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Mac Baren Tobacco Company A/S

Public limited companyCVR 88212215SvendborgActive

Mac Baren Tobacco Company A/S is a public limited company, based in Svendborg, active in manufacture of tobacco products, founded in 1979. The company went from a profit in 2024 to a loss of DKK 2.5m in 2025. Equity fell to DKK 524.2m in 2025. 6 people are registered in the company's management and ownership.

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Key figures · financial year 2025

RevenueDKK 354.6m−30.1% vs. 2024
Net profit−DKK 2.5m−117.1% vs. 2024
EquityDKK 524.2m−19.9% vs. 2024
Employees57latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 26% (2024 → 2025), to DKK 117.5m.
  • Revenue fell 30% (2024 → 2025), to DKK 354.6m.
  • Net profit went from a profit of DKK 14.7m to a loss of DKK 2.5m (2024 → 2025).
  • Equity fell 20% (2024 → 2025), to DKK 524.2m.

Employees

  • 71 fewer employees than a year earlier: 57 (07/2026) against 128 (07/2025).

Management and owners, last 24 months

  • New in management: Jesper Terndrup Madsen (ceo, 02/01/2025), Anders Lundtang Schlüter (board member, 27/06/2025) and Helene Marie Bang Nielsen (board member, 01/03/2026).
  • Stepped down: Flemming Krøis (board member, 01/03/2026), Simon Sophus Nielsen (ceo, 06/11/2024) and Carsten Schmidt (director, 02/01/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Manufacture of tobacco products (120000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 100mDKK 0DKK 100mDKK 200mDKK 300mDKK 400mDKK 500mDKK 600mDKK 700m202020212022202320242025
EquityNet profit
Financial figures for Mac Baren Tobacco Company A/S
202020212022202320242025Change
Revenue422,600475,316474,437561,164507,238354,636−30.1%
Gross profit115,596147,378154,397186,314159,493117,541−26.3%
Operating profit (EBIT)18,70640,24124,45732,093−6,8285,888+186.2%
Profit before tax17,32433,65323,05830,27312,9362,269−82.5%
Net profit13,79026,73418,07024,10114,732−2,519−117.1%
Total assets716,226714,368792,462863,010787,473576,150−26.8%
Equity211,087232,835642,629643,424654,295524,229−19.9%
Liabilities485,420456,605120,164192,104108,21846,105−57.4%
Cash and cash equivalents10,39922,12449,10262,57913,382169,275+1,164.9%
Average number of employees163170161191192128−33.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100mDKK 120mDKK 140mDKK 160mDKK 180m202020212022202320242025
Gross profitMedian, the industry (6 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Fewer employees

    The number of employees fell 33% from 192 in 2024 to 128 in 2025.

    How is this calculated?

    The number of employees according to the annual report has fallen by at least 25%, and was at least 10 the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Mac Baren Tobacco Company A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202525/06/2026The companyPDF not statedXBRL
202401/05/2023 – 30/04/202401/07/2025The companyPDF not statedXBRL
202301/05/2022 – 30/04/202329/09/2023The companyPDFXBRL
202201/05/2021 – 30/04/202222/09/2022The companyPDFXBRL
202101/05/2020 – 30/04/202101/10/2021The companyPDFXBRL
202001/05/2019 – 30/04/202028/09/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05010015020008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

6 companies in the database

Comparison with the other companies in manufacture of tobacco products based on the latest financial year.

Gross profitDKK 117.5mNo. 2 of 5
Better than 75% of the companies in the industry
EquityDKK 524.2mNo. 2 of 6
Better than 80% of the companies in the industry
Number of employees57No. 4 of 6
Better than 40% of the companies in the industry

Industry median: gross profit DKK 94.6m, net profit DKK 8.9m, equity DKK 184.1m, 134 employees.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 486of 4,412
Better than 89%
No. 146of 4,466
Better than 97%
Companies that are at least 30 years old10,276 companies in the comparison
No. 739of 10,152
Better than 93%
No. 355of 10,275
Better than 97%
All companies of type A/S18,025 companies in the comparison
No. 1,350of 17,786
Better than 92%
No. 686of 18,024
Better than 96%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Manufacture of tobacco products
Gross profit
  1. Mac Baren Tobacco Company A/SDKK 117.5m
  2. Swedish Match Denmark A/SDKK 144.5m
  3. N.g.p Tobacco ApSDKK 94.6m
Net profit
  1. Mac Baren Tobacco Company A/S−DKK 2.5m
  2. Swedish Match Denmark A/SDKK 6.5m
  3. N.g.p Tobacco ApSDKK 23.9m
Equity
  1. Mac Baren Tobacco Company A/SDKK 524.2m
  2. Swedish Match Denmark A/SDKK 314.3m
  3. N.g.p Tobacco ApSDKK 53.8m
Employees
  1. Mac Baren Tobacco Company A/S57
  2. Swedish Match Denmark A/S226
  3. N.g.p Tobacco ApS166

