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Smartresponse A/S

Public limited companyCVR 25057325København VActive

Smartresponse A/S is a public limited company, based in København V, active in planning and design of advertising campaigns, founded in 1999. Net profit rose 38% from 2024 to 2025, ending at DKK 1.7m. With 13 employees, the company is about 4 times larger than the industry median. Gross profit is higher than that of 85% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 9.8m−5.6% vs. 2024
Net profitDKK 1.7m+38.3% vs. 2024
EquityDKK 8.9m+1.9% vs. 2024
Employees13latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 6% (2024 → 2025), to DKK 9.8m.
  • Net profit rose 38% (2024 → 2025), to DKK 1.7m.
  • Equity rose 2% (2024 → 2025), to DKK 8.9m.

Employees

  • 1 fewer employees than a year earlier: 13 (08/2026) against 14 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
EquityNet profit
Financial figures for Smartresponse A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit9,55910,00713,04212,66910,3579,775−5.6%
Operating profit (EBIT)7332,4074,1594,3051,6122,054+27.4%
Profit before tax8222,7493,8233,9301,5592,154+38.2%
Net profit1,3652,1522,9543,0521,2051,667+38.3%
Total assets12,38913,13014,09913,65612,42111,513−7.3%
Equity8,5609,7119,6669,0378,7428,909+1.9%
Liabilities3,8293,3644,4344,6193,6792,604−29.2%
Cash and cash equivalents3,0383,6935,6265,8086,4135,503−14.2%
Average number of employees191515151613−18.8%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Smartresponse A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202503/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202414/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202316/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202221/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202103/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202017/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810121416182009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 9.8mNo. 106 of 715
Better than 85% of the companies in the industry
EquityDKK 8.9mNo. 51 of 716
Better than 93% of the companies in the industry
Number of employees13No. 101 of 716
Better than 86% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 5,004of 69,742
Better than 93%
No. 9,767of 69,964
Better than 86%
Same industry and fewer than 20 employees634 companies in the comparison
No. 31of 633
Better than 95%
No. 20of 634
Better than 97%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 6,066of 24,791
Better than 76%
No. 7,173of 24,909
Better than 71%
All companies of type A/S18,025 companies in the comparison
No. 9,085of 17,786
Better than 49%
No. 9,198of 18,024
Better than 49%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Smartresponse A/SDKK 9.8m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Smartresponse A/SDKK 1.7m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Smartresponse A/SDKK 8.9m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Smartresponse A/S13
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • KP Invest Holding ApS50%
  • Jung Holding ApS50%
Smartresponse A/S

Management

4 active registrations

Executive management

Executive management at Smartresponse A/S
NameRoleAppointed
Klavs PedersenCEO01/06/2010

Board of directors

Board of directors at Smartresponse A/S
NameRoleAppointed
Henrik Jung LaursenChair of the board30/09/2016
Klavs PedersenBoard member30/09/2016
Mette Raun KnudsenBoard member30/09/2016
Founders
Jørgen Lund
Former management (14)
Former management at Smartresponse A/S
NameRoleAppointedResigned
Jørgen LundBoard member01/10/199915/08/2000
Morten MygindBoard member01/10/199915/08/2000
Morten Boel SigurdssonBoard member01/10/199915/08/2000
Morten Boel SigurdssonDirector01/10/199930/09/2000
Ole MikkelsenBoard member15/08/200027/12/2004
Uffe ThustrupBoard member15/08/200027/12/2004
Henrik Jung LaursenCEO01/10/200001/06/2010
Klavs PedersenBoard member27/12/200401/06/2010
Ole Juul MøllerBoard member31/08/200608/11/2011
Roy Bruhn-PetersenBoard member31/08/200630/09/2016
Klaus Randel NyengaardChair of the board31/08/200620/06/2008
Torsten Bjerre RasmussenChair of the board20/06/200801/06/2010
Henrik Philip SchjerbeckChair of the board01/06/201030/09/2016
Henrik Jung LaursenBoard member01/06/201029/09/2016

Signing rule: Selskabet tegnes af den samlede bestyrelse eller af bestyrelsesformanden i forening med en direktør.

