House of Pouches ApS
Private limited companyCVR 39919354Randers SØActive
House of Pouches ApS is a private limited company, based in Randers SØ, active in manufacture of tobacco products, founded in 2018. Net profit rose 15% from 2024 to 2025, ending at DKK 5.2m. Operations are spread over 3 production units. Equity grew to DKK 7.4m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 58% (2024 → 2025), to DKK 22.5m.
- Net profit rose 15% (2024 → 2025), to DKK 5.2m.
- Equity rose 234% (2024 → 2025), to DKK 7.4m.
Employees
- 43 more employees than a year earlier: 71 (07/2026) against 28 (07/2025).
Management and owners, last 24 months
- New in management: Thomas Jespersen (board member, 19/05/2025), Jesper Krabbe (ceo, 01/10/2025) and Rune Stoffregen Haugset (ceo, 19/05/2025).
- Stepped down: Morten Van Pold-Christensen (ceo, 01/05/2025), Morten Van Pold-Christensen (board member, 01/05/2025) and Rune Stoffregen Haugset (ceo, 30/09/2025).
- New owners registered: Continental Dohányipari Zártkörűen Működő Részvénytársaság (10/10/2025).
- No longer registered as owner: UPM Denmark ApS (10/10/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Manufacture of tobacco products (120000)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −922 | −1,977 | 6,452 | −2,555 | 14,188 | 22,464 | +58.3% |
| Operating profit (EBIT) | – | −2,422 | – | −7,053 | 3,754 | 6,601 | +75.9% |
| Profit before tax | −1,601 | −2,447 | 4,573 | −7,289 | 2,900 | 6,627 | +128.5% |
| Net profit | −1,601 | −2,454 | 4,453 | −7,169 | 4,468 | 5,161 | +15.5% |
| Total assets | 3,110 | 3,425 | 3,042 | 9,977 | 16,685 | 29,411 | +76.3% |
| Equity | −2,842 | −5,296 | −843 | −2,262 | 2,206 | 7,367 | +233.9% |
| Liabilities | 5,952 | 8,721 | – | 12,239 | 14,479 | 22,044 | +52.3% |
| Cash and cash equivalents | 357 | 44 | 48 | 1,211 | 1,826 | 3,128 | +71.2% |
| Average number of employees | – | – | 0 | 6 | 14 | 30 | +114.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 22/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 11/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 02/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 30/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 05/07/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 05/07/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
6 companies in the databaseComparison with the other companies in manufacture of tobacco products based on the latest financial year.
Industry median: gross profit DKK 94.6m, net profit DKK 8.9m, equity DKK 184.1m, 134 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 50–199 employees4,467 companies in the comparison | No. 3,120of 4,412 Better than 29% | No. 3,083of 4,466 Better than 31% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 1,781of 33,588 Better than 95% | No. 4,612of 33,687 Better than 86% |
| All companies of type ApS66,508 companies in the comparison | No. 2,117of 66,379 Better than 97% | No. 8,539of 66,505 Better than 87% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Manufacture of tobacco products- House of Pouches ApSDKK 22.5m
- Swedish Match Denmark A/SDKK 144.5m
- Mac Baren Tobacco Company A/SDKK 117.5m
- House of Pouches ApSDKK 5.2m
- Swedish Match Denmark A/SDKK 6.5m
- Mac Baren Tobacco Company A/S−DKK 2.5m
- House of Pouches ApSDKK 7.4m
- Swedish Match Denmark A/SDKK 314.3m
- Mac Baren Tobacco Company A/SDKK 524.2m
- House of Pouches ApS71
- Swedish Match Denmark A/S226
- Mac Baren Tobacco Company A/S57
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Danibena ApS10%
- UNK Holding ApS10%
- Claus Meldgaard Holding apS10%
- Care Holding Invest ApS33.33%
- JL Invest Randers ApS10%
- Continental Dohányipari Zártkörűen Működő Részvénytársaság10%
Management
5 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jesper Krabbe | CEO | 01/10/2025 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Rune Stoffregen Haugset | Chair of the board | 30/01/2023 |
| Claus Meldgaard | Board member | 30/01/2023 |
| Jacob Larsen | Board member | 27/09/2023 |
| Thomas Jespersen | Board member | 19/05/2025 |
- Founders
- Danibena ApS
Former management (6)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Thomas Jespersen | CEO | 02/10/2018 | 01/05/2023 |
| Mogens Velling | Board member | 30/01/2023 | 27/09/2023 |
| Jan Lund Darø | Board member | 30/01/2023 | 01/05/2023 |
| Morten Van Pold-Christensen | CEO | 01/05/2023 | 01/05/2025 |
| Morten Van Pold-Christensen | Board member | 01/05/2023 | 01/05/2025 |
| Rune Stoffregen Haugset | CEO | 19/05/2025 | 30/09/2025 |
Signing rule: Selskabet tegnes af bestyrelsens formand sammen med to andre medlemmer af bestyrelsen, af bestyrelsens formand sammen med et andet medlem af bestyrelsen samt den administrerende direktør eller af den samlede bestyrelse.
