PEA Sport ApS
Private limited companyCVR 42907065HobroActive
PEA Sport ApS is a private limited company, based in Hobro, active in retail sale of sports and leisure equipment, founded in 2021. Net profit fell 36% from 2024 to 2025, ending at DKK 588k. Operations are spread over 3 production units. With 14 employees, the company is about 4 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 10% (2024 → 2025), to DKK 4m.
- Net profit fell 36% (2024 → 2025), to DKK 588k.
- Equity rose 11% (2024 → 2025), to DKK 2.9m.
Employees
- 2 fewer employees than a year earlier: 14 (07/2026) against 16 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2022–2025 · amounts in DKK thousandEquity and net profit
| 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | – |
| Gross profit | 4,142 | 4,506 | 4,412 | 3,962 | −10.2% |
| Operating profit (EBIT) | 1,201 | 1,333 | 1,277 | 837 | −34.4% |
| Profit before tax | 1,002 | 1,155 | 1,175 | 754 | −35.8% |
| Net profit | 776 | 898 | 912 | 588 | −35.5% |
| Total assets | 5,622 | 5,193 | 5,180 | 5,191 | +0.2% |
| Equity | 816 | 1,715 | 2,627 | 2,915 | +11% |
| Liabilities | 4,805 | 3,479 | 2,554 | 2,277 | −10.9% |
| Cash and cash equivalents | 105 | 185 | 102 | 311 | +205.3% |
| Average number of employees | 8 | 8 | 8 | 8 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
4 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 04/05/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 28/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 30/05/2024 | The company | PDFXBRL |
| 2022 | 15/12/2021 – 31/12/2022 | 09/05/2023 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
292 companies in the databaseComparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.
Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 17,302of 69,742 Better than 75% | No. 19,700of 69,964 Better than 72% |
| Same industry and fewer than 20 employees248 companies in the comparison | No. 30of 248 Better than 88% | No. 64of 248 Better than 74% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 2,932of 16,614 Better than 82% | No. 1,908of 16,661 Better than 89% |
| All companies of type ApS66,508 companies in the comparison | No. 17,363of 66,379 Better than 74% | No. 16,191of 66,505 Better than 76% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of sports and leisure equipment- PEA Sport ApSDKK 4m
- Sport 24 A/SDKK 375.3m
- Sportmaster Danmark ApSDKK 181.3m
- PEA Sport ApSDKK 588k
- Sport 24 A/SDKK 45.3m
- Sportmaster Danmark ApS−DKK 9.3m
- PEA Sport ApSDKK 2.9m
- Sport 24 A/SDKK 214.4m
- Sportmaster Danmark ApS−DKK 574.1m
- PEA Sport ApS14
- Sport 24 A/S1,282
- Sportmaster Danmark ApS226
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Siju Holding ApS50%
- Soma Vive Hede Holding ApS50%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Poul Erik Andersen | Director | 15/12/2021 |
| Kurt Grøn Olesen | Director | 15/12/2021 |
- Auditor
- Grant Thornton, Godkendt Revisionspartnerselskab
- Founders
- Siju Holding ApS, Soma Vive Hede Holding ApS
Signing rule: Selskabet tegnes af to direktører i forening.
Address and production units
3 active production unitsAdelgade 35
9500 Hobro
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Sport24 Hadsund | Butikstorvet 1, 1, 9560 Hadsund | 7 | 1029194242 |
| PEA Sport ApS | Adelgade 35, 9500 Hobro | 5 | 1027815134 |
| SportXOutlet | Novovej 4, 9560 Hadsund | 1 | 1029194250 |
Purpose
Selskabets formål er handel med sportsudstyr og dermed forbundne aktiviteter.
The purpose is quoted from the register in Danish.
Changes year by year
10 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of sports and leisure equipment (476310)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20215 changesfounded 1 · management 2 · ownership 2
- FoundedRegistered as PEA Sport ApS
- ManagementPoul Erik Andersen appointed director
- ManagementKurt Grøn Olesen appointed director
- OwnershipSIJU HOLDING ApS registered as owner (50%)
- OwnershipSOMA VIVE HEDE HOLDING ApS registered as owner (50%)
Related companies
Same industry in Mariagerfjord
- Sonder ApS5 employees
- MM Sports DK ApS4 employees
- Tindi Sport ApS3 employees
- Jetzone ApS2 employees
Same people in management
- Intersport Partner Service A/Svia Poul Erik Andersen
Largest in the industry
- Sport 24 A/SDKK 375.3m
- Sportmaster Danmark ApSDKK 181.3m
- Unisport A/SDKK 146m
- Ny-form, Kolding A/SDKK 66.3m
- Pas Normal Studios ApSDKK 63.6m
- I-Sport Retail ApSDKK 62.5m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.