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Social Minds ApS

Private limited companyCVR 38791370ValbyActive

Social Minds ApS is a private limited company, based in Valby, active in public relations and communication activities, founded in 2017. Equity was negative at the end of 2025 (−DKK 568k). The company made a loss in both 2024 and 2025, most recently DKK 127k.

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Key figures · financial year 2025

Gross profitDKK 761k−33.8% vs. 2024
Net profit−DKK 127k+90.5% vs. 2024
Equity−DKK 568k−28.8% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 34% (2024 → 2025), to DKK 761k.
  • The loss got smaller: from DKK 1.3m to DKK 127k (2024 → 2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1.5m−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5m202020212022202320242025
EquityNet profit
Financial figures for Social Minds ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,5061,3041,6271,8421,149761−33.8%
Operating profit (EBIT)768208511506−197103+152.5%
Profit before tax68963968−1,403−1,328−141+89.4%
Net profit52349788−1,403−1,328−127+90.5%
Total assets5,6095,6036,0434,0182,8932,612−9.7%
Equity1,0519871,660887−441−568−28.8%
Liabilities4,1174,1613,7473,1313,3343,180−4.6%
Cash and cash equivalents75530600492348262−24.7%
Average number of employees2222330%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6mDKK 1.8m202020212022202320242025
Gross profitMedian, the industry (195 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 568k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 3 years in a row

    Net result has been negative in 2023–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Social Minds ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202522/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202407/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202303/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202209/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202120/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202022/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
011223308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

195 companies in the database

Comparison with the other companies in public relations and communication activities based on the latest financial year.

Gross profitDKK 761kNo. 143 of 195
Better than 27% of the companies in the industry
Equity−DKK 568kNo. 183 of 195
Better than 6% of the companies in the industry
Number of employees3No. 76 of 195
Better than 61% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 141k, equity DKK 635k, 3 employees.

DKK 100kDKK 499kDKK 2.5mDKK 12.4mDKK 36.3mHere
Distribution of gross profit for 184 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 49,284of 69,742
Better than 29%
No. 66,014of 69,964
Better than 6%
Same industry and fewer than 20 employees176 companies in the comparison
No. 126of 176
Better than 29%
No. 165of 176
Better than 6%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 25,405of 33,588
Better than 24%
No. 31,253of 33,687
Better than 7%
All companies of type ApS66,508 companies in the comparison
No. 47,436of 66,379
Better than 29%
No. 62,479of 66,505
Better than 6%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Public relations and communication activities
Gross profit
  1. Social Minds ApSDKK 761k
  2. Rud Pedersen A/SDKK 62m
  3. Geelmuyden.kiese A/SDKK 58.6m
Net profit
  1. Social Minds ApS−DKK 127k
  2. Rud Pedersen A/SDKK 8.2m
  3. Geelmuyden.kiese A/SDKK 11.6m
Equity
  1. Social Minds ApS−DKK 568k
  2. Rud Pedersen A/SDKK 15.5m
  3. Geelmuyden.kiese A/SDKK 17m
Employees
  1. Social Minds ApS3
  2. Rud Pedersen A/S64
  3. Geelmuyden.kiese A/S58

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Magnus Jacobi50%
  • Mette Merete Moth Fog50%
Social Minds ApS

Management

1 active registrations

Executive management

Executive management at Social Minds ApS
NameRoleAppointed
Mette Merete Moth FogDirector18/07/2017
Founders
Magnus Jacobi, Mette Merete Moth Fog
Former management (1)
Former management at Social Minds ApS
NameRoleAppointedResigned
Magnus JacobiDirector01/07/201718/07/2017

Signing rule: Selskabet tegnes af én direktør.

Address and production units

1 active production units

Trekronergade 110
2500 Valby

København Municipality · Postcode 2500

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
Social Minds ApSTrekronergade 110, st. th, 2500 Valby31022656194

Purpose

Selskabets formål er at drive konsulentvirksomhed inden for strategisk kommunikationsrådgivning til virksomheder samt drive hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

24 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20242 changesaddress 1 · accounts 1
  • Moved to Trekronergade 110, st. th, 2500 Valby
  • Annual report for 2023 published
20232 changesaccounts 1 · address 1
  • Annual report for 2022 published
  • Moved to Nørrebrogade 20, 1, 2200 København N
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20201 changeaddress 1
  • Moved to Vesterbrogade 26, 1620 København V
20185 changesaddress 1 · name 1 · ownership 3
  • Moved to Gammel Køge Landevej 55, 4, 2500 Valby
  • Name changed from Fog Jacobi ApS to Social Minds ApS
  • Magnus Jacobi registered as owner (50%)
  • Mette Merete Moth Fog registered as owner (50%)
  • Mette Merete Moth Fog is no longer registered as owner
201710 changesownership 5 · industry 1 · management 3 · founded 1
  • Mette Merete Moth Fog registered as owner (100%)
  • Magnus Jacobi is no longer registered as owner
  • Mette Merete Moth Fog is no longer registered as owner
  • Industry changed to Public relations og kommunikation (702100)
  • Mette Merete Moth Fog appointed director
  • Magnus Jacobi stepped down as director
  • Registered as Fog Jacobi ApS
  • Magnus Jacobi appointed director
  • Magnus Jacobi registered as owner (50%)
  • Mette Merete Moth Fog registered as owner (50%)

Related companies

Same industry in København

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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