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Mac Baren Tobacco Company A/S

Management

6 active registrations

Executive management

Executive management at Mac Baren Tobacco Company A/S
NameRoleAppointed
Jesper Terndrup MadsenCEO02/01/2025

Board of directors

Board of directors at Mac Baren Tobacco Company A/S
NameRoleAppointed
Niels Jørgen FrederiksenChair of the board01/07/2024
Marianne Rørslev BockBoard member01/07/2024
Jesper Terndrup MadsenBoard member01/07/2024
Anders Lundtang SchlüterBoard member27/06/2025
Helene Marie Bang NielsenBoard member01/03/2026
Former management (54)
Former management at Mac Baren Tobacco Company A/S
NameRoleAppointedResigned
Ester JensenDeputy board member31/10/197918/05/2000
Ole Einar HalbergBoard member31/10/197917/09/1996
Vibeke HalbergChair of the board31/10/197908/12/1995
Lisbeth HalbergDeputy chair31/10/197917/09/1996
Jørgen Harald HalbergDirector31/10/197917/10/1995
Anni Sofie SørensenBoard member31/10/197918/05/2000
Arne Viggo Witt HansenDeputy board member31/10/197914/05/1996
Jette Flor DahseBoard member31/10/197903/07/1992
Poul Børge DirksenDeputy board member31/10/197914/05/1996
Poul StennerBoard member31/10/197931/01/2002
Tage BechDeputy board member31/10/197918/05/2000
Henrik Harald HalbergBoard member08/12/199503/01/2021
Flemming HolmChair of the board08/12/199524/09/1999
Flemming HolmDirector08/12/199508/12/1995
Frits RasmussenChair of the board24/09/199906/09/2013
Svend HelmerDeputy chair24/09/199906/09/2013
Bent Piet ChristensenBoard member12/11/199919/08/2004
Torben Lunding AndersenBoard member31/01/200229/08/2008
Franz René PedersenBoard member19/08/200407/09/2012
Dan Fogh JensenDeputy board member29/08/200807/09/2012
Christian Benni Kjærsgaard WillemsBoard member29/08/200807/09/2012
Henrik Harald HalbergDirector04/09/200801/03/2021
Per BuchCEO04/09/200801/05/2017
Jarl Michael Rigner FreieslebenDirector04/09/200815/11/2021
Stefan GelknerBoard member04/09/200809/09/2011
Simon Sophus NielsenDirector01/09/201131/10/2021
Georg GundersenBoard member09/09/201113/03/2017
Flemming Bromann ClausenDeputy board member07/09/201201/09/2016
Flemming KrøisBoard member07/09/201201/03/2026
Shanna Maria StormBoard member07/09/201202/09/2016
Hans-Ole Peter AxelsenDeputy board member07/09/201211/09/2020
Hemming VanChair of the board06/09/201301/05/2017
Martin LippertBoard member06/09/201301/05/2017
Per Georg JensenBoard member02/09/201610/09/2020
Flemming Bromann ClausenDeputy board member02/09/201611/09/2020
Jens PaveBoard member01/05/201725/05/2018
Per BuchChair of the board01/05/201702/05/2021
Thomas BastrupBoard member25/05/201816/03/2020
Per Georg JensenDeputy board member11/09/202031/12/2022
Carsten SchmidtBoard member11/09/202030/11/2023
Jennie Kamilla Schytt HoumarkBoard member11/09/202002/11/2023
Ole HouborgDeputy board member11/09/202031/08/2022
Frederik Harald HalbergBoard member18/01/202102/05/2021
Frederik Harald HalbergChair of the board03/05/202124/04/2024
Per BuchBoard member03/05/202114/09/2021
Kim MunkBoard member14/09/202131/12/2023
Jesper ThomsenBoard member14/09/202101/07/2024
Martin Hedegaard HansenBoard member14/09/202131/12/2023
Simon Sophus NielsenCEO01/11/202106/11/2024
Torben SørensenBoard member13/09/202301/07/2024
Carsten SchmidtDirector01/12/202302/01/2025
Lizette KjellerupBoard member01/12/202301/07/2024
Kim Nørgaard AndreasenBoard member02/01/202401/07/2024
Jesper UggerhøjChair of the board24/04/202401/07/2024