Address and production units
3 active production unitsHolger Danskes Vej 11A
8960 Randers SØ
| Production unit | Address | Employees | P number |
|---|---|---|---|
| House of Pouches ApS | Holger Danskes Vej 11A, 8960 Randers SØ | 53 | 1024018381 |
| House of Pouches - Administration | Holger Danskes Vej 5C, 8960 Randers SØ | – | 1032579961 |
| House of Pouches - RnD | Holger Danskes Vej 23A, 8960 Randers SØ | – | 1032580099 |
Purpose
Virksomhedens formål er at agere indenfor tobaksfremstilling samt anden i forbindelse med hermed stående virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
44 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
202510 changesownership 2 · management 6 · accounts 1 · industry 1
- OwnershipContinental Dohányipari Zártkörűen Működő Részvénytársaság registered as owner (10%)
- OwnershipUPM Denmark ApS is no longer registered as owner
- ManagementJesper Krabbe appointed ceo
- ManagementRune Stoffregen Haugset stepped down as ceo
- AccountsAnnual report for 2024 published
- ManagementRune Stoffregen Haugset appointed ceo
- ManagementThomas Jespersen appointed board member
- ManagementMorten Van Pold-Christensen stepped down as ceo
- ManagementMorten Van Pold-Christensen stepped down as board member
- IndustryIndustry changed to Manufacture of tobacco products (120000)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
202324 changesaddress 2 · management 10 · ownership 9 · accounts 1 · name 1 · capital 1
- AddressMoved to Holger Danskes Vej 11A, 8960 Randers SØ
- ManagementJacob Larsen appointed board member
- ManagementMogens Velling stepped down as board member
- OwnershipUPM Denmark ApS registered as owner (10%)
- OwnershipJL INVEST RANDERS ApS registered as owner (10%)
- OwnershipMOGENS VELLING HOLDING RANDERS ApS is no longer registered as owner
- OwnershipMICHAEL VELLING HOLDING ApS is no longer registered as owner
- AccountsAnnual report for 2022 published
- NameName changed from Future Tobacco Group ApS to House of Pouches ApS
- ManagementMorten Van Pold-Christensen appointed ceo
- ManagementMorten Van Pold-Christensen appointed board member
- ManagementJan Lund Darø stepped down as board member
- ManagementThomas Jespersen stepped down as ceo
- AddressMoved to Mirabellevej 9A, 8930 Randers NØ
- CapitalShare capital changed from 50,000 DKK to 250,000 DKK
- ManagementMogens Velling appointed board member
- ManagementJan Lund Darø appointed board member
- ManagementRune Stoffregen Haugset appointed chair of the board
- ManagementClaus Meldgaard appointed board member
- OwnershipClaus Meldgaard Holding apS registered as owner (10%)
- OwnershipCare Holding Invest ApS registered as owner (33.33%)
- OwnershipUNK Holding ApS registered as owner (10%)
- OwnershipMOGENS VELLING HOLDING RANDERS ApS registered as owner (10%)
- OwnershipMICHAEL VELLING HOLDING ApS registered as owner (10%)
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20212 changesaccounts 1 · address 1
- AccountsAnnual report for 2020 published
- AddressMoved to Midtager 23, 2605 Brøndby
20201 changename 1
- NameName changed from Canna Puck ApS to Future Tobacco Group ApS
20191 changeaddress 1
- AddressMoved to Gymnasievej 5, 3660 Stenløse
20183 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Canna Puck ApS
- ManagementThomas Jespersen appointed ceo
- OwnershipDANIBENA ApS registered as owner (10%)
Related companies
Same people in management
- N.g.p Tobacco ApSvia Jesper Krabbe
- MV Plast ApSvia Mogens Velling
- Smoking Danmark Distribution ApSvia Thomas Jespersen
- QVG Distribution Apsvia Jesper Krabbe
- Meldgaard & Larsen Biler ApSvia Claus Meldgaard
- One2Move DK ApSvia Rune Stoffregen Haugset
Largest in the industry
- Swedish Match Denmark A/SDKK 144.5m
- Mac Baren Tobacco Company A/SDKK 117.5m
- N.g.p Tobacco ApSDKK 94.6m
- Hermann Krügers Eftf. A/SDKK 24.8m
- Scandinavian Tobacco Group A/S
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.