Swedish Match Denmark A/S
Public limited companyCVR 29400997SilkeborgActive
Swedish Match Denmark A/S is a public limited company, based in Silkeborg, active in manufacture of tobacco products, founded in 2006. After a loss in 2024, the company made a profit of DKK 6.5m in 2025.
Key figures · financial year 2025
Gross profitDKK 144.5m+32% vs. 2024
Net profitDKK 6.5m+105.4% vs. 2024
EquityDKK 314.3m−3% vs. 2024
Employees226latest month from CVR
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 32% (2024 → 2025), to DKK 144.5m.
- Net profit went from a loss of DKK 121.2m to a profit of DKK 6.5m (2024 → 2025).
- Equity fell 3% (2024 → 2025), to DKK 314.3m.
Employees
- 2 fewer employees than a year earlier: 226 (07/2026) against 228 (07/2025).
Management and owners, last 24 months
- New in management: Mattias Gustafsson (board member, 05/05/2025), Mattias Gustafsson (ceo, 05/05/2025) and Jon-Michael Jeffery LaGray (board member, 16/06/2026) (+1).
- Stepped down: Bjarne Strandhave Hald (board member, 05/05/2025), Bjarne Strandhave Hald (ceo, 05/05/2025) and Joakim Tilly (chair of the board, 16/06/2026) (+1).
Registrations, last 24 months
- 01/01/2025: Industry changed to Manufacture of tobacco products (120000)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 81,272 | 116,339 | 126,106 | 129,153 | 109,490 | 144,505 | +32% |
| Operating profit (EBIT) | 24,518 | 54,261 | 52,779 | 40,693 | 6,411 | 8,988 | +40.2% |
| Profit before tax | 54,014 | 75,054 | 71,728 | 55,767 | −119,730 | 8,115 | +106.8% |
| Net profit | 48,707 | 64,472 | 61,258 | 45,226 | −121,239 | 6,505 | +105.4% |
| Total assets | 438,517 | 482,153 | 525,764 | 559,329 | 371,016 | 405,591 | +9.3% |
| Equity | 409,420 | 453,892 | 494,150 | 502,376 | 324,137 | 314,342 | −3% |
| Liabilities | 24,624 | 23,301 | 25,320 | 47,272 | 36,449 | 79,649 | +118.5% |
| Cash and cash equivalents | 16 | 200 | 31 | 26,588 | 2,251 | 0 | −100% |
| Average number of employees | 81 | 92 | 101 | 113 | 143 | 190 | +32.9% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 17/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 06/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 11/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 01/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 04/04/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 18/03/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
6 companies in the databaseComparison with the other companies in manufacture of tobacco products based on the latest financial year.
Gross profitDKK 144.5mNo. 1 of 5
Better than 100% of the companies in the industry
EquityDKK 314.3mNo. 3 of 6
Better than 60% of the companies in the industry
Number of employees226No. 2 of 6
Better than 80% of the companies in the industry
Industry median: gross profit DKK 94.6m, net profit DKK 8.9m, equity DKK 184.1m, 134 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 200–499 employees796 companies in the comparison | No. 419of 763 Better than 45% | No. 184of 796 Better than 77% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 477of 24,791 Better than 98% | No. 533of 24,909 Better than 98% |
| All companies of type A/S18,025 companies in the comparison | No. 1,101of 17,786 Better than 94% | No. 1,015of 18,024 Better than 94% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Manufacture of tobacco productsGross profit
- Swedish Match Denmark A/SDKK 144.5m
- Mac Baren Tobacco Company A/SDKK 117.5m
- N.g.p Tobacco ApSDKK 94.6m
Net profit
- Swedish Match Denmark A/SDKK 6.5m
- Mac Baren Tobacco Company A/S−DKK 2.5m
- N.g.p Tobacco ApSDKK 23.9m
Equity
- Swedish Match Denmark A/SDKK 314.3m
- Mac Baren Tobacco Company A/SDKK 524.2m
- N.g.p Tobacco ApSDKK 53.8m
Employees
- Swedish Match Denmark A/S226
- Mac Baren Tobacco Company A/S57
- N.g.p Tobacco ApS166
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterOwners
- Swedish Match North Europe AB100%
Swedish Match Denmark A/S
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Mattias Gustafsson | CEO | 05/05/2025 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Mattias Gustafsson | Board member | 05/05/2025 |