Signing rule: Selskabet tegnes af bestyrelsens formand i forening med enten et bestyrelsesmedlem eller en direktør, eller af et bestyrelsesmedlem i forening med en direktør.

Address and production units

2 active production units

Porthusvej 100
5700 Svendborg

Svendborg Municipality · Postcode 5700

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
MAC BAREN TOBACCO COMPANY A/SPorthusvej 100, 5700 Svendborg401019560968
Ministry Of Snus A/SGrønnemosevej 6, 5700 Svendborg61027696674

Purpose

Selskabets formål er fabrikation og handel samt anden virksomhed i forbindelse hermed.

The purpose is quoted from the register in Danish.

Changes year by year

130 registered events
20263 changesaccounts 1 · management 2
  • Annual report for 2025 published
  • Helene Marie Bang Nielsen appointed board member
  • Flemming Krøis stepped down as board member
20255 changesaccounts 1 · management 3 · industry 1
  • Annual report for 2024 published
  • Anders Lundtang Schlüter appointed board member
  • Jesper Terndrup Madsen appointed ceo
  • Carsten Schmidt stepped down as director
  • Industry changed to Manufacture of tobacco products (120000)
202414 changesmanagement 12 · ownership 2
  • Simon Sophus Nielsen stepped down as ceo
  • Niels Jørgen Frederiksen appointed chair of the board
  • Jesper Terndrup Madsen appointed board member
  • Marianne Rørslev Bock appointed board member
  • Jesper Uggerhøj stepped down as chair of the board
  • Kim Nørgaard Andreasen stepped down as board member
  • Lizette Kjellerup stepped down as board member
  • Torben Sørensen stepped down as board member
  • Jesper Thomsen stepped down as board member
  • SCANDINAVIAN TOBACCO GROUP A/S registered as owner (100%)
  • HALBERG A/S is no longer registered as owner
  • Jesper Uggerhøj appointed chair of the board
  • Frederik Harald Halberg stepped down as chair of the board
  • Kim Nørgaard Andreasen appointed board member
20238 changesmanagement 7 · accounts 1
  • Martin Hedegaard Hansen stepped down as board member
  • Kim Munk stepped down as board member
  • Carsten Schmidt appointed director
  • Lizette Kjellerup appointed board member
  • Carsten Schmidt stepped down as board member
  • Jennie Kamilla Schytt Houmark stepped down as board member
  • Annual report for 2023 published
  • Torben Sørensen appointed board member
20224 changesmanagement 2 · accounts 1 · industry 1
  • Per Georg Jensen stepped down as deputy board member
  • Annual report for 2022 published
  • Industry changed to Manufacture of tobacco products (120000)
  • Ole Houborg stepped down as deputy board member
202115 changesmanagement 14 · accounts 1
  • Jarl Michael Rigner Freiesleben stepped down as director
  • Simon Sophus Nielsen appointed ceo
  • Simon Sophus Nielsen stepped down as director
  • Annual report for 2021 published
  • Jesper Thomsen appointed board member
  • Martin Hedegaard Hansen appointed board member
  • Kim Munk appointed board member
  • Per Buch stepped down as board member
  • Frederik Harald Halberg appointed chair of the board
  • Per Buch appointed board member
  • Frederik Harald Halberg stepped down as board member
  • Per Buch stepped down as chair of the board
  • Henrik Harald Halberg stepped down as director
  • Frederik Harald Halberg appointed board member
  • Henrik Harald Halberg stepped down as board member
20209 changesaccounts 1 · management 8
  • Annual report for 2020 published
  • Per Georg Jensen appointed deputy board member
  • Ole Houborg appointed deputy board member
  • Jennie Kamilla Schytt Houmark appointed board member
  • Carsten Schmidt appointed board member
  • Flemming Bromann Clausen stepped down as deputy board member
  • Hans-Ole Peter Axelsen stepped down as deputy board member
  • Per Georg Jensen stepped down as board member
  • Thomas Bastrup stepped down as board member
20182 changesmanagement 2
  • Thomas Bastrup appointed board member
  • Jens Pave stepped down as board member
20176 changesmanagement 6
  • Per Buch appointed chair of the board
  • Jens Pave appointed board member
  • Hemming Van stepped down as chair of the board
  • Martin Lippert stepped down as board member
  • Per Buch stepped down as ceo
  • Georg Gundersen stepped down as board member
20164 changesmanagement 4
  • Per Georg Jensen appointed board member
  • Flemming Bromann Clausen appointed deputy board member
  • Shanna Maria Storm stepped down as board member
  • Flemming Bromann Clausen stepped down as deputy board member
20142 changescapital 1 · merger 1
  • Share capital changed from 4,000,000 DKK to 10,000,000 DKK
  • Merger registered in CVR
20134 changesmanagement 4
  • Hemming Van appointed chair of the board
  • Martin Lippert appointed board member
  • Svend Helmer stepped down as deputy chair
  • Frits Rasmussen stepped down as chair of the board
20127 changesmanagement 7
  • Hans-Ole Peter Axelsen appointed deputy board member
  • Flemming Bromann Clausen appointed deputy board member
  • Flemming Krøis appointed board member
  • Shanna Maria Storm appointed board member
  • Dan Fogh Jensen stepped down as deputy board member
  • Christian Benni Kjærsgaard Willems stepped down as board member
  • Franz René Pedersen stepped down as board member
20113 changesmanagement 3
  • Georg Gundersen appointed board member
  • Stefan Gelkner stepped down as board member
  • Simon Sophus Nielsen appointed director
20088 changesownership 1 · management 7
  • HALBERG A/S registered as owner (100%)
  • Henrik Harald Halberg appointed director
  • Stefan Gelkner appointed board member
  • Jarl Michael Rigner Freiesleben appointed director
  • Per Buch appointed ceo
  • Dan Fogh Jensen appointed deputy board member
  • Christian Benni Kjærsgaard Willems appointed board member
  • Torben Lunding Andersen stepped down as board member
20042 changesmanagement 2
  • Franz René Pedersen appointed board member
  • Bent Piet Christensen stepped down as board member
20023 changesindustry 1 · management 2
  • Industry changed to Engroshandel med tobaksvarer (513500)
  • Torben Lunding Andersen appointed board member
  • Poul Stenner stepped down as board member
20003 changesmanagement 3
  • Tage Bech stepped down as deputy board member
  • Anni Sofie Sørensen stepped down as board member
  • Ester Jensen stepped down as deputy board member
19994 changesmanagement 4
  • Bent Piet Christensen appointed board member
  • Svend Helmer appointed deputy chair
  • Frits Rasmussen appointed chair of the board
  • Flemming Holm stepped down as chair of the board
19965 changesmanagement 4 · name 1
  • Ole Einar Halberg stepped down as board member
  • Lisbeth Halberg stepped down as deputy chair
  • Name changed from HARALD HALBERG TOBAKSFABRIKKER AKTIESELSKAB to MAC BAREN TOBACCO COMPANY A/S
  • Poul Børge Dirksen stepped down as deputy board member
  • Arne Viggo Witt Hansen stepped down as deputy board member
19956 changesmanagement 6
  • Flemming Holm appointed chair of the board
  • Flemming Holm appointed director
  • Flemming Holm stepped down as director
  • Henrik Harald Halberg appointed board member
  • Vibeke Halberg stepped down as chair of the board
  • Jørgen Harald Halberg stepped down as director
19921 changemanagement 1
  • Jette Flor Dahse stepped down as board member
197912 changesfounded 1 · management 11
  • Registered as HARALD HALBERG TOBAKSFABRIKKER AKTIESELSKAB
  • Ole Einar Halberg appointed board member
  • Tage Bech appointed deputy board member
  • Poul Stenner appointed board member
  • Poul Børge Dirksen appointed deputy board member
  • Jette Flor Dahse appointed board member
  • Arne Viggo Witt Hansen appointed deputy board member
  • Anni Sofie Sørensen appointed board member
  • Jørgen Harald Halberg appointed director
  • Lisbeth Halberg appointed deputy chair
  • Vibeke Halberg appointed chair of the board
  • Ester Jensen appointed deputy board member

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction