Sonder ApS
Private limited companyCVR 44688468HobroActive
Sonder ApS is a private limited company, based in Hobro, active in retail sale of sports and leisure equipment, founded in 2024. Equity was negative at the end of 2025 (−DKK 807k). The company made a loss in both 2024 and 2025, most recently DKK 352k. The company is new and has been registered for 2 years.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 99% (2024 → 2025), to DKK 2.3m.
- The loss got smaller: from DKK 495k to DKK 352k (2024 → 2025).
Registrations, last 24 months
- 10/03/2026: Moved to Wilh Jensensvej 7, 9500 Hobro
- 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2024–2025 · amounts in DKK thousandEquity and net profit
| 2024 | 2025 | Change | |
|---|---|---|---|
| Revenue | not stated | not stated | – |
| Gross profit | 1,143 | 2,270 | +98.6% |
| Operating profit (EBIT) | −562 | −263 | +53.2% |
| Profit before tax | −631 | −451 | +28.6% |
| Net profit | −495 | −352 | +28.9% |
| Total assets | 2,757 | 2,602 | −5.6% |
| Equity | −455 | −807 | −77.4% |
| Liabilities | 3,212 | 3,409 | +6.1% |
| Cash and cash equivalents | 391 | 184 | −53% |
| Average number of employees | 5 | 5 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 807k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 2 years in a row
Net result has been negative in 2024–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
2 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 24/06/2026 | The company | PDF not statedXBRL |
| 2024 | 08/03/2024 – 31/12/2024 | 24/06/2025 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
292 companies in the databaseComparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.
Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 28,301of 69,742 Better than 59% | No. 66,760of 69,964 Better than 5% |
| Same industry and fewer than 20 employees248 companies in the comparison | No. 81of 248 Better than 68% | No. 237of 248 Better than 4% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 5,148of 16,614 Better than 69% | No. 15,735of 16,661 Better than 6% |
| All companies of type ApS66,508 companies in the comparison | No. 27,570of 66,379 Better than 58% | No. 63,262of 66,505 Better than 5% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of sports and leisure equipment- Sonder ApSDKK 2.3m
- Sport 24 A/SDKK 375.3m
- Sportmaster Danmark ApSDKK 181.3m
- Sonder ApS−DKK 352k
- Sport 24 A/SDKK 45.3m
- Sportmaster Danmark ApS−DKK 9.3m
- Sonder ApS−DKK 807k
- Sport 24 A/SDKK 214.4m
- Sportmaster Danmark ApS−DKK 574.1m
- Sonder ApS5
- Sport 24 A/S1,282
- Sportmaster Danmark ApS226
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Sonder Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Michael Søndergaard | Director | 08/03/2024 |
- Founders
- Sonder Holding ApS
Signing rule: Selskabet tegnes af den samlede direktion
Address and production units
1 active production unitsWilh Jensensvej 7
9500 Hobro
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Sonder ApS | Wilh Jensensvej 7, 9500 Hobro | 5 | 1030168662 |
Purpose
Selskabets formål er at drive virksomhed indenfor handel med køkkeninventar og hvidevare samt efter ledelsens skøn hermed beslægtet virksomhed
The purpose is quoted from the register in Danish.
Changes year by year
7 registered events20262 changesaccounts 1 · address 1
- AccountsAnnual report for 2025 published
- AddressMoved to Wilh Jensensvej 7, 9500 Hobro
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of sports and leisure equipment (476310)
20243 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Sonder ApS
- ManagementMichael Søndergaard appointed director
- OwnershipSonder Holding ApS registered as owner (100%)
Related companies
Same industry in Mariagerfjord
- PEA Sport ApS14 employees
- MM Sports DK ApS4 employees
- Tindi Sport ApS3 employees
- Jetzone ApS2 employees
Largest in the industry
- Sport 24 A/SDKK 375.3m
- Sportmaster Danmark ApSDKK 181.3m
- Unisport A/SDKK 146m
- Ny-form, Kolding A/SDKK 66.3m
- Pas Normal Studios ApSDKK 63.6m
- I-Sport Retail ApSDKK 62.5m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.