| Jon-Michael Jeffery LaGray | Board member | 16/06/2026 |
| Johannes Hendrikus Bink | Chair of the board | 16/06/2026 |
- Founders
- A&a Holding ApS, Vogel ApS
Former management (29)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Claus Fedder Sørensen | Board member | 28/02/2006 | 01/05/2006 |
| Ole Larsen | Board member | 28/02/2006 | 01/05/2006 |
| Patrick Jakobsen Vogel | Board member | 28/02/2006 | 20/04/2015 |
| Patrick Jakobsen Vogel | Director | 28/02/2006 | 21/04/2015 |
| Ole Mikkelsen | Chair of the board | 01/05/2006 | 12/04/2012 |
| Marc Rainer Vogel | Deputy chair | 01/05/2006 | 20/04/2015 |
| Henrik Hjorth | Chair of the board | 12/04/2012 | 19/12/2016 |
| Marc Rainer Vogel | Board member | 21/04/2015 | 31/08/2017 |
| Marc Rainer Vogel | CEO | 21/04/2015 | 30/08/2017 |
| Patrick Jakobsen Vogel | Deputy chair | 21/04/2015 | 18/12/2016 |
| Patrick Jakobsen Vogel | Chair of the board | 19/12/2016 | 02/04/2017 |
| Johnny Nymann Stephansen | Board member | 19/12/2016 | 03/04/2017 |
| Henrik Næsted Overgaard | Board member | 03/04/2017 | 31/08/2017 |
| Lars Dige Knudsen | Chair of the board | 03/04/2017 | 31/08/2017 |
| Patrick Jakobsen Vogel | Deputy chair | 03/04/2017 | 31/08/2017 |
| Marc Rainer Vogel | Director | 31/08/2017 | 28/09/2018 |
| Joakim Tilly | Board member | 31/08/2017 | 10/03/2020 |
| Joakim Tilly | CEO | 31/08/2017 | 15/06/2018 |
| Lars Dahlgren | Chair of the board | 31/08/2017 | 11/03/2020 |
| Mattias Josander | Board member | 31/08/2017 | 11/03/2020 |
| Anders Larsson | Board member | 31/08/2017 | 15/06/2018 |
| Lars Olof Löfman | Board member | 31/08/2017 | 11/03/2020 |
| Bjarne Strandhave Hald | Director | 17/04/2018 | 10/03/2020 |
| Geir Hammer | CEO | 15/06/2018 | 11/03/2020 |
| Mattias Adebäck | Board member | 15/06/2018 | 09/11/2022 |
| Bjarne Strandhave Hald | Board member | 11/03/2020 | 05/05/2025 |
| Bjarne Strandhave Hald | CEO | 11/03/2020 | 05/05/2025 |
| Joakim Tilly | Chair of the board | 11/03/2020 | 16/06/2026 |
| Per Bengt Emil Wallengren | Board member | 09/11/2022 | 16/06/2026 |
Signing rule: Selskabet tegnes af en direktør og et bestyrelsesmedlem i forening, af to bestyrelsesmedlemmer i forening eller af den samlede bestyrelse.
Address and production units
1 active production unitsGeorg Jensens Vej 7
8600 Silkeborg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Swedish Match Denmark A/S | Georg Jensens Vej 7, 8600 Silkeborg | 224 | 1012078656 |
Purpose
Selskabets formål er salg, produktion og udvikling af røgfrie nikotinprodukter til hele verden og dermed tilknyttede aktiviteter.
The purpose is quoted from the register in Danish.
Changes year by year
82 registered events62015
42016
172017
102018
02019
102020
12021
32022
12023
12024
62025
52026
20265 changesaccounts 1 · management 4
- AccountsAnnual report for 2025 published
- ManagementJohannes Hendrikus Bink appointed chair of the board
- ManagementJon-Michael Jeffery LaGray appointed board member
- ManagementPer Bengt Emil Wallengren stepped down as board member
- ManagementJoakim Tilly stepped down as chair of the board
20256 changesaccounts 1 · management 4 · industry 1
- AccountsAnnual report for 2024 published
- ManagementMattias Gustafsson appointed ceo
- ManagementMattias Gustafsson appointed board member
- ManagementBjarne Strandhave Hald stepped down as ceo
- ManagementBjarne Strandhave Hald stepped down as board member
- IndustryIndustry changed to Manufacture of tobacco products (120000)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20223 changesmanagement 2 · accounts 1
- ManagementPer Bengt Emil Wallengren appointed board member
- ManagementMattias Adebäck stepped down as board member
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
202010 changesname 1 · management 9
- NameName changed from V2 TOBACCO A/S to Swedish Match Denmark A/S
- ManagementBjarne Strandhave Hald appointed ceo
- ManagementJoakim Tilly appointed chair of the board
- ManagementBjarne Strandhave Hald appointed board member
- ManagementGeir Hammer stepped down as ceo
- ManagementLars Dahlgren stepped down as chair of the board
- ManagementMattias Josander stepped down as board member