Address and production units

2 active production units

Vesterbrogade 149
1620 København V

København Municipality · Postcode 1620

Production units
Production unitAddressEmployeesP number
SMARTRESPONSE A/SVesterbrogade 149, 2. b3, 1620 København V121007261329
SmartResponse A/SMøllegade 32, 8000 Aarhus C11031047257

Purpose

Selskabets formål er at drive handel, produktionsvirksomhed med know-how og videnbaserede ydelser indenfor IT og massekommunikation og andet efter bestyrelsens skøn i forbindelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

64 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20201 changeaddress 1
  • Moved to Vesterbrogade 149, 2. b3, 1620 København V
201611 changesmanagement 6 · ownership 5
  • Henrik Jung Laursen appointed chair of the board
  • Mette Raun Knudsen appointed board member
  • Klavs Pedersen appointed board member
  • Henrik Philip Schjerbeck stepped down as chair of the board
  • Roy Bruhn-Petersen stepped down as board member
  • KP INVEST HOLDING ApS registered as owner (50%)
  • JUNG HOLDING ApS registered as owner (50%)
  • Henrik Jung Laursen stepped down as board member
  • KP INVEST HOLDING ApS is no longer registered as owner
  • JUNG HOLDING ApS is no longer registered as owner
  • JP/POLITIKENS HUS A/S is no longer registered as owner
20141 changeaddress 1
  • Moved to Vesterbrogade 149, 5, 1620 København V
20112 changesmanagement 1 · name 1
  • Ole Juul Møller stepped down as board member
  • Name changed from FORBRUGERLIV.DK A/S to SMARTRESPONSE A/S
20106 changesmanagement 6
  • Klavs Pedersen appointed ceo
  • Henrik Jung Laursen appointed board member
  • Henrik Philip Schjerbeck appointed chair of the board
  • Torsten Bjerre Rasmussen stepped down as chair of the board
  • Klavs Pedersen stepped down as board member
  • Henrik Jung Laursen stepped down as ceo
20083 changesmanagement 2 · industry 1
  • Torsten Bjerre Rasmussen appointed chair of the board
  • Klaus Randel Nyengaard stepped down as chair of the board
  • Industry changed to Planning and design of advertising campaigns (731110)
20069 changesownership 3 · capital 2 · management 3 · name 1
  • KP INVEST HOLDING ApS registered as owner (25%)
  • JUNG HOLDING ApS registered as owner (25%)
  • JP/POLITIKENS HUS A/S registered as owner (50%)
  • Share capital changed from 500,000 DKK to 658,000 DKK
  • Roy Bruhn-Petersen appointed board member
  • Ole Juul Møller appointed board member
  • Klaus Randel Nyengaard appointed chair of the board
  • Name changed from FORBRUGERLIV.DK ApS to FORBRUGERLIV.DK A/S
  • Share capital changed from 230,340 DKK to 500,000 DKK
20046 changesmanagement 3 · address 1 · industry 1 · name 1
  • Klavs Pedersen appointed board member
  • Ole Mikkelsen stepped down as board member
  • Uffe Thustrup stepped down as board member
  • Moved to Holmbladsgade 111, 2300 København S
  • Industry changed to Reklamebureauvirksomhed (744010)
  • Name changed from AVANTIS ApS to FORBRUGERLIV.DK ApS
20022 changescapital 1 · address 1
  • Share capital changed from 200,930 DKK to 230,340 DKK
  • Moved to Dortheavej 59, 3, 2400 København NV
20012 changescapital 2
  • Share capital changed from 175,930 DKK to 200,930 DKK
  • Share capital changed from 140,630 DKK to 175,930 DKK
20009 changescapital 1 · management 7 · industry 1
  • Share capital changed from 125,000 DKK to 140,630 DKK
  • Henrik Jung Laursen appointed ceo
  • Morten Boel Sigurdsson stepped down as director
  • Ole Mikkelsen appointed board member
  • Uffe Thustrup appointed board member
  • Jørgen Lund stepped down as board member
  • Morten Boel Sigurdsson stepped down as board member
  • Morten Mygind stepped down as board member
  • Industry changed to Databaseværter og -formidlere (724000)
19995 changesfounded 1 · management 4
  • Registered as AVANTIS ApS
  • Jørgen Lund appointed board member
  • Morten Boel Sigurdsson appointed director
  • Morten Boel Sigurdsson appointed board member
  • Morten Mygind appointed board member

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction