscribed ApSDKK 3.3m
  2. Normal A/SDKK 2.5bn
  3. Matas Operations A/SDKK 1.6bn
Employees
  1. Subscribed ApS20
  2. Normal A/S5,167
  3. Matas Operations A/S3,255

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Subscribed Holding ApS100%
Subscribed ApS

Management

4 active registrations

Executive management

Executive management at Subscribed ApS
NameRoleAppointed
Michael Tobiassen HansenCEO25/02/2016

Board of directors

Board of directors at Subscribed ApS
NameRoleAppointed
Peter Christian Mægbæk MadsenChair of the board28/02/2024
Peder Skjalm LissnerBoard member28/02/2024
Michael Tobiassen HansenBoard member25/04/2024
Auditor
Grant Thornton, Godkendt Revisionspartnerselskab
Founders
M.T.H. Holding ApS
Former management (1)
Former management at Subscribed ApS
NameRoleAppointedResigned
Hong Reese-YouBoard member28/02/202424/04/2024

Signing rule: Virksomheden tegnes af direktionen.

Address and production units

1 active production units

Hammerholmen 11K
2650 Hvidovre

Hvidovre Municipality · Postcode 2650

Production units
Production unitAddressEmployeesP number
Subscribed ApSHammerholmen 11K, 2650 Hvidovre191021204249

Purpose

Selskabets formål er at drive virksomhed som sælger barberskrabere til private, samt enhver i forbindelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

23 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of cosmetic and toilet articles (477500)
20249 changesname 1 · capital 1 · merger 1 · accounts 1 · management 5
  • Name changed from Barberklingen ApS to Subscribed ApS
  • Share capital changed from 51,000 DKK to 52,000 DKK
  • Merger registered in CVR
  • Annual report for 2023 published
  • Michael Tobiassen Hansen appointed board member
  • Hong Reese-You stepped down as board member
  • Hong Reese-You appointed board member
  • Peter Christian Mægbæk Madsen appointed chair of the board
  • Peder Skjalm Lissner appointed board member
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20212 changesaccounts 1 · address 1
  • Annual report for 2020 published
  • Moved to Hammerholmen 11K, 2650 Hvidovre
20203 changescapital 1 · ownership 2
  • Share capital changed from 50,000 DKK to 51,000 DKK
  • Subscribed Holding ApS registered as owner (100%)
  • M.T.H. Holding ApS is no longer registered as owner
20171 changeaddress 1
  • Moved to Mørkhøjvej 233B, 2860 Søborg
20163 changesfounded 1 · management 1 · ownership 1
  • Registered as Barberklingen ApS
  • Michael Tobiassen Hansen appointed ceo
  • M.T.H. Holding ApS registered as owner (100%)

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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