- ManagementLars Olof Löfman stepped down as board member
- ManagementBjarne Strandhave Hald stepped down as director
- ManagementJoakim Tilly stepped down as board member
201810 changesmanagement 6 · ownership 2 · capital 1 · merger 1
- ManagementMarc Rainer Vogel stepped down as director
- ManagementGeir Hammer appointed ceo
- ManagementMattias Adebäck appointed board member
- ManagementJoakim Tilly stepped down as ceo
- ManagementAnders Larsson stepped down as board member
- ManagementBjarne Strandhave Hald appointed director
- OwnershipSwedish Match North Europe AB registered as owner (100%)
- CapitalShare capital changed from 500,000 DKK to 501,000 DKK
- MergerMerger registered in CVR
- OwnershipV2H ApS is no longer registered as owner
201717 changesmanagement 17
- ManagementJoakim Tilly appointed board member
- ManagementMarc Rainer Vogel appointed director
- ManagementJoakim Tilly appointed ceo
- ManagementLars Dahlgren appointed chair of the board
- ManagementMattias Josander appointed board member
- ManagementAnders Larsson appointed board member
- ManagementLars Olof Löfman appointed board member
- ManagementLars Dige Knudsen stepped down as chair of the board
- ManagementHenrik Næsted Overgaard stepped down as board member
- ManagementPatrick Jakobsen Vogel stepped down as deputy chair
- ManagementMarc Rainer Vogel stepped down as board member
- ManagementMarc Rainer Vogel stepped down as ceo
- ManagementLars Dige Knudsen appointed chair of the board
- ManagementHenrik Næsted Overgaard appointed board member
- ManagementPatrick Jakobsen Vogel appointed deputy chair
- ManagementJohnny Nymann Stephansen stepped down as board member
- ManagementPatrick Jakobsen Vogel stepped down as chair of the board
20164 changesmanagement 4
- ManagementJohnny Nymann Stephansen appointed board member
- ManagementPatrick Jakobsen Vogel appointed chair of the board
- ManagementHenrik Hjorth stepped down as chair of the board
- ManagementPatrick Jakobsen Vogel stepped down as deputy chair
20156 changesmanagement 6
- ManagementMarc Rainer Vogel appointed board member
- ManagementPatrick Jakobsen Vogel appointed deputy chair
- ManagementMarc Rainer Vogel appointed ceo
- ManagementPatrick Jakobsen Vogel stepped down as director
- ManagementMarc Rainer Vogel stepped down as deputy chair
- ManagementPatrick Jakobsen Vogel stepped down as board member
20122 changesmanagement 2
- ManagementHenrik Hjorth appointed chair of the board
- ManagementOle Mikkelsen stepped down as chair of the board
20113 changesaddress 1 · ownership 1 · industry 1
- AddressMoved to Georg Jensens Vej 7, 8600 Silkeborg
- OwnershipV2H ApS registered as owner (100%)
- IndustryIndustry changed to Manufacture of tobacco products (120000)
20081 changeindustry 1
- IndustryIndustry changed to Manufacture of other food products n.e.c. (108900)
20071 changeaddress 1
- AddressMoved to Korshøjvej 1, 8600 Silkeborg
200611 changesaddress 1 · management 8 · industry 1 · founded 1
- AddressMoved to Korshøjvej 1, 8600 Silkeborg
- ManagementMarc Rainer Vogel appointed deputy chair
- ManagementOle Mikkelsen appointed chair of the board
- ManagementClaus Fedder Sørensen stepped down as board member
- ManagementOle Larsen stepped down as board member
- IndustryIndustry changed to Fremstilling af andre næringsmidler i øvrigt (158920)
- FoundedRegistered as V2 TOBACCO A/S
- ManagementPatrick Jakobsen Vogel appointed board member
- ManagementPatrick Jakobsen Vogel appointed director
- ManagementClaus Fedder Sørensen appointed board member
- ManagementOle Larsen appointed board member
Related companies
Same people in management
- Danpo A/Svia Ole Mikkelsen
- itm8 A/Svia Claus Fedder Sørensen
- Treco A/Svia Lars Dige Knudsen
- Aarhus Airport A/Svia Lars Dige Knudsen
- Harman Professional Denmark ApSvia Lars Dige Knudsen
- Secomea A/Svia Lars Dige Knudsen
Largest in the industry
- Mac Baren Tobacco Company A/SDKK 117.5m
- N.g.p Tobacco ApSDKK 94.6m
- Hermann Krügers Eftf. A/SDKK 24.8m
- House of Pouches ApSDKK 22.5m
- Scandinavian Tobacco Group A/S
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.